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How To Create Great Social Media Content That Converts

How To Create Great Social Media Content That Converts

Are you wondering how to write social media content that creates conversions? Do you want to create copy that people can’t wait to share? There is a knack to writing sales copy but to achieve that you’ll need to follow some basic steps. Your efforts in social media want to maximise the ROI for your posts and create content that speaks directly to your readers in order to see results.

Be your brand

You are the voice behind your brand. Every business has their own tone of voice and their own way of communicating with their audiences. When users scroll through their social media feeds, they should be able to recognise your brand immediately.

When you understand and know your audience, you can write your copy tailored to them. Know what tone of voice they like and respond to, grasp the words and call to actions that they engage with, and run with this throughout your content.

Ad copy length is important

Whilst writing a blog can be hundreds of words, a Twitter post cannot. Each post needs to reflect the platform that it is being posted on and content tweaked to reflect the audience that will be seeing the posts.

Sometimes 5-10 words can say much more than a string of sentences that may make people switch off.

There are different trains of thoughts on whether short copy or long copy is best but at the end of the day, if you test both, your audience will help you decide what works best for your business. Split test your posts and ads to try different methods.

The most important thing is that you want your audience to respond and engage with your copy, so listening to them will give you the upper hand.

Split testing can be expensive if you’re a smaller business with a small budget (and competing against larger organisation), but it’s still worth trying a few examples to see what works best – every business is different.

Mix content

Do you want to write great social media contents that works? Here's our top tips - sales copy that works!No one can argue that great visuals convert but having great copy to go with visuals pushes you to another level.

If your visuals are great but your grammar or spelling is awful, your business will look unprofessional and shoppers will pass you by. If you’re not great at the written word, ask someone to check over your copy. There’s absolutely no harm in doing this, in fact, we encourage it to ensure that ad copy is professional and correct. You wouldn’t send off a job application without checking for mistakes, so why send out social media content that is incorrect?

If you create a social media calendar and schedule all posts in that calendar, another pair of eyes can look over that calendar prior to posts being created. A simple Excel spreadsheet is a cheap and easy way to achieve it.

Also, an image shows what you’re talking about, but the copy or text will give the call to action and tells the user what to do next. This is an important part of the sales funnel. Create great content but don’t give a call to action and users will find somewhere else to go after they’ve finished with your content.

Sell but don’t sell

You don’t want to come across too pushy in your content or posts. You’re there to offer value to your readers by giving them something they can take away and utilise. You can incorporate your sales into the way you speak. Remember to keep this within your tone of voice and branding, so that your readers who already know and love your style will listen.

If you’ve already built up a relationship with your audience, they will be used to the way that you write, the way that you approach subjects, and the way that you come across when you have something to offer. They’re loyal customers because they like your style. Stick to that in all your copy, allow your personality to come through with whatever it is you are promoting.

Be mindful of ‘how’ you speak

If your content is full of lots of CAPITAL letters and exclamation marks, you sound and look like you are shouting. Does this way of speaking portray your brand correctly? Is this how you would speak to someone you were talking to face to face?

Be mindful of how you come across in your social media content, whether that be sales copy or everyday posts, your manner is important to your audience.

Be mindful of ‘who’ you’re speaking to

Understand your audience. We say this in so many of our posts but that’s because it is so important. You wouldn’t speak to your family in a way they didn’t like or relate to. So why do it with your audience? And each audience is different. If you’re creating content for your Facebook followers, the tone of voice and relationships are going to be different to those you connect with on SnapChat for example. Just bear in mind who you’re trying to reach and create beautiful content that they will love.

Trigger emotions to get an effect

Research has shown that posts and content that trigger emotions have a higher reaction rate. Use headlines that outline positive outcomes or create curiosity and you will gain more traction than other posts. Being able to make a reader say WOW after they’ve read a post is a great achievement and will usually result in reactions or shares. Our emotions drive us to share with others, we want our friends to experience the same feelings as we do and by sharing content that heightens these emotions, we feel a sense of satisfaction and clarity and is a dominating factor when it comes to sharing social content.

