by Karen Petrauskas | Mar 14, 2024
Discover the email marketing success formula – IMAGINE business success right from your inbox!
Ever felt the frustration of pouring effort into marketing and social media, only to see bland results?
We understand – when you’re wearing all the hats in your business, some tasks inevitably get side-lined. And crafting compelling emails often falls into that category.
But here’s the reality check: you’re not alone in this struggle, even if it sometimes feels that way.
Let’s take a step back and ask ourselves: “What prompts us to open an email?”
- a) Because the subject line catches our interest?
- b) Because we trust the sender to provide valuable content?
- c) Simply out of habit?
If you’re nodding along, it’s likely a) or b) – wouldn’t you agree?
Your inbox is a limited resource, and we’re selective about what we invest our time in. Prioritise quality over quantity. Engage with emails from sources you trust or if they promise valuable insights for your business.
So, let’s start to approach email marketing strategically, ensuring that every message we send adds genuine value and resonates with our audience. Because in business, thoughtful communication is key to success.
Discover the email marketing MAGIC 🚀✨
With all the above in mind, are you fully leveraging email’s potential to connect with your community, clients, and potential prospects?
If not, you’re overlooking a mind-blowing opportunity. Let’s explore why email marketing isn’t merely a tool but a catalyst for achieving business success.
Straight-to-the-Heart Engagement – Email isn’t just another platform; it’s a direct pipeline to your audience – and potential customers.
Unlike the noise of social media, emails land right where they belong – in your subscribers’ inboxes. It’s personal, it’s direct, and it fosters authentic connections.
Value-Packed Communication
In today’s digital jungle, value is king. Emails let you serve up tailored content, juicy offers, and priceless insights directly to your subscribers’ screens. Every message counts, and delivering value builds trust and loyalty like nothing else.
Relationship Building 101
Your email list isn’t just a list – it’s a community of believers in your brand. By consistently delivering the goods – relevant content, killer deals, insider info – you’re nurturing relationships that turn subscribers into die-hard fans.
Strategic Expansion
Remember, “the gold is in the list.” Your email list is a treasure trove that grows in value over time. By knowing your audience inside out and offering solutions to their problems, you’re attracting top-notch subscribers who are hungry for what you’re serving.
Reach for the Stars
Email marketing isn’t just about keeping your current crew happy; it’s also about reaching new horizons. With smart opt-in incentives, social media savvy, and word-of-mouth magic, you can grow your email list and tap into fresh markets.
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Now, let’s get practical:
Know Your Tribe
Before you hit send, get to know your audience like the back of your hand. What makes them tick? What keeps them up at night? Tailor your content to speak their language and watch the magic happen.
Serve Up Value
In a sea of boring emails, be the one that stands out. Give them the good stuff – useful content, exclusive deals, insider secrets. Make your emails a must-read, every single time.
Make it a No-Brainer
When you invite folks to join your list, make it irresistible. Offer lead magnets that solve their problems and make signing up a breeze. Think ebooks, webinars, discounts – whatever might float their boat.
In conclusion, email marketing isn’t just about hitting “send” – it’s about building relationships, delivering value, and driving real results for your business. So, if you’re ready to level up your game, dive into the email marketing magic today! 📩💼
If you’re ready to unlock the full potential of email marketing and take your business to new heights, join us on this journey of success! Get in touch to ask about our personal, hands-on approach tailored to YOUR business:
> 1-2-1 coaching
> Power hour calls
> Done for your email marketing
> Managed social media
Plus, sign up to the KJP Community newsletter now to receive exclusive tips, strategies, and insider insights delivered straight to your inbox. Let’s turn your email list into a powerhouse for growth and expansion. Click the link below to get started! 📩💥
by Karen Petrauskas | Oct 25, 2023
Email marketing – are you using email to reach your customers, audience, potential clients and everyone in between and beyond?
- Email is an amazing tool if used correctly.
- Email is a fantastic way to interact with a set of people.
- Email is a great way to communicate with value.
As you’ve probably heard before, “it’s all in the list” – “you grow a business through the email list” – and that’s great if you’ve got a list, but how do you get to that in the first place?
The most important question you need to ask before starting this is who is your email list for? Establishing who you want to be communicating with and how you can relate to them is the foundation of a growing list, and then offering a product or service that will benefit their needs.
Think about how you can attract those exact people to your list. You need to make it easy, you need to make it straight forward and most of all, you need them to want to sign up.
