Top Tips on How To Grow Your Small Business With Online Marketing

Top Tips on How To Grow Your Small Business With Online Marketing

If you’re a small business, you probably have a small marketing department, (if it’s not just you on your own trying to fill all the roles yourself) and it can be rather confusing or overwhelming at times. Not only does it require time and effort, but it can be frustrating if you’re not seeing results or growing your online presence.

Even though it can be a frustrating, it is a necessity in today’s digital world and the need for your business to be out there and seen is ever more important.

Many businesses are seeing a shift away from the conventional way of marketing and offline material and heading towards a variety of online marketing means. This gives way to much competition and the need to promote your brand as best as you can. Social media is the main marketing tool for most businesses and brands are seeing great results from well-managed marketing strategies and plans.

If you’re a small business trying to catch up with the larger organisations, you’re not alone and there are many things you can do to give your online marketing the best outcome possible, if you follow the best tips of how to get going on social media.

Build a commendable reputation

This isn’t as difficult as it sounds. Learning to connect with the RIGHT people will help your business get noticed in a better light, rather than just connecting with anyone for the sake of it. This starts with brand awareness. And this is best done by creating an online presence that represents your whole brand and who you are both online and offline. This powers down from every little thing you use to market your business, from your logo and tagline to your visuals, social media posts, blog posts and website. The design and feel must match your persona and core values.

If you’re not good at the design side for your business, don’t be afraid to outsource this to someone that it. Having a logo designed professionally or your social media profile started with professionalism will set the standard of what your brand stands for and that you mean business.

Be where your audience is

When we mention that you need to connect with the RIGHT people, that means to be where your audience is, and to focus on their needs and not a generalised version. Who are your ideal clients? Which social platform can they be found mostly on and can you reach out to them? What solutions are they looking for?

If you generalise in your marketing, you’ll find things very wishy-washy and hard to build a solid business. If you focus down and discover your niche and the audience within that, even though the amount of people you are reaching is probably a smaller percentage, they will be more dedicated to your cause and open to what you have to say.

Online marketing for small businesses. Don't struggle with social media marketing - you can grow your brand with these top tips

Don’t spread too thin

The worst thing you can do when running a small business (or big one, in fact!) is to spread yourself too thin. Everything has its place and everything has its priority. Marketing should be high in those priorities but there are other things too that have a place in the to-do list. Therefore working out the best place to spend your time on social media or online that will benefit your business, is where you need to market. It can come with some trial and error and yes that can take a bit of time, but establishing the best place for social media marketing rather than splashing posts all over the place that have no relevance will be better in the long run.

You could put the same post up across all your social channels and fill a slot for that day, but does that speak to your audience or does it show laziness and not much thought process? Of course if it’s something that is relevant for all channels then that is fine, but be sure to tweak your posts to engage with the audience on that platform, along with creating images that fit correctly. It looks unprofessional for the same text and image size to be slapped on all platforms.

We suggest thinking about brand awareness, relationship building / networking, value, sales. Which social platform gives you better opportunity to reach your target audience in these categories? This may be Facebook, it may be Instagram, it may be LinkedIn – or it could be a combination of a couple of social channels. But if you’re managing this yourself, try not to spread yourself too thin by doing all of them at once. Not only will you burnout, your marketing efforts will be less effective and you’ll miss out on potential opportunities trying to keep up with it all. Establish a solid presence on one platform, then move up to two if you feel you need to, and gradually build from there. If you’re listening to your audience correctly, you’ll know where they are and where you need to be focusing your marketing.

Follow your plan

As with anything, it’s good to start with a plan – and to stick to it! When you started your business, (hopefully) you put together a business strategy/plan to build your targets and objectives into. This is the same for your marketing. You need a social media marketing strategy to keep focused and on track to ensure that you’re meeting goals and heading in the right direction. When you fall away from plans, you lose sight of what you’re actually doing. It can be very easy to digress or go off on a tangent, but if you have a marketing plan to bring you back in line, you’ll be ok!

Another reason for following a plan is that you are able to physically see when something does not work. This is a good thing! It can help you be more productive and efficient by allowing you to tailor your social strategy to what does work! All your ideas and thought can go into the brainstorming part of the plan and be incorporated as the plan progresses. Always be open to trying something new, if you don’t take risks, you’ll find yourself in the same place years down the line.

