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How To Know What To Post On Social Media For Your Business

How To Know What To Post On Social Media For Your Business

What do you find is the hardest part of using social media for your business? 

Most business owners will find that the hardest part of social media marketing is coming up with new content on a regular basis.

This could come down to not having the time to post, not knowing what to post or how to attract your audience with posts.

Lingering on these points alone will procrastinate your social media marketing and will slow you down. It could have an impact on other parts of your business too, if you spend too much time concentrating on this one aspect, or even if you get too stressed trying to figure it out, you run out of steam to carry on with anything else!

Creating content is not easy and it does come with practice. It’s a never ending cycle machine that needs to be monitored and fed, and also it needs some love. Finding the passion in your social media goes a long way to making it successful. It’s the same as anything, when you enjoy something, it works.

Not sure what to post on your social media? What do you enjoy talking about - what makes you happy?

Should I just post ‘something’ to get content out there?

Many business owners fall into the trap of just posting ‘something’ so it looks like they’re on top of their social media. Anything is better than nothing, right?

Not necessarily. If you’re churning out content with no engagement or reactions, no new followers, no comments or shares – it’s not working. You are simply spending time creating content that has absolutely no impact on your business at all, wasting your precious time and causing you stress when you can’t get ‘something’ posted.

How do you know what to post on social media?

This is the part that you need to figure out – and this should only be a handful of things, preferably not the same content posted on every social platform out there. Once you’ve worked out what it is that works well, the rest will fall into place. It’s much better to do one or two things well and to see results from those actions, than to try and do lots of things not very well. One of the reasons we lose followers or people unsubscribe from our mailing list is that they are either bored with the content, or they feel that it’s not relevant or adding value to them. The key is in providing the value so the people are going to want to continue to listen and ask for more.

Therefore, to be able to post something well and make it relevant and with value, you must enjoy what you are posting about. When you don’t enjoy it, neither does your audience. The positive energy and the vibes that you give out from your content is an important factor in your social media marketing. You need to make your brand stand out from the crowd, make your content unique and by adding in your personality and spice you’ll give it an edge – the whole reason people choose to follow you rather than another business. what should you posting about on your social media?

What should I be posting about on social media?

When you’ve discovered what you’re enjoying and what makes you smile when you’re creating it (along with more and more people engaging with the content), that’s when you’ll know that you’ve found your sweet spot. Now it’s time to focus in on this and to make it the best it could be.

You’ve tried Facebook and managed to get a little engagement. Perhaps your friends and family still support your business page and like your posts, but the community isn’t growing. You post two or three times a day, spend ages creating beautiful images with captions. Share all the latest articles that you come across and even add in some of your blog posts… but still no engagement.

You jump over to Twitter and again share all the best news stories and retweet a few posts that you like the look of. Perhaps even follow a few more people in the hope that you get some love back. Tumbleweed… nothing.

So you head over to LinkedIn in a last attempt to get a little attention, perhaps you might get one like on a post and feel like you are still appreciated.

After all of this you are absolutely exhausted, completely overworked and have not achieved very much – sound right? So what have you done wrong? 

What do you post on social media when you haven't got a clue?

Niche down and specialise

You’ve not done anything wrong per-se but you’re not giving your business the chance it needs to dig deep and find its perfect clients. After all your posting and content creation, you need to work out which is the right platform and what type of content fills you with joy; you’ll know when both are right when the content you create gives you a buzz every time you create it and you just love to talk about it and share.

This may mean that you’ve got to niche right down, you may even think that this will cut out half your audience and you’ll lose people, but that’s ok. As when you do specialise in a particular area and have a focus on your ideal clients, not a general overhaul of everyone you can imagine in a ‘just in case’ mindset, then you’ll start speaking directly to the people you want to reach.

Being too general can have a negative result even though it can seem the best thing to do to reach as many people as possible. As a young business, a startup trying to build a business, you need all the positivity you can get – and nailing down to a smaller specific audience will be beneficial and help with the success. When those ideal people start to see that you are sharing a solution to their specific problem or scratching their itch, they’ll start to follow you and engage in what you have to say. When this shift happens, you’ll discover the people that want and need your services and they’ll begin to share your content and recommend you to their communities too.

