How To Increase Social Media Engagement

How To Increase Social Media Engagement

Struggling to create engagement on social media?

Are you wondering what the secret is to gaining engagement on social media – if you’ve tried everything and nothing works, if you’re fed up with going round in circles and not getting the results you desire – it’s time to stop and take stock, re-evaluate, and regain focus. There is no magic formula to get the engagement flowing on social media, but there are things you can do to encourage it and to build your network.


It’s no secret that videos on social media are a good for business, but what happens when you don’t like to put yourself out there in front of a camera?

– Do what feels right for you.


Yes, videos do help build on engagement, but they don’t have to be cheesy. Video marketing is number one for social media marketing, if you’re not already using it, we encourage you to build it into your marketing plan. If you are already using video in your marketing, there are always ways to grow and improve to get a bigger and better impact.

Video marketing will help increase leads, get your audience talking and interacting, give more opportunity for your content to be shared and overall will be a good strategy to use for a small businesses looking to scale.


Our top tips for creating engagement goes way beyond a 60 second dance or lip sync and will keep your professionalism looking good! *Note, you do not have to be a copycat and look silly on TikTok to increase your following (unless you want to of course!) – stay sane with our more manageable strategies!

Plus, these can be engineered to work both on camera and through static graphics – pleasing both worlds and giving you the option of mixing things up and getting a little creative.


Top Tips for increasing engagement on social media

#1️ Be consistent.

Always show up when you’re expected. If you create daily content, create daily content. Don’t try it for a week and give up the next. Always find a balance to what you can do and what works, and stick to it. If you’re starting with video marketing for the first time, create a plan of what you intend to do over the course of a week / a month. Plan the days you’re going to create the videos, as well as the days they will be posted. You can ‘batch’ create if it’s easier and spend a chunk of time producing lots of content, which can be split up and made into individual posts for a period of time. Or you can create one video at a time as you go.

Social media videos do not need to be polished, they just need to be authentic – be you 🙂 Know what you want to say, make notes if you need to, and hit the record button. Choose a filter or sticker which goes well with your image, and be consistent in using those in subsequent videos.

Tip: Don’t go all in too quickly. You can build up to more content, but make a realistic plan of how much content you are able to produce so that it’s not too much pressure to keep up.


#2️ Add value.

This goes without saying. Everything you produce, say or do, should add value to the recipient or the audience. Your followers follow you for a reason, why do they keep coming back? Because they know what they’re going to get and they appreciate what you offer. By going above and beyond their expectations, you give them more reason to show up.

Always give more than expected; under estimate, over produce. You audience will grow and be receptive when they realise the value they get from your content.


#3️ Keep on brand.

Your brand is your identity, it makes you unique and stand out in a crowded room. Create content that is easily recognisable and true to your mission.

How can you showcase your brand?

What can you share that promotes your brand?

How can you incorporate your brand into everyday life without a pushy sales line on every post?

What makes you unique?

What’s your mission and what visions do your have?


boost engagement on social media with video marketing. Top tips for small business owners | KJP Creative

#4 Solve problems.

People are searching and seeking for answers. Here’s your chance to help someone. Understand your audience and give them answers or solutions.

Use video to talk about the pain points people are going through, how you can help them see a solution?

Demonstrate work-arounds, problem solving, ideas and inspiration.

Showcase your wins – how they have happened and what you did to get there.

Be relatable to your audience and let them see that they are not alone.


#5️ Create eye-catching content.

There’s no point in creating content that no one sees. It’s a waste of your valuable time and it benefits no one. So, how do you create content that people notice?

What would you want to see if you were on the other side? What would make you stop and look? This is where you start, step into their shoes and visualise what it is that would make you stop scrolling.

Stickers, filters, music, captions, colour, branding… all these things come together, when done right, to create eye-catching material that is ready for your ideal customer.

Find your style, find what works for your audience, research what other people are doing and make your own version in line with what you do.


#6️ Be passionate.

Absolutely! If you don’t love what you’re doing, why should anyone else? This is your chance to share your passions, your ambitions, your desires, your visions, your goals… and to make a difference. Love your social channels, the followers, the people who interact – and give them a reason to love your brand too.

