If you own or run a small business you could be asking yourself whether it’s worth the time and effort in writing a regular blog. Our answer to that question is “Yes!”.
Blogging is an inexpensive marketing material that can be used over and over again and can be used for driving traffic to your website, highlighting your industry experience or even reaching new and potential clients. It’s an all-round marketing tool that is definitely worth the effort.
In our opinion it is one of the most valuable marketing tools that you can keep in your arsenal. If you’re not yet blogging for your business, it’s time to start! If you’ve not got the time, either a) create time or b) outsource this task – it’s extremely important for your business and for business growth.
Here are our top 7 reasons why blogging is important for business:
While the purpose of blogging is for your audience, it’s a great place to enhance your own personal development. Blogging can open up opportunities for you that you were not expecting and allow you to express your interests and passions to an audience that is really hungry for your content.
The more you write, the more knowledge you have. The research that is involved in writing opens up a world of industry knowledge and can help build your confidence and share opinions.
It can be challenging to write a blog but when you are passionate about a subject, you have the power to express who you are and what your values are.
Tells a story
A blog is a chance to tell your brand’s story, it’s a chance to offer insight and background of who you are and what you value, offer and represent as a brand. You are able to share ideas and customer experiences, challenges and how you’ve overcome them. You can share about the staff or team that make up your business and what experience they bring to the company. There’s so much you can do to highlight your brand’s ethos and showcase everything that you have to offer – make the most of the opportunity to talk about your business and then use your blogs on your social media platforms so that it can be seen by as many people as possible.
Builds an audience
Blogging is a place where you can create value and build an audience of people who are interested in what you have to offer. You’re not writing for just anyone, you are writing for people who want to hear what you’re talking about. Aim your words to those people, this may not be exactly what you would want to hear, but understanding your audience and providing value to their needs will increase your readership and help you stand out as a thought leader.
Getting in the habit of writing is a good thing! It builds discipline and routine into your marketing plan and gives you something to focus on, on a regular basis. Whether you set yourself a weekly task or allocate one day a month to writing, it shapes you into a writer’s mindset and gives you good practice.
It boosts offline marketing
When people see the content you’re writing, the value that you’re providing, this can often lead to offline opportunities. Speaking at events, writing for magazines or articles, writing a book. It allows your voice to be heard outside of internet circles and enables you to do bigger things with your content. Blogging is not just about bringing people to your website (although that is a large part), it is about showcasing who you are, what your business represents and the industry knowledge that you have. Use your blog to delve into different areas that you may not have been able to in the past. With your confidence and discipline building, push yourself to do more with your business and speak to a wider audience.
Marketing can be expensive with all the different aspects that you could be paying for, however blogging is completely free! The only cost is your time and as a business owner, building marketing into your business plan is a must. By blogging you’re not paying for magazine space, you’re not paying for a TV or radio advert, you’re not even paying for banner adverts (in this context), you are simply writing content for your website which has the potential to be seen by many people, and the more you blog, the more people will see your content. Once your content is out there, it’s there forever which is an extremely cost-effective way to market your business!
Blogging is inspiring
When you start to write, you start to see more opportunities in the world around you. You become inspired by what’s around you, what you see and hear and the things happening in the world. Even just walking down the street can give you inspiration for your next blog post!
There are many reasons to blog for your business and if you are a small business, this is your chance to have a voice and to be heard in a busy online world. Make your voice count, allow your business to stand out over your competition and attract customers by being an inspiration and giving value and knowledge in all that you write about.
If you’d like to provide a blog for you business but are not sure where to start, we offer a content marketing package and can write your content for you! There’s really no reason not to blog! If you’d like advice or help moving forward, get in touch.
It’s so easy when running a business to get carried away with the things that need to be done that you can forget about life happening around you.
How often do you put business or work ahead of other important aspects thinking that it doesn’t take up much time – but actually it can be detrimental to your personal life?
This leads us to think about whether we are truly happy in what we are doing – are we really getting the work-life balance that we set out for in the first place. And if the answer to that is no, then is it time to put priorities in place to be able to enjoy the important things that are happening around us?
Listening to a motivational speaker recently at a business conference, we were asked the question: “If you had to choose two things out of the following, what would they be?”
WEALTH / HEALTH / HAPPINESS
This is such a valuable question to ask ourselves and especially as small business owners or startup businesses, we can get caught up in the road of trying to be successful by earning every penny that we can. But this can be at the detriment of our health or personal lives. The love of money can get in the way of the small things in life. It can take over and it can become an obsession, if priorities are not put in place.
Health and happiness are vital – the wealth can be earned along the journey if you’re achieving your goals.
