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New Year, New Goals To Grow Your Business

New Year, New Goals To Grow Your Business

We’re well into January now, a new year and are ready to take 2019 by the horns and get stuck into goals and targets for the year ahead.

There are many things that go through your mind as the year begins but planning and getting organised is key to ensuring that your year goes to plan. What do you need to do to get your business headed in the right direction and geared towards your core values, reaching the audience that have grown to love and adding value every step of the way?

Get started with the basics and make sure that your online presence is how it should be right from the outset. When people see you online, this is often the first impression they get of your business, of your brand, and what they see will have an impact on their first impression of you. Will they like what they see? Will they be able to relate to you? Are you offering value or solutions to their questions? Are you easily contactable or easy to find on social media?

What can you do to ensure that your online presence is ready?

Website content

Make sure that your website content is the very best that it can be. This is your shopfront and the place where people come when they want to purchase your services. If you walked into a shop and found spelling mistakes on signposts or offers that didn’t match what being shouted about, or the branding was wrong, you wouldn’t trust them. The same goes for your website. Everything that is on your site needs to shout ‘your brand’, it needs to speak your voice and portray the message that you speak about on your social channels. Try not to give mixed signals or conflicting advice.

Take a step back from your website and visit it as if you were a customer. Do you like what you see? Does it make sense? Do you have good SEO in there? If you search for your business name in Google, what appears? Would you trust and buy from your site?

Check all your copy, check grammar and spelling. Ask a friend to check also if it gives you peace of mind, a second pair of eyes is always a great idea!

Grow your business in 2019 with our top 7 tips. New year and a new start - easy steps to follow to see success

Social media channels

Social media marketing is here to stay – fact. It’s not going anywhere and it’s only going to grow moving forward. A business needs to be using social media to market their business. By all means use other forms of advertising too if you are confident that the ROI is worth it, but social media needs to be your first choice.

Have you got social channels in place? Are you using them? Do you have a strategy in place to ensure that it’s all reaching towards goals and targets?

Make sure that all your social channels are branded and are linked to your website – make the customer journey as easy as possible to jump from one place to another. Customers are looking for answers and instant fixes – can they get that from your channels?

Also, the message that comes across from your social channels needs to be inviting and informative and consistent with the content on your website. If you’ve got offers coming up on your website – share them on social! Tell a story with your social channels, use them to show behind the scenes of your business and how everything comes together. Understand your customers and what they are looking for – and give them value on your social media.

Blog for business

If you don’t already have a blog on your website, now is the time to start. People are hungry for information. There is an influx of content available online and yes this does cause competition but it’s a way to really engage and reach your audience in a way that’s relevant to their needs. This is a chance to stand out from the crowd and offer more than your competitors. It’s the easiest way to keep fresh content flowing from your website and a way for search engines to know that you’re active and engaging. Be sure to incorporate SEO keywords into your content and posts. Do your own research: If you were searching for a particular topic, what keywords would you search for on Google? Use these keywords in your blog post and add them to titles and tags.

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Marketing In Your Car – Listen Now!

You may not be great at writing, and as with anything, writing comes with practice. You may even find you enjoy it after a while! Set time aside on a weekly basis to write. In this new year, schedule time in your calendar specifically for this. It’s often a task that gets put on the back burner but it is so important to raise brand awareness and great for your business.

You can even outsource this task if you think it’s too much for you to commit to, just to ensure that it gets done.

Define goals

As you start the year, you may have in your mind where you want your business to go but putting everything down into a business / marketing plan that you can action and measure results against will benefit you much more. This enables you to set goals that you know you have complete. This helps you when you hit a brick wall and are stuck on where to go next. It helps you stick to schedule and complete tasks that may otherwise be forgotten. Your marketing strategy needs to be a big part of this. Clearly mapping out a strategy and plan on where you want your business to be this time next year and how you’re going to achieve that within your marketing will give you direction and clarity. Plans can be adapted along the journey and goals tweaked or extended but direction is key. Schedule goal updates on a quarterly basis to align all that’s taken place and what’s next. Plan and map out your social media marketing along with any paid advertising or content creation that needs to take place.