When you dig deep down, you may only find one social platform that suits your audience. For example if you are a B2B, LinkedIn might be a great place to connect with other business owners and to build relationships and to show your expertise. This will build trust and a familiarity of your brand. And when they realise that your services will give them value, they’ll come to you. No more hard-selling, no more pushing and knocking on doors. When you build a reputation for being an expert and offering value to those who need it, your business will grow organically.

What about the other social platforms?

We’re not saying that you have to dump every other social network that you’ve ever used and totally disappear from these sites. Customers are still searching for you on their favourite platform and having a presence is still a good idea. But why not spend 90% of your time focused on the platform that works for your business and 10% keeping up appearances on the rest? Join the KJP Community and learn how to grow your brand awareness and business online using social media marketing

Using a scheduling or management tool for your social platforms will help with time management and give you a freedom to spend more time on the platform that you enjoy being on and communicating with the people that are more likely to become clients. If you realise that Pinterest or Instagram are your platforms of choice, we recommend Tailwind – you can try for free too!

Where do you go from here?

It’s all about using a working marketing strategy that you can work alongside and adapt as time goes on. Setting goals and targets, understanding your business objectives and knowing what you want to achieve. When you can answer these questions, finding the platform and creating the content will be a lot easier.

Don’t forget that we’re not all good at everything – we all have our own creativity inside but not everyone knows how to express that into social media marketing. If you’re looking for guidance and a creative spirit to come alongside your business and help you tighten the reins, we’d love to chat with you. Get in touch to start the conversation.

Why not start off with our social media checklist, giving you an idea of what you can achieve on a daily, weekly and monthly basis before you get started? Organisation is a good habit to get into! Best thing is, it’s free! Download nowsocial media checklist - don't forget the basics - from KJP Creative, social media management

 

What Are The Differences Between The Big Social Media Platforms?

What Are The Differences Between The Big Social Media Platforms?

The world of social media is forever changing, and forever will be! It evolves as people find new ways of connecting and communicating with others and as technology develops.

There are new platforms popping up all the time, so where do you begin? Do you spread yourself thin and try to be active on all social platforms or do you choose just one? And how can you keep up with the social channels as a business looking to reach out to an audience and build brand awareness?

First off, if you’ve got a marketing strategy, and more specifically, a social media strategy to adhere to, you’ll know your end game and the targets you’re trying to reach. But if you’re a small business, or are just starting out you may not be that far along the line as yet. That’s ok (although we do suggest creating a marketing strategy), you need to first understand your audience and where they are most likely to ‘hang out’, then establish what you are looking to achieve when you’ve grabbed their attention, and then use the social media networks that are most relevant to them.

If you think about a group of people, say your friends or your colleagues, you would act or speak differently to your best friends than you would with the person you meet at the coffee machine. You’d also have a different rapport with your friends than your clients. The relationships are all different and need to be nurtured in a different way.

Many people think of all social networks being equal – but they’re not. They all have their own specific purposes and all have the job to do in the ways of networking. Understanding their purposes and what to use each channel for will give you a better understanding of how to use them for your businesses and which social network will work best to engage with your customers.

So let’s look at the different social media channels – what are they about and what are they mostly used for?

Facebook - what is the main difference in social media networks?

Facebook

Whether you like Facebook or not, your customers are most likely to be on there in some shape or form. It is the biggest social media network with Facebook had 2.32 billion monthly active users.

Not only do people use it for personal use, it is now becoming an advertising platform for businesses across all industries and sectors.

For business use, Facebook is a place to share company news, updates on offers or promotions along with interspersed industry news. People will come to your Facebook page to find out more about your business and your company culture and values.

With Facebook being the biggest social networks, it is important to have a presence on the platform. Many people looking for a service or product will search through to find a Facebook page as it’s a place that’s familiar, that feels safe and allows a person to take a peek with no pressure.

Always keep your audience in mind with all content that you post. Are the posts fitting with your business, do they match your culture, are they things that your audience will want to see or hear?

Once you’ve established a small audience, you’ll get to know what kind of content they prefer to see as engagement rates will go up and you’ll get more response to your posts. Use Facebook as a way to link your customers to your business and to show the reasons why they should trust your brand and buy from you.

Twitter - what is the main difference in social media networks?

Twitter

Twitter is extremely fast-paced and on the go but it is a great way to establish an audience. It’s an easy and simple platform to use and with 326 million active monthly users, it’s not one to miss! The microblogging platform provides a user to give a status or update in 240 characters and is a sea of information. The platform can be used for news updates, company updates, quotes or inspiration but with the limited number of characters allowed, it’s vital your copy is inviting, enticing and relevant to ensure that people click through to the place you want them to.