How to write great social media content that works and converts

Make your headlines count

If you’ve not got a great headline, you won’t get the interaction you desire. People read a headline before they see the content below, so if your headline does not grab the attention of your reader at first glance, there will find more opportunity further down their news feed for something that will.

Headlines are a vital part of your sales copy. You need to make an impression, you need to add value, you need to offer something they are interested in. Does your headline tell the reader why they should continue reading? Are they compelled to take action or to engage? Ask questions that will get their attention. If you’re not happy with the headline that you’ve come up with, try again, and again. It doesn’t matter how long it takes you to create the perfect headline, it matters what the headline says when it’s published and how it’s going to impact a reader.

Cut out what you don’t need

People are busy and the increasing use of mobile devices and wifi spots at every corner facilitate society being able to grab snippets of information and then move on. Waffle within your content will not sell. Truth and fact, to the point, will. Therefore, within your headline and content, you need to be precise and deliver what your audience wants to hear, not everything that surrounds it and engaging them in a journey that will allow them to learn more about you and your business and to discover what they can get from you or your content.

Tell a great story

Readers love a great story and will engage better with a story that is worth something than a post that’s created just to fill a gap for that day’s content. But stories don’t have to be long and boring, they can be mixed up with video and images, they can be portrayed by keywords rather than sentences. Remember you are trying to dig into emotions and your story doesn’t have to be a stand-alone piece of content, you can make stories into so much more by creating regular content, content blocks and using your imagination to interact with your audience.

There are many ways to create the perfect social media content for your business and the above are just a few to consider. Always use your analytics tools to steer you in the right direction and to know your audience better. Understanding your audience is key to engagement and conversions on social media. By utilising analytical tools, you can see what works and what doesn’t, saving time, money and resource.

Get your copy correct and you’re flying!

Great content and social media is our thing here at KJP Creative – if you’d like help putting together content that will convert for your business, get in touch and let’s see your social media energised.

WORK WITH KJP CREATIVE!

 

free Awareness Days Calendar / KJP Creative

It’s Never Too Early to Promote Christmas with Social Media

It’s Never Too Early to Promote Christmas with Social Media

It may only be October, but many people have already started their Christmas shopping hoping to get complete before the festive rush. So you’re not crazy by thinking it’s too early to start your online marketing campaigns.

Many businesses make the mistake of not preparing and jump straight in closer to the date, often at a detriment to the business. Marketing your products for Christmas can start or be prepared at any time of the year but the earlier the better to get the best results out of the campaigns. 40% of retailers’ revenue comes from Christmas spending. By preparing early, it will be less stressful and more enjoyable.

Many marketers start their festive seasonal marketing in the summer, ready to roll it out as the summer holidays draw to a close, but if you’re not quite there just yet, that’s fine – you’ve still got time.

How can your social teams prepare for the Christmas season?

Brainstorm

Get started on the right foot by brainstorming everything to do with Christmas, everything that you think it may entail – and anything that may or may not be relevant, it might be necessary later on!

Think about resources, the team (if there’s more than one of you), and what you may need in order to be prepared for the run up to Christmas. Think about inventory and the stock you will need – have you got enough?

Who is your audience and what do you need to do to attract them?

It's never too early to plan your festive online marketing campaigns.Goal setting

What do you hope to achieve throughout the period? What objectives do you have in mind when it comes to sales and profit? Look back at previous years and the results that you achieved. What do you need to do this year to compare and see better results?

Listen to your networks

When you start posting across your social channels, listen to the responses that are given. Your audience are your customers and you want to be providing a solution to their needs, not providing something that’s not relevant to them.

Social listening is a great way to understand your audience and to discover what it is they are really looking for. You can also tap into competitors and find out what they have on the horizon. Listen to your social channels daily and record results, this can feed into your marketing strategy as you move through the season.

