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10 Top Benefits Of Social Media For Business

10 Top Benefits Of Social Media For Business

What are the benefits of using social media for business? What impact can it have on your brand and is it worth the effort long term?

These may be questions that you ask yourself over and over again, but consider this – there are 2.77 billion social media users around the globe, that’s not something to take lightly. The people on social media are engaging with brands and businesses, they are following celebrities or influencers and they are making their purchase decisions right from the social platforms.

If your business is not on social media, you could be missing out on huge potential and the chance to engage and build relationships with many customers in an extremely cost-efficient way.

Let’s take a look at the benefits to using social media for business.

1) Brand Awareness

We all want to see our brand grow and become established. As a business owner you need to reach your customers where they are and to be where they hang out. With the large global number of people on social media, your audience is going to be on there somewhere. The more you post, the more active you are, the more times you push your business out into the social media world – the more chance there is of people seeing and hearing about you. When someone discovers and likes your brand, they will tell others about you, and the awareness and journey of your business begins.

Are you using social media for business? Here are our top 10 benefits why you should be

2) Become a Thought Leader

Whatever niche you are in, there are people searching the web for answers. The more you assert yourself and provide valuable content, the more content there will be available to be found by people looking for solutions. Social media allows your brand to grow and become established within an industry niche. It’s a way to build trust and relationships, it’s a way to engage with consumers and for them to know that you’re a ‘go to’ place for information.

If you’re looking to establish your brand in this way, LinkedIn is a great place to start. Network with people relevant to your industry. Provide answers in comments that can solve issues or problems. Give people a reason to trust and like you and you’ll soon become recognised as a thought leader if you are consistent and reliable in your approach.

3) Increase website traffic

When you create killer content, you want it to be seen by as many people as possible, otherwise what’s the point, right? Once you’ve created your content, you can use your social channels to promote it. Blog post, article, press release, offer, new team member – whatever it is that you want to shout about on your website, you can use social media to do it more effectively.

Not only do you need to create the killer content on your website, you need to write just as well on your social channels in order for people to want to click through to your site. And once they’re there, you want people to stay there for a little while. Although the incoming links and shares from your social accounts aren’t as great as authentic links from high-quality sites, they are still important for SEO purposes and help to rank your site on the search engines. And you want to rank high to be found!

The best way to think about using the two platforms together is by using both your website and your social media accounts to direct traffic from one to the other. Great content on website, promote it on social media. Great post on social media will drive a consumer to your website.

4) Generate and increase leads

What’s the point of getting a consumer to click from social media through to your website? The ultimate goal is usually to gain sales. The more leads (people) you have that discover your site, the more chance of them being interested in what you have to say along with liking your brand. If they like your brand, there is a higher chance of them purchasing from you.

Not only thinking about the sales aspect of your business though, the exercise of generating leads is extremely important. It creates a database of people that are interested in your brand. It’s a resource that you can tap into when you need to. Most of the social media networks provide paid advertising ways of providing lead generation – and always worth a try if you have the budget to do so.

5) Faster and easier communication

Communicating via social media is great for responding to customers in a quicker and more effective manner. People are after ‘instant’ and that applies to questions they may have about your brand, about your product, or anything… if they can’t get an answer, it’s just as easy for them to go to the next business on the list. Many businesses miss out on opportunities when they either do not have a social media presence, or they have it and are not using it effectively.

Now it’s even easier to contact a business, file a complaint or provide a positive feedback experience. As a business you have a responsibility to be where your audience is and communicating with them on a level which they feel comfortable on.

How do you grow your business online? Are you using social media for business? Here are our top 10 benefits why you should be

6) Great customer service experience

As with the above point, having a faster and easier communication line going, customers can have a better journey with your business. The user experience is an important factor to get right. Lose the customer on the first hurdle and it could be hard to get them back.

By using social media for business, you are providing a way for them to communicate with you at any step of their journey with you. When they first hear about you, when they want to ask about your services, or if they have something to discuss – providing great customer service goes a long way. And if a person is happy with your services, they are more likely to recommend you to a friend. Loyalty and trust are built on relationship, use your social media as your customer service help desk.

