How Content Marketing Can Impact a Business?

How Content Marketing Can Impact a Business?

In order to understand how content marketing can impact a business, we need to understand what content marketing is and the benefits it can have on business owners.


What is content marketing?

According to the dictionary, content marketing is defined as: A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.

Another way of looking at it, is how the Content Marketing Institute put it: Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action.

The main thing to remember is that content marketing is about being educational and not all about selling a product.


What is content marketing good for? 

The reasons we look to content marketing is not ultimately to promote a product but about building a brand and reputation. Here are some other reasons:

  • To build an engaged and interested audience – making sure that you’re taking the people that you want to speak to and not generalising at anyone that will listen.
  • To educate customers – teaching your customers or potential customers about your business or industry.
  • To increase sales in the long-term.
  • To build a loyal customer base and create a brand that people will know, love and trust.


How can a business use content marketing effectively?

What do people know about your brand?

If you search Google or the search engines for you / your business, what do you find?
This can be a great exercise as you get to see what other people can find out about you.
Do you like what you find? Are you surprised by the results that you find?

By building on your content marketing, you can start to create a base and substance for what people are going to find when they do their due diligence and research your business. You can start to get control over the content people find about you. And the more good content you create, the more reputable your business will become.


Practice – Patience – Persistence

It can be easy to get worked up when you don’t get it right all the time but that’s just part of the process (and a part of life!). Not everyone is good at creating great content, but you will get better if you keep practicing, have patience and are persistent in your approach.

Results will happen when you have patience. But you have to be consistent and persistent. Don’t forget that if you really find that you’re not great after all at content marketing, there are people there ready to help. Outsourcing marketing is a common occurrence and just means that you’re looking after the interests of your business, focusing on what you do best and allowing an expert to take care of the other stuff.

Understand your business goals

understand your business goals and mission statement when it comes to creating engaging content for small business marketing

Producing content for the sake of it will not get you anywhere fast, it will just increase stress, workload and worry about not producing results. Every piece of content should be created with a business goal in mind. Although this may seem a long process, for everything you produce, ensure that it aligns with a business goal and establish how it is going to benefit your long or short-term goals.

Consider your business goals, where do you ultimately want to get to, and think about how your content can contribute towards achieving them…

  • Raising brand awareness
  • Build an email list / customer base
  • Provide a good customer journey and experience
  • Upsell existing customers
  • Help customers to be an advocate of your brand


Understand your mission and values

Just as you did with your business goals, each piece of content has got to be in line with your mission and values. There is absolutely no point in creating content that goes against what you believe, or doesn’t sit right with the people you want to reach, or even with the values that you promote. Your content needs to true to what your brand is about.

Consider your values or mission and how your content can contribute towards aligning with these:

  • Who can you help the most with your content?
  • What type of information can you provide?
  • What is the desired outcome with the content that you’re producing?


Understand your business goals, mission and values as a small business


What type of content can you use?

There are a wide range of resources that you can use to create your content marketing ideas, way to many to list but back to what we said at the beginning, all content must be educational or informational – not selling a product. Therefore the list can begin with:

  • Books / ebooks
  • Webpages / websites
  • Infographics
  • Podcasts
  • Videos
  • Blogs
  • How to’s
  • Surveys

And the list can go on. There is so much content that you create to build your brand, without directly selling.

But the question may come down to what you love to do, what you enjoy doing, what makes you smile and sits right with you personally. Looking at the list about, what jumps out at you and makes you think “yes I can produce that”? These are the things you need to start with. It doesn’t have to be hard, it just has to be true to your brand.

The more you start to think about writing or creating content that adds value rather than selling, the easier it will become. In all you do, the audience should feel like they’re receiving value, or being looked after.


What type of content can you use when it comes to content marketing for a small business?


Implementing the process

Once you’ve established what content marketing is how you can add value to your audience, it comes down to implementing it into your marketing strategy. Social media plays a big part in today’s society in reaching a wide and engaging audience and is often the best way to market to your customers. Build your content ideas into your social media strategy, creating a solid foundation for your business to gain respect, become reputable and trusted within your chosen niche. The more solid and authentic your content is, the more people will become to trust you, in turn becoming loyal and valued customers.