So are you happy in the direction your business is going?
Are there better ways of doing things to achieve a better work-life balance?
Could you improve on your priorities in order to make yourself happier and enjoy the things that are happening around you?
Take time to step back and work out what’s important. Yes, you have a business that you love and you have a passion for it to succeed. That passion can be the motivation to keep you going and to push you to new heights and to new targets and is great for any entrepreneur or business owner wanting to get ahead and see results. But you also have a passion to see your children growing up, not missing the important part of their lives because you’re too busy chasing your dream. You also have family and personal circumstances that need you, that rely on you and that value time spent with you.
Where do you see yourself in 5 or 10 years? Don’t be that person that looks back with regret. Don’t wish that you’d done things differently when you have a chance NOW to make those changes and to make priorities that will impact your whole future.
Take time right now to understand who you really are and to understand what you really want from your business and from life. What direction do you want your business to go in. Is there a better way of managing tasks and daily routine? Are you coping with the way things are running right now – at the precise moment? These are all questions that should be asked on a regular basis with ongoing responses and being adaptable and flexible to make life easier.
Happiness is so important in business. Being happy in what you do gives you passion. Passion gives you motivation and motivation pushes you to get results.
ARE YOU HAPPY?
This sometimes is even a question that we cannot answer. It’s easy to say ‘I’m ok’ when really we’re not. We push through each week trying to accomplish everything that comes our way and sometimes all we need is a bit assertiveness to say no and that we need help.
So going back to the original question; what are you priorities? What can you do to turn your life / business around to make yourself happy and more motivated and to know that you’re loving EVERY part of your life?
Don’t miss out on precious time – the small things matter – take time to work out what’s best for your business and your life and the priorities that will make them all work together for good.
If you’re a business owner and have overcome these things, we would value your comments below in what has worked for you..
If you’re looking for a spare pair of hands to help with the daily routine tasks that you know are important but you’d rather not spend time on – get in touch, we’re here to help at the click of a button.
There are many things you can do within your business to get someone’s attention but to keep their attention and to build relationships means taking a further step. Building a business and to engage with customers online requires a trust and dedication, hard work and empathy. You need to understand your customer and take note of what it is they are looking for. From that point on you will be able to provide solutions and offer services that will be tailored to them.
All this is wrapped up in ‘giving value’.
Giving value to a customer is vital to retention and success rates.
“Knowledge is of no value unless you put it into practice.” ~ Anton Chekhov
When you have a clear vision of what you want to achieve and you have put plans in place for the steps of how you’re going to achieve it, then you will see the fruits of your work.
There are many ways in giving value in your business. If you’re unsure of how to go about it, take a step back to outline what it is you are really doing within your business and what your ultimate goals are. If you can put these down on paper, you can then start to look at how the people around you – your customers, your colleagues – will be impacted by what you do. What can you do that will make them feel valued?
Understand your customer
Connection with a customer and getting to know their needs, what they are searching for, will build trust in your relationship. If you go about it the right way, a customer will confide in you and tell you everything. Once you understand them and they know that you are really interested in what they need, they will come back to you each time. Providing value comes in many forms but understanding boosts value.
Again, there are many things you can do to gain the attention of a potential customer but someone that goes above and beyond and provides quality rather than quantity will see better results. If you know what other’s are offering in your niche, go a step further and provide more. Show that you care about the outcome and that you want to build a lasting customer relationship that means as much to you as it does to them.
Believe that you can
Believe in what you are offering, know that you if you have a product or service that is yours – own it! Believe that your product is the best and that people do want to buy from you. If you doubt in yourself, then this will come across in your business. Be confident and know that you can add value to someone else.
Make it personal
Depending on what type of business you are running, providing a personal touch can often go a long way. A quick email to see how someone is getting on or a social media post congratulating a new customer can be valued dearly. People appreciate thought and when you go above and beyond to show that their customer journey is valuable to you, they know that they are in good hands.
Your customers are the lifeblood of your business and without them, you wouldn’t have a business. Therefore do what you can to add value wherever you can and believe in yourself.
Here at KJP Creative we offer 1-2-1 coaching services for those people who are just starting out in business and require a little nudge in building confidence and knowing how to build their online presence. If you’d like to know more, please get in touch!
A few weeks ago I went to watch my daughter’s sports day. It was a brilliant afternoon, the sun was shining and the atmosphere was great. It was different from other sports days we’d been to and instead of sitting down and watching each race in turn, we followed our class around a circuit while they all did their individual class races in their team colours.
What struck me most was the enthusiasm and commitment from both participants and the parents on the side lines.
The children were so focused and dedicated to winning their race with the finish line in sight and the parents were great sports at cheering their teams on.
