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52 Motivational Quotes for Business Owners

52 Motivational Quotes for Business Owners

Don’t you just love a motivational quote that gets you geared up and ready to start something new?

Perhaps you lack a little inspiration and find it hard to get create social media content over and over again, where does new inspiration come from?

Here at KJP Creative, we want to inspire business owners to overcome that struggle and to help you in your online marketing efforts. When it comes to creating top quality social media content, you need to be fully immersed in what you believe in.

  • Do your customers know who you are or what your vision is?
  • Can your audience learn from you, gain insight or knowledge and take something away when they visit your social profiles?
  • Are you full of energy and passion for what it is that you are sharing?

If not, it’s time to get motivated, it’s time to relight the fire from within and learn how to become inspired from the things around you.

Every Monday morning we send out our own #MondayMotivational quotes across our social media channels. These are not only to inspire those who read them, but we’re talking from where we’re at as well, creating a buzz of motivation across our team and beyond.

So, if you’re looking for a motivational or inspirational quote to lift your spirits today, here’s 52 to keep you going. One for every week of the year… enjoy!

52 motivational and inspirational quotes

new year new goals

New year, new start, new goals, new challenges. A new chance to succeed. – Karen J. Petrauskas

 

Create a strategy that guarantees results. – Karen J. Petrauskas

 

Mindset and passion enables success and happiness. – Karen J. Petrauskas

 

Love yourself, love your business, love what you stand for. Then, you will see great results. – Karen J. Petrauskas

 

Joy is much deeper than happiness. Seek the joy to see you through the year. – Karen J. Petrauskas

 

A positive attitude will steer you; an ambitious mindset will contribute to success. – Karen J. Petrauskas

 

It doesn’t matter how many times you get knocked down, as long as you get back up again. – Karen J. Petrauskas

 

Search deep within your soul for the passion and dreams you have for your business. Find that you’ll have motivation to go all the way. – Karen J. Petrauskas

 

Be persistent, keep pushing the doors and strive for the dreams you want to achieve. – Karen J. Petrauskas

 

Goals are set to be worked on, to overcome challenges and to enable you to achieve bigger things. – Karen J. Petrauskas

 

Let your personality shine through everything you create, say and do. Be the voice behind your brand. – Karen J. Petrauskas

 

Be kind on yourself, if you don’t success, try and try again. We learn from every experience. – Karen J. Petrauskas

 

When you truly find something you love doing, everyone will know about it as you won’t stop talking about it! – Karen J. Petrauskas

 

Passion, pride and persistence – give everything you have through your marketing. – Karen J. Petrauskas

 

Create a plan that will sustain your business and help with your future self. – Karen J. Petrauskas

 

Success and happiness are the not always the same thing. Live out your dreams. – Karen J. Petrauskas

 

Don’t strive to be the best – strive to be the best you. – Karen J. Petrauskas

 

Finding joy in what you do gives motivation to keep on going. – Karen J. Petrauskas

 

Practice what you preach – be the example to your audience. – Karen J. Petrauskas

 

Be the support and help your audience needs. Utilise your social media channels for good. – Karen J. Petrauskas

Peace, patience and smiles – be the positive influence for those you come into contact with. – Karen J. Petrauskas

Understand your audience in order to make a lasting impact on those you’re trying to reach. – Karen J. Petrauskas

Your voice, your tone, your passion make up your brand persona – how does that look to those around you? – Karen J. Petrauskas

Enthusiasm, happiness and authenticity – how creative can you get in the image you want to portray? – Karen J. Petrauskas

Embrace the now, jump on the trends that are going to help your business be visible. – Karen J. Petrauskas

Build momentum, keep going, don’t give up. When something works, run with it! – Karen J. Petrauskas

Be bold in your approach. Impact those around you. Add value at every opportunity. – Karen J. Petrauskas

Create a path where your dreams can grow and your visions will become reality. – Karen J. Petrauskas