The best place to start is your website. A simple sign up box on your website allows a reader to subscribe to your list – but what would make them want to join?
Can you offer something of value in return? – For example, we particularly like our social media awareness days calendar as it contains 12 months’ worth of usable content, plus a monthly email to remind you about each one nearer to the time. The best thing – it’s all FREE!
Tip: Create a HOOK which will attract your ideal customer to connect with you.
When someone signs up to receive an email, they are giving you valuable information – their email address – which they are trusting you with.
This is not a time to start spamming them with lots of junk messages or selling at every opportunity. They have trusted you with their personal details, so respect them and gain their respect in return. Give them something that will help their pain point or will benefit them in some form.
How else can you get started:
Create Valuable Content
Produce high-quality content, such as blog posts or articles, ebooks, webinars, and offer them as incentives for people to subscribe to your email list. Always ensure that the content is relevant and addresses the interests of your ideal target audience.
Offer Exclusive Discounts or Promotions
Provide special offers, discounts, or early access to subscribers. People are more likely to subscribe if they perceive something to be a benefit.
Run a Contest or Giveaway
Have you thought about hosting contests or giveaways on social media or your website, where a reader enters with their email addresses? Ensure that the prizes are relevant to your niche to attract genuinely interested subscribers – or your email list will be populated with people are not interested in your business at all – they just want the freebie!
Utilise Social Media
Promote your list on all your social media profiles. Share snippets of your content and mention that subscribers get exclusive access to more of they join.
Regularly Email Your List
Keep your existing subscribers engaged and interested by sending them valuable content on a consistent schedule. Engaged subscribers are more likely to refer others and will organically help you to grow your list!
Online marketing can be a minefield and I totally get that, it’s not always easy to navigate what’s essential, what’s necessary and what can wait. But growing an email list will definitely make a difference to the results that you see in terms of business growth. Attract the right audience, gain the right results.
If you’ve not yet started to create an email list, or need help incorporating one into your marketing strategy, why not get in touch and let’s chat – it all starts with a conversation, so simply hit the CONTACT button and let’s arrange a [virtual] coffee!
by Karen Petrauskas | Sep 4, 2023
Small business owner, startup, hobby turned into business, running out of funds….
If you’re working with a tight marketing budget, we totally get it. But don’t worry, because being creative is the way to go and it could become your best friend!
Here are some of our creative and cost-effective marketing strategies to consider for your smaller budget:
10 Top Tips for a creative marketing strategy
#1 Embrace the power of social media
It’s your best friend when it comes to free or low-cost marketing. Create engaging content, interact with your audience, and leverage platforms like Facebook, Instagram, Twitter, and LinkedIn to get your message across. Regularly share valuable content, run contests, and encourage user-generated content to increase brand visibility.
#2 Content Marketing
Create high-quality blog posts, articles, and videos that provide value to your audience. This can help establish your brand as an authority in your industry and drive organic traffic to your website. It might sound a little daunting when you get started, but believe me, the more you write, the easier and better it will become. You’ll discover more about your passion and even your knowledge of your subject and when you start to research and write articles, you’ll dig deeper and gain more value for yourself too. Content marketing works both ways and is beneficial to all!
#3 Collaborate with influencers
Find influencers or micro-influencers in your industry who align with your brand and values. Offer them a mutually beneficial partnership where they promote your product or service in exchange for something valuable, like exclusive discounts or samples. It will help with exposure and allowing your brand to be discovered. Start small too, you don’t have to jump on the bigger influencer you can find – in fact, micro-influencers often have a more engaged following and will give you better results. Do a little research and find a couple of good matches and give them a bell. **if you want help with this, drop us a line and we can do it for you!
#4 Word-of-mouth marketing
Encourage your satisfied customers to spread the word about your business. Offer incentives like referral discounts, freebies, or even a small commission for every new customer they bring in. When someone is impressed by what you offer, they’ll have no trouble talking to their friends and family about you! It’s a cheaper way to market your business and one the most effective.
#5 Utilise user-generated content
Ask your customers to share their experiences with your brand on social media using a specific hashtag. Repost their content and give them a shoutout, which not only saves you time and effort but also builds a sense of community around your brand. Reposting UGC on your social media accounts can enhance authenticity and reach – make the most of every post that talks about you!