Have you got a plan for your Online marketing for your small businesses? Don't struggle with social media marketing - you can grow your brand with these top tips

Be engaging – get social

Social media is all about being social and engaging with your audience. You need to really relate and get to the heart of what your followers are looking for and speak their language! Understand them with as much research as possible and start engaging with them in the places that they love and in the way that they communicate. This is where your ideal social platform comes into play – you need to be engaging where your audience is.

Facebook’s algorithm likes engagement. If you create a post and no one engages, it will not push it onto other people news feeds. However, if you create something that is really engaging and people start to comment or interact, Facebook will see this as a ‘good’ post and will show it to more people’s news feeds. Facebook favours friends over pages and businesses, so it can be worth asking your friends to like your posts to get some interaction started.

The key is to ask questions or create a post that engages the user and for them to want to comment or share. An eye-catching image with a question in the status above can grab the attention of your audience and boost your marketing efforts.

Give your small business a chance to grow with social media marketing - a must have tool for small businesses

Be appreciative

Many large businesses can get carried away with the sales that they actually forget to thank people and be personable. This is your chance to stand out from the crows and appreciate everyone that engages. Even if you just like their comments or give a quick reply, they are aware that you’ve taken the time to read what they have written and it makes them feel appreciated.

Social media is not all about selling. In fact selling should only be about 20% of your content, the rest should be made up of other types of content to add value to your audience.

If people see ‘sell, sell, sell’, they are going to get bored very quickly. They will know that you’re not really interested in what they want, just about what you want to get. Therefore use your social channels to give value, as we mentioned before, and build relationships with the followers you have. They will notice!

Have a clear goal

The most important aspect to your online marketing as a small business owner, is to ensure you have a clear goal in mind. Having a goal gives you direction. Direction gives you a path. And following that path allows you to reach success.

However you manage your business is down to personal preference but always have your goals in mind in everything that you do.

Here at KJP Creative we work with small and medium sized businesses to provide online marketing services in the form of ‘virtual assistance’. You don’t need to hire a marketing assistant to be in the office with you throughout the week – just pay for the service you need. By working with specialists in social media, you can have peace of mind that you’re in good hands and keeping up with latest trends and requirements. Give your business a boost and get serious about your social media marketing – it’s not an add-on to your business, it is the future of your business.

If you’d like to talk about your marketing strategy or need advice on how to manage as a small business, please get in touch, we’d love to chat with you.

Work With KJP Creative

It’s Never Too Early to Promote Christmas with Social Media

It’s Never Too Early to Promote Christmas with Social Media

It may only be October, but many people have already started their Christmas shopping hoping to get complete before the festive rush. So you’re not crazy by thinking it’s too early to start your online marketing campaigns.

Many businesses make the mistake of not preparing and jump straight in closer to the date, often at a detriment to the business. Marketing your products for Christmas can start or be prepared at any time of the year but the earlier the better to get the best results out of the campaigns. 40% of retailers’ revenue comes from Christmas spending. By preparing early, it will be less stressful and more enjoyable.

Many marketers start their festive seasonal marketing in the summer, ready to roll it out as the summer holidays draw to a close, but if you’re not quite there just yet, that’s fine – you’ve still got time.

How can your social teams prepare for the Christmas season?

Brainstorm

Get started on the right foot by brainstorming everything to do with Christmas, everything that you think it may entail – and anything that may or may not be relevant, it might be necessary later on!

Think about resources, the team (if there’s more than one of you), and what you may need in order to be prepared for the run up to Christmas. Think about inventory and the stock you will need – have you got enough?

Who is your audience and what do you need to do to attract them?

It's never too early to plan your festive online marketing campaigns.Goal setting

What do you hope to achieve throughout the period? What objectives do you have in mind when it comes to sales and profit? Look back at previous years and the results that you achieved. What do you need to do this year to compare and see better results?

Listen to your networks

When you start posting across your social channels, listen to the responses that are given. Your audience are your customers and you want to be providing a solution to their needs, not providing something that’s not relevant to them.

Social listening is a great way to understand your audience and to discover what it is they are really looking for. You can also tap into competitors and find out what they have on the horizon. Listen to your social channels daily and record results, this can feed into your marketing strategy as you move through the season.

Start posting

By sending out snippets of information to your audience now, you can get them ready for what is to come. Seeds need to be sown in order for customers to want to buy and to be enticed into what you have to offer. Start posting across your social media networks or send out email campaigns with targeted messages about what you are offering.