Twitter is great for polls, to gauge audience reactions or opinions and to raise brand awareness in bite size snippets. You can post using polls, images, gifs, videos or plain links and as long as you can get your information into the small tweet box, you’re ready to go!

Be sure to respond to comments or new followers, thanking new followers is a great way to build relationships, perhaps asking them a question in return to get to know them a little better. When you know your audience, you can service their needs and add value.

Join the KJP Community and learn how to grow your brand awareness and business online using social media marketing

Pinterest

Often Pinterest is a platform that is missed off the social media strategy but we have found that it is an extremely important network to utilise for business. It’s all about eye catching visuals that entice users to click through. The visuals need to show knowledge or expertise, they need to have something to offer and be offering something that another person is looking for.

Content is king, it’s the way that you get people to click through from Pinterest to your website. Therefore you need to ensure that your content is spot on target with what your audience is looking for. Provide the visuals and content that people are searching for and the people will find you.

A great take-away for Pinterest is to offer a freebie in order to get people to click through to your site. Once they’re on your site, they need to know that you can help with their problem but if your website doesn’t match your Pinterest content, you’ll lose the customer.

The pins on your Pinterest account can all be re-purposed from the content already on your website, if you have a blog, create a multiple number of different images to link back to the blog posts.

To make Pinterest work properly, you need to be posting on a very regular basis which is where scheduling tools come in handy. We recommend Tailwind which can be accessed for free to start with and can be free for forever if you want to keep it at the basic level. Definitely a tool that necessary to make Pinterest work properly.

Don’t forget to actually engage with followers as well on Pinterest, it can be easy to get overwhelmed with posting, but the engagement is also a big part of the marketing strategy in order to grow your business.

Instagram - what's the difference between the social media networks?

Instagram

Instagram is another visual platform and if you love photography, real life images or grabbing the moment, Instagram is for you.

These images should be to a high resolution and to a good standard, as Instagram is all about an account being beautiful and attractive. Although it does help, Instagram is more about telling the story behind your brand and letting followers know what you are about and what makes your business tick. You are able to engage with local people, relevant hashtags and people interested in your niche. There’s a whole range of ways to interact with brands on Instagram and now you can even shop directly from the platform!

In order to use the shopable feature on Instagram, you’ll need to have an active shop in Facebook and your account will need to be set up as a business account.

Individual posts do not allow links in the copy so it’s a good idea to make sure your website link or preferred link is in your bio, you can then ask your audience to connect with you via your bio link in each post. You can always change that link to different landing pages if you’re running a campaign or you’d like to direct your followers to somewhere different – this is changeable at all times.

What is the difference between the main social media platforms and how can you use them to grow your business?

LinkedIn

If you’re a B2B business, LinkedIn is a great place to be. It’s known as the professional social network and it’s a lot easier to build professional relationships and gain new B2B clients from this channel.

LinkedIn has 590 million users and 260 million monthly active users. It performs better when it comes to lead generation conversions at a rate of 277% which is 3 times higher than Twitter (.69%) and Facebook (.77%). 80% of B2B leads come through LinkedIn.

The type of content on LinkedIn is usually business or company related. If you want to share about what’s happening in your business, the new employees, the company culture, that you’re hiring, milestones and such like. All this is great for company pages.

To build the engagement on these company page posts, it’s a good idea for business owners and employees to share the updates on their personal profile. If you’re a business with many employees, encourage them to share and comment on company posts.

When it comes to using social media for your business, there are many choices and opportunities, so you need to find what works for your clients. Don’t waste time on platforms that don’t work – understand and know your audience and hang out where they are.

If you’d like help in putting together a social media strategy or you simply haven’t got the time to invest and would prefer to pass the task onto an expert, we’d love to help. Get in touch for a free consultation.

Don’t forget you can download our FREE social media awareness days calendar for 2020 to help plan out each month in one swift document!

2020 awareness days calendar free download

 

6 Tips To Help Grow Your Small Business Online

6 Tips To Help Grow Your Small Business Online

As a brand we hope that you are using social media in some form or another, for those that are still to discover a social media presence – we need to talk!

But for many brands, social media is the best form of marketing and advertising that their company can use in order to gain the attention of their audience.