Love doesn’t stop when you’ve found a passion. It grows and develops into something beautiful. – Karen J. Petrauskas

Who you are on the inside will show on the outside when you’re true to yourself. – Karen J. Petrauskas

Showcase your passions through every act, word and deed. – Karen J. Petrauskas

Business success when you’re on the correct path. Follow your heart, soul and dreams. – Karen J. Petrauskas

Don’t worry about what people think, be confident in what you believe in. – Karen J. Petrauskas

Take risks once in a while, it’s good for business! – Karen J. Petrauskas

Be the example, show leadership; be the help when people need you. – Karen J. Petrauskas

Take every day as it comes and seize every opportunity as it appears. – Karen J. Petrauskas

You don’t need to be perfect, just confident that you’ve done your best. – Karen J. Petrauskas

Pursue dreams. Joy comes from doing something you truly love. – Karen J. Petrauskas

Revisit your goals often and align where you’re heading to where you want to be. – Karen J. Petrauskas

Success doesn’t happen overnight – 100% dedication and hard work mixed with passion and motivation creates results. – Karen J. Petrauskas

Creative inspiration produces creative results… allow your mind to get creative. – Karen J. Petrauskas

Happiness helps your business flourish – are you happy in what you’re doing? – Karen J. Petrauskas

Are you an achiever or a dreamer? Take action to see your dreams come to fruition. – Karen J. Petrauskas

Spark a flame to ignite the passion you once had. What makes you passionate? Use that motivation to further in business. – Karen J. Petrauskas

Love. Dream. Create. Inspire. There’s always room to discover bigger results. – Karen J. Petrauskas

Goals give you something to aim for, something to hold on to, and something to achieve. Otherwise, where are you heading? – Karen J. Petrauskas

Pursue joy in everything. Your radiance will shine through your business, bringing sunshine to all those you meet. – Karen J. Petrauskas

Are you ready to take bigger steps to achieve bigger dreams? Reach for the stars and don’t look down. – Karen J. Petrauskas

We create our own happiness, we may not know it but our actions are reactions play a part in where we end up. – Karen J. Petrauskas

Take risks, keep going and step out of your comfort zone – how much more will you achieve! – Karen J. Petrauskas

Trust your instincts to take you down the right path, and then keep going. – Karen J. Petrauskas

Follow your heart in all that you set your mind to. Passion produces results.

We hope that you find comfort, discover more of yourself and are motivated within your own social media marketing efforts while reading these posts. Please use them within your own channels if you think they will help and inspire more people. Here’s your chance to make a difference, here’s your chance to find inspiration to make shifts or alignments within yourself to feel more confident or capable in what you’re striving to achieve. We’d love to hear about what you’re doing and the inspiration that you have.

And keep following our social media channels for weekly motivational content.

Enjoy!

PS if you’d like help creating inspiring content for your audience, we’d love to sit down over a (virtual) coffee and talk you through what’s possible for your social media. Get in touch today.

How To Find Inspiration As A Social Media Manager

How To Find Inspiration As A Social Media Manager

It’s a new year with much to get excited about and when we think about a social media strategy and plan for a new year, or a new campaign, or whatever it may be – there is so much enthusiasm you can bring into the mix. Whether you are working on your own business marketing, or you’re helping a client reach their goals, always bring the excitement with you to the table. If it’s not there, come back when it is!

For content marketing and social media managers, coming up with fresh and new content for clients can become difficult and stagnant, especially if the client doesn’t have anything new to give. But there are ways to work around this and producing content that brings their social channels to life is part of the job… you are the creative one and it’s your job to make the magic happen!

But where do you start?

–       Have you lost your enthusiasm?

–       Are you having trouble sticking to, or creating a plan that works?

–       Are you skipping the planning stages, hoping for the best?

The best advice we can give as an agency, is to understand your client’s (or your own) business right down to the nitty gritty detail. What customers are they trying to attract, what makes them special, what can they offer, what do they give that’s of value, and what is unique about them that will stand out from the competition?