If you need help with social media management, just ask!Learn how to maximise your business to see growth this year. Top tips to growing a small business

Optimise your customer experience

The journey that your customer goes on when they’re interacting with your business needs to be smooth, exciting and helpful for them. They need to feel their worth and know that they’re getting value from you. If they feel they’re just another number, they’ll go elsewhere. Take time to create great customer service plans and procedures should you need them. This year make it about creating outstanding customer service and smart solutions that drive business values. Provide reliability being on hand to customer when they need to, responding to all enquiries in a timely manner. Social media is a great tool for this and gives instant access to any potential customer – make your impression count.

Build a community

When your brand is known, you’ll gain trust and loyalty. You can build an online community with your customers by engaging and encouraging them on a regular basis. Ensure that you’ve got a sign-up list on your website or social channels, so you have an email address to be able to get in touch with them. This is so important for growing your business, providing snippets of value at the simple drop of an email. Email marketing will grow your business – is that what you’re looking in 2019? Great content speaks volumes. It’s not just what they can see from your website or social, it’s about adding a little extra after they’ve experienced that.

Build a Facebook group where you can provide even more content and value than you already offer from your Facebook Page. This can be in the form of a closed group where people can come and ask questions that they may not want to do publicly, it can be a place where you can closer with your customers, engaging with them on a higher level providing expert knowledge and advice – all of which will set you apart from competition. If people like what they see and hear, they will recommend your business, and you’ll experience business growth.

This year, build community into your marketing plan and make it a goal to grow your business through community.

Stay up to date

Trends and marketing tactics develop and grow year on year. It’s important to stay up to date and keep in line with what is happening online. What was working 2 or 3 years ago may not be the best plan of action for 2019. It’s even more important for small businesses to stay up to date so they can stay in line with larger businesses who have more resources. Small businesses can grow too! And 2019 is your year to grow. Make sure you research. Perform social listening. Set yourself up for Google alerts. Listen to podcasts. Watch the trends on Twitter. Read, read, read. There is so much you can do to learn and understand what’s going in the digital world around us. Tap into this and use it with your targets for the year. Adapt your marketing strategies as trends change, social channels appear and tactics shift.

What are you going to this year to make your business grow and stand out from the crowd? Are you going to make 2019 your year for success and business growth? You may have been holding back in years’ past, you may have been focusing on other things, on growing yourself and ensuring that your mindset is right, you may have other commitments that are surrounding you.

Whatever situation you find yourself in, it’s time work out what you want for your business, to set your goals for how to achieve them and to give 100% to your business plan. Only you have the power to make it happen. Only you have the motivation to make the shift and put in the effort. If you’re ready to see results, you’re ready to stand up and been seen.

If you’re looking for help in social media marketing for 2019, we’d love to chat with you. Feel free to get in touch and let’s start a conversation.

You can also download our FREE social media planner – to get you organised throughout 2019. Enjoy!

Download your own social media marketing calendar for 2019. Get organised!

 

How To Create Great Social Media Content That Converts

How To Create Great Social Media Content That Converts

Are you wondering how to write social media content that creates conversions? Do you want to create copy that people can’t wait to share? There is a knack to writing sales copy but to achieve that you’ll need to follow some basic steps. Your efforts in social media want to maximise the ROI for your posts and create content that speaks directly to your readers in order to see results.

Be your brand

You are the voice behind your brand. Every business has their own tone of voice and their own way of communicating with their audiences. When users scroll through their social media feeds, they should be able to recognise your brand immediately.

When you understand and know your audience, you can write your copy tailored to them. Know what tone of voice they like and respond to, grasp the words and call to actions that they engage with, and run with this throughout your content.

Ad copy length is important

Whilst writing a blog can be hundreds of words, a Twitter post cannot. Each post needs to reflect the platform that it is being posted on and content tweaked to reflect the audience that will be seeing the posts.

Sometimes 5-10 words can say much more than a string of sentences that may make people switch off.

There are different trains of thoughts on whether short copy or long copy is best but at the end of the day, if you test both, your audience will help you decide what works best for your business. Split test your posts and ads to try different methods.

The most important thing is that you want your audience to respond and engage with your copy, so listening to them will give you the upper hand.

Split testing can be expensive if you’re a smaller business with a small budget (and competing against larger organisation), but it’s still worth trying a few examples to see what works best – every business is different.

Mix content

Do you want to write great social media contents that works? Here's our top tips - sales copy that works!No one can argue that great visuals convert but having great copy to go with visuals pushes you to another level.