As we mentioned before, great content can increase your brand awareness, it can help build an audience that is interested in what you are about and ultimately it can lead to long-term sales and business growth.

If you’d like to get started with content marketing but are still unsure of how to get off the ground, or would like to look at outsourcing, we’d love to chat with you. Contact us today – let’s talk marketing!

And in the meantime if you’re looking to create engaging content around some of the issues that are important to your audience, why not download our free 2020 Awareness Days Calendar – it’s always good to have new ideas to share!

We look forward to hearing from you.

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Do Your Clients Know What You Can Do?

Do Your Clients Know What You Can Do?

When we think about promoting a business, we should consider every factor, and this includes actually telling people what we do!

Do we take for granted that people already know us? Do we assume that our audience already have a good perception of who we are and what we are capable of?

Never make assumptions!

When it comes to marketing, whether that be offline or digital marketing – spell out the message you’re intending to say and stick to your message and mission.


Start With The Basics

  • Who are you and what is your business about?
  • What do you offer – what services or products do you provide?
  • How can people get in touch with you?
  • Where can people find out more about you?

These are all questions that we need to start with when marketing a business. Make it easy for people to find out about your brand, your values, your products, your way of doing things. Your customers are your life line to success. Without them you won’t succeed!

is it time to change the perception of how your customers view you? Do your clients know what you actually do?

Dig A Little Deeper

Now you’ve established your presence and people are starting to know more about you, it’s time to go deeper into what you can do for them.

Do your customers know that you can offer XYZ? Are they aware that you can solve X problem?

What is it that your audience is looking for, and how can you put across a message of hope and solution?

Take time to sit in your customer’s shoes for a moment, what would pull you towards your services and what would you be looking to get from it?

Think as a customer and write your marketing directly to them.


Embrace Your Strengths

Everyone has things they are better at and prefer doing over other tasks – embrace those strengths and allow your customers to get a glimpse or taste of those strengths. People buy from people or brands that they trust, by giving them a taster of something that you’re really passionate about, they can ‘try before they buy’.


Learn From Your Weaknesses

On the flip side of your strengths, everyone also has weaknesses. But this isn’t something that shall hold you back. We learn from mistakes, we learn from trial and error and the more we do something, the better we become.

Sometimes we need to step out of the comfort zone and give ourselves a challenge – as hard as that may be to do, it gives us courage, confidence and new strings to our bow. And this is applicable in marketing – social media is a life line for businesses to embrace and to use as best as possible to grow their brand. What could you do to step out of the box, out of your comfort zone and to build relationships with your audience?

For some people the thought of being on video terrifies them – but video is one of the best forms of social media marketing and it gives direct access for clients/customers to see behind the brand, who they’re dealing with and to learn more about a business. Have you tried it?


Create An Event

Another great way for your customers to get to know what you do is to create an event. This could be a physical ‘go to’ event, it could be a networking opportunity, it could be a webinar or even a podcast. But whatever it is, it’s something tangible for people to get to know you.

Again this may be stepping out of your comfort zone but does that matter if it means your business may grow, you’re raising your brand awareness and people are starting to like, know and trust you? It’s a step toward success. It’s a path to growing a business and it’s great for you personally as you get to meet new people and your reputation grows.


The main point is that it’s good to make clear what you do and what you can provide for your customers.

Get to know your ideal audience, get yourself well established within the right circles and the right networks, and become a person of interest in your local area. The more you get out there, the more your business will flourish.

If you’re looking to raise your profile and create a better awareness of your business, we can help! You don’t have to go it alone, and we’d love to chat with you if you’d like some direction in getting started or building on what you already are doing online. Get in touch today!


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6 Tips To Help Grow Your Small Business Online

6 Tips To Help Grow Your Small Business Online

As a brand we hope that you are using social media in some form or another, for those that are still to discover a social media presence – we need to talk!

But for many brands, social media is the best form of marketing and advertising that their company can use in order to gain the attention of their audience.

Building a social media presence will not create a magical income stream straight away and as with anything it needs to be built upon and content carefully crafted and planned out. Businesses that hope for miracles when they post sporadically often give up at the first hurdle when they don’t see results straight away. However, building a marketing strategy that can be followed in order to achieve certain goals and increase sales, raise brand awareness and build a solid foundation for customers to get engaged with WILL get a business noticed.