Then it’s about putting everything into a process.

  • Find inspiration

  • Create a strategy

  • Make an action plan

  • Implement

  • = Results… success

Find inspiration

I heard an interview this morning with Lola Lennox, Annie Lennox’s daughter, who was sharing about her new song that she had released, written and recorded at home during the Covid-19 lockdown. She was asked if she was a daydreamer and the answer she gave was that all songwriters are daydreamers as they have to pluck content from deep within in order to produce a song.

This struck me that we, as social media marketers, are also in that same boat. We write content for many clients at a time, often in completely different industries, but providing a (daily) flow of content for all. Where does that inspiration come from?!

 

To start with, you need to be creative in the first place. If you’re a business owner reading this and you’re struggling with implementing a good social media presence, don’t waste your time, find someone that can do it without struggle and that has the capacity to do a good job. It’s far better to have something done well, than half an effort that’s poor. If you are creative but are stuck for ideas, keep reading…

 

So, what comes first in the process of creating an awesome content calendar, and how do you come up with great both copy and graphics for each and every client, that is different and unique for each?

 

You need inspiration. This doesn’t come all at once or at a specific time – especially when you want it to – but often comes when you’re out and about or going about your everyday normality of life. When you’re out, always have a notebook or a phone to hand to keep a journal of the things that inspire you, otherwise by the time you get home, you’ll have forgotten everything!

Take a walk, read a book, have a chat on the phone with a friend, look out the window – all these different things can provide you with snippets of inspiration. Take photos or screenshots while you’re busy, doodle or draw pictures – whatever it is that brings out your creative streak.

Also, a great way to be inspired by the industry is to look at what content that industry is producing. Search for keywords in Instagram or Twitter to find the types of content which is gaining good engagement. Take a look at the profiles who are following these high engaging posts and see the types of posts they are enjoying too. If you can see what content works, it can inspire you to create things along the same line.

 

Your ideas don’t have to come all at once but collate all your material in a central place that when you come to your dedicated time to write content, you’ve got a bank of details to use.

 

Make a plan

A good content calendar is built on a strategy and an action plan, filled with much research and knowledge of the business and with their goals and targets at hand.

 

With an in depth understanding of the goals in mind, the content can be built around everything you have learned and gathered along the way. But don’t think sell, sell, sell at every opportunity – think of the bigger picture and the audience you’re speaking to. What do they want to hear or gain from having communication from the business?

Marketing strategy ideas:

  • Create and understand the various personas you’ll be working with
  • Research the business in depth
  • Ensure branding throughout, in both copy, style and graphics
  • Decide how many times to post during a week
  • What type of content will match the brand
  • What style of graphics will work

 

Implement

Pull all your plans together and work out how to fit everything in best with what’s happening within the business and the campaigns / goals that you want to meet, and you’ll have a content calendar that will run for ages, that you can come back to, adapt, amend, and recycle to keep recreating content.

 

Tip: Create content that is ‘evergreen’, that can be used again and again. For example, with one blog post, you could create a selection of posts to go with it and have them on a rolling cycle.

 

This process can be rolled out through all the various channels that you run as a social media manager. Different businesses will have different goals and focusses, but the thought basis behind it all is the same process for each.

 

Have you tried using a check list to help you stay on top of your social media marketing? You can download a FREE copy of our Social Media Checklist here.

social media checklist free download

 

See the results – discover success!

The outcome of seeing everything fall into place and working as you hoped is satisfying to say the least. Everything that you’ve done and worked hard to put together has paid off. Keep the momentum going by engaging with everyone that interacts with your social channels. Engagement is key to building the brand and growing your followers. Of course, growing the likes and followers is great, but what is the ultimate goal – to bring in leads and eventually sales? Don’t forget to build relationships with your followers, they are human! A good brand is built on trust and loyalty, create those bonds by creating a good customer experience and you’ll be set.

