Brand awareness = Business growth
Where are you in your business plan right now? Are you just starting out or have you been going for some time?
Everyone has their own journey and go about this at different rates, it’s not a competition, it’s about what’s right for you at this moment in time.
It takes time to build a brand, but the best bit of advice we can give is to let people know what you’re doing. If you’re shy or quiet about what you do, how do you expect people to know what you’re about! There might be someone right there who is your perfect customer, but if you’re not telling people what you do, they’ll never know you exist.
How do you build your brand?
There are a few vital things you need to do to grow your reputation and become established and these few tips will help:
Whatever you do, document it. Take notes, take pictures, write it down, detail what motivates you, where your inspiration comes from, what people give you the nudge to get going. Create your own story and make it possible to share that journey later down the line. When the time comes, you might be the person who will inspire someone else to start their business – telling your brand story and having the proof of what you have been through and achieved will help others.
Put yourself out there
Don’t be afraid to talk to the people around you. Many people starting out in business are shy about telling their friends or family, but actually these are the people who you need to tell first. Why? Because these are the people who know you and will believe in you. They know your abilities and your strengths, and they have the desire to want to see you succeed.
A reputation grows when people start talking about you, word of mouth is a great marketing strategy, the more people hear about you, the more chance there is for someone to discover you. If you’re passionate what you do, why wouldn’t you want to talk about it!
What situations can you put yourself in that will help boost your brand awareness? Are there places you can go, people you can meet, networks you can utilise, advice you can give… put yourself out there to make the most of every opportunity that comes your way.
Use social media to share your stories
Everyone is online. The pandemic has driven more businesses to use online marketing to grow their brand. You need to be there too. If you’re not yet using social media for marketing, you’re missing a treat! It takes more than a few Facebook posts here and there. It takes more than posting a few posts on your personal profiles in the hope that ‘someone’ will notice you.
Create branded social media profiles, across various channels, post regularly, engage with your with your audience, give value through all your content.
If time is an issue for social media, don’t be afraid to outsource. This can seem like an expense that you don’t need in your small business, but in reality, this is such an important part of business growth that when you spent time focussing on what you are good at and utilising your skills to do the things you love – you can budget in for someone else to carry your marketing, so you don’t have to.
Sidenote: if marketing is not your forte, there seems little point to wasting time doing it to a ‘half-standard’. The more your marketing works for you, the more clients you can bring on, or services/products you can sell. Make the most of this to your advantage and work as a team to build the brand and see the results.
When your business starts to build, you will have more opportunities to do bigger and better things. Scale and grow, and look at different strategies as you go through each stage. Take hold of the things that cross your path which will help you grow your brand. Don’t hide away, speak out where possible and let people see the passion you have – let them catch the enthusiasm with you!
If you’re looking to scale and grow your small business, we’d love to chat with you about your online marketing and how we can help you achieve your goals. Step out today and contact us – and let’s start the conversation.
In the meantime, download our free “Social media checklist – don’t forget the basics”, to get you tracking the basic social media ideals.