As a business, you need structure and a plan – you need a marketing strategy.

6 tips to grow your small business online - using a marketing strategy and social media

Start with a SMART marketing goal

Decide what’s important to you, what goals you want to achieve and then how you’re going to achieve them.

An example of a good SMART goal for social media marketing would be something like “Increase our Pinterest response rate by 50% by the end of the first quarter.”

Specific: “We’ve specifically identified the social channel (Pinterest) and a metric (response rate).”
Measurable: “The response rate can be measured from Pinterest for Business analytics dashboard.”
Achievable: “It’s a realistic goal that with focus and creativity, can be achieved.”
Relevant: “Our goal will have an impact on our overall social media presence, making it very relevant.”
Time-bound: “The goal has to be met by the end of the first quarter.”

Now, Pinterest as an example is a very positive social channel that when used correctly can drive traffic to a website in the hundreds! We love Pinterest but choosing a platform that works in line with your business is essential for the strategy to work and be productive.

By making SMART goals for each step will give it purpose and a relevancy, aligning it with your overall core values. Does your goal fit with your business plan? Does it reach out to the audiences that you want to speak to?

recipes to grow your business

Grow your audience

Now you’ve got the strategy and plan on what you want to achieve, it’s time to put that into practice and grow your audience using social media.

We may have chosen Pinterest as our example, but many brands will start off in Facebook as their chosen platform of choice, so thinking about using Facebook, what can you do to see results? The main point if anything to take away today, is that you need to ‘show up’ every single day and you need to show your audience that you actually care about them. Use your business page, create a members groups, reach out to individuals through your personal profile – as long as it’s in line with your SMART goals, go for it!

By using great content, experience, expert knowledge and advice all coupled together, it will help to build your audience. And you want to be right in front of them, to be there when they need you and ready to answer and engage at the most crucial times.

6 tips to grow your small business online - brainstorm with visions and dreams

Strategy comes from vision

The idea behind putting a marketing strategy in place is so that you can achieve the goals that you set out to achieve when you started your business, these goals come from visions and dreams that you may have had for many years. Lay out all your visions, decipher your dreams into segments and create a brainstorm of everything that is important to you. You’ll be surprised at everything that comes out from a simple exercise like this! Start with one point, one idea and the rest will flow.

What lifestyle do you want to be living? Will the achievement of your dreams have an impact on your lifestyle? What financial goals do you want to achieve? Be clear on all that you dream of – it will make it so much easier to create a plan if you know what you want from it.

Ensure that all your plans align with your core values and your personal vision.


Some people lack the confidence that they are worth what they want to charge in their business. They see the experts charging high ticket prices but when it comes to their own self-belief, can often hit barriers that do not allow them to charge their worth.

Remember that you are an expert in your niche – that’s why you’re doing what you’re doing.

From your goals you will already be aware of what you need to achieve financially throughout the year. This figure then needs to be broken down in segments of the services that you offer.

How many XX services do you need to sell to achieve £XX’s? You can have different levels of pricing / packages depending on who you work with and the level of service or support you offer but create a pricing structure that works with your goals.

You may not think that this will directly grow your business, but by knowing what you need to charge and sticking to those prices, you will gain confidence and assurance in what you are doing. When someone asks you “How much do you charge for XX?”, you will be able to answer straight back with a price, rather than lacking in confidence to quote the price you know it should be. Confidence shines through in all areas of your business and being clear on pricing is a great place to start.

6 tips to grow your small business online - speak to your audience

Speak directly to your audience

Do you know that what you’re offering is hitting the pain points of your audience? Is it actually going to serve a purpose and create solutions? That needs to be a deciding factor on how you market your business and which direction you take it.

Everyone needs something, and researching your product or services will determine the people that are looking for you – the people that you need to reach.

Using a simple keyword tool will help you determine what your audience is searching for. When you understand specifics, then you speak directly to them and relieve their pain.

Gain customer feedback – are you approaching your idea from the right angle? Are you dealing with a problem that is real?

Even tapping into your competitors social feeds can give you insight into what works and what people are seeking.

For example, someone may be searching the internet for ways to keep up to date with social media planning. Now for us here we could dive straight into connecting with the people who are looking for this, build a relationship with them and then offer our social media planner as a solution.