Also, be sure to check your analytics on each social channels to see what has worked best, what type of content is gaining the best interaction and what times of day your audience is online. Understanding what your audience is enjoying from your content is a basis to grow, put this knowledge into your strategy and keep going.

 

When you go through the process above, you’ll find how easy it is to access the creativity in the back of your mind. Keeping a journal of things that inspire you, and photos along the way, is the best way to keep the bank of content flowing. You’ll soon find it all becomes routine and you’ll establish a system where awesome social media content comes naturally.

 

What top tips do you have to ensure you’re running a smooth social media management service for your clients? We’d love to hear your feedback in the comments below.

 

And if you’re a business looking for help in their social media, get in touch, we’d love to talk!

***

Written by Karen Petrauskas, owner of KJP Creative

 

Grab yourself a copy of KJP Creative’s 2021 Social Media Planner and get yourself organised through this year:

Be Passionate In Your Marketing

Be Passionate In Your Marketing

Our social media news feeds are filled to overflowing of posts and articles that half of the time are pointless to us. There is so much content out there that it can be really hard to make an impact or float your business above everything else that is going on out there. But there is a way for you to be proud of your posts and make people more aware of you and your brand – and that’s by being passionate about your business.

Let’s be honest, it’s quite easy to put a quick Facebook post together and put it out there in the hope that someone will see it but it’s not as easy to create a post that is going to get noticed and create a reaction.

We need to stop ‘just putting posts out there’ and start being passionate about our brand, the products or services that we produce and put our enthusiasm into the content. There was a reason you started your business, there is a reason why you believe in what you’re doing, there is a reason why you want people to work with you. You have a story to tell, you have a drive and motivation that you want to get out there… and that’s the ammunition that you need to use in order to create a result.

Start with yourself and your story

This is a good place to start, from the beginning. What made you passionate about what you’re doing? How did the whole business get started and how has it built to where it is today? Take your customers / followers on a journey or getting to know the real you. Let them gain enthusiasm like you do and take them through all that you love, say, do in order to really understand everything that you’re doing. You want to create a bond, a trust with your audience and you want them to love your brand as much as you do.

Speak with relevance

As we said, anyone can create a quick Facebook post but does it have meaning, is it true to your business, will it inspire or educate someone, does it reflect your brand? All these things make up what a post should include. It needs to speak to your ideal audience, not your next door neighbour or family member. Don’t put up a post that has no meaning or relevance to your business, you can do this on your personal profiles, but stick to relevant content that your readers are going to want to hear.

Be passionate in your social media content

Create eye-catching content

We’re not all brilliant graphic designers but there are many (free) tools out there that can help. If you’ve not yet discovered Canva, we suggest you take a look! The perfect space for you to create images to the right size, with the right feel, utilising templates, colours, fonts and more to speak to your audience. There are many pre-made templates to inspire you and if you simply don’t have an eye for design, you can use these as your own. There are also many royalty free stock image sites that you can make use of too. The image you choose for your social media posts are going to be the stopping point, or not, for your readers. If they like the image, they’ll stop to read what you have to say.

Use thought-provoking copy

Just like the image, your copy should make someone have a reaction. Whether you are trying to make them smile, laugh, cry or think, touching a reader’s emotion will create an impact. By understanding your audience and knowing what they are looking for, you’ll have a better understanding of what to put in your posts. Create emotion, empathy, use real-life illustration or examples – touch hearts and minds by what you write.

Use call-to-actions

You don’t need to do this in every post but the way to create engagement is to tell your readers what you want them to do after reading your post. Do you want them to comment, to share, to click through to a website? Ask them to! In most cases you need to ask someone to go to the next step in order for them to do it. It’s not cheeky and don’t feel guilty about asking people to do things – use your social media in the best way possible to get people to know, like and trust you – if that’s by giving them something further to follow or read, that’s fine!

 

With everything you create online, be sure to keep it branded, relevant and inspirational. You want your content to stand out and you need people to engage, as that’s what social media is all about! The key to growing your business, seeing an increase in sales, building a following and creating a sustainable business is in the engagement. When you’ve established how to get people to interact and engage, you’re on the right path to seeing the rest fall into place.