Be enthusiastic in your videos, smile in your photos, let the happiness bounce off the post. When you love what you’re doing, you give your audience reason to love you too! They’ll want to interact and engage, they’ll want to get to know you and build rapport, and they’ll want to share what you have to say with others who are looking for the same.


When you start to implement a dynamic strategy into your marketing, and follow these basic rules about how to find relevant and interested parties – then you will see results happen. And if you’re not sure where to start or how to do any of these things… ask!

Are you ready to take action?

If you’re still unsure about how to get started, now is the perfect opportunity to schedule a call and talk to us. We’re here to help your business get off the ground, gain exposure and get positive recognition. Let’s go – get in touch today!

Speak soon.

5 Steps To Marketing Strategy Basics

5 Steps To Marketing Strategy Basics

How to create a basic marketing strategy


If you’re looking to grow your small business and see explosive results in the months and years ahead, there’s something you need to focus on right now… goal setting and a marketing strategy.

Often we can be afraid to move forward for fear of going backwards – if you’ve found yourself feeling like nothing works in your online marketing efforts – let us tell you that you are not alone.

Or perhaps you have bursts of great things that work, and then you hit a dry period. You think you’ve found something good, but then it doesn’t work again. Sound familiar?

Let’s look at the definition of a strategy: a plan of action designed to achieve a long-term or overall aim.

This means that when you map out exactly what you want to achieve, inclusive of your overall business aims and goals, you can create a plan that will help you execute and deliver the goods.


marketing strategy planning


There is never a better time than NOW to put plans into place to see an end result. Whether we’re coming into the busiest time of the year, coming to the end of the year, starting a fresh year, or are halfway through – there is always a time to put a strategy in place. Without a plan how do you know where you are going?

It’s the same as if you were on holiday, stick Google Maps on and enter your destination. You don’t know the area or where you should be going, but the device will point you in the right direction and make sure that you get there. You can tweak the route or ‘recalculate’ if you need to, and you will still end up in the right place.

This is a great analogy for online marketing too. The digital world is a busy place, there’s so much constantly going on around us and we can get distracted with just one click. It’s easy to jump on your favourite social platform to check or post something and come away an hour later with nothing to show for your time. We know where we’re supposed to be going but without a clear plan of what to do, we can get lost very easily.

So, how do we get away from this and find the clear path?

5 steps to creating a basic marketing strategy:

1) Identify and Set Goals

2) Understand your audience

3) Communicate your USP

4) Select your tools

5) Execute


How to create a basic and effective marketing strategy for small business owners

#1 – Identify and Set Goals

Your marketing goals should reflect the goals that you’ve laid out in your business goals. If you’ve not done this, take a step back and have a think on your overall business expectations first of all. When you know where your business should be heading, you’ll have an idea of the direction that you expect it to go in.

Using these goals as a foundation, identify how you can make them come to life through marketing. For example, if your business goal is to have £XXX of revenue by the end of the year, your marketing goal may be to increase sales by 10% each month.

Identify the target, create the goal.


#2 – Understand your audience

Are you marketing to the whole world, or to the people that need to hear your message? If you’re not clear on who you are targeting, then you’ll end up with a wishy-washy message that gets lost in translation.

Identify the people who you want to target – create a persona. You may have more than one persona, but each goal can be directed to a particular one. It’s a snapshot of who your ideal customer would be.

Here’s a closer look for example: “A woman between 30-45, who lives in the city, who loves to shop, is looking for an outfit for work”.

This is a clear and definitive picture of who we can target. From this we can get to know her a little, where she hangs out online, what types of people are in her network, where she might like to shop, what types of content works best…

Understand the ideal persona.


#3 – Communicate your USP

USP – unique selling proposition, or unique selling point. There is always going to be competition, whether you’re aware of it or not, so learn to love your USP and use this to get over and above the crowd.

What makes you stand out, what makes your product or service the perfect choice? Why should someone buy from you?

Knowing how to position yourself will become part of your secret weapon!

Be unique and authentic.


#4 – Select your marketing tools

Wow, this is a big one, with so many online marketing tools to choose from, you could easily get lost in just this point. So, do some research. It may take time, but it’s better to do it before hand rather than during or after.

How can you measure what you’re doing and how can you create a systemised approach to your marketing?