As the weeks move forward, you can give more away and show a bigger picture of everything you are providing. Create images that are attractive and eye-catching and that stand out from the crowd. You want your posts and campaigns to be noticed, not just run-of-the-mill. You want them to be jazzy and memorable and most of all you want your customers to feel valued and appreciated. More often than not, people prefer to buy from people rather than a company, it’s the personal touch that’s loved so now is the time to give them a good experience of your business. Be careful in what memories you give your customers, if they don’t like what they see, they will remember a bad experience! If you find customers that love your product, you have a client for life. They’ll recommend and refer your business to their circle of friends and family and the span of your marketing efforts are doubled. For every customer that does that, your marketing expands. Nail your posts and campaigns right and you’re set up not only for Christmas but the new year ahead.

Brainstorm again

Once you’ve started your campaigns, and where possible split test what works best, as time moves forward, go back to the drawing board and brainstorm some more. What is working / what’s not? What can you do better / what needs improving? Is your ideal audience hearing you? How can you relate to them more?

Answer these questions as a team and discover how you can improve your marketing strategy to meet these needs.

The sooner you can test your messages, campaigns and strategies, the sooner you can make the necessary adjustments to make them even better and improve results. This will involve being honest about what your customers want and not what you want. Often this is two different things and it can be a hard barrier to get past if you steer a marketing campaign to how you think it should be according to your own agenda rather than listening to what the audience wants – think about them. They are the ones buying from you – they are the ones that will make or break your business. If you’ve got an audience that loves your products, you’ll be successful.

brainstorm your ideas ready for your Christmas social media marketing campaigns

Go market some more

Having been back to the brainstorm it’s time to put into practice the changes you’ve made. This time your marketing campaigns and your social media posts should be spot on with what your audience is looking for. You should be creating eye catching material that speaks directly to the buyer’s ears. Record all your results, tweak where necessary and be confident in your approach. Add a personal touch and showcase everything about the business so people can feel a part of your brand.

What can you do to be heard on social?

There are many ways to talk to your customers on social media any many ways to attract new clients. Different strategies will have a different impact on different people, (usually) there is not a one-way-fits-all solution. Therefore, you need to be creative in how you reach out to your audience. People like to see value and to know that they are receiving something that’s of worth. Try to bring value into every post or email and bring your brand alive in the way that you’re speaking to people. Allow your audience to gain your trust, knowing that you are reputable and reliable. Promote your customer service policies and be completely transparent in all your work.

Here are some ways you can reach out to your audience:

  • Competitions
  • Giveaways
  • Videos – behind the scenes, products, team & company culture
  • Emails
  • Ecards
  • Online meetup
  • Hashtags
  • Share user-generated content
  • Countdown to Christmas
  • Christmas events
  • Shout-outs
  • User sponsors / influeners

Are you prepared for the Christmas shopping rush? Plan your social media marketing campaigns ready for Christmas

Being prepared is the most important step in marketing campaigns for Christmas, whether that be online or offline material. Having made the mistake of not preparing early this year, you’ll have a head start ready for the next! If you’re good at planning and administration, you’re on the right path. If it’s not your strong point – and it’s not everyone’s cup of tea – think about outsourcing your marketing to specialists who are ready and willing to do it for you.

If you’re a small business owner, you can’t do everything yourself and sometime things have to give. That may be your marketing, that may be your administration, or that may be your finances, but whatever that may be, it does not mean that you are failing in your business, it means that you are being efficient.

Outsourcing is a great way to manage a small and growing business. You have priorities, you have aspects that you are good at and focusing on these things will get the most out of your business.

Christmas marketing is just a small example of the bigger picture. You have a whole year of seasonal campaigns to work through and different aspects of the business that need your attention. What do you enjoy the most? What do you love to do that gave you the edge to start your business in the beginning? These are the reasons you get up every day and want to see be successful. Don’t feel held back by drowning in ‘there’s too much to do’. Learn to delegate and to find ways in making your business work in the best way that suits your lifestyle.

If you’d like to speak to us about how to manage your business in a more productive and efficient way, we’d love to help. Feel free to get in touch for an initial informal chat.