If you’d like help with creating a strategy or social media marketing plan that will keep your audience coming back for more, we’d love to talk. We’re online marketing specialist who love to get social, love to get to know your business and want to help you create a successful, engaging brand online. Get in touch today!

In the meantime, why not download our social media checklist – don’t forget the basics to get you started. It’s FREE! 👇

 

social media checklist free download

 

What’s The Point Of Social Media Marketing For Business?

What’s The Point Of Social Media Marketing For Business?

We’ve all heard it said by someone; “What’s the point in social media marketing?”, you’ve probably even said it yourself at some point. But as a business owner there is absolutely point in making an effort to showcase your brand online through the power of the many social media platforms there are to hand.

Not every platform is going to be relevant or applicable to your business. Not everyone has time to spend creating fantastic eye-catching content to spread across social media. But the point of the matter is, it is a necessity in today’s digital world that a business needs to be online in order to be heard.

  • But where do you start when it comes to online marketing?
  • How do you create great posts, especially if design or creativity is not your strong point?
  • When and where do you post and how do you manage it all?
  • Why should you bother?

Lots of questions and all that have some great answers which we’ll cover in this post.

Here at KJP Creative we believe that you must have a passion and drive for your business in order to believe in it. There’s absolutely no point pursing a business venture if you don’t believe in it. And this is the same for your social media content, your online presence along with everything else that you do and say when you meet others. Following the outbreak of the Covid-19 pandemic, many people turned to online resources to stay afloat and to keep their business going. And things are not going to stop here as the world heads back to normality – this has changed the way of business, this has created such an impact on the online world that you need to be in it and with it to be noticed.

We’ve said it before, but those who are visible and adding value through everything that has happened, will be the ones who are remembered when it stops. This is applicable to any pandemic, not just Coronavirus, it’s about standing out, creating a safe place for people to find out about you and providing value to every person that you come into contact with – both online and offline.

Is there point to social media marketing for business owners?

Where do you start?

You need to start with your audience. Our coaching courses dig deeper into this but we fully believe that in order to know where to start, what to say and who to say it to, you need to understand your audience and be confident that the content you produce is what is needed in a very noisy and busy advertising world.

Get to know and understand your audience. Research everything you can about their likes and dislikes, their needs and problems. What they want to hear or see. What would make them buy from a business? Put yourself in their shoes and think as they would – what would make you buy from you?

Along with this, there’s probably other brands that are doing exactly what you’re trying to do too – so use this, you don’t need to reinvent the wheel. As well as researching your audience, research your competitors. What works for them? What type of content do they produce? What are they saying, who are they reaching, what are they giving or providing? What works for them may work for you too, so take note and use what you can.

How do you create great social media content?

Not everyone is artistic or creative, we get that, so how can you produce great content if (you think) you’re not good at it?

There are a few ways to look at this question. First off, you can learn! There are plenty of free tools out there to help and that are great resources to help you get started. We absolutely love Canva and wouldn’t be without it. There’s a free version so you don’t need to pay out to get started and you can experiment and play with the variations in order to create some images and content that goes with your branding.

 

What's the point of social media as a business? Should you bother - YES! KJP Creative

The most important tip we can give you in this is stay true to what your brand is about and use the inspirations inside of you to think of ideas.

What is your brand about? What’s your story? What are your beliefs or values?

These are the types of things you can be thinking of when you want to put a (for example) Facebook post together. Find an image that says what you’re thinking of, something that says exactly what you’d like to say if you didn’t have words. Then think about the wording that would go with your post, for the text on your chosen social platform. Your image and text should go hand in hand, not contradict each other and be inspirational or educational to your audience.

Even if you think you don’t have a creative bone in your body, you know what you like, you know your business better than anyone and you can use this to create content that is unique to you and your brand.