Start posting

By sending out snippets of information to your audience now, you can get them ready for what is to come. Seeds need to be sown in order for customers to want to buy and to be enticed into what you have to offer. Start posting across your social media networks or send out email campaigns with targeted messages about what you are offering.

As the weeks move forward, you can give more away and show a bigger picture of everything you are providing. Create images that are attractive and eye-catching and that stand out from the crowd. You want your posts and campaigns to be noticed, not just run-of-the-mill. You want them to be jazzy and memorable and most of all you want your customers to feel valued and appreciated. More often than not, people prefer to buy from people rather than a company, it’s the personal touch that’s loved so now is the time to give them a good experience of your business. Be careful in what memories you give your customers, if they don’t like what they see, they will remember a bad experience! If you find customers that love your product, you have a client for life. They’ll recommend and refer your business to their circle of friends and family and the span of your marketing efforts are doubled. For every customer that does that, your marketing expands. Nail your posts and campaigns right and you’re set up not only for Christmas but the new year ahead.

Brainstorm again

Once you’ve started your campaigns, and where possible split test what works best, as time moves forward, go back to the drawing board and brainstorm some more. What is working / what’s not? What can you do better / what needs improving? Is your ideal audience hearing you? How can you relate to them more?

Answer these questions as a team and discover how you can improve your marketing strategy to meet these needs.

The sooner you can test your messages, campaigns and strategies, the sooner you can make the necessary adjustments to make them even better and improve results. This will involve being honest about what your customers want and not what you want. Often this is two different things and it can be a hard barrier to get past if you steer a marketing campaign to how you think it should be according to your own agenda rather than listening to what the audience wants – think about them. They are the ones buying from you – they are the ones that will make or break your business. If you’ve got an audience that loves your products, you’ll be successful.

brainstorm your ideas ready for your Christmas social media marketing campaigns

Go market some more

Having been back to the brainstorm it’s time to put into practice the changes you’ve made. This time your marketing campaigns and your social media posts should be spot on with what your audience is looking for. You should be creating eye catching material that speaks directly to the buyer’s ears. Record all your results, tweak where necessary and be confident in your approach. Add a personal touch and showcase everything about the business so people can feel a part of your brand.

What can you do to be heard on social?

There are many ways to talk to your customers on social media any many ways to attract new clients. Different strategies will have a different impact on different people, (usually) there is not a one-way-fits-all solution. Therefore, you need to be creative in how you reach out to your audience. People like to see value and to know that they are receiving something that’s of worth. Try to bring value into every post or email and bring your brand alive in the way that you’re speaking to people. Allow your audience to gain your trust, knowing that you are reputable and reliable. Promote your customer service policies and be completely transparent in all your work.

Here are some ways you can reach out to your audience:

  • Competitions
  • Giveaways
  • Videos – behind the scenes, products, team & company culture
  • Emails
  • Ecards
  • Online meetup
  • Hashtags
  • Share user-generated content
  • Countdown to Christmas
  • Christmas events
  • Shout-outs
  • User sponsors / influeners

Are you prepared for the Christmas shopping rush? Plan your social media marketing campaigns ready for Christmas

Being prepared is the most important step in marketing campaigns for Christmas, whether that be online or offline material. Having made the mistake of not preparing early this year, you’ll have a head start ready for the next! If you’re good at planning and administration, you’re on the right path. If it’s not your strong point – and it’s not everyone’s cup of tea – think about outsourcing your marketing to specialists who are ready and willing to do it for you.

If you’re a small business owner, you can’t do everything yourself and sometime things have to give. That may be your marketing, that may be your administration, or that may be your finances, but whatever that may be, it does not mean that you are failing in your business, it means that you are being efficient.

Outsourcing is a great way to manage a small and growing business. You have priorities, you have aspects that you are good at and focusing on these things will get the most out of your business.