 

HELP! I need Christmas marketing

How To Use Pinterest For Business

How To Use Pinterest For Business

Pinterest may not be the largest of social media platforms, but it definitely is not one to be laughed at! With over 200 million monthly users it has some important uses and the demographics are valuable so if you’re not already using Pinterest in your marketing strategy, you might be missing out on potential clients.

Looking deeper into the demographics, it’s not just young people that use the platform as some may think. In the UK, 55% of users are between the ages of 18-24, with the other half being over that age.

Facebook and Twitter may be your best friend at the moment but if you haven’t opened up the floodgates to Pinterest, you’re in for a great surprise!

Facts

  • Pinterest pins are 100 times more spreadable than a tweet.
  • There are over 175 billion Pinterest pins
  • Over 3 billion Pinterest boards
  • 14 million articles are pinned every day
  • 90% of Pinterest users say that the network helps then decide what to purchase
  • 39% of pinners are likely to be active retail shoppers
  • 50% of users have made a purchase after seeing a promoted pin

With over 200 million active users on Pinterest, 93% of active pinners say that they use the platform to plan for purchases – that is something that needs to be incorporated in any marketing plan! What’s more, 50% of users have an annual income of over $50k and are ready to spend.

It’s not hard to use Pinterest for your business and when you do, you will be among the other 500,000 businesses that are already using Pinterest for Business, which gives you added marketing features to promote your brand along with the important analytics to help you improve as you go.

First off, if you’ve already got a personal Pinterest account, you can change it to a business account – and a must to get the best experience from the platform. Be sure to check out their terms and conditions before you switch.

How can you create good pins?

Where to start

If you’re not sure what you should be pinning, a great place to start is your blog. Your different articles can provide a range of inspirations for you to create different images. One Pinterest pin doesn’t have to suffice – you can create as many pins as you can for one blog post. So, start with you one post, use the header or a question from the post – something that will make someone click on the pin, and either make that into a quote (branded of course with your colours and style) or give it a background image that corresponds with the quote.

Pinterest isn’t like Instagram, it doesn’t have to be beautiful photos that you’ve personally taken (although that would be good as it shows authenticity) but get creative with images that you’ve already used or can manipulate to look good on a Pinterest pin with wording on top.

Once you’ve created a load of pins for your blog posts, get pinning them to your boards.

Optimise your pins

When you create your pin, use a keyword in the file name. For example, if you’re pinning an image relating to topic “why use a virtual assistant”, you could name your file, why-use-virtual-assistant.jpg

This applies to all your images on your blog. If you’re setting up Pinterest for business, you want Pinterest to pick out all your images correctly. Naming your files 123.png does not give good SEO to your images, however Make-Your-Business-Standout-On-Pinterest gives it a better chance.

Pinterest is really another search engine, just like Google. It’s a place where users can search for almost anything and find a result. Therefore, if your images are SEO friendly, they will appear in search results.

When you add an image to your blog for it to be used on Pinterest, ensure that the Alt Text is filled in. This is what will become your pin description. If you set this correctly, it will be the default description every time someone pins your images. The images on your blog are also tracked by Google, which is another reason why it’s a good idea to optimise. Ever wondered why Google results often show Pinterest images in their search results. That’s why!

Use the right images

You need to create beautiful images that will catch the attention of pinners. Eye catching material has better chance of being repinned and noticed by others. You can create beautiful images with the help of Canva which will also provide you with the correct template size for Pinterest. Images should be at least 735px wide by however long… the longer the better!

use eye catching and creative images on your pinterest boards

Create good descriptions

The information you add to your pins will enable a user to find your pin easier and give better opportunity for it to be repined. The popular your pin is, the more times it will be shared. People are searching Pinterest for products and items they want to buy, so giving a good description will provide better search functionality.

Ensure that your titles are descriptive, along with the boards that they are pinned on and include keywords on both. You want your pins to show up in relevant smart feeds or in a search when someone is actively looking for your product.

Make the images easy to read

Users will notice an image at the blink of an eye, as with any social media platform, things move quickly and therefore your images need to be clear. This goes without saying for the text that’s within your image. If the text is un-readable, it will not have as much impact on a user, and therefore may miss out on repins.

As tempting as it may be to try fancy fonts, bear in mind that some may be difficult to read.

Did you know that not only does Pinterest use the description for search results, but it actually skims the text on your images? Therefore it is vital that you text is keyword ready and clear to read.