The second answer to this question is that you can outsource. We all have our strong and weak points and you may find after a few attempts of creating content that it really isn’t for you – that’s ok! You don’t have to be good at everything. And this is something that as a small business owner you can get het up about and struggle with. Stick to what you’re good at and let an expert take over this section of your business for you. You’ll see a much better return of investment by doing so, and you’ll be less stressed and relieved at the whole process.

Example: Talking to a hairdresser who was in a similar situation, who really wanted to be online and creating a fantastic social media presence – but she simply didn’t have the time or the energy to do it well and make it successful. She worked out that if she did one extra set of highlights (or whatever service it was!) a week – and for her it was doing what she loved and using her own skills – she could outsource her online marketing for the month. Result.
How much better is your business going to be if you’re filling the holes with the right sized pegs?

 

scheduling social media for business owners - be productive and effective

 

How do you manage it all?

This is a good question and social media or online marketing needs to have a strategy and a plan of action. This is fundamental to making it successful and doing your best to make it work well. Many people post content for the sake of it, or rush it at the end of the day when they realise that nothing has been posted that day. But what good is that to your audience if you’re not a) consistent or b) putting thought or value into what you’re providing?

Planning is key. Organisation is key. And that’s why we love our Social Media Planner and Business Goalsetter – it’s a wonderful resource to ensure you’re heading in the right direction, you’re making notes and building up a plan of action and you can see ahead to what’s coming and what needs to be done. Yes it takes time and dedication but as with anything, if you’re going to do something, you should do it well.

2020 Social Media & Business Planner

There are scheduling tools that you can use to manage your posts and to make it easier to create content ahead of time, the last think you want to do is be on your social media channels all day every day, you’d never get anything else done! That’s where a planner comes in which works with your business plan and marketing strategy. Everything comes together to form a smooth social media presence that will help your business be noticed, become loved and trusted and in turn, successful.

 

So why should you bother with social media marketing?

We hope that you want your business to grow, to flourish and to be loved. If you’re a small independent business, do you want people in your local community to hear about you and to use your products or services?

Did you start your business with the mindset that you’d like to see it bigger than just the little startup that you began with, or do you see it stagnate and fizzle out and die? Probably not!

You have a passion to see results. You have drive to be successful in your ventures. You want a successful business, something that you can be proud of, something that will pay the bills (and more) and something that you will get you known within your industry / sector and allow you to become an expert in your field – right?

Your social media presence will help you get there and achieve these things. Raising brand awareness is not always an easy task but with the help of social media, it’s lot easier than it used to be!

Are you using social media for your freelance business?

We hope that you have that passion and desire to want to succeed and realise that online marketing should be part of your business growth strategy in order to make that a possibility. If you’d like to find out more or talk to us about strategy and planning, we’d love to help. Get in touch and let’s have a conversation. Speak soon!

In the meantime why not download our “Social Media Checklist – don’t forget the basics” which hopefully will help you think about the basics of what social media entails and provide you with a checklist of what you can do. If you want to talk through anything, feel free to contact us, we’re here to help at the click of a button.

 

social media checklist free download

 

 

Digital Is Here To Stay – Embrace Online Marketing!

Digital Is Here To Stay – Embrace Online Marketing!

There’s no denying that the current climate has encouraged business owners to use online marketing more and jump on the social media channels in order to stay up to date with customers. And if you’ve been one for holding back and not wanting to be online, are you able to keep up with the other businesses who are online?

The way forward is digital. The way for brands to reach out is through digital and online marketing. Social media has been and is going to continue to play a big part in business growth, providing stability to consumers and giving value at every opportunity. How can you embrace online marketing as a business owner?

Why is it important to have an online presence now?

What’s the first thing you do when you need to buy something, seek advice, research a product? You go online. You jump onto Google (or your favourite search engine) and type in the relevant words you’re looking for and results appear. Bingo!

Your customers and potential customers are doing the exact same thing when it comes to looking for your product or service. They are looking for “xxx near me” or “xyz in my area”. If you’re not online, you do not even stand a chance of being in line for that customer.