Building a social media presence will not create a magical income stream straight away and as with anything it needs to be built upon and content carefully crafted and planned out. Businesses that hope for miracles when they post sporadically often give up at the first hurdle when they don’t see results straight away. However, building a marketing strategy that can be followed in order to achieve certain goals and increase sales, raise brand awareness and build a solid foundation for customers to get engaged with WILL get a business noticed.

As a business, you need structure and a plan – you need a marketing strategy.

6 tips to grow your small business online - using a marketing strategy and social media

Start with a SMART marketing goal

Decide what’s important to you, what goals you want to achieve and then how you’re going to achieve them.

An example of a good SMART goal for social media marketing would be something like “Increase our Pinterest response rate by 50% by the end of the first quarter.”

Specific: “We’ve specifically identified the social channel (Pinterest) and a metric (response rate).”
Measurable: “The response rate can be measured from Pinterest for Business analytics dashboard.”
Achievable: “It’s a realistic goal that with focus and creativity, can be achieved.”
Relevant: “Our goal will have an impact on our overall social media presence, making it very relevant.”
Time-bound: “The goal has to be met by the end of the first quarter.”

Now, Pinterest as an example is a very positive social channel that when used correctly can drive traffic to a website in the hundreds! We love Pinterest but choosing a platform that works in line with your business is essential for the strategy to work and be productive.

By making SMART goals for each step will give it purpose and a relevancy, aligning it with your overall core values. Does your goal fit with your business plan? Does it reach out to the audiences that you want to speak to?

recipes to grow your business

Grow your audience

Now you’ve got the strategy and plan on what you want to achieve, it’s time to put that into practice and grow your audience using social media.

We may have chosen Pinterest as our example, but many brands will start off in Facebook as their chosen platform of choice, so thinking about using Facebook, what can you do to see results? The main point if anything to take away today, is that you need to ‘show up’ every single day and you need to show your audience that you actually care about them. Use your business page, create a members groups, reach out to individuals through your personal profile – as long as it’s in line with your SMART goals, go for it!

By using great content, experience, expert knowledge and advice all coupled together, it will help to build your audience. And you want to be right in front of them, to be there when they need you and ready to answer and engage at the most crucial times.

6 tips to grow your small business online - brainstorm with visions and dreams

Strategy comes from vision

The idea behind putting a marketing strategy in place is so that you can achieve the goals that you set out to achieve when you started your business, these goals come from visions and dreams that you may have had for many years. Lay out all your visions, decipher your dreams into segments and create a brainstorm of everything that is important to you. You’ll be surprised at everything that comes out from a simple exercise like this! Start with one point, one idea and the rest will flow.

What lifestyle do you want to be living? Will the achievement of your dreams have an impact on your lifestyle? What financial goals do you want to achieve? Be clear on all that you dream of – it will make it so much easier to create a plan if you know what you want from it.

Ensure that all your plans align with your core values and your personal vision.

Pricing

Some people lack the confidence that they are worth what they want to charge in their business. They see the experts charging high ticket prices but when it comes to their own self-belief, can often hit barriers that do not allow them to charge their worth.

Remember that you are an expert in your niche – that’s why you’re doing what you’re doing.

From your goals you will already be aware of what you need to achieve financially throughout the year. This figure then needs to be broken down in segments of the services that you offer.

How many XX services do you need to sell to achieve £XX’s? You can have different levels of pricing / packages depending on who you work with and the level of service or support you offer but create a pricing structure that works with your goals.

You may not think that this will directly grow your business, but by knowing what you need to charge and sticking to those prices, you will gain confidence and assurance in what you are doing. When someone asks you “How much do you charge for XX?”, you will be able to answer straight back with a price, rather than lacking in confidence to quote the price you know it should be. Confidence shines through in all areas of your business and being clear on pricing is a great place to start.

6 tips to grow your small business online - speak to your audience

Speak directly to your audience

Do you know that what you’re offering is hitting the pain points of your audience? Is it actually going to serve a purpose and create solutions? That needs to be a deciding factor on how you market your business and which direction you take it.

Everyone needs something, and researching your product or services will determine the people that are looking for you – the people that you need to reach.

Using a simple keyword tool will help you determine what your audience is searching for. When you understand specifics, then you speak directly to them and relieve their pain.

Gain customer feedback – are you approaching your idea from the right angle? Are you dealing with a problem that is real?