Christmas marketing is just a small example of the bigger picture. You have a whole year of seasonal campaigns to work through and different aspects of the business that need your attention. What do you enjoy the most? What do you love to do that gave you the edge to start your business in the beginning? These are the reasons you get up every day and want to see be successful. Don’t feel held back by drowning in ‘there’s too much to do’. Learn to delegate and to find ways in making your business work in the best way that suits your lifestyle.

If you’d like to speak to us about how to manage your business in a more productive and efficient way, we’d love to help. Feel free to get in touch for an initial informal chat.

 

HELP! I need Christmas marketing

How To Find Customers On Social Media

How To Find Customers On Social Media

If you’re a startup or a small business that has just started out, you may be struggling to find new clients and to get your business moving forward. You need to know that social media is your friend. It’s there to assist in your business growth and to help you discover a whole world of endless possibilities.

As social media grows and develops, there are constantly new discoveries that are impacting our businesses and giving opportunities for client growth.

If you’ve jumped onto the social media platforms and opened every one available but not seeing results – that’s because you need strategy. You need to find what works for your business and work with social media channels that are aligned with what your business and clients need.

How can you find new clients on social media and how can you turn them from leads into converts? Check out our top 6 focus points…

Share user-generated content

Social media is a great place to create engagement with your customers. But it’s also a great place to find new customers. You can do this by sharing user-generated content. How? By encouraging users to submit photos showing off / wearing or using your products, asking them to tag the photos along with providing a dedicated hashtag that you can then monitor.

Proof that people are loving your products or services is reason for new customers to try and buy. Photos on social media can be seen by a wide audience and if users are mentioning your business in their posts, it will give way for potential customers to come and see what the fuss is all about.

You can then share or retweet the positive posts, along with any reviews that come through – showcasing your business.

Start at home

In the early days of starting a business, it’s vital to spread the word by telling friends and family about what you offer, then going further afield in your personal (and professional if applicable) network circles. Let everyone know what you’re doing and the step that you’ve taken. You can do this by physically speaking with people and leaving them a business card or you can share via your personal social media channels, directing people to check out your business social media pages.

Know your business

You need to be credible and to be positive in what you’re offering. Have a complete understanding of your core values and your USP (unique selling proposition). If you have this clear in your mind, you’ll be more confident when talking to people and sharing what you offer without waffling or stumbling.

If you’ve already started working with clients, ask them to write a short testimonial for you so you can use these as proof of what you offer. Add these to your website and direct people to them to confirm that you are credible. You can use snippets of these in social media posts and share your business posts through your personal profile to achieve a wider reach of audience. The more people who see what you’re offering, the higher chance of attracting new customers.

Find new clients using social media - and grow your business

LinkedIn is a goldmine

Using LinkedIn to connect with like-minded individuals and business connections to build a network around your business is a great way to become known and established. Ensure that your LinkedIn profile is up to date with all your business information on there, if you have set up a business LinkedIn page, make sure it’s referenced in your personal profile. Then network. Join network groups and local groups and start to engage and interact with other individuals that you would like to work with or who could help your business grow. Contribute to discussions and show off your expertise or knowledge by offering solutions to problems or guiding people in the right direction. The more you engage, the more people will connect with you. Once you have a good network of connections, and build up trust among them, you can message them and let them know what you do and offer your services, where appropriate.

Understand your ideal customer

If you want to grow your business, you need to understand what it is they are seeking. By delving deeper into social platforms, you can discover what people are really looking for and asking questions about. By answering their questions and providing solutions to their needs, you are showing authority and building a level of trust.

You can use the search function on each of the social platforms to establish whether your customers are using those platforms and whether it’s worth your time marketing on them. Search for keywords related to your niche, similar brands, industry leaders and any competitors you have that people may be following. This will give you insight into what your customers and competitors are doing and how you can steer your marketing strategy to be in line with what your customers are seeking.

Twitter’s Advanced Search is a great way to get down to specific customers. You can search within a geographic area, using phrases or hashtags, as well as looking at other accounts and in a date range. Find and discover your ideal customers and connect with them. Introduce yourself and what you have to offer and keep on top of industry changes and how you can be an effective leader in your niche.