Ensure branding

All your social media marketing material should be branded, this does not stop at Pinterest. All your images should uniquely identify your brand and your business. Your brand and values should be felt across your whole channel, each board designed with something else in mind but that all relate back to who you are what you represent. Think colours, thing style, thing the tone of voice – all your pins and board should be branded to ensure consistency.

Create value

For someone to want to repin your Pinterest pins, they need to add value. There is no point to a pin if it doesn’t give a clear message or does not add value to someone. Know who your audience are and what they are looking for and tailor your content to them. Provide value in search results and give a reason for someone to want to buy from you, or work with you. What’s the reason you’ve spent time creating a pin? Because you have something to offer, something to share, make that known and provide a service with every pin you create.

Create Rich Pins

By using rich Pins on Pinterest, you’re giving your business even more of a chance to be noticed. They provide more context and information directly on your pin, making them stand out more. There are four types of rich Pins; app, product, recipe, article.

You’ll need to set up rich pins on your website in a few simple steps.

Firstly, you’ll need to add certain meta tags to your site. If you’re already using Yoast SEO, then you’re good to go! If not, you may need a bit of help inserting the code (feel free to ask us!).

Secondly, you’ll need to validate your URL. Using this link you can add your website URL, note – do not use your homepage, it needs to be a blog post but it doesn’t matter which one.

Thirdly, apply! You should shortly see a message saying that your URL has been validated.

Fourthly, that’s it, you’re done! You’ll need to wait a few days for Pinterest to approve your application but once it’s done, all your pins will display your website and logo. From here, users will find it easier to click back through to your website and to see where the pin originated from.

10 steps to using Pinterest for business in your social media strategy

Use a call to action

Don’t assume people will take action from your Pinterest boards, you need to tell them where to go next, or what to do – give them a call to action.

If you want a user to click through to your website, or to follow your boards, make that clear in your descriptions. Try not to use too much wording as people get bored very quickly! But make it clear in what you want them to do…

Looking to free up more time in your business? Look no further than a Virtual Assistant, we’re here to help >> www.kjpcreative.com

If you’re wondering what images have been saved from your domain, you can simply type the following into you URL bar (changing the name to your blog)

https://pinterest.com/source/YourURL.com/

This will list all the images that have been used on Pinterest from your website, pretty smart!

Get sharing

Now it’s time to get sharing. The most important thing is to remember to pin your own posts! Pin them to all the relevant boards you have but ensure that you have one board that is dedicated to your blog posts.

Be sure to pin posts from other people too. It’s not all about self, self, self – it’s about creating value and helping or guiding others.

You can promote your Pinterest channel on other social media platforms, add your profile to your email signature or simply share some posts with friends. The more you pin, the more you’ll be noticed.

Don’t forget to use Pinterest Analytics to see what’s working and where your most valued pins are coming from. Use the information to engage more with your audience and to provide value in what they are wanting to see the most.

If you’d like help putting your social media marketing strategy together, or advice on how to make Pinterest to work for your business, get in touchand let’s help your business drive forward with the power of social media.

Work With KJP Creative 

How To Find Customers On Social Media

How To Find Customers On Social Media

If you’re a startup or a small business that has just started out, you may be struggling to find new clients and to get your business moving forward. You need to know that social media is your friend. It’s there to assist in your business growth and to help you discover a whole world of endless possibilities.

As social media grows and develops, there are constantly new discoveries that are impacting our businesses and giving opportunities for client growth.

If you’ve jumped onto the social media platforms and opened every one available but not seeing results – that’s because you need strategy. You need to find what works for your business and work with social media channels that are aligned with what your business and clients need.

How can you find new clients on social media and how can you turn them from leads into converts? Check out our top 6 focus points…

Share user-generated content

Social media is a great place to create engagement with your customers. But it’s also a great place to find new customers. You can do this by sharing user-generated content. How? By encouraging users to submit photos showing off / wearing or using your products, asking them to tag the photos along with providing a dedicated hashtag that you can then monitor.

Proof that people are loving your products or services is reason for new customers to try and buy. Photos on social media can be seen by a wide audience and if users are mentioning your business in their posts, it will give way for potential customers to come and see what the fuss is all about.

You can then share or retweet the positive posts, along with any reviews that come through – showcasing your business.