Even tapping into your competitors social feeds can give you insight into what works and what people are seeking.

For example, someone may be searching the internet for ways to keep up to date with social media planning. Now for us here we could dive straight into connecting with the people who are looking for this, build a relationship with them and then offer our social media planner as a solution.

People won’t buy from the first introduction but by creating a relationship with them and giving them a reason to trust you and your brand, it becomes a whole different story. Recommendations and word of mouth advertising is valuable and still extremely powerful. Learn to love and nurture your audience and provide value in every conversation and people will learn to love you back, and in turn recommend your services.

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Positioning

One of the most important aspects of your marketing is the positioning of your brand in the market. It needs to be built into the marketing strategy not used as an add on at the end. So how do you position yourself in a busy and competitive online society?

Focus on one or two things – not multiples. It’s better to do one thing well and be successful than try to do everything and do them badly.

We’ve all heard this before but it’s true in marketing also. It’s true when it comes to your social media marketing, it’s true in your services, it’s true for everything that your business offers. Focus on what you can do well and then position yourself in the market as an expert in that niche.Domains from $0.88

Be more user friendly. A customer wants a good journey when they interact with your brand and for everything to be one click away. Searching for a button to be able to contact you, or not knowing how to find your social channels, or when they do, not gaining a response… it’s all comes down to a customer’s experience and how easy it is to do business with you. Make this a pleasant experience and one that’s easy to travel down and you’ll find more people will engage. Make everything clear and transparent, even if it looks over simplified to you. Not everyone knows the business as well as you and it’s better to spell everything out in plain sight and with clickable actions for each part of the journey.

At the end of the day, you have to love what you’re doing. You have to be able to inspire yourself to do well and to succeed. When you have a passion inside of you that just wants to see results, all the above will fall into place.

If you’re new to business and have not put a marketing strategy together before, we’re here to help and your success is our success! We want to see you grow your small business online, we want to help you implement strategies and tactics to see results.

Use our contact form to get in touch and let’s see your business booming this year!

You can also connect with us on our Facebook Page and get to know us a little better too – we hope that your customer experience with KJP Creative is a good one!

Look forward to hearing from you.

Grab your copy of our 2020 social media awareness days calendar – and get organised with your social media marketing…

2020 awareness days calendar free download

10 Reasons Why You Should Be Using Facebook Advertising

10 Reasons Why You Should Be Using Facebook Advertising

Are you using Facebook advertising for your business?

As a business owner, it’s easy to get caught up in the hustle and bustle of everything that’s going on and jumping in with two feet trying to do it all: video marketing, blogging, email marketing, SEO, social media marketing – there are many options, it’s endless.

But the reality is that we cannot do it all – that is without burnout! Therefore, we must focus our efforts on what works, where our audience is likely to be and what attracts them. If we’re not reaching our audience, we might as well give up.

If we try to do every form of online marketing, we can find that we stretch ourselves too thin and work becomes sloppy, disengaging or not to the point and sales become a dream. In order to make online marketing effective for your business you need to establish what works for your business and stick to it.

There is one fact we know. Your audience is on social media. The social platforms are dominating all things online and this is where you need to get specific and dig deeper into how to target your audience at a personal level. Don’t throw all your eggs into one basket either, test what gets results and measure what works for you.

There is one platform though that can give your business amazing results if worked correctly, and that’s Facebook, in specific, Facebook advertising. Why do we choose Facebook? Here’s why:

Your audience is on Facebook!

With Facebook being the biggest of all social networks (2.32 billion monthly active users) it is providing individual businesses the biggest opportunities to get right in front of their ideal audience. It may not be your ideal platform but your target audience is on there somewhere, if you know where to look. 10 Reasons why you should be using Facebook Advertising for your business

Facebook ads are cheap!

They’re not free, but they can often not be far off. Facebook ads can be the cheapest form of online advertising if your targeting options are correct. You can easily set daily budgets so you can be assured you don’t spend more than you intend to.

How far can you get with the budget that you have? It’s about creating a clear focus and following a simple strategy that aligns with your targets, goals and budget.

Helps organic reach

Facebook encourage businesses to advertise and want you to spend money (of course!) but favour those who do. This means that your organic social media reach will go further. We totally believe in organic posting for Facebook – adding in paid Facebook ads will help boost your organic posts.