People won’t buy from the first introduction but by creating a relationship with them and giving them a reason to trust you and your brand, it becomes a whole different story. Recommendations and word of mouth advertising is valuable and still extremely powerful. Learn to love and nurture your audience and provide value in every conversation and people will learn to love you back, and in turn recommend your services.

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One of the most important aspects of your marketing is the positioning of your brand in the market. It needs to be built into the marketing strategy not used as an add on at the end. So how do you position yourself in a busy and competitive online society?

Focus on one or two things – not multiples. It’s better to do one thing well and be successful than try to do everything and do them badly.

We’ve all heard this before but it’s true in marketing also. It’s true when it comes to your social media marketing, it’s true in your services, it’s true for everything that your business offers. Focus on what you can do well and then position yourself in the market as an expert in that niche.Domains from $0.88

Be more user friendly. A customer wants a good journey when they interact with your brand and for everything to be one click away. Searching for a button to be able to contact you, or not knowing how to find your social channels, or when they do, not gaining a response… it’s all comes down to a customer’s experience and how easy it is to do business with you. Make this a pleasant experience and one that’s easy to travel down and you’ll find more people will engage. Make everything clear and transparent, even if it looks over simplified to you. Not everyone knows the business as well as you and it’s better to spell everything out in plain sight and with clickable actions for each part of the journey.

At the end of the day, you have to love what you’re doing. You have to be able to inspire yourself to do well and to succeed. When you have a passion inside of you that just wants to see results, all the above will fall into place.

If you’re new to business and have not put a marketing strategy together before, we’re here to help and your success is our success! We want to see you grow your small business online, we want to help you implement strategies and tactics to see results.

Use our contact form to get in touch and let’s see your business booming this year!

You can also connect with us on our Facebook Page and get to know us a little better too – we hope that your customer experience with KJP Creative is a good one!

Look forward to hearing from you.

Grab your copy of our 2020 social media awareness days calendar – and get organised with your social media marketing…

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How To Grow A Business Online

How To Grow A Business Online

Are you struggling to get your business to move forward? Are you finding it hard to see an increase in sales or to see a profit at the end of a year?
If the answer is yes, what can you do to turn this around and see more success going forward?
Perhaps it’s time to take a deep hard look into your business, digging into your values and your priorities and working out what is important to you and how you can use that to add value to other people.
A business grows when it’s creating a solution. A business is successful when it is providing value to those who have a need. If you’re not reaching out to people who need your services, you’re not going to see results as these people won’t want or need what you are offering!

Ideal audience

Therefore you need to work out who you are trying to reach and who your ideal audience is. You will need to think about who will really have an impact when they discover your services, who you can impact the most with your offers. With everything in your arsenal, what type of person will benefit most when you work together? When you discover your complete ideal person whom you want to work with, who you want to target, who you think will love your product, then you have a basis to work from in creating a strategy that speaks directly to them.
How to grow your business online - reach and understand your ideal audience


You are unique! Did you know that? There may be a thousand people offering similar services to you but there is something within your business that makes you unique and different from the rest – what is it?
If you search for your niche on your favourite search engine – what results do you come up with? What similarities can you see between you and the results? Are there many businesses offering the same thing?
This is your chance to stand out from the crowd and discover your own uniqueness -use that to promote your product or services. Your USP (unique selling proposition) gives you an advantage to sell your business on its own credit and with its own glory.
When you determine what makes you unique, along with your ideal target audience, you’ll be in a position to stand out and be noticed. Use this in your marketing strategy and you’ll be in a position to become known, grow brand awareness and attract more of the people that you want to be working with, and sifting out people who are not right for your business.