Start at home

In the early days of starting a business, it’s vital to spread the word by telling friends and family about what you offer, then going further afield in your personal (and professional if applicable) network circles. Let everyone know what you’re doing and the step that you’ve taken. You can do this by physically speaking with people and leaving them a business card or you can share via your personal social media channels, directing people to check out your business social media pages.

Know your business

You need to be credible and to be positive in what you’re offering. Have a complete understanding of your core values and your USP (unique selling proposition). If you have this clear in your mind, you’ll be more confident when talking to people and sharing what you offer without waffling or stumbling.

If you’ve already started working with clients, ask them to write a short testimonial for you so you can use these as proof of what you offer. Add these to your website and direct people to them to confirm that you are credible. You can use snippets of these in social media posts and share your business posts through your personal profile to achieve a wider reach of audience. The more people who see what you’re offering, the higher chance of attracting new customers.

Find new clients using social media - and grow your business

LinkedIn is a goldmine

Using LinkedIn to connect with like-minded individuals and business connections to build a network around your business is a great way to become known and established. Ensure that your LinkedIn profile is up to date with all your business information on there, if you have set up a business LinkedIn page, make sure it’s referenced in your personal profile. Then network. Join network groups and local groups and start to engage and interact with other individuals that you would like to work with or who could help your business grow. Contribute to discussions and show off your expertise or knowledge by offering solutions to problems or guiding people in the right direction. The more you engage, the more people will connect with you. Once you have a good network of connections, and build up trust among them, you can message them and let them know what you do and offer your services, where appropriate.

Understand your ideal customer

If you want to grow your business, you need to understand what it is they are seeking. By delving deeper into social platforms, you can discover what people are really looking for and asking questions about. By answering their questions and providing solutions to their needs, you are showing authority and building a level of trust.

You can use the search function on each of the social platforms to establish whether your customers are using those platforms and whether it’s worth your time marketing on them. Search for keywords related to your niche, similar brands, industry leaders and any competitors you have that people may be following. This will give you insight into what your customers and competitors are doing and how you can steer your marketing strategy to be in line with what your customers are seeking.

Twitter’s Advanced Search is a great way to get down to specific customers. You can search within a geographic area, using phrases or hashtags, as well as looking at other accounts and in a date range. Find and discover your ideal customers and connect with them. Introduce yourself and what you have to offer and keep on top of industry changes and how you can be an effective leader in your niche.

Make it easy

People give up easily. If they can’t find what they’re looking for, they will move on to the next business, and it’s a simple click to do so. And this is applicable on your social media platforms too. If you offer a product that people can buy online, make it easy to buy direct from your social channel.

People are using social media to be social – you may be using it for business, but others will be on there to connect with friends and family. Therefore, you need to catch their attention in a split second and make it easy for them to click and be directed exactly where you intend them to land. If people aren’t specifically looking for your product, they may like the look of what they see if an advert pops up but not necessarily want to go to your website.

How can you make it easy for user?

Facebook – add a shop tab to your page.

Instagram – Use the Shop now button function (you’ll need a Facebook shop to action this)

Pinterest – with Buyable Pins, a user can purchase directly without leaving Pinterest

Twitter – although there isn’t a ‘button’ you can use, utilise links to your products or storefront to make it a simple click step.

There are a number of ways you can entice and grow your customer base but it’s about being seen, known and getting in front of your target audience in a confident and professional manner. Don’t be ashamed or embarrassed about telling people what you do. At the end of the day, it’s your business and you should be passionate about it – wanting to shout about it from the roof tops!

Use your social media channels to let that passion be seen and engage with those that do show interest. Provide great customer service and each new customer will have all but praise for your business.

If you’d like advice or help in getting your social media marketing strategy started or moving in a new direction, we’d love to help. Feel free to get in touch for an initial consultation and let’s see how we can make your business grow.

 

Top Tips: How To Use Instagram For Business Growth

Top Tips: How To Use Instagram For Business Growth

Are you using Instagram for your business marketing? With over 1 million active users on the social platform, that alone is a reason to start engaging with an audience that is hungry to hear from you!

Facebook is the largest of all the social networks, showing a monthly growth of users at around 3.14%. On the other hand, Instagram is growing at about 5% quarter to quarter – Instagram is the fast-growing network at the moment!

It’s important as with anything that you ensure your brand runs throughout everything you do, and that includes your Instagram images. If you take a look at an Instagram feed that is branded well, you’ll notice consistency and transparency throughout the posts.

