by Karen Petrauskas | Mar 14, 2024
Discover the email marketing success formula – IMAGINE business success right from your inbox!
Ever felt the frustration of pouring effort into marketing and social media, only to see bland results?
We understand – when you’re wearing all the hats in your business, some tasks inevitably get side-lined. And crafting compelling emails often falls into that category.
But here’s the reality check: you’re not alone in this struggle, even if it sometimes feels that way.
Let’s take a step back and ask ourselves: “What prompts us to open an email?”
- a) Because the subject line catches our interest?
- b) Because we trust the sender to provide valuable content?
- c) Simply out of habit?
If you’re nodding along, it’s likely a) or b) – wouldn’t you agree?
Your inbox is a limited resource, and we’re selective about what we invest our time in. Prioritise quality over quantity. Engage with emails from sources you trust or if they promise valuable insights for your business.
So, let’s start to approach email marketing strategically, ensuring that every message we send adds genuine value and resonates with our audience. Because in business, thoughtful communication is key to success.
Discover the email marketing MAGIC 🚀✨
With all the above in mind, are you fully leveraging email’s potential to connect with your community, clients, and potential prospects?
If not, you’re overlooking a mind-blowing opportunity. Let’s explore why email marketing isn’t merely a tool but a catalyst for achieving business success.
Straight-to-the-Heart Engagement – Email isn’t just another platform; it’s a direct pipeline to your audience – and potential customers.
Unlike the noise of social media, emails land right where they belong – in your subscribers’ inboxes. It’s personal, it’s direct, and it fosters authentic connections.
Value-Packed Communication
In today’s digital jungle, value is king. Emails let you serve up tailored content, juicy offers, and priceless insights directly to your subscribers’ screens. Every message counts, and delivering value builds trust and loyalty like nothing else.
Relationship Building 101
Your email list isn’t just a list – it’s a community of believers in your brand. By consistently delivering the goods – relevant content, killer deals, insider info – you’re nurturing relationships that turn subscribers into die-hard fans.
Strategic Expansion
Remember, “the gold is in the list.” Your email list is a treasure trove that grows in value over time. By knowing your audience inside out and offering solutions to their problems, you’re attracting top-notch subscribers who are hungry for what you’re serving.
Reach for the Stars
Email marketing isn’t just about keeping your current crew happy; it’s also about reaching new horizons. With smart opt-in incentives, social media savvy, and word-of-mouth magic, you can grow your email list and tap into fresh markets.
Yearly Social Media Planner and marketing strategy – just £5.99 from Amazon!
Now, let’s get practical:
Know Your Tribe
Before you hit send, get to know your audience like the back of your hand. What makes them tick? What keeps them up at night? Tailor your content to speak their language and watch the magic happen.
Serve Up Value
In a sea of boring emails, be the one that stands out. Give them the good stuff – useful content, exclusive deals, insider secrets. Make your emails a must-read, every single time.
Make it a No-Brainer
When you invite folks to join your list, make it irresistible. Offer lead magnets that solve their problems and make signing up a breeze. Think ebooks, webinars, discounts – whatever might float their boat.
In conclusion, email marketing isn’t just about hitting “send” – it’s about building relationships, delivering value, and driving real results for your business. So, if you’re ready to level up your game, dive into the email marketing magic today! 📩💼
If you’re ready to unlock the full potential of email marketing and take your business to new heights, join us on this journey of success! Get in touch to ask about our personal, hands-on approach tailored to YOUR business:
> 1-2-1 coaching
> Power hour calls
> Done for your email marketing
> Managed social media
Plus, sign up to the KJP Community newsletter now to receive exclusive tips, strategies, and insider insights delivered straight to your inbox. Let’s turn your email list into a powerhouse for growth and expansion. Click the link below to get started! 📩💥
by Karen Petrauskas | Feb 23, 2024
Find your roadmap to success in online marketing… master your niche.
How can you, as a business owner, create a growing and sustainable business? It can come down to two main points – clients and niche.
But also, how do these two points look when it comes to online marketing and getting your message across?