Make it easy

People give up easily. If they can’t find what they’re looking for, they will move on to the next business, and it’s a simple click to do so. And this is applicable on your social media platforms too. If you offer a product that people can buy online, make it easy to buy direct from your social channel.

People are using social media to be social – you may be using it for business, but others will be on there to connect with friends and family. Therefore, you need to catch their attention in a split second and make it easy for them to click and be directed exactly where you intend them to land. If people aren’t specifically looking for your product, they may like the look of what they see if an advert pops up but not necessarily want to go to your website.

How can you make it easy for user?

Facebook – add a shop tab to your page.

Instagram – Use the Shop now button function (you’ll need a Facebook shop to action this)

Pinterest – with Buyable Pins, a user can purchase directly without leaving Pinterest

Twitter – although there isn’t a ‘button’ you can use, utilise links to your products or storefront to make it a simple click step.

There are a number of ways you can entice and grow your customer base but it’s about being seen, known and getting in front of your target audience in a confident and professional manner. Don’t be ashamed or embarrassed about telling people what you do. At the end of the day, it’s your business and you should be passionate about it – wanting to shout about it from the roof tops!

Use your social media channels to let that passion be seen and engage with those that do show interest. Provide great customer service and each new customer will have all but praise for your business.

If you’d like advice or help in getting your social media marketing strategy started or moving in a new direction, we’d love to help. Feel free to get in touch for an initial consultation and let’s see how we can make your business grow.

 

If you’re a startup or a small business that has just started out, you may be struggling to find new clients and to get your business moving forward. You need to know that social media is your friend. It’s there to assist in your business growth and to help you discover a whole world of endless possibilities.

As social media grows and develops, there are constantly new discoveries that are impacting our businesses and giving opportunities for client growth.

If you’ve jumped onto the social media platforms and opened every one available but not seeing results – that’s because you need strategy. You need to find what works for your business and work with social media channels that are aligned with what your business and clients need.

How can you find new clients on social media and how can you turn them from leads into converts? Check out our top 6 focus points…

Share user-generated content

Social media is a great place to create engagement with your customers. But it’s also a great place to find new customers. You can do this by sharing user-generated content. How? By encouraging users to submit photos showing off / wearing or using your products, asking them to tag the photos along with providing a dedicated hashtag that you can then monitor.

Proof that people are loving your products or services is reason for new customers to try and buy. Photos on social media can be seen by a wide audience and if users are mentioning your business in their posts, it will give way for potential customers to come and see what the fuss is all about.

You can then share or retweet the positive posts, along with any reviews that come through – showcasing your business.

Start at home

In the early days of starting a business, it’s vital to spread the word by telling friends and family about what you offer, then going further afield in your personal (and professional if applicable) network circles. Let everyone know what you’re doing and the step that you’ve taken. You can do this by physically speaking with people and leaving them a business card or you can share via your personal social media channels, directing people to check out your business social media pages.

Know your business

You need to be credible and to be positive in what you’re offering. Have a complete understanding of your core values and your USP (unique selling proposition). If you have this clear in your mind, you’ll be more confident when talking to people and sharing what you offer without waffling or stumbling.

If you’ve already started working with clients, ask them to write a short testimonial for you so you can use these as proof of what you offer. Add these to your website and direct people to them to confirm that you are credible. You can use snippets of these in social media posts and share your business posts through your personal profile to achieve a wider reach of audience. The more people who see what you’re offering, the higher chance of attracting new customers.

Find new clients using social media - and grow your business

LinkedIn is a goldmine

Using LinkedIn to connect with like-minded individuals and business connections to build a network around your business is a great way to become known and established. Ensure that your LinkedIn profile is up to date with all your business information on there, if you have set up a business LinkedIn page, make sure it’s referenced in your personal profile. Then network. Join network groups and local groups and start to engage and interact with other individuals that you would like to work with or who could help your business grow. Contribute to discussions and show off your expertise or knowledge by offering solutions to problems or guiding people in the right direction. The more you engage, the more people will connect with you. Once you have a good network of connections, and build up trust among them, you can message them and let them know what you do and offer your services, where appropriate.