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#6 Get involved in local events
One that although is not an online marketing strategy, but one that if you have some spare time could work in your favour… participate in local fairs, exhibitions, or community events where you can showcase your products or services. It’s an excellent opportunity to connect with potential customers face-to-face and create a memorable impression.
#7 Leverage email marketing
It all starts in the list! Once you’ve got your list off the ground, offer valuable content or exclusive deals to subscribers. You can regularly send out newsletters that provide useful information, updates on new products/services, and special promotions.
#8 Explore partnerships
This is a big one and so worth it! Collaborate with complementary businesses that target a similar audience but offer different products or services. Cross-promote each other through social media shoutouts, joint giveaways, or co-hosted events. Build your audiences together and help each other to grow and scale. You’ll get the knowledge from both sides and also boost confidence, get encouragement and have someone to bounce ideas to and from.
#9 Focus on SEO
Doesn’t sound very creative but when you’re marketing on a tight budget this can be key to driving traffic to your website. Optimise your website and content for search engines by using relevant keywords, creating quality backlinks, and providing valuable information. This helps improve your organic visibility and drives more traffic to your site.
#10 Take advantage of free marketing tools
There are plenty of free or affordable online tools available to help you with graphic design, social media scheduling, email marketing, and analytics. Do some research and find the ones that best suit your needs, take advantage of free trials too which give you an idea of what something can do, whilst allowing you to use their service (for free) for a limited time.
Remember, creativity doesn’t have to cost a fortune. With a little extra effort and outside-the-box thinking, you can make a big impact on a marketing on a tight budget. Good luck – and feel free to get in touch if you’d like some 1-2-1 advice or assistance, always happy to help. Let’s talk!
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by Karen Petrauskas | May 25, 2023
Who is the ideal client?
If you’re a startup or small business owner struggling to get clients, this can be a hard question to answer: “Should you work with every new or potential client that comes along?”
It’s hard isn’t it. On one hand you want the clients to be rolling in, on the other, you want to be happy and content in the work that you’re producing, but if you work with someone who’s not a good fit – it could tip the balance.
We’ve got some news for you. 🤩
Not all clients are your ideal client.
- This means that not everyone who enquires has to become a client.
- Not everyone you speak to should become a client.
- That doesn’t mean they’re not great people, or great businesses. They’re just not a good match for you.
One sure way to scale and grow your business is to be working with your IDEAL client – making sure they’re a good fit before you start working is the best way to avoid disappointment, on both sides of the fence.
You might be thinking that as a start up, or someone who struggles with gaining new clientele, you should jump on everyone you’re even close to signing. We’re going to advise you otherwise!
You see, if you’re already working with your ideal clients, and you have established the demographic or type of businesses you’re ‘good’ at working with, jumping onto something new may not work. You might clash, you may upset other clients, you may find yourself less excited about working with them. The dynamic of your business might change and your values and trust points which people know you for may suffer. The last thing you want to is to give less than 100% in anything – especially a new client – it’s not good for business!
Clients are your future, the only way for your business to be sustainable is to have regular or ongoing clients who share your goals and vision. What happens when you don’t have these coming in? You’re back to square one and the drawing board.
Understanding your ideal client is KEY to growth. I can’t emphasise this enough – work only with your ideal client. And how do you know who these are? You create a marketing strategy that digs deep into your business aims and expectations, and you research who it is you want to help. The map begins to grow from here.
If you already are working with your ideal client, and only work with this group of people, you’ll get where we’re coming from.
If you’re not and are praying for success to happen, we urge you to make this a focus in coming months.
All your marketing, your social media, your outwardly facing communication that happens to anyone who sees your content, people should know if you’re speaking to them.
No watered-down, wishy washy promotions that speak to everyone. Direct communication between you and your ideal prospect.
If you’re struggling to nail this and need a nudge in the right direction, We’d love to help. Simply get in touch and let’s talk, We’d love to coach you through this stage in your business and to see the benefits it can bring to you and your brand. It all starts with a conversation.
In the meantime, why not sign up to our weekly newsletter to ensure tips, tricks and advice are dropped in your lap every Friday. ** Freebies and extras are included on a regular basis!
Speak soon!
by Karen Petrauskas | May 6, 2022
Are you a small business owner looking to engage more in social media? Here are our 8 tips to make social media marketing fun for every small businesses owner.
Social media marketing is one of the best and most enjoyable ways to reach new customers and get them to like your brand. But it can also be a lot of work. If you’re not having fun with it, then it’s going to be hard to keep up with.