So how can you use Instagram to grow your business? Take a look at our top 7 top tips (not in any particular order!):

Be creative

Instagram is all about the imagery – so instead of focusing on the products that you sell, which can be represented on other social platforms, focus on how you sell them or the solution that you provide.

It’s essential that you you grab the attention of a user on Instagram by being creative and inspiring. Get creative in how you present – if you’re a business that is out and about – showcase where you’ve been and what you’ve been doing.

Give your business a face for people to relate to.

Introduce the team or behind scenes in snaps of how the business is running.

Make it interesting and fun while portraying who you are and what your business represents.

Use your brand identity to show colour and life to your images. You can add text and quotes to your posts to make them more interesting – make them inspiring and attractive.

Add value

This is important across all your marketing efforts, you must add value in everything you do. Just because you’re dealing with pictures, doesn’t mean you have to lose the value aspect!

Your images can add value to your customers and look pretty at the same time. What your customers see has an impact on how your brand is represented and remembered. Show off your business culture and values, share how-to’s and your mission behind your business. Visuals are a valuable and excitable way to speak to your audience.

Plus your visuals need to speak to people’s emotions. They need to grab their attention and get to the heart of what they are searching for. By adding value in every post, you can assure your audience that you care and have something to give that is beneficial and worthwhile.

Create a great bio

Try not to focus on the number of characters available in your Instagram bio – focus on embedding your USP (unique selling point / unique selling proposition). This is what differentiates you from your competition and makes you stand out from the crowd, along with highlighting what you have to offer. 

Grow your business with Instagram. Check out our 7 top tips to build business on Instagram

Engagement

Engagement is key in any social platform and presenting ways for users to do that will encourage more people to engage with your brand. Always be courteous and reply to comments on posts, reply back to shares from your posts and thank people for kind words. Customer service goes a long way in attracting and retaining clients.

Create posts that encourage engagement – that means speaking directly to your audience and aligning what you’re delivering to what they’re wanting to see and hear. Make your posts memorable and shareable, and always keep the interaction going when it starts.

Even if you get some negative comments (of course we hope that you don’t) but even if you do, let the conversations roll as this will show the algorithm that it’s an engaging post – worthy of being seen.

Use your analytics

First of all, ensure that your page is set up as a business account which will enable you to use the insights function. If you’re not sure how to set up a business page, just give us a shout and we can run through that with you. But once you’re ready to go, you are able to keep an eye on the posts that are working – and the ones that are not so much. From here you can establish a pattern of posts that your audience likes to see and engage with – these are the types of posts that you want to create more of.

You can then also dig deeper into the insights of your posts and the interaction they are getting. Find out which day of the week or what time of day people are engaging most, their gender and where they are located. Tailoring your content to your insight results will give help encourage further engagement.

Collaborate

Working with influencers on Instagram will give your posts better chance of being noticed and will boost your brand awareness. Search for the top hashtags that relate to your business and find micro-influencers using those hashtags who have a large following. Once you’ve established a list of influencers, contact them and ask if they’d be interested in promoting your product on their feed. You can either offer a monetary reward or exchange their time for something you could do for them. The influencers already have a large following of their own which means that if your product is being shown to their audience, with their backing and enthusiasm, you’re more likely to grow your audience when people start to notice your products.

Big brands use influencers all the time by using celebrities to endorse their product – the same idea can be used on Instagram on a much smaller scale for your business. There is no harm in approaching people and asking, the more people you ask, the better chance of finding someone that will work with you.

Use Instagram stories

Everyday over 300 million people are creating Instagram stories – that’s a lot of stories! These are snaps or video sequences that disappear 24 hours after being posted. On average 1 in 5 businesses receive a direct message from their Instagram Stories. And those direct messages are leads.

There are different things you can do with stories, like go behind the scenes, share Q&A sessions, create tutorials. All of these will disappear after 24 hours but can be kept as highlights after that time to sit directly under your bio as the first thing a customer will see when they click through to your profile page.

Instagram stories give way to creativity and allow a business to showcase their attributes in a more dynamic way.

It’s always great to plan ahead and with the video function for stories, this is possible by utilising videos that you have created within the last 24 hours. Therefore, create your videos in advance and post them strategically when you know your audience will be watching.

