Employee Advocacy: How To Increase Social Media Organic Reach In-house

Employee Advocacy: How To Increase Social Media Organic Reach In-house

Online marketing is an extremely important aspect of raising brand awareness and seeing business growth and in this digital age a business should understand the value of using social media to create the best results. If you’re a business looking to increase its social media reach and engagement rates, you can look no further than your own in-house employees. The perfect people to share your enthusiasm and create a buzz around your content, with the inside information and a wider network reach.

People often get frustrated with the difficulty on creating enthusiasm on their social channels and engagement can be hard to achieve but with the help of the very people that also love your business, you can start to build the interaction you need and create a better reach of audience.


Ask your employees

The first step in the process is to get your employees or team members on board with your vision. Share with them your objectives in using social media and ask them to follow your social channels. If they follow your profiles, they are more likely to see your content and in turn, engage with it. If they like what they see, they are more likely to interact and share which means that their audience is then in the running for seeing your content also. In just that small step, you are increasing your audience’s reach.

Make it easy for them to follow, share with them your business @handles so they can easily find you. If you’re using Facebook, they can even choose to ‘see first’ so that your content is the first posts they see when viewing their news feed.

Employee Advocacy - increase your social media reach from within your business

Understand the stats

When it comes to reach, personal profiles have 5x more reach than business accounts. And on average a person has approx. 1,090 connections, it makes sense to use employees to help spread the word of your brand.

Your business profiles are not going to get the same amount of traffic as a personal profile so you have genuine reason to ask your team members to help out – after all they want to see you business grow too, right?

Facebook’s algorithm is looking for meaningful engagement, this means proper comments (not one-word answers!), tags and shares. Therefore try to encourage people to give proper answers or comments and to want to share your content, Facebook will recognise these efforts and award you for it.

With 3.5 billion social media users across the globe, you can’t argue that it’s a great resource to use. And this usage is forever increasing. At the moment that figure represents 45% of the world’s population! Recent stats also suggest that on average people are spending around 3 hours a day on their chosen social channels and messaging. You could say that the people are becoming addicted and obsessed with social media, but that goes in the favour of the business looking to promote and get in touch with their audience.


Incorporate your employees

What better way to get your team to engage with the content than to create videos or images that tell their story or feature them. Social media is all about telling a story, sharing what a brand is about and what value it can offer its customers. Therefore a video that talks about behind the scenes, team member intros, what’s going on in the office etc, is always a great step in the right direction and gives your employees an opportunity to want to share your content. If they see themselves online, they’ll want their friends and family to hear about it and this has a ripple on effect; the more their friends will also start to engage and share the content. The more people interacting with your content, the more people it’s going to reach.


Which social platforms should you use?

We love this example from Buffer which shows the popularity of the social channels for businesses

State of social report 2019 via Buffer

You can see the top channels and compare that to what you already use in your business. But you also need to ask the question: where will you find your audience and which channels do they use, as this should be the starting block of where you focus your marketing efforts. Be where the people are, find the sweet spot of your audience and then ask your employees to help you raise the profile, create the buzz and help build that relationship of trust and longevity.

Find your internal influencers

For larger organisations it may be easier to accomplish this, however whatever size your business there will be people around you who are good social media and have an influential following on their profiles. When you identify these people, use them! Ask them to promote your products, ask them to do a video review of your brand/products/services, use their influence to help boost your engagement.

Social media is full of influencers, you only have to log in to your favourite platform and you’ll see them, but businesses can use the power of micro-influencers just well as the big guns. These people are more personal, approachable and realistic in their genuine love to help a brand. And by looking internally to your own team members or employees you may just have some connections within reach. Don’t be afraid to ask your employees if they have ideas or suggestions too that will bring your social media to life – the more heads to the table, the more ideas and impact you’re going to achieve.

Social media hacks

There are many things that you can do to increase your social media presence and often we don’t realise that there are a whole range of other ways out there that we may not have considered. Try everything that people offer you; we learn from all trials and experiments that we work on and incorporate in our marketing plans. Here’s a great article from Larry Kim over at Mobile Monkey that will help you with your organic social media hacks.

When it comes to raising the profile of your brand, don’t be afraid to speak to as many people as you need to, to engage and interact in conversations that could lead to influential power or to simply state what you need and hope that your team are on board to help you make that happen. Teamwork is always the best direction, together you can make this happen!

If you’re struggling with raising the profile of your brand or need advice on how to take your social media further, our team of content creators would love to help. Contact us today and let’s talk.

In the meantime, why not download our FREE social media checklist to ensure you’re heading in the right direction – don’t forget the basics!


social media checklist free download

How To Grow A Business Online

How To Grow A Business Online

Are you struggling to get your business to move forward? Are you finding it hard to see an increase in sales or to see a profit at the end of a year?
If the answer is yes, what can you do to turn this around and see more success going forward?
Perhaps it’s time to take a deep hard look into your business, digging into your values and your priorities and working out what is important to you and how you can use that to add value to other people.
A business grows when it’s creating a solution. A business is successful when it is providing value to those who have a need. If you’re not reaching out to people who need your services, you’re not going to see results as these people won’t want or need what you are offering!