It can be hard to keep up with a fast-paced, digital, online world. If you’re not tech savvy, or you’re not great a social media lover – how can you expect to get ahead in online marketing for your business?
Even if you are on top of social media trends, encompassing everything you need to for business marketing purposes can be a different ball game altogether.
– Is it the same as using it for personal use, are there different things you need to know, can you use the same tricks to attract sales?
And when it comes to business, either as a start up or learning to grow and scale, online marketing success isn’t just about attracting any client – it’s about finding the perfect match that fuels your passion and drives your business to new heights.
Within the vast sea of potential clients, finding that perfect match can transform your work from mundane to magical. In the realm of online marketing, this journey is not just about attracting any client but about discovering the ideal client – one that ignites your passion and lifts your expertise to something big!
Here are 7 points in how to uncover your ideal client and niche:
#1
Aligning Passion with Purpose
Simon Sinek once said, “Success in business is not just about finding the right clients, but about finding the right clients for you – those who resonate with your passion, values, and vision.” At the heart of discovering your ideal client lies the alignment of passion with purpose. Take the time to reflect on what truly ignites your enthusiasm and drives your dedication. Whether it’s the dynamic world of e-commerce or the enchanting realm of sustainable living, identifying industries that align with your passion sets the stage for a fulfilling journey ahead.
Passion fuels dedication, and when you’re genuinely invested, your marketing efforts become infused with authenticity and enthusiasm. Consider the specific aspects of your work that bring you joy and fulfilment. Perhaps you’re passionate about helping eco-conscious brands thrive or empowering women entrepreneurs. By pinpointing your passions, you can align your marketing efforts with causes that resonate deeply with you, making your work more fulfilling and impactful.
#2
Crafting Detailed Buyer Personas
Delving deeper into the insights of your ideal client, it’s essential to craft detailed buyer personas that encapsulate their aspirations, pain points, and preferences.
Understanding your target audience is paramount to success!
Gone are the days of one-size-fits-all marketing strategies; today’s consumers crave personalised experiences that speak directly to their needs and desires. This is where detailed buyer personas come into play – they serve as the cornerstone of effective targeted marketing, enabling businesses to connect with their ideal clients on a deeper level.
Create personas which breathe life into your target audience, and gain invaluable insight into their needs and desires, enabling you to tailor your marketing strategies with precision and authenticity.
When diving into demographics, it’s essential to go beyond surface-level data and explore the nuances that make each segment of your audience unique. Factors such as age, location, and gender provide valuable insights, but they only scratch the surface. To truly understand your audience, consider delving into psychographic variables such as values, attitudes, and lifestyles.
#3
Embracing Authentic Connections
In the pursuit of your ideal client, authenticity reigns supreme. As we navigate the vibrant landscape of online marketing, it’s essential to prioritise building genuine connections with our ideal clients. Here at KJP Creative, we believe in seeking out clients whose values align with ours, fostering partnerships built on trust and mutual respect. Authentic connections not only strengthen client relationships but also serve as the foundation for long-term success and fulfilment.
Look beyond surface-level compatibility to find clients whose values align with yours.
Compatibility fosters strong partnerships built on trust and mutual respect. It also cultivates a collaborative environment where both parties are committed to shared goals. When evaluating potential clients, consider factors such as their corporate culture, ethical standards, and long-term objectives. Seek out clients who share your values and vision, as these partnerships are more likely to be mutually rewarding and sustainable in the long run.
#4
Assessing your strengths
Take stock of your skills and expertise. What sets you apart in the realm of online marketing? Whether it’s your knack for storytelling, proficiency in data analytics, or creativity in visual design, leverage your strengths to carve out a niche where you can shine brightly.
Consider conducting a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to gain insights into your unique advantages and areas for growth. By capitalising on your strengths, you can position yourself as a sought-after expert in your chosen niche, attracting clients who value your distinctive talents.
#5
Embracing Growth and Adaptation
In the ever-evolving landscape of online marketing, adaptation is the key to survival. As industries shift and consumer behaviours evolve, it’s essential to remain agile and open to change. Embracing growth and adaptation allows us to stay ahead of trends, seize new opportunities, and position ourselves as leaders within our niche. As we navigate change, take hold of each new challenge as an opportunity for growth and innovation.