Understand your ideal customer

If you want to grow your business, you need to understand what it is they are seeking. By delving deeper into social platforms, you can discover what people are really looking for and asking questions about. By answering their questions and providing solutions to their needs, you are showing authority and building a level of trust.

You can use the search function on each of the social platforms to establish whether your customers are using those platforms and whether it’s worth your time marketing on them. Search for keywords related to your niche, similar brands, industry leaders and any competitors you have that people may be following. This will give you insight into what your customers and competitors are doing and how you can steer your marketing strategy to be in line with what your customers are seeking.

Twitter’s Advanced Search is a great way to get down to specific customers. You can search within a geographic area, using phrases or hashtags, as well as looking at other accounts and in a date range. Find and discover your ideal customers and connect with them. Introduce yourself and what you have to offer and keep on top of industry changes and how you can be an effective leader in your niche.

Make it easy

People give up easily. If they can’t find what they’re looking for, they will move on to the next business, and it’s a simple click to do so. And this is applicable on your social media platforms too. If you offer a product that people can buy online, make it easy to buy direct from your social channel.

People are using social media to be social – you may be using it for business, but others will be on there to connect with friends and family. Therefore, you need to catch their attention in a split second and make it easy for them to click and be directed exactly where you intend them to land. If people aren’t specifically looking for your product, they may like the look of what they see if an advert pops up but not necessarily want to go to your website.

How can you make it easy for user?

Facebook – add a shop tab to your page.

Instagram – Use the Shop now button function (you’ll need a Facebook shop to action this)

Pinterest – with Buyable Pins, a user can purchase directly without leaving Pinterest

Twitter – although there isn’t a ‘button’ you can use, utilise links to your products or storefront to make it a simple click step.

There are a number of ways you can entice and grow your customer base but it’s about being seen, known and getting in front of your target audience in a confident and professional manner. Don’t be ashamed or embarrassed about telling people what you do. At the end of the day, it’s your business and you should be passionate about it – wanting to shout about it from the roof tops!

Use your social media channels to let that passion be seen and engage with those that do show interest. Provide great customer service and each new customer will have all but praise for your business.

If you’d like advice or help in getting your social media marketing strategy started or moving in a new direction, we’d love to help. Feel free to get in touch for an initial consultation and let’s see how we can make your business grow.

 

Top Tips: How To Use Instagram For Business Growth

Top Tips: How To Use Instagram For Business Growth

Are you using Instagram for your business marketing? With over 1 million active users on the social platform, that alone is a reason to start engaging with an audience that is hungry to hear from you!

Facebook is the largest of all the social networks, showing a monthly growth of users at around 3.14%. On the other hand, Instagram is growing at about 5% quarter to quarter – Instagram is the fast-growing network at the moment!

It’s important as with anything that you ensure your brand runs throughout everything you do, and that includes your Instagram images. If you take a look at an Instagram feed that is branded well, you’ll notice consistency and transparency throughout the posts.

So how can you use Instagram to grow your business? Take a look at our top 7 top tips (not in any particular order!):

Be creative

Instagram is all about the imagery – so instead of focusing on the products that you sell, which can be represented on other social platforms, focus on how you sell them or the solution that you provide.

It’s essential that you you grab the attention of a user on Instagram by being creative and inspiring. Get creative in how you present – if you’re a business that is out and about – showcase where you’ve been and what you’ve been doing.

Give your business a face for people to relate to.

Introduce the team or behind scenes in snaps of how the business is running.

Make it interesting and fun while portraying who you are and what your business represents.

Use your brand identity to show colour and life to your images. You can add text and quotes to your posts to make them more interesting – make them inspiring and attractive.