7) Create engagement

Social media allows you to engage directly with your customers or followers. It’s a safe place for them to interact with your brand and to provide a two-way street between you and them. Unlike offline communications where often it can be one-sided, social media provides a way to have a dialogue or to engagement with you as a business.

This allows them to get to know you, what your business is about and if you can provide them with value. If they engage and interact, if they share your posts or like and respond to comments, you’re creating people who respect your brand. The more engagement that happens, the more changes there are of building on that relationship and in turn, building your business.

Are you using social media for business? Here are our top 10 benefits why you should be

8) Learn about your customers

The more a person engages with you, the more information you can obtain about them. Social media generates a lot of information about a person, the longer they use the channels and the more they interact with posts and brands.

By utilising the analytics functions on all the platforms, you can create a picture of your audience and angle your content directly towards what they are looking for. If you tailor your content to what the audience wants, you’re providing them with value. When a customer sees value, they start to trust you.

Encourage your followers to engage in your posts, ask them questions to gain responses and insight, learn more and more about their needs – and then use the data to create a perfect environment for them to take a step forward if they want to.

9) Keep on top of competition

You’re not the only brand out there doing what you do! Even if you think you are, there’s probably more competition than you realise. Social media gives great opportunity to keep an eye on the competition and to see what they are doing. If you can see that what they are doing works, use their ideas. Note, we didn’t say ‘copy’ their ideas! But if something has been tried and tested and it works, there’s no reason to reinvent the wheel.

It’s also good to know what people are saying about your competition. If you find someone complaining about a service they have receive or a product they have bought, there is your opportunity to swoop in and let them know that you’re there to help.

Social listening is great for hearing about new product launches and offers and generally anything that relates to your brand. If you can stay up to date with the competition, you can stay ahead of the game.

Join the KJP Community and learn how to grow your brand awareness and business online using social media marketing

10) Tell your brand story

Using social media is perfect to tell about your brand’s story or journey. It’s a place where you can be completely open and honest, share the heart of your business and its core values and mission and be transparent to your audience.

Every business has a story. Every brand has a journey. Social media gives you a platform to share that story and to make your brand unique and stand out from the crowd above all the other competition that is out there.

You can use different social platforms to tell the story, you can use one form of medium to tell the lot, but be consistent in whatever you choose and allow you potential customers to get to know and love who you are and what you stand for.

You can also share the stories of people who buy your products or services, again building on brand awareness, customer service and engagement to create a fuller picture of what your business is about.

People love a story, what’s your story?

KJP Creative is an online marketing agency, specialising in social media management and there to help business of all sizes grow their online presence. If you’re looking for guidance in creating a social media strategy for your business or help managing your social media, we’d love to speak with you. Get in touch and let’s talk!

You can also download our social media checklist to ensure you don’t miss the basics when it comes to your social media marketing. A daily, weekly and monthly checklist to help you grow your business using social media.

social media checklist - don't forget the basics - from KJP Creative, social media management

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How To Use Video Marketing To Grow Your Business

How To Use Video Marketing To Grow Your Business

Social media video marketing can benefit your business – did you know that? It’s an essential part of any online marketing plan in today’s society.

There is no doubt that video plays a huge part in social media marketing at the moment. This is part of a long-term content marketing strategy and is what is driving the online world today.

More and more people are utilising video marketing and incorporating it into their online marketing strategies, with great success. Video is being used to connect with a target audiences whilst building relationships and increasing engagement. It’s much easier to achieve this through video than it has been through traditional ways of marketing.

People are hungry for video, which makes it the perfect medium to speak to an audience who are already looking for content.

Video marketing is available everywhere, social media platforms are embracing video more than ever before and it can be discovered wherever you look. Facebook, Instagram, LinkedIn and of course YouTube. Video is in demand and a business needs to get on board if they want their online marketing to catch the wave.

Social media needs to be incorporated into a wider marketing strategy to grow a business. What goals are businesses looking for in their marketing? What does a business hope to get out of their social media efforts? Most goals or targets can be met through video in these 3 ways:

Engagement

Posts and articles that encourage engagement and that achieve this, are more likely to be seen and shared by other people who have similar interests. These posts spread and become viral because people are engaging.