If your visuals are great but your grammar or spelling is awful, your business will look unprofessional and shoppers will pass you by. If you’re not great at the written word, ask someone to check over your copy. There’s absolutely no harm in doing this, in fact, we encourage it to ensure that ad copy is professional and correct. You wouldn’t send off a job application without checking for mistakes, so why send out social media content that is incorrect?

If you create a social media calendar and schedule all posts in that calendar, another pair of eyes can look over that calendar prior to posts being created. A simple Excel spreadsheet is a cheap and easy way to achieve it.

Also, an image shows what you’re talking about, but the copy or text will give the call to action and tells the user what to do next. This is an important part of the sales funnel. Create great content but don’t give a call to action and users will find somewhere else to go after they’ve finished with your content.

Sell but don’t sell

You don’t want to come across too pushy in your content or posts. You’re there to offer value to your readers by giving them something they can take away and utilise. You can incorporate your sales into the way you speak. Remember to keep this within your tone of voice and branding, so that your readers who already know and love your style will listen.

If you’ve already built up a relationship with your audience, they will be used to the way that you write, the way that you approach subjects, and the way that you come across when you have something to offer. They’re loyal customers because they like your style. Stick to that in all your copy, allow your personality to come through with whatever it is you are promoting.

Be mindful of ‘how’ you speak

If your content is full of lots of CAPITAL letters and exclamation marks, you sound and look like you are shouting. Does this way of speaking portray your brand correctly? Is this how you would speak to someone you were talking to face to face?

Be mindful of how you come across in your social media content, whether that be sales copy or everyday posts, your manner is important to your audience.

Be mindful of ‘who’ you’re speaking to

Understand your audience. We say this in so many of our posts but that’s because it is so important. You wouldn’t speak to your family in a way they didn’t like or relate to. So why do it with your audience? And each audience is different. If you’re creating content for your Facebook followers, the tone of voice and relationships are going to be different to those you connect with on SnapChat for example. Just bear in mind who you’re trying to reach and create beautiful content that they will love.

Trigger emotions to get an effect

Research has shown that posts and content that trigger emotions have a higher reaction rate. Use headlines that outline positive outcomes or create curiosity and you will gain more traction than other posts. Being able to make a reader say WOW after they’ve read a post is a great achievement and will usually result in reactions or shares. Our emotions drive us to share with others, we want our friends to experience the same feelings as we do and by sharing content that heightens these emotions, we feel a sense of satisfaction and clarity and is a dominating factor when it comes to sharing social content.

How to write great social media content that works and converts

Make your headlines count

If you’ve not got a great headline, you won’t get the interaction you desire. People read a headline before they see the content below, so if your headline does not grab the attention of your reader at first glance, there will find more opportunity further down their news feed for something that will.

Headlines are a vital part of your sales copy. You need to make an impression, you need to add value, you need to offer something they are interested in. Does your headline tell the reader why they should continue reading? Are they compelled to take action or to engage? Ask questions that will get their attention. If you’re not happy with the headline that you’ve come up with, try again, and again. It doesn’t matter how long it takes you to create the perfect headline, it matters what the headline says when it’s published and how it’s going to impact a reader.

Cut out what you don’t need

People are busy and the increasing use of mobile devices and wifi spots at every corner facilitate society being able to grab snippets of information and then move on. Waffle within your content will not sell. Truth and fact, to the point, will. Therefore, within your headline and content, you need to be precise and deliver what your audience wants to hear, not everything that surrounds it and engaging them in a journey that will allow them to learn more about you and your business and to discover what they can get from you or your content.

Tell a great story

Readers love a great story and will engage better with a story that is worth something than a post that’s created just to fill a gap for that day’s content. But stories don’t have to be long and boring, they can be mixed up with video and images, they can be portrayed by keywords rather than sentences. Remember you are trying to dig into emotions and your story doesn’t have to be a stand-alone piece of content, you can make stories into so much more by creating regular content, content blocks and using your imagination to interact with your audience.

There are many ways to create the perfect social media content for your business and the above are just a few to consider. Always use your analytics tools to steer you in the right direction and to know your audience better. Understanding your audience is key to engagement and conversions on social media. By utilising analytical tools, you can see what works and what doesn’t, saving time, money and resource.

Get your copy correct and you’re flying!

Great content and social media is our thing here at KJP Creative – if you’d like help putting together content that will convert for your business, get in touch and let’s see your social media energised.

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