You need to be in it to win it!

Your competition is online, even if you are not.

This is the same for anything, for something to happen, you need to put yourself in the right place to start with. Give your business a head start and place it somewhere where it can be seen.

Build reputation and trust online

A key reason for being online, is to build trust, loyalty and showcase expertise where it’s needed. You can be there to help solve problems, give insight or advice, sharing your knowledge with people around you and in return building a great reputation for being a business that cares about others.

Being able to offer an outstanding customer service is also part of the package. How much quicker can you respond to a query or concern online. Giving people a place to find you, contact you and speak to you at the touch of a button.

customers are searching for your business online - are you using online marketing?

Word of mouth marketing

We’ve spoken to a few business owners recently who still do not have an online presence (hence the reason for this post!), or they have ‘something’ out there but are not sure on how to use it effectively. Word of mouth is great and we’re not denying the power that it can have as a marketing tool but there is so much more potential out there when you make your business available. How big if your word of mouth circle? There are limits to word of mouth. How much more impact could be gained from your word of mouth customers to give you a review online and to recommend you via social media channels that can be seen by hundreds, if not thousands of other potential customers!

Where to start with online marketing

This can be a good question and very valid for anyone not used to being exposed to the open doors of all things digital.

Email marketing

For small business owners, you may have an email contact for your current clients. Why not ask them if they mind being put onto a mailing list? Your first point of call could be to send out a regular newsletter of either things that have been happening / recent projects etc, or to provide offers and latest information. You email list is extremely valuable. The bigger list you can build, the more people you can potentially speak to. It’s far quicker to send out a weekly or monthly newsletter, than to ring round a whole client base asking if they need anything. (be sure to follow GDPR protocols and get the permission of the email holder first)

 

Google My Business

For the people who are searching for local businesses or services, Google My Business is a great free resource that any business owner can utilise very easily. Simply search Google My Business in your search engine and follow the steps to get set up.

When you search for a business online, you will often be presented with a right hand column of information about that business. It will include website and contact details, opening hours, business information and much more. This can include client reviews or photos too. A perfect opportunity to give an insight into a business, and it’s free!

use social media to drive sales, increase traffic and drive business growth

Facebook Business Page

Depending on what type of business you have, the next step could be setting up a Facebook Business page. This is also very simple to do, just make sure you have a personal profile set up first in order to get started.

Again, depending on your business, how many people are surfing Facebook and could potentially come across your business or service? How many of your current customers are on Facebook and would give you a recommendation or review? Facebook is still the most used social media platform worldwide and gives massive potential to reaching out to a wider audience. If you do not have a website, a Facebook Page could be the first impression a person gets of your business. Creating content around recent projects, live or up to date information, posting behind the scenes images and telling the story behind the brand… all these things make up positive influences towards building a business and growing your audience.

Facebook might not be the place for you, other social media channels might be relevant to your audience – how do you know which channel to choose? Research your audience, find out where they are spending their time, where they are most likely to be interested in seeing your presence and engage with you, and build a presence on that platform. Check out our post on What’s the difference between the social media platforms for more information.

Brand awareness is important however you decide create it, in order to keep a business alive, relevant and up to date.

Having an online presence in this digital age offers cheap and affordable marketing, an easy way to stay in tune and in touch with customers and raise a brand profile in the process.

With careful planning, goal setting and strategy, online marketing is a necessity to keep up with the competition and to create a growing and thriving business.

If you’re just starting out online or with social media marketing, always create a plan of action and know what you’re looking to achieve through being online. If you’d like to talk through strategy and marketing plans, we’d love to chat with you. Get in touch today and let’s start a conversation.

In the meantime, if you’d like to go it alone and would like a check list to ensure that you don’t miss the basics, why not download our FREE social media checklist to get started. Embrace social media, embrace the digital space and allow your business to have an impact!

social media checklist free download

 

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