Video allows a follower to feel part of what is happening, to see more than just an image and become part of the story. A video can be interactive and help brands connect with a different variety of audiences.

Video marketing is a powerful way to grow a business and increase brand awareness. Check out our top tips

Brand awareness

A video will make a follower sit up and notice a brand. Small businesses now have an opportunity to compete with larger organisations by getting their name, face, brand out there and noticed by more and more people. Brand awareness grows a business. When people know who a business is, they will start to engage and relate to it. If someone likes what they see, they are more likely to share and recommend.

Brand awareness can be hard to measure when it comes to marketing goals but the grow of a business will help determine this fact. Social listening can be a great tool when it comes to recognising results from brand awareness to see the impact it is making.

Increase website traffic

An ultimate goal with many social media plans is to increase web traffic. To divert a potential customer away from social media and onto their website. What better way of jumping on board with video marketing and showcasing what’s behind a business and why a follower should purchase from them. Video can be the bridge between social and website for any brand. People may not be looking for specific products or services in their search engines, however by capturing attention on social media allows the watcher to be influenced by what a brand has to say and why they may need a certain product. Sales tactics can be clever and extremely effective when performed correctly, video content is no different and can be added to the mix.

How can a business use video marketing effectively?

Make the first 10 seconds count

If the beginning of a video is not engaging or eye-catching, a follower will switch off. There is plenty of video content out there, skipping one video makes no difference to people. However, if a video grasps a follower in those first split seconds, there is more chance of them finishing the video. Presentation counts. Sound counts. Visual counts. How can you catch the eye of the watcher?

Choose the right type of video

According to research, there are 4 types of video:

  • Explainers
  • How-tos
  • Product Demos
  • Testimonials

You don’t need to focus on just one of these but for each purpose of using video marketing, determine which type of video would be best to achieve your goals.

Use the right type of video for your video marketing - social media marketing for business growth

Choose the right time to broadcast video

If you’ve gone to trouble of creating a video, you want to do your best to make your audience see it! Therefore, make sure you have already worked out what times of day your audience engage more. Each industry is different and you’ll need to spend some time looking at the analytics behind your social media platforms, but for each channel, there will be an ideal time of day to post. You want to be publishing at the peak time of day when your audience are online and being interactive.

Customer Service

Once a follower has started to make contact or engage with a business, it’s vital to retain that communication and follow it through. That first observation of the video is the start of a whole new customer journey – it needs to be given priority. By providing great customer service, a potential customer will be more inclined to come back for more.

The overall goal of your video marketing can come down to 4 main points:

  • Catch the attention of your target audience
  • Connect with them using valuable content
  • Pitch them a relevant offer by the end
  • Convert them into a lead or sale

Are you ready to drive your business forward and to see successful results? Be creative and get videoing!

Need help establishing a social media strategy for your business? Get in touch, we can help. 

 

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How To Get Followers On Pinterest

How To Get Followers On Pinterest

Looking for more followers on Pinterest? Are you wanting to get discovered by the many thousands of people are using Pinterest every day to search for their next product buy?

Yes? Read on.

What are the benefits of Pinterest?

Pinterest can:

  • Rapidly grow your website traffic
  • Increase email subscribers, through increased traffic
  • Provide free marketing for your business
  • Build credibility and authority
  • Influence potential buyers

The more followers you have on Pinterest, the more repins, likes and engagement you will get, boosting your brand awareness which will help drive traffic to your website.

Gaining likes, comments and impressions builds engagement rates, which gives you opportunity to build relationships and provide great customer service. A win win situation!

In a recent post we looked at how to use Pinterest for business, now you’re using Pinterst, it’s time to get more followers. Here’s our top 9 tips to get you started… 

Looking for more followers on Pinterest? Are you wanting to get discovered by the many thousands of people are using Pinterest every day to search for their next product buy? KJP Creative can help!

Add Pinterest to your website

An important first step is to add the Pinterest button to your website as this will divert website visitors to your Pinterest page, which attracts followers. If you have a high volume of traffic on your website, this can be extremely effective.

You can add the button throughout your website, it doesn’t have to just be in one place. You can achieve this easily by using the Pinterest widget builder function. These widgets can be weaved throughout your site to make it easy for visitors to get to your Pinterest page.