Add value

This is important across all your marketing efforts, you must add value in everything you do. Just because you’re dealing with pictures, doesn’t mean you have to lose the value aspect!

Your images can add value to your customers and look pretty at the same time. What your customers see has an impact on how your brand is represented and remembered. Show off your business culture and values, share how-to’s and your mission behind your business. Visuals are a valuable and excitable way to speak to your audience.

Plus your visuals need to speak to people’s emotions. They need to grab their attention and get to the heart of what they are searching for. By adding value in every post, you can assure your audience that you care and have something to give that is beneficial and worthwhile.

Create a great bio

Try not to focus on the number of characters available in your Instagram bio – focus on embedding your USP (unique selling point / unique selling proposition). This is what differentiates you from your competition and makes you stand out from the crowd, along with highlighting what you have to offer. 

Grow your business with Instagram. Check out our 7 top tips to build business on Instagram

Engagement

Engagement is key in any social platform and presenting ways for users to do that will encourage more people to engage with your brand. Always be courteous and reply to comments on posts, reply back to shares from your posts and thank people for kind words. Customer service goes a long way in attracting and retaining clients.

Create posts that encourage engagement – that means speaking directly to your audience and aligning what you’re delivering to what they’re wanting to see and hear. Make your posts memorable and shareable, and always keep the interaction going when it starts.

Even if you get some negative comments (of course we hope that you don’t) but even if you do, let the conversations roll as this will show the algorithm that it’s an engaging post – worthy of being seen.

Use your analytics

First of all, ensure that your page is set up as a business account which will enable you to use the insights function. If you’re not sure how to set up a business page, just give us a shout and we can run through that with you. But once you’re ready to go, you are able to keep an eye on the posts that are working – and the ones that are not so much. From here you can establish a pattern of posts that your audience likes to see and engage with – these are the types of posts that you want to create more of.

You can then also dig deeper into the insights of your posts and the interaction they are getting. Find out which day of the week or what time of day people are engaging most, their gender and where they are located. Tailoring your content to your insight results will give help encourage further engagement.

Collaborate

Working with influencers on Instagram will give your posts better chance of being noticed and will boost your brand awareness. Search for the top hashtags that relate to your business and find micro-influencers using those hashtags who have a large following. Once you’ve established a list of influencers, contact them and ask if they’d be interested in promoting your product on their feed. You can either offer a monetary reward or exchange their time for something you could do for them. The influencers already have a large following of their own which means that if your product is being shown to their audience, with their backing and enthusiasm, you’re more likely to grow your audience when people start to notice your products.

Big brands use influencers all the time by using celebrities to endorse their product – the same idea can be used on Instagram on a much smaller scale for your business. There is no harm in approaching people and asking, the more people you ask, the better chance of finding someone that will work with you.

Use Instagram stories

Everyday over 300 million people are creating Instagram stories – that’s a lot of stories! These are snaps or video sequences that disappear 24 hours after being posted. On average 1 in 5 businesses receive a direct message from their Instagram Stories. And those direct messages are leads.

There are different things you can do with stories, like go behind the scenes, share Q&A sessions, create tutorials. All of these will disappear after 24 hours but can be kept as highlights after that time to sit directly under your bio as the first thing a customer will see when they click through to your profile page.

Instagram stories give way to creativity and allow a business to showcase their attributes in a more dynamic way.

It’s always great to plan ahead and with the video function for stories, this is possible by utilising videos that you have created within the last 24 hours. Therefore, create your videos in advance and post them strategically when you know your audience will be watching.

Don’t forget to add a ‘call to action’ to your Story as this tells people where to go next. You don’t want to lose your potential lead by allowing them to go onto the next business / next Story, direct them to where you’d like them to go by swiping the page.

Instagram is fun, it’s enjoyable and best of all it’s where people are at-  so that’s where your business needs to be.

Create authentic good quality images that tell your story, show your value and provide solutions and you’ll grow your Instagram with ease.

If you’d like any further tips on getting started with Instagram or how to incorporate it into your online marketing plan, get in touch, we’d love to help.