Plus, aim for long-term relationships over fleeting transactions!
Invest in clients who envision sustained growth and are willing to take on a journey of continuous improvement. Nurturing loyalty pays dividends in the form of referrals and recurring business.
To foster long-term relationships with your ideal clients, focus on delivering exceptional value and exceeding their expectations at every touchpoint. Implement strategies for client retention, such as personalised communication, proactive problem-solving, and ongoing support. By demonstrating your commitment to their success and engaging in a culture of trust and collaboration, you can forge lasting partnerships that endure beyond individual projects or campaigns.
#6
Exploring Industry Alignments
Delve into various industries to gauge where your passions intersect with market demand. While specialising in a single industry can position you as an expert, don’t overlook the potential of diverse sectors. Strive to strike a balance between specialisation and versatility.
Conduct research to identify industries experiencing growth or undergoing transformation, and assess how your skills and passions align with emerging opportunities within those sectors. By staying informed about industry trends and diversifying your expertise, you can adapt to changing market dynamics and profit from new opportunities for growth and innovation.
#7
Celebrating Your Unique Voice
At the core of your journey lies the celebration of your unique voice and perspective. As you navigate the dynamic landscape of online marketing, it’s essential to embrace what sets you apart, and infuse your efforts with authenticity and originality. In the words of an anonymous sage, “Success is not about being the best; it’s about being your best.”
By celebrating our uniqueness, we attract ideal clients who resonate with our vision and values, creating meaningful connections that transcend mere business transactions.
In conclusion, the journey to uncovering your ideal client and niche is a transformative adventure filled with discovery, growth, and collaboration. By aligning passion with purpose, crafting detailed buyer personas, prioritising authenticity, and embracing collaboration, we unlock the door to unparalleled success and fulfilment.
In the pursuit of your ideal client lies the essence of your true calling. If you’d like help establishing how you can encompass all the above points into your own business, we’d love to help. Here at KJP Creative, we work with an array of different clients and industries and would love to get you started on a journey that incorporates your ideal client and your passions. Get in touch today to schedule a FREE consultation.
In the meantime, why not sign up to our newsletter for more tips and tricks to helping you grow and establish your business online.
by Karen Petrauskas | Feb 25, 2022
Brand awareness = Business growth
Where are you in your business plan right now? Are you just starting out or have you been going for some time?
Everyone has their own journey and go about this at different rates, it’s not a competition, it’s about what’s right for you at this moment in time.
It takes time to build a brand, but the best bit of advice we can give is to let people know what you’re doing. If you’re shy or quiet about what you do, how do you expect people to know what you’re about! There might be someone right there who is your perfect customer, but if you’re not telling people what you do, they’ll never know you exist.
How do you build your brand?
There are a few vital things you need to do to grow your reputation and become established and these few tips will help:
Document everything
Whatever you do, document it. Take notes, take pictures, write it down, detail what motivates you, where your inspiration comes from, what people give you the nudge to get going. Create your own story and make it possible to share that journey later down the line. When the time comes, you might be the person who will inspire someone else to start their business – telling your brand story and having the proof of what you have been through and achieved will help others.
Put yourself out there
Don’t be afraid to talk to the people around you. Many people starting out in business are shy about telling their friends or family, but actually these are the people who you need to tell first. Why? Because these are the people who know you and will believe in you. They know your abilities and your strengths, and they have the desire to want to see you succeed.
A reputation grows when people start talking about you, word of mouth is a great marketing strategy, the more people hear about you, the more chance there is for someone to discover you. If you’re passionate what you do, why wouldn’t you want to talk about it!
What situations can you put yourself in that will help boost your brand awareness? Are there places you can go, people you can meet, networks you can utilise, advice you can give… put yourself out there to make the most of every opportunity that comes your way.