Do you have the right equipment to see what works and what doesn’t, can you measure each step along the way?

Can you find a marketing tool that makes life easier?

Different areas of the marketing process will require different tools, so think about planning, communication, execution and measuring. Can you combine any of these, do you want to pay for premium platforms or go for free versions?

Find the tools that work for your business.


#5 – Execute

Once you’ve got everything laid out – you’re sure on who your ideal customer is, you know what your goals are, you understand what sets you apart, and you have the correct tools to get started – now it’s time to put the factors together and formulate a plan of action. You should by now know which direction you’re heading in! You need to get SMART!

It’s time to take action, it’s time to put into practise everything you’ve collated together and plan out a way to bring it to life. This needs careful consideration. You could look at all your data and still not use it to create the perfect marketing plan (please don’t do this!) – instead, use all the research you have pulled together to start your marketing journey on the right track.

Take the necessary action steps to move forward


Organisation can be a great asset at times like these – and with our Yearly Social Media Planner you can be sure that you can track all your goals; weekly, monthly, quarterly and yearly, all together. It even includes a calendar to map out your monthly content too. Something this simple can be extremely effective in helping you stay on focus throughout the year across your online marketing channels.

If you’ve read all this, know it’s something that you need for your business but simply don’t have the time, knowledge or skills to put it together, we can help! Schedule a free consultation to introduce yourself and let’s see how we can create a great marketing plan for your business.

In the meantime, feel free to download our FREE social media checklist “Don’t forget the basics” to make sure you’re ticking all the boxes 🙂


social media checklist free download


How To Optimise Social Media For Maximum Results

How To Optimise Social Media For Maximum Results

So, you’re a business owner looking to make an impact on social media, but just can’t seem to generate the results you imagined. Sound familiar?

That’s ok, you are not alone in this and there are many small business owners who simply can’t get past that first hurdle. Let’s face it, the bigger the impact on social media, the more traffic driven to your website, the better chance of seeing an increase of sales and business expansion. We all want it, but it seems so out of reach for many, especially when you’re just starting out.

With this in mind, we’ve put together 3 top tips to optimise your social media channels to get results.

Optimise your social profiles

The first thing to make your brand stand out online is to optimise your social media profiles. It’s easy enough to get started and set up a social channel, but to have real impact and to reach the audience you’re looking to attract, your profile has to be unique – and click-worthy.

Consider the basics and what would attract you to a certain brand profile:

  • It is branded? Brand colours, logos, theme?
  • Does it have relevant information in the bio / about sections?
  • Is there a working link to direct people to your website?
  • Are you utilising keywords or hashtags for search purposes?


Have a content plan of action

The second thing to consider is the actual content that you’re posting.
Are you posting for a reason, is there meaning behind what you’re saying and are you actually speaking to an audience?
Or, are you just posting for the sake of it, writing about what you want to say rather than what your audience wants to hear?

  • Are you following a content plan?
  • Do you have a thought process behind the flow of content and does it flow together between the various posts and channels?
  • Is the content engaging, interactive, give call to actions?
  • Are you telling people what you want them to do once they’ve read your content?


Integrate Paid Ads

And lastly, consider using paid ads as part of your marketing strategy. Once you’ve built up a good base of content, once you’ve established some good foundations, now could be a good time to test out paid advertising. They can be highly effective in reaching a much wider and targeted audience, giving you the right following for your brand.

Paid ads harmonise with your organic content and former a bigger aspect of your marketing strategy. Wider reach, more impressions, bigger chance to be seen, more targeted efforts.


Note: Paid ads do not have to be expensive. You work with the budget you have. Work out how much you can afford to put aside each month, not money that you hope to not have to use and could do with getting back, get away from that mindset and think about a set amount of money that you can do without. It could be £100 per month, it could be £1000 per month depending on your business. Create a budget and stick to it.

By working on these top 3 tips, you can set your brand apart from the many who simply do not put the effort into the detail. Your brand is your identity and you want that first impression to be the best it possibly can. The better the optimisation, the better the impression, the better the outcome.

All these points together will help maximise your social media presence and give you a better chance to increase leads, become visible and to grow your brand.

If you’ve any tips to add to the list, feel free to let us know in the comments!