Post original content

Did you realise that 80% of posts on Pinterest are repins? This means that posting eye-catching original content is a great way to stand out. Create your own branded posts that are attractive to your audience and will gain engagement due to the fact that they are exactly what the users are looking for. Infographics are a great way to create this, they stand out and are unique to your brand.

If you don’t think you’d be able to create an infographic for Pinterest, Canva is a great place to start, they have some great templates ready for you to use.

Follow other people

Another way to get noticed is to follow other people. This is a simple fact, the more people you follow, the more people will follow you back. Just a small number of followers can make a huge different to the engagement on your posts – try it, it works!

As we mentioned in a previous post, you can look at your domain on Pinterest to find people who might be interested in following you. And then you can r

eplace the URL with competitors’ and follow users who are following their boards!

https://www.pinterest.co.uk/source/YOURDOMAIN.com/

When you discover a pin that fits with your brand and is a popular / viral pin, look to see who has already posted it and the followers associated with them.

Share – a lot!

The more you share, the more your posts have a chance of being seen. If you post one post, it may gain attraction. If you post thirty posts, they stand a much better chance of being seen. Those pins will bring people back to your page where they can see your business details below the pin.

Share other people’s posts. When you share a lot of pins, Pinterest will suggest people for you to follow who share similar posts to you. This is your chance to find high-engaging posts. Share these posts as they are already gaining engagement, by adding your name to the list, you gain a chance for people to be drawn back to your page or your boards, and often then will follow you if they like what they see.

Use Tailwind Tool

You need a lot of content when it comes to Pinterest and it’s near-on impossible to keep up to date with it by manually posting on a daily basis. So why not use a scheduling tool! But there’s a difference between a scheduling tool and Tailwind! Tailwind is THE tool to increase your engagement, raise your profile and get people to share your content. The more shares you have, the more followers you’ll gain and the more chance you’ll have of traffic directing to your website = increased sales.  

Use hashtags

You’re aware of keywords in your pin and board description but are you using hashtags as well? The use of hashtags is important as it will help you reach out to a bigger audience. The hashtags you use will appear in searches, allowing your content to get in front of your ideal audience.

Comment on pins

When you find posts that have high engagement, a great tip is to comment on them. Don’t just go for two word comments like “great post”, offer something that is of value which will make people want to click your profile to see more about you.

Tip: Don’t over comment, as you may get classed as a spammer, so worth doing this a couple of times a day; little but regular.

How can you get more followers on Pinterest. Follow these top tips to see our followers increase and your business grow!Join collaborative boards

You can collaborate with other people and popular audiences by getting involved with group boards that have a large number of following. This will allow other members of the boards to view your pins too. You will need to be invited to join a group board, so use your social skills to build a little rapport with the owner of the groups and once that has been established, ask to join.

Revive older pins

Often we get so focused on creating new pins that our old content gets forgotten. It’s vital to keep content alive and recycled on Pinterest.

How can you revive older pins?

Try re-pinning them to group boards or even your own boards. Especially if you have a lot of content on your boards, re-pinning them will bring that back to the forefront.

Another way is to create many pin for the same post.

Always keep putting your best content in front of people, you never know when your pins are going to go viral – so the more you put out there, the more chance you have of getting noticed and increasing your followers. 

Pin for your target audience

This goes with any social media channel and is no different for Pinterest. Create your pins with your audience in mind. Try not to go off on a tangent, you can create a personal account for that! Or you could create secret boards, which is a great way to keep hold of all the pins you like or want to take note of, but your followers will not see them. All your pins need to be relevant to your audience.

To split your content up, create different boards, all of course with great keyword descriptions, and allow the colours of your creativity to flow through each of those boards.

Fill the boards up with a mixture of your content and other people’s content too. That way, if you’ve re-pinned a popular pin to your board, other people will discover your pins too – with your content on.

Remember that everything you produce needs to be in line with your brand, so that goes for your pins, boards, board description and your profile bio. Keywords are important if you want to be discovered.

Do you want to take your Pinterest marketing to the next level? Follow these simple tips to get started and make an impact on your Pinterest community. If you’re looking for a little help or guidance on getting started, we’d love to help.

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