We’ve put together 8 ways that can make social media marketing fun for small businesses owners:
#1 – Make Everything Visual
Social media is all about visuals, so use photos and videos whenever possible. Even if you’re posting links or articles, include an image that helps tell the story behind the link or article. It will make your posts more interesting for your followers and increase their engagement with your content.
Visuals are crucial for social media marketing because they have the power to make your posts go viral. If you’re not sure what visuals you should use, try using photos and videos of your products or employees in action.
Even if you don’t have a graphic designer on staff, there are plenty of affordable tools available that make it easy for anyone to create great graphics in minutes. You can use free tools like Canva or Snappa for creating amazing visuals.
#2 – Collaborate With Other Brands
Collaboration is a great way to connect with other businesses and build relationships with them. It’s also a lot of fun! You can collaborate with other brands by doing something like running a contest or giveaway together or by offering discounts or special promotions for customers who shop at both of your stores at once. If you’re interested in collaborating with another brand, reach out to them with a proposal that includes information about what you want from the collaboration and what they can expect in return.
When you have a limited budget and time, collaboration with other brands can be a great way to increase your visibility online and make your own brand better known. Collaboration helps to spread the message of both brands by providing more content for people to see and share. It’s also a great way to build relationships with other brands in the industry that might help grow your business down the line.
#3 – Host Contests and Giveaways
If you’re looking for a fun way to engage your audience, there’s nothing better than hosting a giveaway. There are tons of options available, including:
Photo contests – You can ask your followers to submit images with a certain theme or hashtag. The best photo wins!
Fan polls – You can ask your followers questions and see which answer is more popular. For example, you can ask them what their favourite type of food is or what they want to be when they grow up.
Video contests – Ask participants to create videos around a certain topic or theme. The best video wins!
Quiz games – Quizzes are another fun way to engage your customers by asking them trivia questions about your business and its products or services.
#4 – Tell Stories with Instagram Stories
Instagram Stories is an amazing feature from Instagram and it allows users to share photos and videos that disappear after 24 hours. It’s a way to share behind-the-scenes moments from your company, such as office parties or team outings. You can also use stories as an opportunity to interact with customers directly and answer questions they might have about your product or service offerings. These are easy to create, seconds even, so you can create them as you go and just keep posting!
#5 – Go Live on Facebook and Instagram
If you haven’t tried live video yet, now could be the time! You can go live from your phone or desktop, which means you don’t have to schedule anything in advance or worry about having the right equipment. All you need is a smartphone and an internet connection.
Once you’re live, viewers can chat with you and ask questions in real-time. Live video gives people the opportunity to get up close and personal with your brand — and they love it! A scary thought? Just jump on in and give it a go 🙂
#6 – Start a Podcast
A podcast is an audio show which you record and then upload to iTunes, Spotify, Audible, Stitcher or your other favourite podcast platform., for others to listen to. If you already have an idea for a topic you want to talk about, this is an easy way to get started. You can interview experts or people who are involved in the industry you want to target and then share those interviews on your website, blog or social media. Try it out with a friend or colleague and see how it goes, before you go big with someone you don’t know.
#7 – Create a Facebook Group for Your Customers or Fans
Leading a Facebook group is a fun and brilliant way to build your credibility as a market leader. While you share your knowledge, provide guidance, and create opportunities for expansion and growth, it only improves your professional image as a reliable resource. Besides, you will also learn many things about your customers and followers which will help you create better services or products for them.
#8 – Try a New Social Media Platform Out
If you’re using Facebook, Twitter and Instagram but are bored with them, try another platform like Pinterest or Snapchat. These platforms might be less popular than the big three right now, but they have unique advantages that could work well for your business – you don’t know unless you try.
Takeaway
Social media marketing can be fun if you come at it from the right angle. After all, your customers are there to connect with you and other people on the platform just as if it were face to face. We understand that not all small business owners have the time to create amazing social media content, but that’s ok. We suggest doing what you can, snapping photos and videos along the way, in whatever you are doing (having a bank of images is so worthwhile) and then setting a pace that works for you. If you’re still struggling to keep up, or you simply don’t enjoy social media, then reach out and let us take the reins. Your brand deserves the best chance possible, so don’t hold back, if you want to grow your business, let your social channels do the hard work for you.
Why not download our FREE social media checklist to help you stay on track – it’s our gift to you.
We look forward to hearing from you – get in touch today!