Be honest

Honesty is the best policy, in life and in business. When you are honest about who you are, what you value and honest in your approach to working with individuals, you’ll find it easier to work with people who want to get to know you and love you for who you are. There is pressure in a busy online world to be the same as the next big company and to offer services the same as the latest successful entrepreneur. However if it’s not what you have been called to do, or that aligns with your objectives and goals, you’ll be heading for a path of disappointment or regret rather than success. It can be easy to follow the big names and to get caught up in what they are offering, with the promise of a 6-figure business if you follow their rules – however is this really what you believe in? Is their product or method the way that you first visualised your business going in? Get back to the basics of why you started your business, what drives you forward and what goals and ambitions you have.
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Tell your story

Your story is what helps to sell your business – and every business needs one! It’s the best way to strengthen a brand and how to power your marketing strategy. All the great brands are built upon a story, so if the best are doing it, it’s time to jump on board and follow suit.
Your story can follow different paths but it needs to have structure as with any good novel.
Set the scene: How and where did your business start? What were the foundations that were set to enable you to get started and what is the mission that you are working towards?
Empathise with your audience: Make your story personal, touch the emotions of your readers and get them to understand what you are about. When a person feels a connection with your brand they will begin to trust what you are saying. Build on that relationship and nurture each potential customer giving them a reason to love your product.
Why is your story different: What makes you stand out from anyone else who is selling the same as you? You are unique and there is something that will appeal to individuals seeking your service – find that detail and focus on it within your story telling.


What does the word values mean for you and your business? Defining the definition of this will help when it comes to being clear on what your business stands upon. It could refer to a set of beliefs, company culture, an understanding of what the business is about; your values are unique to your business. It’s about educating the people around you of your mindset and what’s important to you. These could come from a personal value that you’ve built your business upon and this will be clear within your story telling – your values can play a part in that.
Maintaining core values is vital to the longevity of your business and looking for sustainability and growth. It will give both team members and customers a sense of purpose and guidance and will help keep everyone on the same path as the company grows.
How to grow your business online - use social media marketing

Use social media

Many businesses use social media to increase their engagement and drive traffic to their website. If you don’t have a strong presence on social media you could be missing out on a great number of opportunities! If you’re not increasing your audience and traffic, your content is being seen by the same people over and over again – who, if they are not buying into you, are perhaps the wrong target audience. But where do you begin to increase your social media presence?
Great content is always a must. To get people even to notice you, you need to be using eye-catching visuals that appeal. Secondly you need to be encouraging followers to engage and go through your sales funnel. The two parts together draw people to where you need them to be in order to guide them on their customer journey within your business. Their journey needs to be a good one in order for them to stick around.
In all your content ensure that you’re providing value every step of the way. You drop this batten and you lose a potential client. Value, value and more value.

Use micro-influencers

You’ve seen the big brands using celebrities to get their message across, this is called influencer marketing. But good news is that it doesn’t just have to be for the big brands – you can use it too!
Micro-influencers actually can have a lot more influence around the audience that you are targeting and can benefit your business much more than you realise.
First off you need to research micro-influencers in your niche. Then get in touch with a few and discuss how they could promote your product in their circles. When they start to promote your products, more people will get to hear about your business and your brand awareness will expand. You are effectively jumping onto their audience and using their marketing tactics to grow your business. They will share their personal experience about your products / services and provide you with a bigger exposure. Their stories are real-life, engaging and authentic – in this way their audience will relate to them and believe what they say.
You can use more than one influencer, depending on what your business is about, and pursue different avenues of audiences.
Starting a business can be one of the best decisions of your life but it can also be one that brings terror, anxiety and tough situations. But with the passion and desire to succeed and push forward, taking on board advise from people who have been there, you can get there! Don’t forget to celebrate each stage you get through. You are part of your business so it makes sense to play a part in all that happens – the good the bad and the ugly!
Looking for more for your business? Could you do with coaching or practical social media advice? We’d love to help – get in touch and let’s talk!
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10 Reasons Why You Should Be Using Facebook Advertising

10 Reasons Why You Should Be Using Facebook Advertising

Are you using Facebook advertising for your business?

As a business owner, it’s easy to get caught up in the hustle and bustle of everything that’s going on and jumping in with two feet trying to do it all: video marketing, blogging, email marketing, SEO, social media marketing – there are many options, it’s endless.

But the reality is that we cannot do it all – that is without burnout! Therefore, we must focus our efforts on what works, where our audience is likely to be and what attracts them. If we’re not reaching our audience, we might as well give up.

If we try to do every form of online marketing, we can find that we stretch ourselves too thin and work becomes sloppy, disengaging or not to the point and sales become a dream. In order to make online marketing effective for your business you need to establish what works for your business and stick to it.