And if you’re ready to take your brand to the next level, KJP Creative can give you the boost you need to see visible growth in 2022. Don’t sit on the fence, take the steps necessary to succeed. Get in touch today, and let’s get the conversation started 🙂



How To Make Social Media Fun For Small Business Owners

How To Make Social Media Fun For Small Business Owners

Are you a small business owner looking to engage more in social media? Here are our 8 tips to make social media marketing fun for every small businesses owner.


Social media marketing is one of the best and most enjoyable ways to reach new customers and get them to like your brand. But it can also be a lot of work. If you’re not having fun with it, then it’s going to be hard to keep up with.


We’ve put together 8 ways that can make social media marketing fun for small businesses owners:

#1 – Make Everything Visual

Social media is all about visuals, so use photos and videos whenever possible. Even if you’re posting links or articles, include an image that helps tell the story behind the link or article. It will make your posts more interesting for your followers and increase their engagement with your content.

Visuals are crucial for social media marketing because they have the power to make your posts go viral. If you’re not sure what visuals you should use, try using photos and videos of your products or employees in action.

Even if you don’t have a graphic designer on staff, there are plenty of affordable tools available that make it easy for anyone to create great graphics in minutes. You can use free tools like Canva or Snappa for creating amazing visuals.

#2 – Collaborate With Other Brands

Collaboration is a great way to connect with other businesses and build relationships with them. It’s also a lot of fun! You can collaborate with other brands by doing something like running a contest or giveaway together or by offering discounts or special promotions for customers who shop at both of your stores at once. If you’re interested in collaborating with another brand, reach out to them with a proposal that includes information about what you want from the collaboration and what they can expect in return.

When you have a limited budget and time, collaboration with other brands can be a great way to increase your visibility online and make your own brand better known. Collaboration helps to spread the message of both brands by providing more content for people to see and share. It’s also a great way to build relationships with other brands in the industry that might help grow your business down the line.

#3 – Host Contests and Giveaways

If you’re looking for a fun way to engage your audience, there’s nothing better than hosting a giveaway. There are tons of options available, including:

Photo contests – You can ask your followers to submit images with a certain theme or hashtag. The best photo wins!

Fan polls – You can ask your followers questions and see which answer is more popular. For example, you can ask them what their favourite type of food is or what they want to be when they grow up.

Video contests – Ask participants to create videos around a certain topic or theme. The best video wins!

Quiz games – Quizzes are another fun way to engage your customers by asking them trivia questions about your business and its products or services.


social media growth - host a competition or giveaway


#4 – Tell Stories with Instagram Stories

Instagram Stories is an amazing feature from Instagram and it allows users to share photos and videos that disappear after 24 hours. It’s a way to share behind-the-scenes moments from your company, such as office parties or team outings. You can also use stories as an opportunity to interact with customers directly and answer questions they might have about your product or service offerings. These are easy to create, seconds even, so you can create them as you go and just keep posting!

#5 – Go Live on Facebook and Instagram

If you haven’t tried live video yet, now could be the time! You can go live from your phone or desktop, which means you don’t have to schedule anything in advance or worry about having the right equipment. All you need is a smartphone and an internet connection.

Once you’re live, viewers can chat with you and ask questions in real-time. Live video gives people the opportunity to get up close and personal with your brand — and they love it! A scary thought? Just jump on in and give it a go 🙂

#6 – Start a Podcast

A podcast is an audio show which you record and then upload to iTunes, Spotify, Audible, Stitcher or your other favourite podcast platform., for others to listen to. If you already have an idea for a topic you want to talk about, this is an easy way to get started. You can interview experts or people who are involved in the industry you want to target and then share those interviews on your website, blog or social media. Try it out with a friend or colleague and see how it goes, before you go big with someone you don’t know.


social media growth tips - start a podcast


#7 – Create a Facebook Group for Your Customers or Fans

Leading a Facebook group is a fun and brilliant way to build your credibility as a market leader. While you share your knowledge, provide guidance, and create opportunities for expansion and growth, it only improves your professional image as a reliable resource. Besides, you will also learn many things about your customers and followers which will help you create better services or products for them.