Even at the end of the day when they announced which team had won, all the children and parents were supportive of every team and every person who had taken part.
All the races and the enthusiasm got me thinking…
How can we apply this to our lives and our business?
Questions we need to ask ourselves:
Are we REALLY focused on winning the race?
Are we REALLY set on achieving the end game in what we set out to do?
Solutions we need to realise:
Winning comes with hard work and determination.
Winning requires a goal and ambition in place in order to achieve.
But also we need to know where the start line is and how to get on the right running track and to stay on the right path.
Having a mentor, leader or coach can really and truly help you succeed. Keeping you going along the right path and showing you which directions to go that have been proven time and time again – having that mentor and a team around you is a key to success.
Perhaps you’re a marketer already, perhaps you’ve been trying so long to find that one true system that will work for you – or perhaps you’re just starting out in this field and need a little guidance in what you’re doing. Whichever person you are, you’ve come to the right place to get on track.
It really is great to see people working together, to have a community and a support group to lean on. On your own it can very lonely and you might lose sight of the winning line, you might end up on different paths of the running track and run into troubles. I’m here to give you comfort that you’ve got a team, you’ve got support and you’ve got a mentor to go alongside you. And in time you can turn the tables and be a mentor to others.
I’d love to hear from you if you’re looking for a mentor or coach and you’d like to be part of a community where you can learn from each other and build a winning business that you can be proud of, that will give you financial freedom and that you can really say “Yes, I’ve passed the finish line… AND WON”. Wouldn’t it be great to know that you can replace your day to day income, you can live a lifestyle of dreams and achievements and you’re totally open to new and exciting opportunities?
It’s the start of the day and you’ve come into the office ready to tackle the tasks ahead of you and to accomplish some of your to-do list. You sit down to check your emails before you start anything else and after some time realise you’ve just spent half the morning going through routine emails and not actually getting on with your day – sound familiar?
An assistant, in this typical situation, would be the best next step for you – don’t you think?
And now I hear you say “But I can’t afford an assistant to work every day, and I might not even need them all the time”. Well there is a solution to that exact problem:
Hiring an “on-site” personal assistant has it’s very good positive points, don’t get me wrong but also hiring a “virtual assistant” definitely has its plus side.
Have you considered hiring a virtual assistant? It’s quite the in thing at the moment as well so you’re not on your own and there are plenty of resources out there if you wanted to research beforehand.
So what are the benefits to hiring a VA?
No PAYE / Tax / NI to sort out.
Virtual Assistants are usually freelance and will bill you for their time.
No holiday / sick pay
Virtual Assistants are self employed are not entitled to this.
No need to set aside an office space / computer or telephone equipment.
Virtual Assistants usually work from home or a set place of work and will have their own equipment.
A Virtual Assistant is available when your office staff are overloaded and can be on call.
It is usual to pre book a set number of hours per month and these hours can be used as and when you require them.
And the best point of all: You only pay them for the time they are on task.
A timer can be used to bill each job / project.
So as you can see there are a whole range of benefits to hiring a Virtual Assistant rather than an assistant in house and a VA can be flexible to your business needs and work around the tasks and projects you assign them to.
Next is the question of what tasks you could assign to an assistant. Well if that sounded like you at the beginning of this post, then sorting through and checking your emails on a daily / throughout the day basis would be a benefitting start! Setting out guidelines before you start and handing over instructions on “what to do if…” tasks will enable the VA to get on with the job in hand and then come to you only if there is a problem.
Call answering: If you have a busy office and a lot of the time it is routine queries, why not have the telephone diverted to an assistant. They can answer the call, take the messageand email that to you with a detailed description of the call and their message, if any. Once the VA knows your business they would be able to answer questions and give replies also if you were willing for them to do that.
Diary Management: Do you have a busy schedule? Your diary can be managed and maintained by an assistant and set up with reminders for you to know what your schedule is and what you have on.
Website Management: Updating your website can be a tedious job and depending on what things you have on there, it might be time consuming if you’re needing to update product information etc on a daily basis. Also if you have a blog, typing the post is one thing but laying it all out and formatting it with pictures etc can take time. These tasks can easily be given to an assistant, with you checking the final products once completed.
These are just a few examples of what a Virtual Assistant can do for you, there are many more examples of what they can do. Just think of all the tasks that need to be done, but you’d rather not take time doing them – and these can be passed over. It’s about delegating and letting go, it’s about concentrating on what you are good at and need to do in order to grow your business and letting an assistant take care of the rest.
Thanks for reading… feel free to comment at the bottom, would love to know if you’ve been in this situation or are in this situation and how things are working out for you: until next time!
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