Ideal audience

Therefore you need to work out who you are trying to reach and who your ideal audience is. You will need to think about who will really have an impact when they discover your services, who you can impact the most with your offers. With everything in your arsenal, what type of person will benefit most when you work together? When you discover your complete ideal person whom you want to work with, who you want to target, who you think will love your product, then you have a basis to work from in creating a strategy that speaks directly to them.
How to grow your business online - reach and understand your ideal audience


You are unique! Did you know that? There may be a thousand people offering similar services to you but there is something within your business that makes you unique and different from the rest – what is it?
If you search for your niche on your favourite search engine – what results do you come up with? What similarities can you see between you and the results? Are there many businesses offering the same thing?
This is your chance to stand out from the crowd and discover your own uniqueness -use that to promote your product or services. Your USP (unique selling proposition) gives you an advantage to sell your business on its own credit and with its own glory.
When you determine what makes you unique, along with your ideal target audience, you’ll be in a position to stand out and be noticed. Use this in your marketing strategy and you’ll be in a position to become known, grow brand awareness and attract more of the people that you want to be working with, and sifting out people who are not right for your business.

Be honest

Honesty is the best policy, in life and in business. When you are honest about who you are, what you value and honest in your approach to working with individuals, you’ll find it easier to work with people who want to get to know you and love you for who you are. There is pressure in a busy online world to be the same as the next big company and to offer services the same as the latest successful entrepreneur. However if it’s not what you have been called to do, or that aligns with your objectives and goals, you’ll be heading for a path of disappointment or regret rather than success. It can be easy to follow the big names and to get caught up in what they are offering, with the promise of a 6-figure business if you follow their rules – however is this really what you believe in? Is their product or method the way that you first visualised your business going in? Get back to the basics of why you started your business, what drives you forward and what goals and ambitions you have.
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Tell your story

Your story is what helps to sell your business – and every business needs one! It’s the best way to strengthen a brand and how to power your marketing strategy. All the great brands are built upon a story, so if the best are doing it, it’s time to jump on board and follow suit.
Your story can follow different paths but it needs to have structure as with any good novel.
Set the scene: How and where did your business start? What were the foundations that were set to enable you to get started and what is the mission that you are working towards?
Empathise with your audience: Make your story personal, touch the emotions of your readers and get them to understand what you are about. When a person feels a connection with your brand they will begin to trust what you are saying. Build on that relationship and nurture each potential customer giving them a reason to love your product.
Why is your story different: What makes you stand out from anyone else who is selling the same as you? You are unique and there is something that will appeal to individuals seeking your service – find that detail and focus on it within your story telling.


What does the word values mean for you and your business? Defining the definition of this will help when it comes to being clear on what your business stands upon. It could refer to a set of beliefs, company culture, an understanding of what the business is about; your values are unique to your business. It’s about educating the people around you of your mindset and what’s important to you. These could come from a personal value that you’ve built your business upon and this will be clear within your story telling – your values can play a part in that.
Maintaining core values is vital to the longevity of your business and looking for sustainability and growth. It will give both team members and customers a sense of purpose and guidance and will help keep everyone on the same path as the company grows.
How to grow your business online - use social media marketing

Use social media

Many businesses use social media to increase their engagement and drive traffic to their website. If you don’t have a strong presence on social media you could be missing out on a great number of opportunities! If you’re not increasing your audience and traffic, your content is being seen by the same people over and over again – who, if they are not buying into you, are perhaps the wrong target audience. But where do you begin to increase your social media presence?
Great content is always a must. To get people even to notice you, you need to be using eye-catching visuals that appeal. Secondly you need to be encouraging followers to engage and go through your sales funnel. The two parts together draw people to where you need them to be in order to guide them on their customer journey within your business. Their journey needs to be a good one in order for them to stick around.
In all your content ensure that you’re providing value every step of the way. You drop this batten and you lose a potential client. Value, value and more value.

Use micro-influencers

You’ve seen the big brands using celebrities to get their message across, this is called influencer marketing. But good news is that it doesn’t just have to be for the big brands – you can use it too!
Micro-influencers actually can have a lot more influence around the audience that you are targeting and can benefit your business much more than you realise.
First off you need to research micro-influencers in your niche. Then get in touch with a few and discuss how they could promote your product in their circles. When they start to promote your products, more people will get to hear about your business and your brand awareness will expand. You are effectively jumping onto their audience and using their marketing tactics to grow your business. They will share their personal experience about your products / services and provide you with a bigger exposure. Their stories are real-life, engaging and authentic – in this way their audience will relate to them and believe what they say.
You can use more than one influencer, depending on what your business is about, and pursue different avenues of audiences.
Starting a business can be one of the best decisions of your life but it can also be one that brings terror, anxiety and tough situations. But with the passion and desire to succeed and push forward, taking on board advise from people who have been there, you can get there! Don’t forget to celebrate each stage you get through. You are part of your business so it makes sense to play a part in all that happens – the good the bad and the ugly!
Looking for more for your business? Could you do with coaching or practical social media advice? We’d love to help – get in touch and let’s talk!
Download our FREE Social Media 2020 awareness days calendar and get organised with your social
2020 awareness days calendar free download

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