Are you a small business owner looking to engage more in social media? Here are our 8 tips to make social media marketing fun for every small businesses owner.
Social media marketing is one of the best and most enjoyable ways to reach new customers and get them to like your brand. But it can also be a lot of work. If you’re not having fun with it, then it’s going to be hard to keep up with.
We’ve put together 8 ways that can make social media marketing fun for small businesses owners:
#1 – Make Everything Visual
Social media is all about visuals, so use photos and videos whenever possible. Even if you’re posting links or articles, include an image that helps tell the story behind the link or article. It will make your posts more interesting for your followers and increase their engagement with your content.
Visuals are crucial for social media marketing because they have the power to make your posts go viral. If you’re not sure what visuals you should use, try using photos and videos of your products or employees in action.
Even if you don’t have a graphic designer on staff, there are plenty of affordable tools available that make it easy for anyone to create great graphics in minutes. You can use free tools like Canva or Snappa for creating amazing visuals.
#2 – Collaborate With Other Brands
Collaboration is a great way to connect with other businesses and build relationships with them. It’s also a lot of fun! You can collaborate with other brands by doing something like running a contest or giveaway together or by offering discounts or special promotions for customers who shop at both of your stores at once. If you’re interested in collaborating with another brand, reach out to them with a proposal that includes information about what you want from the collaboration and what they can expect in return.
When you have a limited budget and time, collaboration with other brands can be a great way to increase your visibility online and make your own brand better known. Collaboration helps to spread the message of both brands by providing more content for people to see and share. It’s also a great way to build relationships with other brands in the industry that might help grow your business down the line.
#3 – Host Contests and Giveaways
If you’re looking for a fun way to engage your audience, there’s nothing better than hosting a giveaway. There are tons of options available, including:
Photo contests – You can ask your followers to submit images with a certain theme or hashtag. The best photo wins!
Fan polls – You can ask your followers questions and see which answer is more popular. For example, you can ask them what their favourite type of food is or what they want to be when they grow up.
Video contests – Ask participants to create videos around a certain topic or theme. The best video wins!
Quiz games – Quizzes are another fun way to engage your customers by asking them trivia questions about your business and its products or services.
#4 – Tell Stories with Instagram Stories
Instagram Stories is an amazing feature from Instagram and it allows users to share photos and videos that disappear after 24 hours. It’s a way to share behind-the-scenes moments from your company, such as office parties or team outings. You can also use stories as an opportunity to interact with customers directly and answer questions they might have about your product or service offerings. These are easy to create, seconds even, so you can create them as you go and just keep posting!
#5 – Go Live on Facebook and Instagram
If you haven’t tried live video yet, now could be the time! You can go live from your phone or desktop, which means you don’t have to schedule anything in advance or worry about having the right equipment. All you need is a smartphone and an internet connection.
Once you’re live, viewers can chat with you and ask questions in real-time. Live video gives people the opportunity to get up close and personal with your brand — and they love it! A scary thought? Just jump on in and give it a go 🙂
#6 – Start a Podcast
A podcast is an audio show which you record and then upload to iTunes, Spotify, Audible, Stitcher or your other favourite podcast platform., for others to listen to. If you already have an idea for a topic you want to talk about, this is an easy way to get started. You can interview experts or people who are involved in the industry you want to target and then share those interviews on your website, blog or social media. Try it out with a friend or colleague and see how it goes, before you go big with someone you don’t know.
#7 – Create a Facebook Group for Your Customers or Fans
Leading a Facebook group is a fun and brilliant way to build your credibility as a market leader. While you share your knowledge, provide guidance, and create opportunities for expansion and growth, it only improves your professional image as a reliable resource. Besides, you will also learn many things about your customers and followers which will help you create better services or products for them.
#8 – Try a New Social Media Platform Out
If you’re using Facebook, Twitter and Instagram but are bored with them, try another platform like Pinterest or Snapchat. These platforms might be less popular than the big three right now, but they have unique advantages that could work well for your business – you don’t know unless you try.
Social media marketing can be fun if you come at it from the right angle. After all, your customers are there to connect with you and other people on the platform just as if it were face to face. We understand that not all small business owners have the time to create amazing social media content, but that’s ok. We suggest doing what you can, snapping photos and videos along the way, in whatever you are doing (having a bank of images is so worthwhile) and then setting a pace that works for you. If you’re still struggling to keep up, or you simply don’t enjoy social media, then reach out and let us take the reins. Your brand deserves the best chance possible, so don’t hold back, if you want to grow your business, let your social channels do the hard work for you.
Why not download our FREE social media checklist to help you stay on track – it’s our gift to you.
We look forward to hearing from you – get in touch today!