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Every post on Facebook, or any tweet on Twitter highlights the voice of your brand. Every reply or comment you make is a showcase for your brand. If you do not stick to the same voice, your brand lacks definition and continuity. Just as providing killer content and great visuals throughout your social media marketing is essential, so is your brand voice. The key to always being the right voice is brand awareness; understanding the basics behind your business and what you are looking to achieve through it. Brand awareness

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