There are many things you can do within your business to get someone’s attention but to keep their attention and to build relationships means taking a further step. Building a business and to engage with customers online requires a trust and dedication, hard work and empathy. You need to understand your customer and take note of what it is they are looking for. From that point on you will be able to provide solutions and offer services that will be tailored to them.
All this is wrapped up in ‘giving value’.
Giving value to a customer is vital to retention and success rates.
“Knowledge is of no value unless you put it into practice.” ~ Anton Chekhov
When you have a clear vision of what you want to achieve and you have put plans in place for the steps of how you’re going to achieve it, then you will see the fruits of your work.
There are many ways in giving value in your business. If you’re unsure of how to go about it, take a step back to outline what it is you are really doing within your business and what your ultimate goals are. If you can put these down on paper, you can then start to look at how the people around you – your customers, your colleagues – will be impacted by what you do. What can you do that will make them feel valued?
Understand your customer
Connection with a customer and getting to know their needs, what they are searching for, will build trust in your relationship. If you go about it the right way, a customer will confide in you and tell you everything. Once you understand them and they know that you are really interested in what they need, they will come back to you each time. Providing value comes in many forms but understanding boosts value.
Offer quality
Again, there are many things you can do to gain the attention of a potential customer but someone that goes above and beyond and provides quality rather than quantity will see better results. If you know what other’s are offering in your niche, go a step further and provide more. Show that you care about the outcome and that you want to build a lasting customer relationship that means as much to you as it does to them.
Believe that you can
Believe in what you are offering, know that you if you have a product or service that is yours – own it! Believe that your product is the best and that people do want to buy from you. If you doubt in yourself, then this will come across in your business. Be confident and know that you can add value to someone else.
Make it personal
Depending on what type of business you are running, providing a personal touch can often go a long way. A quick email to see how someone is getting on or a social media post congratulating a new customer can be valued dearly. People appreciate thought and when you go above and beyond to show that their customer journey is valuable to you, they know that they are in good hands.
Your customers are the lifeblood of your business and without them, you wouldn’t have a business. Therefore do what you can to add value wherever you can and believe in yourself.
Here at KJP Creative we offer 1-2-1 coaching services for those people who are just starting out in business and require a little nudge in building confidence and knowing how to build their online presence. If you’d like to know more, please get in touch!