You don’t need a huge budget

As we said, you can do Facebook advertising on a budget. Typically, £5 worth of ads could get your business in front of 1,000 people. Just think how much £50 could reach, or even £100 – amazing, right! And you can be extremely picky on who those people may be by using in the targeting options when setting up your ads.

Facebook Ads are fast

Yes, Facebook advertising drives traffic almost instantly, and you can see immediate results. You could start reaching thousands of people today! If you’re looking for a quick way to drive traffic or to create conversions, this is a fantastic way to make this happen.

Brand Awareness

This is what all small businesses are striving for in a busy digital society, to be recognised and known. By using Facebook advertising you can create brand awareness very easily. It’s a great way to let people know what you’re offering and to promote services or products. If someone has seen your business in their news feed, they will be more likely to make a purchase when they realise this is something that they need. 10 Reasons why you should be using Facebook Advertising for your business

It’s easy to target customers

Facebook ads are brilliant at being able to target specific details, whether that be demographics, interests, job titles, or down to post codes – you can get specific with your audience. And you don’t have to just use one target, you can layer those details depending on what your promotion is offering. Save your target audience for another time or change them as you go – the options really are endless.

Once you’ve found an audience that converts, you can replicate them – this is called ‘lookalike audiences’. Facebook will take a custom audience and reach new people who are similar to that audience – meaning new targets for your business and new opportunities for conversions.

Facebook re-marketing

This option is also amazing! Re-marketing basically allows you to target people who have already taken an action, for example visited your website, used your mobile app, or given you an email address etc. These ads are presented when users visit other websites or use social media, watch videos and such like. It’s an extremely effective and powerful tool that could triple your conversion rates.

This option is ideal for hard offers – for sign ups, downloads, consultations etc.

Facebook increases website traffic

Facebook advertising is a great way to get more traffic to your website. By simply setting up a website click campaign, you can have users visiting your website in minutes. Once you’ve done this a number of times, you’ve got a batch of information to use for further retargeting campaigns and to entice people who have already taken the bait. Website click campaigns can be done from all forms of advertising but the joy of doing it within Facebook is the fact that it’s so precise and cost-effective which makes it more beneficial than other forms of advertising.

Quick advertising

Facebook adverts have a simple set-up process and produce fast results – the perfect equation for any advertising campaign. Compared to Google advertising, managing Facebook ads is a lot easier and once you are familiar with the process it can become an easy task to complete.

Don’t forget that using Facebook adverting will bring new users to your website and you will see an increase in your activity but this is not the end game – you want to see conversions! Ensure that when users visit your site or landing page, they are presented with something that is true to your business, provides value and gives solutions to what they are looking for. Make sure that your landing page doesn’t look tacky and it’s branded exactly the same as the advert they clicked on in the first place, including your tone of voice.

Your Facebook ads are still the voice of your business and should be professional and welcoming at all times.

Have you tried Facebook advertising for your business? What are your thoughts?

If you’d like to see bigger results this year and are ready to push forward with targeted social media advertising, we’d love the opportunity to chat with you. Get in touch and let’s talk.

 

Have you tried our 2020 social media awareness days calendar? Download for FREE and get your social organised.

2020 awareness days calendar free download

How To Find Customers On Social Media

How To Find Customers On Social Media

If you’re a startup or a small business that has just started out, you may be struggling to find new clients and to get your business moving forward. You need to know that social media is your friend. It’s there to assist in your business growth and to help you discover a whole world of endless possibilities.

As social media grows and develops, there are constantly new discoveries that are impacting our businesses and giving opportunities for client growth.

If you’ve jumped onto the social media platforms and opened every one available but not seeing results – that’s because you need strategy. You need to find what works for your business and work with social media channels that are aligned with what your business and clients need.

How can you find new clients on social media and how can you turn them from leads into converts? Check out our top 6 focus points…

Share user-generated content

Social media is a great place to create engagement with your customers. But it’s also a great place to find new customers. You can do this by sharing user-generated content. How? By encouraging users to submit photos showing off / wearing or using your products, asking them to tag the photos along with providing a dedicated hashtag that you can then monitor.

Proof that people are loving your products or services is reason for new customers to try and buy. Photos on social media can be seen by a wide audience and if users are mentioning your business in their posts, it will give way for potential customers to come and see what the fuss is all about.

You can then share or retweet the positive posts, along with any reviews that come through – showcasing your business.