There is one fact we know. Your audience is on social media. The social platforms are dominating all things online and this is where you need to get specific and dig deeper into how to target your audience at a personal level. Don’t throw all your eggs into one basket either, test what gets results and measure what works for you.

There is one platform though that can give your business amazing results if worked correctly, and that’s Facebook, in specific, Facebook advertising. Why do we choose Facebook? Here’s why:

Your audience is on Facebook!

With Facebook being the biggest of all social networks (2.32 billion monthly active users) it is providing individual businesses the biggest opportunities to get right in front of their ideal audience. It may not be your ideal platform but your target audience is on there somewhere, if you know where to look. 10 Reasons why you should be using Facebook Advertising for your business

Facebook ads are cheap!

They’re not free, but they can often not be far off. Facebook ads can be the cheapest form of online advertising if your targeting options are correct. You can easily set daily budgets so you can be assured you don’t spend more than you intend to.

How far can you get with the budget that you have? It’s about creating a clear focus and following a simple strategy that aligns with your targets, goals and budget.

Helps organic reach

Facebook encourage businesses to advertise and want you to spend money (of course!) but favour those who do. This means that your organic social media reach will go further. We totally believe in organic posting for Facebook – adding in paid Facebook ads will help boost your organic posts.

You don’t need a huge budget

As we said, you can do Facebook advertising on a budget. Typically, £5 worth of ads could get your business in front of 1,000 people. Just think how much £50 could reach, or even £100 – amazing, right! And you can be extremely picky on who those people may be by using in the targeting options when setting up your ads.

Facebook Ads are fast

Yes, Facebook advertising drives traffic almost instantly, and you can see immediate results. You could start reaching thousands of people today! If you’re looking for a quick way to drive traffic or to create conversions, this is a fantastic way to make this happen.

Brand Awareness

This is what all small businesses are striving for in a busy digital society, to be recognised and known. By using Facebook advertising you can create brand awareness very easily. It’s a great way to let people know what you’re offering and to promote services or products. If someone has seen your business in their news feed, they will be more likely to make a purchase when they realise this is something that they need. 10 Reasons why you should be using Facebook Advertising for your business

It’s easy to target customers

Facebook ads are brilliant at being able to target specific details, whether that be demographics, interests, job titles, or down to post codes – you can get specific with your audience. And you don’t have to just use one target, you can layer those details depending on what your promotion is offering. Save your target audience for another time or change them as you go – the options really are endless.

Once you’ve found an audience that converts, you can replicate them – this is called ‘lookalike audiences’. Facebook will take a custom audience and reach new people who are similar to that audience – meaning new targets for your business and new opportunities for conversions.

Facebook re-marketing

This option is also amazing! Re-marketing basically allows you to target people who have already taken an action, for example visited your website, used your mobile app, or given you an email address etc. These ads are presented when users visit other websites or use social media, watch videos and such like. It’s an extremely effective and powerful tool that could triple your conversion rates.

This option is ideal for hard offers – for sign ups, downloads, consultations etc.

Facebook increases website traffic

Facebook advertising is a great way to get more traffic to your website. By simply setting up a website click campaign, you can have users visiting your website in minutes. Once you’ve done this a number of times, you’ve got a batch of information to use for further retargeting campaigns and to entice people who have already taken the bait. Website click campaigns can be done from all forms of advertising but the joy of doing it within Facebook is the fact that it’s so precise and cost-effective which makes it more beneficial than other forms of advertising.

Quick advertising

Facebook adverts have a simple set-up process and produce fast results – the perfect equation for any advertising campaign. Compared to Google advertising, managing Facebook ads is a lot easier and once you are familiar with the process it can become an easy task to complete.

Don’t forget that using Facebook adverting will bring new users to your website and you will see an increase in your activity but this is not the end game – you want to see conversions! Ensure that when users visit your site or landing page, they are presented with something that is true to your business, provides value and gives solutions to what they are looking for. Make sure that your landing page doesn’t look tacky and it’s branded exactly the same as the advert they clicked on in the first place, including your tone of voice.

Your Facebook ads are still the voice of your business and should be professional and welcoming at all times.

Have you tried Facebook advertising for your business? What are your thoughts?

If you’d like to see bigger results this year and are ready to push forward with targeted social media advertising, we’d love the opportunity to chat with you. Get in touch and let’s talk.


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