We all know that marketing is important to any business, but when it comes to social media, are you one that forgets about creating regular posts and engaging with your customers online?
Yes it can be easy to forget, we get that – you’re a busy business owner with lots of plates to spin – but it’s also a vital part of your growth strategy which will help you further down the line.
- Putting off posting because you don’t know WHAT to post?
- Putting off posting because you don’t have the TIME to post?
- Putting off posting because you don’t think it’s RELEVANT?
All of these factors are important things to consider – but when you understand them, it’s a lot easier to put them into practice.
What to post on social media:
So many people have absolutely no idea what to post on their social media channels. We hear things like “I want to grow my business, but what on earth do I put on a Facebook page?”. They watch us take over for a month, and they’re like… “yes, we get it now”.
The first thing to do when you hit a brick wall like this is to get your notepad out and start to write everything down about your business. Split it up into sections, for example, if you’re running an e-commerce store:
- What types of stock do you sell
- Who is the stock for / age range / demographics etc
- What are the prices
- What’s your USP? Unique selling proposition. What makes you stand out from the rest. What makes your product better than anything else?
- Who would benefit from your products.
… you get the idea – everything you can think of in relation to what your business is about.
This then can be thought of in terms of a Facebook or Instagram post. Creating a post that’s showcasing a particular beauty product, list it’s benefits, who it’s for and the amazing price. This of course, would be a post that is targeting for selling.
*Tip: Don’t sell, sell, sell across your channels, you’ll need to mix it up with other engaging content as well.
When to post on social media:
Take some time to research when and where your audience is hanging out and what times of day they are most likely going to see your content. If you’re targeting new parents, during the day probably wouldn’t be best, as they’re busy looking after their newborn. But, how about early in the morning when everyone else is still in bed and they’re up feeding the baby at stupid-o-clock? Or later in the evening when they’ve put the baby to bed and have some time to lounge on the sofa and check their Facebook feed?
Get into the mindset of the reader and consider the most likely times they will be around. This might take a few trial and errors, but you’ll soon discover what times of day gets the most engagements. Then all your content can be scheduled ahead of time, ready to reach the reader when they’re ready.
Is your social media content relevant?
Some people think that their content is just not that relevant to others on social media, they have a ‘boring’ niche, or it’s not your average choice of reading material. Hey, everyone’s got to have what they need at some point in time, and why not while they’re scrolling their news feeds?
We’ve worked with quite a few Accountants in the past, and this is pretty similar to how they think – who’s going to want to hear about accountancy when they’re trying to relax!
Well, let’s switch it up a bit. You’ve got your newbie mum, looking after her baby and has lots of amazing ideas for what she could do instead of going back to work. She is etching to get a new business started when she has some free time. She’s worried that she won’t have the right knowledge in order to get started. Should she be a sole trader, start as a Limited Company… she’s lost. One evening she puts the kids to bed, tidies up the toys, and makes room to stop for the last part of the evening for some ‘me’ time and heads over to her Instagram feed. The first post that pops up is an accountancy company giving their top 5 tips for starting a new business – with tips on choosing the right type of company structure. This post instantly appeals to her and she stops to read, gaining confidence in the content she’s just read and giving her more ideas for her new business venture. Where is she likely to go back to when she wants to learn more?
You’ve got to know who your content is relevant for, how to target them and how to hit their sweet spot.
Your content isn’t going to be relevant if you go and post something about home life, when you’re looking for professionalism. It’s not going to be relevant if you want to target older couples and you use images of teenagers… work out who you’re speaking to and create the content to reach them in their safe zones.
At the end of the day, your competition WILL be online and growing their business through social media, and we don’t want you to get left behind. Your social media channels are a lifeline and can create many opportunities to see bigger and better results.
So get the post-it notes out and leave reminders for yourself to post on Social – every day is possible! Create a reminder on your phone to make time to write the content. When you find something that inspires you, write it on a post-it and keep them to one side ready for when you’re able to sit down and post… just get social! ❤️
Need help getting started? Get in touch today 👆
In the meantime, we’d love to give you a copy of our Social Media Awareness Days Calendar to give you some ideas of what to post about – find the ones that are relevant, get the conversation started and jump on the engagement with lots more relevant and timely content. Have fun!