Don’t forget to add a ‘call to action’ to your Story as this tells people where to go next. You don’t want to lose your potential lead by allowing them to go onto the next business / next Story, direct them to where you’d like them to go by swiping the page.

Instagram is fun, it’s enjoyable and best of all it’s where people are at-  so that’s where your business needs to be.

Create authentic good quality images that tell your story, show your value and provide solutions and you’ll grow your Instagram with ease.

If you’d like any further tips on getting started with Instagram or how to incorporate it into your online marketing plan, get in touch, we’d love to help.

 

Why Use Twitter For Business Marketing?

Why Use Twitter For Business Marketing?

Twitter is a great resource to use for your business marketing to source potential clients and to reach out to both audiences and other business owners, not to mention influencers. It’s a platform for quick, relevant to the point snippets of information engaging a user to see your point of view.

Starting off as a microblogging platform, it still remains effective and one of the best channels to share with the world your opinions. A quick tweet telling your friends about your morning coffee, or to let others know about a great experience you had in your favourite retail place, or even to just keep in touch with loved ones across the globe. It offers a range of benefits to reach a wide range of people and businesses.

Twitter can be a place to get the latest news story and to see events unravel as they happen. Twitter is hungry for content, for information and for users to connect. Providing a way for influence to be at the forefront of our news feeds, it’s the perfect platform to establish a name and gain a following with the pure aim of growing your business.

Trends are big in Twitter and if something is big worldwide, you can guarantee that it’ll be on Twitter. Viral YouTube videos, celebrity news, world news – you’ll find it on Twitter. These can all be found on the platform by their individual hashtags that’s been assigned to the subject. Find the hashtag that you’re looking for and use the search function to find every tweet related to that subject.

Twitter for business

The same principle can be used for your business. By creating a hashtag that is relevant and recognisable to your brand and using that in all your Twitter marketing, you can keep track of all activity that relates to your business, including when users are talking about your brand or an influencer gets hold of your brand – it can all be traced back.

TweetDeck is a great place to keep track of Twitter activity without the need to fill up your news feed with content that you perhaps don’t want to see every time you open the app.

Take note of what the big brands are doing and use their examples in how to reach your audience. Big brands will almost certainly have a presence and are using it to reach out to current clients, attract new customers and to create a great customer experience. Use their @handle in your tweet and they will respond – providing a way to interact with your favourite brands at the touch of a button and receive (almost) instant response. This is a great way to up your customer service levels and to let your clients know that you care about them, and that they are valuable to your business.

Benefits to using Twitter for business?

  • Quick and easy to provide snippets of what you have to offer, links to your website or articles
  • Easy reach for business research
  • Express your opinion or thoughts.
  • Reach new audiences
  • Ask for feedback, including the use of polls or questions.
  • Follow others in your industry / niche
  • Reach a large number of users, quickly
  • Build relationships, provide customer care
  • Stay up to date with latest news and trends
  • Contribute to discussions and industry discussions.

So with these in mind, whatever area of business you are in, there is a way to reach your ideal audience. However to really touch deep with that audience and to be influential in that outreach, a business needs to understand who they are speaking to and who they are targeting to ensure effective results.

Twitter Analytics

This is where Twitter analytics comes in. You can dig deep by looking into the statistics the platform provides (free of charge) and start to understand your audience.

Once in Twitter analytics you will see a menu of options, choose the ‘audience’ tab which will direct you to a page full of follower growth data. By scrolling down you can establish your audience’s interests, demographics, lifestyle interests – even down to which mobile carrier they are with!

Understanding what type of content your audience enjoys or reacts to will drive your social media marketing and content strategy – what’s the point in sharing if people are not engaging?

The information available in analytics is important to establish whether you are reaching your ideal audience or attracting users who would not be a potential customer.

If either case, it may be time to return to your marketing strategy and learn more about who you want to target and who you need to attract in order to grow your business. A marketing strategy will outline what you need to do, in order to see successful results. By coming away from a good strategy, it will have implications on your business growth.

Within the ‘followers’ tab, you are given data that allows you to really get to know your audience. Are they mostly male or female? Which countries do they reside in? What are their top interests? Understanding these will help in your marketing drive. By speaking directly to your audience and providing content that they enjoy to see/read and will engage with and share or comment on, will help boost your engagement and provide a better way to grow your audience – and your business.

If you’re looking to implement a marketing strategy or need advice on how to target your ideal audience, please feel free to get in touch.