Use social media to share your stories
Everyone is online. The pandemic has driven more businesses to use online marketing to grow their brand. You need to be there too. If you’re not yet using social media for marketing, you’re missing a treat! It takes more than a few Facebook posts here and there. It takes more than posting a few posts on your personal profiles in the hope that ‘someone’ will notice you.
Create branded social media profiles, across various channels, post regularly, engage with your with your audience, give value through all your content.
If time is an issue for social media, don’t be afraid to outsource. This can seem like an expense that you don’t need in your small business, but in reality, this is such an important part of business growth that when you spent time focussing on what you are good at and utilising your skills to do the things you love – you can budget in for someone else to carry your marketing, so you don’t have to.
Join our Facebook Group!
Sidenote: if marketing is not your forte, there seems little point to wasting time doing it to a ‘half-standard’. The more your marketing works for you, the more clients you can bring on, or services/products you can sell. Make the most of this to your advantage and work as a team to build the brand and see the results.
When your business starts to build, you will have more opportunities to do bigger and better things. Scale and grow, and look at different strategies as you go through each stage. Take hold of the things that cross your path which will help you grow your brand. Don’t hide away, speak out where possible and let people see the passion you have – let them catch the enthusiasm with you!
If you’re looking to scale and grow your small business, we’d love to chat with you about your online marketing and how we can help you achieve your goals. Step out today and contact us – and let’s start the conversation.
In the meantime, download our free “Social media checklist – don’t forget the basics”, to get you tracking the basic social media ideals.
by Karen Petrauskas | Jul 31, 2021
Does your marketing have PURPOSE? 🏆
What drives you in your business, what impact do you want to achieve, what results do you want to see come to fruition? Is your business PURPOSE-DRIVEN?
There needs to be some passion behind the face of your social media channels – you’ve got a chance to make a difference and to get your business in front of a such a wide potential of customers, the impact you can achieve (when done right) is never-ending, but you’ve got to have the drive and ambition to get there and to make STUFF happen.
Have you got the passion?
If you’re not enthusiastic about your brand, who will be? Your marketing is the face of your business and your passion needs to be visible. Think of creative ways to showcase your passion – video, vlogs, behind the scenes stories – try to do something that’s different from the normal pattern you’d use in order for it to stand out.
SHOUT about what you’re doing, what makes you do what you do and why you love it so much. Get people to be passionate with you, embracing your values and pushing the awareness of your brand.
Back to basics
Let’s go back to the basics from when you first put a marketing strategy together, and also considering that we are coming through a pandemic and everything is looking a lot different than it was two years ago… think about your business plan and goals; can you answer these questions:
- Where do you see your business at the end of this year?
- Where do you see your business in 5 years from now?
- What people do you want to influence or affect?
- Who can benefit the most from what you have to offer?
- What makes you unique?
Now, using each of these points, map out what marketing methods would be best to get these points in front of your audience, and how you can create engaging content that reiterates the message you want to get across.
- Can you stick to organic posting?
- Could you be doing more?
- Can you use stories or another channel to reach a different type of audience?
- How about paid advertising?
Your purpose is what keeps the business going – it gives it a mission and direction to reach the people you want to help.
Strategy example
Make sure you have a clear goal in marketing, that way you can measure if it happens or not. If one of your aims is to see an increase of 5% to your website traffic, for example, you would need to put in place steps to drive the extra traffic. What can you do to send more people there? Would this include more call to actions on your organic posts? Could you implement some paid advertising to target specific interested parties?
If you want to increase your engagement by 20% on your social channels, you could look at content that encourages engagement, i.e., polls, asking questions, asking for feedback etc.
If you look at the bigger picture, when you increase social media activity, this will build trust and authenticity. When followers start to trust and like your content, they are more likely to head over to your website when you direct them. Once they’re on your site, what can you do to keep them there? Have a goal in mind for when they are browsing your website and ensure that navigation is easy. With this approach, and taking one step at a time, you are aiming to hit both your targets with one sweep.
From here, it’s a case of measuring the activity on your channels and determining if you are gaining an increase. If not, can you do more?
Be a risk taker in marketing
Don’t be afraid to try new things – risk takers are more likely to get results because they’re not afraid to try something that ‘may not’ work – but if it does… winner!