Start at home

In the early days of starting a business, it’s vital to spread the word by telling friends and family about what you offer, then going further afield in your personal (and professional if applicable) network circles. Let everyone know what you’re doing and the step that you’ve taken. You can do this by physically speaking with people and leaving them a business card or you can share via your personal social media channels, directing people to check out your business social media pages.

Know your business

You need to be credible and to be positive in what you’re offering. Have a complete understanding of your core values and your USP (unique selling proposition). If you have this clear in your mind, you’ll be more confident when talking to people and sharing what you offer without waffling or stumbling.

If you’ve already started working with clients, ask them to write a short testimonial for you so you can use these as proof of what you offer. Add these to your website and direct people to them to confirm that you are credible. You can use snippets of these in social media posts and share your business posts through your personal profile to achieve a wider reach of audience. The more people who see what you’re offering, the higher chance of attracting new customers.

Find new clients using social media - and grow your business

LinkedIn is a goldmine

Using LinkedIn to connect with like-minded individuals and business connections to build a network around your business is a great way to become known and established. Ensure that your LinkedIn profile is up to date with all your business information on there, if you have set up a business LinkedIn page, make sure it’s referenced in your personal profile. Then network. Join network groups and local groups and start to engage and interact with other individuals that you would like to work with or who could help your business grow. Contribute to discussions and show off your expertise or knowledge by offering solutions to problems or guiding people in the right direction. The more you engage, the more people will connect with you. Once you have a good network of connections, and build up trust among them, you can message them and let them know what you do and offer your services, where appropriate.

Understand your ideal customer

If you want to grow your business, you need to understand what it is they are seeking. By delving deeper into social platforms, you can discover what people are really looking for and asking questions about. By answering their questions and providing solutions to their needs, you are showing authority and building a level of trust.

You can use the search function on each of the social platforms to establish whether your customers are using those platforms and whether it’s worth your time marketing on them. Search for keywords related to your niche, similar brands, industry leaders and any competitors you have that people may be following. This will give you insight into what your customers and competitors are doing and how you can steer your marketing strategy to be in line with what your customers are seeking.

Twitter’s Advanced Search is a great way to get down to specific customers. You can search within a geographic area, using phrases or hashtags, as well as looking at other accounts and in a date range. Find and discover your ideal customers and connect with them. Introduce yourself and what you have to offer and keep on top of industry changes and how you can be an effective leader in your niche.

Make it easy

People give up easily. If they can’t find what they’re looking for, they will move on to the next business, and it’s a simple click to do so. And this is applicable on your social media platforms too. If you offer a product that people can buy online, make it easy to buy direct from your social channel.

People are using social media to be social – you may be using it for business, but others will be on there to connect with friends and family. Therefore, you need to catch their attention in a split second and make it easy for them to click and be directed exactly where you intend them to land. If people aren’t specifically looking for your product, they may like the look of what they see if an advert pops up but not necessarily want to go to your website.

How can you make it easy for user?

Facebook – add a shop tab to your page.

Instagram – Use the Shop now button function (you’ll need a Facebook shop to action this)

Pinterest – with Buyable Pins, a user can purchase directly without leaving Pinterest

Twitter – although there isn’t a ‘button’ you can use, utilise links to your products or storefront to make it a simple click step.

There are a number of ways you can entice and grow your customer base but it’s about being seen, known and getting in front of your target audience in a confident and professional manner. Don’t be ashamed or embarrassed about telling people what you do. At the end of the day, it’s your business and you should be passionate about it – wanting to shout about it from the roof tops!

Use your social media channels to let that passion be seen and engage with those that do show interest. Provide great customer service and each new customer will have all but praise for your business.

If you’d like advice or help in getting your social media marketing strategy started or moving in a new direction, we’d love to help. Feel free to get in touch for an initial consultation and let’s see how we can make your business grow.

 

If you’re a startup or a small business that has just started out, you may be struggling to find new clients and to get your business moving forward. You need to know that social media is your friend. It’s there to assist in your business growth and to help you discover a whole world of endless possibilities.

As social media grows and develops, there are constantly new discoveries that are impacting our businesses and giving opportunities for client growth.

If you’ve jumped onto the social media platforms and opened every one available but not seeing results – that’s because you need strategy. You need to find what works for your business and work with social media channels that are aligned with what your business and clients need.

