Do you test and measure marketing results?
What a question. For small business owners on a pretty busy schedule, the thought of going back through everything to see what results actually happened, can not only be a time-consuming task, but a dreaded one.
You’ve put in all the hard work, it’s out there, social media posts have been put across all channels and if it works, great! Does this sound familiar?
So many people we talk to do not actually look at the results of their social media marketing and therefore have no idea of whether it’s beneficial or not. And realistically, if it’s not working, it’s costing you a lot of time.
Gain clear judgement and understanding by regularly measuring your social media efforts.
Don’t stand by and HOPE that something will work – test it!
When you have a clear understanding of what impact your marketing is having, whether it’s hitting the right audience and above all – achieving your goals – then you’ll know which direction to go in next. A marketing strategy will help map all this out, giving a foundation to work from and a base to be able to grow and improve. Take action on the strategy and create a working plan that you can follow in each and every piece of marketing you do going forward.
- Sound time-consuming?
- Sound difficult?
- Sound not important for your small business?
… well, the truth is, that if you don’t measure and test, you could be doing it all for nothing. Therefore you are already wasting time, making marketing difficult and not helping your small business grow!
Use the metrics and performance measurements as a way to prove value and demonstrate the contribution of marketing to your business.
Here’s WHY you should test and measure your marketing:
Enhance your existing marketing content – improve or tweak
When you can see what is working, or not, you are able to make adjustments to give better results. Just a small tweak in the copy or a change of background in a Paid Facebook Ad could make all the difference to having just one sale, or to having one hundred sales.
Understand tangible metrics that help in costing and performance
When you deep dive into the ins and outs of the performance in each part of your marketing, you can help bring down costs and gain a better return on investment (ROI). You may find that advertising is expensive, or you’re spending too much time creating social media content, but if you can understand exactly what works and focus on this, you’ll spend less time and money in failed attempts.
Map out a customer journey and see what a customer actually wants, rather than what you think they want
Your business wouldn’t survive without customers, they are what keeps your business going. The more customers, the better the revenue and the greater the success. Knowing what makes your customers happy, having an understanding of what they are seeking, will help you create the right marketing content that resonates and has impact.
Hit goals and targets, allowing yourself to reach bigger achievements
Do you know what your targets are? Do you have big goals and ambitions? Your marketing is a tool to help you achieve. Within your strategy, create goals; small goals and big goals, short-term and long, and then map out steps to help you reach each step – targets. With each accomplished marker you’re closer to getting to the end goal.
Customer retention – vital in business growth.
Yes, you want customers to stay with you! It’s much easier to keep customers than to find new ones, right? Think about that for a moment, how much time do you spend acquiring a new customer? Once you’ve got them, you want to keep them. Customer service is a vital part of your marketing, ensuring customers – and potential customers – are happy.
Marketing works, when you know what works. Testing and measuring marketing results is so important in order to grow a business, and putting in the time and effort to structure this so that it works for you, rather than against you, will have a big impact in the future. Get it right now, and save time and money.
What are you waiting for? Are you measuring your results?
If not, we absolutely suggest that you start today. And if you’re not sure where to start, ask us, we’re happy to help.
In the meantime, start off with our FREE downloadable ‘Social media check – don’t forget the basics’, which will help you get an understanding of what you should be doing on a regular basis on your social media channels.