“The biggest risk is not taking any risk… In a world that is changing really quickly, the only strategy that is guaranteed to fail is not taking risks.” – Mark Zuckerberg
What’s your purpose and how can you use social media marketing to get there?
We love working with purpose-driven organisations who have a clear mission and goal – and we love helping these people achieve their goals through social media. So, if you’re looking to get ahead and make your mission fly, let’s talk about a strategy and action plan. Get in touch today 🤙
While you’re here, checkout our FREE gift to you: our Social Media Checklist – don’t forget the basics! 👇🏻
by Karen Petrauskas | May 28, 2021
Are you struggling to create engagement on your social media channels?
Here’s a secret… you don’t have to dance, sing or point to word bubbles on Reels or TikTok to create engagement on your social media channels. Of course, if you want to then that’s absolutely fine! But for those less comfortable with jigging in front of a camera, there are other ways to make the magic happen. Yes, videos do help build on engagement, but they don’t have to be cheesy – always stay on brand.
If you’re looking to grow your following on social media, create content that is worthy of all the hard work you put in, whilst staying professional and in line with your brand’s mission and identity – it all comes down to strategy. A marketing strategy gives you clear guidance, a path to follow and a goal to work towards. So, how do you put together a social media strategy?
Here are our 8 tips for creating engagement that goes way beyond a 60 second Reels jingle and will keep your professionalism still intact!
Be original.
It can be hard to create content that is 100% unique, yes? There is so much competition out there that you’re bound to cross paths with someone. However, the way to get around this is to be original. Put your own spin on a topic, create content from your point of view, with your personality – as if you’re talking to the reader. Make it completely original content, written from your perspective.
Tell a story.
We all have a story to tell, you might not think that yours is very interesting – but it’s YOUR story. Business is built on trust, people buy from people they trust, people like to understand and see behind the scenes and what happens behind the face and voice of a brand. This is your chance to shine and to tell everyone about what you are doing, why you are doing it and the mission that you have.
Be consistent.
Always show up when you’re expected. If you create daily content, create daily content. Don’t try it for a week and give up the next. Always find a balance to what you can do and what works, and still to it. This is where content planning comes in handy.
Add value.
This goes without saying. Everything you produce, say or do, should add value to the recipient. Try not to think about what you might be giving away for free – the more you give, the more you will get in return. If someone thinks they are getting value, they will keep coming back and more importantly, they will tell others what they have discovered. Always give without doubt, offer advice, guidance, even things that will give them a step-up, the more they like what they see, the more you will see them back for more.
Keep on brand.
Your brand is your identity, it makes you unique and stand out in a crowded room. Create content that is easily recognisable and true to your mission. Think about your tone of voice, image and type of content, logos and personas, frequency… all things that make your brand recognisable and unique.
Solve problems.
People are searching and seeking for answers. Here’s your chance to help someone. Understand your audience and give them answers to the solutions they are seeking. Be there in their times of need or pain points – show up when you say you’re going to, and give them something they can take away right there and then, which will make them feel like they’ve achieved what they need to.
Create eye-catching content.
There’s no point in creating content that no one is going to see. It’s a waste of your valuable time and it benefits no one. What would you want to see if you were on the other side? What would make you stop and look? Start there. Create content that touches on an emotion, or tells a story, or that speaks directly to a circumstance – images need to make the audience stop scrolling and read what you have to say.
Be passionate.
Absolutely! If you don’t love what you’re doing, why should anyone else? This is your chance to share your passions, your ambitions, your desires, your visions, your goals… and to make a difference. Love your social channels, the followers, the people who interact – and give them a reason to love your brand too.
When and if you start to implement a strategy into your marketing and follow these basic rules about how to find relevant and interested parties – then you will see results happen. And if you’re not sure where to start or how to do any of these things… ask!
Are you ready? 🚀
Get in touch and let’s have a conversation on how your business can benefit from high engaging content.
Be sure to grab our FREE 2021 Social Media Awareness days calendar while you’re here to help discover more ways of engaging with your audience…