How can you find new clients on social media and how can you turn them from leads into converts? Check out our top 6 focus points…

Share user-generated content

Social media is a great place to create engagement with your customers. But it’s also a great place to find new customers. You can do this by sharing user-generated content. How? By encouraging users to submit photos showing off / wearing or using your products, asking them to tag the photos along with providing a dedicated hashtag that you can then monitor.

Proof that people are loving your products or services is reason for new customers to try and buy. Photos on social media can be seen by a wide audience and if users are mentioning your business in their posts, it will give way for potential customers to come and see what the fuss is all about.

You can then share or retweet the positive posts, along with any reviews that come through – showcasing your business.

Start at home

In the early days of starting a business, it’s vital to spread the word by telling friends and family about what you offer, then going further afield in your personal (and professional if applicable) network circles. Let everyone know what you’re doing and the step that you’ve taken. You can do this by physically speaking with people and leaving them a business card or you can share via your personal social media channels, directing people to check out your business social media pages.

Know your business

You need to be credible and to be positive in what you’re offering. Have a complete understanding of your core values and your USP (unique selling proposition). If you have this clear in your mind, you’ll be more confident when talking to people and sharing what you offer without waffling or stumbling.

If you’ve already started working with clients, ask them to write a short testimonial for you so you can use these as proof of what you offer. Add these to your website and direct people to them to confirm that you are credible. You can use snippets of these in social media posts and share your business posts through your personal profile to achieve a wider reach of audience. The more people who see what you’re offering, the higher chance of attracting new customers.

Find new clients using social media - and grow your business

LinkedIn is a goldmine

Using LinkedIn to connect with like-minded individuals and business connections to build a network around your business is a great way to become known and established. Ensure that your LinkedIn profile is up to date with all your business information on there, if you have set up a business LinkedIn page, make sure it’s referenced in your personal profile. Then network. Join network groups and local groups and start to engage and interact with other individuals that you would like to work with or who could help your business grow. Contribute to discussions and show off your expertise or knowledge by offering solutions to problems or guiding people in the right direction. The more you engage, the more people will connect with you. Once you have a good network of connections, and build up trust among them, you can message them and let them know what you do and offer your services, where appropriate.

Understand your ideal customer

If you want to grow your business, you need to understand what it is they are seeking. By delving deeper into social platforms, you can discover what people are really looking for and asking questions about. By answering their questions and providing solutions to their needs, you are showing authority and building a level of trust.

You can use the search function on each of the social platforms to establish whether your customers are using those platforms and whether it’s worth your time marketing on them. Search for keywords related to your niche, similar brands, industry leaders and any competitors you have that people may be following. This will give you insight into what your customers and competitors are doing and how you can steer your marketing strategy to be in line with what your customers are seeking.

Twitter’s Advanced Search is a great way to get down to specific customers. You can search within a geographic area, using phrases or hashtags, as well as looking at other accounts and in a date range. Find and discover your ideal customers and connect with them. Introduce yourself and what you have to offer and keep on top of industry changes and how you can be an effective leader in your niche.

Make it easy

People give up easily. If they can’t find what they’re looking for, they will move on to the next business, and it’s a simple click to do so. And this is applicable on your social media platforms too. If you offer a product that people can buy online, make it easy to buy direct from your social channel.

People are using social media to be social – you may be using it for business, but others will be on there to connect with friends and family. Therefore, you need to catch their attention in a split second and make it easy for them to click and be directed exactly where you intend them to land. If people aren’t specifically looking for your product, they may like the look of what they see if an advert pops up but not necessarily want to go to your website.

How can you make it easy for user?

Facebook – add a shop tab to your page.

Instagram – Use the Shop now button function (you’ll need a Facebook shop to action this)

Pinterest – with Buyable Pins, a user can purchase directly without leaving Pinterest

Twitter – although there isn’t a ‘button’ you can use, utilise links to your products or storefront to make it a simple click step.

There are a number of ways you can entice and grow your customer base but it’s about being seen, known and getting in front of your target audience in a confident and professional manner. Don’t be ashamed or embarrassed about telling people what you do. At the end of the day, it’s your business and you should be passionate about it – wanting to shout about it from the roof tops!

Use your social media channels to let that passion be seen and engage with those that do show interest. Provide great customer service and each new customer will have all but praise for your business.

If you’d like advice or help in getting your social media marketing strategy started or moving in a new direction, we’d love to help. Feel free to get in touch for an initial consultation and let’s see how we can make your business grow.

 

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