#8 – Try a New Social Media Platform Out

If you’re using Facebook, Twitter and Instagram but are bored with them, try another platform like Pinterest or Snapchat. These platforms might be less popular than the big three right now, but they have unique advantages that could work well for your business – you don’t know unless you try.


Social media marketing can be fun if you come at it from the right angle. After all, your customers are there to connect with you and other people on the platform just as if it were face to face. We understand that not all small business owners have the time to create amazing social media content, but that’s ok. We suggest doing what you can, snapping photos and videos along the way, in whatever you are doing (having a bank of images is so worthwhile) and then setting a pace that works for you. If you’re still struggling to keep up, or you simply don’t enjoy social media, then reach out and let us take the reins. Your brand deserves the best chance possible, so don’t hold back, if you want to grow your business, let your social channels do the hard work for you.

Why not download our FREE social media checklist to help you stay on track – it’s our gift to you.

We look forward to hearing from you – get in touch today!

social media checklist free download



Small Business Marketing Tips – Build Your Brand!

Small Business Marketing Tips – Build Your Brand!

Brand awareness = Business growth

Where are you in your business plan right now? Are you just starting out or have you been going for some time?

Everyone has their own journey and go about this at different rates, it’s not a competition, it’s about what’s right for you at this moment in time.

It takes time to build a brand, but the best bit of advice we can give is to let people know what you’re doing­. If you’re shy or quiet about what you do, how do you expect people to know what you’re about! There might be someone right there who is your perfect customer, but if you’re not telling people what you do, they’ll never know you exist.


How do you build your brand?

There are a few vital things you need to do to grow your reputation and become established and these few tips will help:

Document everything

Whatever you do, document it. Take notes, take pictures, write it down, detail what motivates you, where your inspiration comes from, what people give you the nudge to get going. Create your own story and make it possible to share that journey later down the line. When the time comes, you might be the person who will inspire someone else to start their business – telling your brand story and having the proof of what you have been through and achieved will help others.


Put yourself out there

Don’t be afraid to talk to the people around you. Many people starting out in business are shy about telling their friends or family, but actually these are the people who you need to tell first. Why? Because these are the people who know you and will believe in you. They know your abilities and your strengths, and they have the desire to want to see you succeed.

A reputation grows when people start talking about you, word of mouth is a great marketing strategy, the more people hear about you, the more chance there is for someone to discover you. If you’re passionate what you do, why wouldn’t you want to talk about it!

What situations can you put yourself in that will help boost your brand awareness? Are there places you can go, people you can meet, networks you can utilise, advice you can give… put yourself out there to make the most of every opportunity that comes your way.


Use social media to share your stories

Everyone is online. The pandemic has driven more businesses to use online marketing to grow their brand. You need to be there too. If you’re not yet using social media for marketing, you’re missing a treat! It takes more than a few Facebook posts here and there. It takes more than posting a few posts on your personal profiles in the hope that ‘someone’ will notice you.

Create branded social media profiles, across various channels, post regularly, engage with your with your audience, give value through all your content.

If time is an issue for social media, don’t be afraid to outsource. This can seem like an expense that you don’t need in your small business, but in reality, this is such an important part of business growth that when you spent time focussing on what you are good at and utilising your skills to do the things you love – you can budget in for someone else to carry your marketing, so you don’t have to.


Join other like-minded women who want to grow their business and see their brand scale and grow. Search for our Facebook group "Inspirational Business Women"

Join our Facebook Group!


Sidenote: if marketing is not your forte, there seems little point to wasting time doing it to a ‘half-standard’. The more your marketing works for you, the more clients you can bring on, or services/products you can sell. Make the most of this to your advantage and work as a team to build the brand and see the results.


When your business starts to build, you will have more opportunities to do bigger and better things. Scale and grow, and look at different strategies as you go through each stage. Take hold of the things that cross your path which will help you grow your brand. Don’t hide away, speak out where possible and let people see the passion you have – let them catch the enthusiasm with you!

If you’re looking to scale and grow your small business, we’d love to chat with you about your online marketing and how we can help you achieve your goals. Step out today and contact us – and let’s start the conversation.

In the meantime, download our free “Social media checklist – don’t forget the basics”, to get you tracking the basic social media ideals.


social media checklist free download

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