 

Why Use Twitter For Business Marketing?

Why Use Twitter For Business Marketing?

Twitter is a great resource to use for your business marketing to source potential clients and to reach out to both audiences and other business owners, not to mention influencers. It’s a platform for quick, relevant to the point snippets of information engaging a user to see your point of view.

Starting off as a microblogging platform, it still remains effective and one of the best channels to share with the world your opinions. A quick tweet telling your friends about your morning coffee, or to let others know about a great experience you had in your favourite retail place, or even to just keep in touch with loved ones across the globe. It offers a range of benefits to reach a wide range of people and businesses.

Twitter can be a place to get the latest news story and to see events unravel as they happen. Twitter is hungry for content, for information and for users to connect. Providing a way for influence to be at the forefront of our news feeds, it’s the perfect platform to establish a name and gain a following with the pure aim of growing your business.

Trends are big in Twitter and if something is big worldwide, you can guarantee that it’ll be on Twitter. Viral YouTube videos, celebrity news, world news – you’ll find it on Twitter. These can all be found on the platform by their individual hashtags that’s been assigned to the subject. Find the hashtag that you’re looking for and use the search function to find every tweet related to that subject.

Twitter for business

The same principle can be used for your business. By creating a hashtag that is relevant and recognisable to your brand and using that in all your Twitter marketing, you can keep track of all activity that relates to your business, including when users are talking about your brand or an influencer gets hold of your brand – it can all be traced back.

TweetDeck is a great place to keep track of Twitter activity without the need to fill up your news feed with content that you perhaps don’t want to see every time you open the app.

Take note of what the big brands are doing and use their examples in how to reach your audience. Big brands will almost certainly have a presence and are using it to reach out to current clients, attract new customers and to create a great customer experience. Use their @handle in your tweet and they will respond – providing a way to interact with your favourite brands at the touch of a button and receive (almost) instant response. This is a great way to up your customer service levels and to let your clients know that you care about them, and that they are valuable to your business.

Benefits to using Twitter for business?

  • Quick and easy to provide snippets of what you have to offer, links to your website or articles
  • Easy reach for business research
  • Express your opinion or thoughts.
  • Reach new audiences
  • Ask for feedback, including the use of polls or questions.
  • Follow others in your industry / niche
  • Reach a large number of users, quickly
  • Build relationships, provide customer care
  • Stay up to date with latest news and trends
  • Contribute to discussions and industry discussions.

So with these in mind, whatever area of business you are in, there is a way to reach your ideal audience. However to really touch deep with that audience and to be influential in that outreach, a business needs to understand who they are speaking to and who they are targeting to ensure effective results.

Twitter Analytics

This is where Twitter analytics comes in. You can dig deep by looking into the statistics the platform provides (free of charge) and start to understand your audience.

Once in Twitter analytics you will see a menu of options, choose the ‘audience’ tab which will direct you to a page full of follower growth data. By scrolling down you can establish your audience’s interests, demographics, lifestyle interests – even down to which mobile carrier they are with!

Understanding what type of content your audience enjoys or reacts to will drive your social media marketing and content strategy – what’s the point in sharing if people are not engaging?

The information available in analytics is important to establish whether you are reaching your ideal audience or attracting users who would not be a potential customer.

If either case, it may be time to return to your marketing strategy and learn more about who you want to target and who you need to attract in order to grow your business. A marketing strategy will outline what you need to do, in order to see successful results. By coming away from a good strategy, it will have implications on your business growth.

Within the ‘followers’ tab, you are given data that allows you to really get to know your audience. Are they mostly male or female? Which countries do they reside in? What are their top interests? Understanding these will help in your marketing drive. By speaking directly to your audience and providing content that they enjoy to see/read and will engage with and share or comment on, will help boost your engagement and provide a better way to grow your audience – and your business.

If you’re looking to implement a marketing strategy or need advice on how to target your ideal audience, please feel free to get in touch.

 

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