Our social media news feeds are filled to overflowing of posts and articles that half of the time are pointless to us. There is so much content out there that it can be really hard to make an impact or float your business above everything else that is going on out there. But there is a way for you to be proud of your posts and make people more aware of you and your brand – and that’s by being passionate about your business.
Let’s be honest, it’s quite easy to put a quick Facebook post together and put it out there in the hope that someone will see it but it’s not as easy to create a post that is going to get noticed and create a reaction.
We need to stop ‘just putting posts out there’ and start being passionate about our brand, the products or services that we produce and put our enthusiasm into the content. There was a reason you started your business, there is a reason why you believe in what you’re doing, there is a reason why you want people to work with you. You have a story to tell, you have a drive and motivation that you want to get out there… and that’s the ammunition that you need to use in order to create a result.
Start with yourself and your story
This is a good place to start, from the beginning. What made you passionate about what you’re doing? How did the whole business get started and how has it built to where it is today? Take your customers / followers on a journey or getting to know the real you. Let them gain enthusiasm like you do and take them through all that you love, say, do in order to really understand everything that you’re doing. You want to create a bond, a trust with your audience and you want them to love your brand as much as you do.
Speak with relevance
As we said, anyone can create a quick Facebook post but does it have meaning, is it true to your business, will it inspire or educate someone, does it reflect your brand? All these things make up what a post should include. It needs to speak to your ideal audience, not your next door neighbour or family member. Don’t put up a post that has no meaning or relevance to your business, you can do this on your personal profiles, but stick to relevant content that your readers are going to want to hear.
Create eye-catching content
We’re not all brilliant graphic designers but there are many (free) tools out there that can help. If you’ve not yet discovered Canva, we suggest you take a look! The perfect space for you to create images to the right size, with the right feel, utilising templates, colours, fonts and more to speak to your audience. There are many pre-made templates to inspire you and if you simply don’t have an eye for design, you can use these as your own. There are also many royalty free stock image sites that you can make use of too. The image you choose for your social media posts are going to be the stopping point, or not, for your readers. If they like the image, they’ll stop to read what you have to say.
Use thought-provoking copy
Just like the image, your copy should make someone have a reaction. Whether you are trying to make them smile, laugh, cry or think, touching a reader’s emotion will create an impact. By understanding your audience and knowing what they are looking for, you’ll have a better understanding of what to put in your posts. Create emotion, empathy, use real-life illustration or examples – touch hearts and minds by what you write.
You don’t need to do this in every post but the way to create engagement is to tell your readers what you want them to do after reading your post. Do you want them to comment, to share, to click through to a website? Ask them to! In most cases you need to ask someone to go to the next step in order for them to do it. It’s not cheeky and don’t feel guilty about asking people to do things – use your social media in the best way possible to get people to know, like and trust you – if that’s by giving them something further to follow or read, that’s fine!
With everything you create online, be sure to keep it branded, relevant and inspirational. You want your content to stand out and you need people to engage, as that’s what social media is all about! The key to growing your business, seeing an increase in sales, building a following and creating a sustainable business is in the engagement. When you’ve established how to get people to interact and engage, you’re on the right path to seeing the rest fall into place.
If you’d like help with creating a strategy or social media marketing plan that will keep your audience coming back for more, we’d love to talk. We’re online marketing specialist who love to get social, love to get to know your business and want to help you create a successful, engaging brand online. Get in touch today!
In the meantime, why not download our social media checklist – don’t forget the basics to get you started. It’s FREE! 👇
We’ve all heard it said by someone; “What’s the point in social media marketing?”, you’ve probably even said it yourself at some point. But as a business owner there is absolutely point in making an effort to showcase your brand online through the power of the many social media platforms there are to hand.
Not every platform is going to be relevant or applicable to your business. Not everyone has time to spend creating fantastic eye-catching content to spread across social media. But the point of the matter is, it is a necessity in today’s digital world that a business needs to be online in order to be heard.
- But where do you start when it comes to online marketing?
- How do you create great posts, especially if design or creativity is not your strong point?
- When and where do you post and how do you manage it all?
- Why should you bother?
Lots of questions and all that have some great answers which we’ll cover in this post.
Here at KJP Creative we believe that you must have a passion and drive for your business in order to believe in it. There’s absolutely no point pursing a business venture if you don’t believe in it. And this is the same for your social media content, your online presence along with everything else that you do and say when you meet others. Following the outbreak of the Covid-19 pandemic, many people turned to online resources to stay afloat and to keep their business going. And things are not going to stop here as the world heads back to normality – this has changed the way of business, this has created such an impact on the online world that you need to be in it and with it to be noticed.
We’ve said it before, but those who are visible and adding value through everything that has happened, will be the ones who are remembered when it stops. This is applicable to any pandemic, not just Coronavirus, it’s about standing out, creating a safe place for people to find out about you and providing value to every person that you come into contact with – both online and offline.
Where do you start?
You need to start with your audience. Our coaching courses dig deeper into this but we fully believe that in order to know where to start, what to say and who to say it to, you need to understand your audience and be confident that the content you produce is what is needed in a very noisy and busy advertising world.
Get to know and understand your audience. Research everything you can about their likes and dislikes, their needs and problems. What they want to hear or see. What would make them buy from a business? Put yourself in their shoes and think as they would – what would make you buy from you?
Along with this, there’s probably other brands that are doing exactly what you’re trying to do too – so use this, you don’t need to reinvent the wheel. As well as researching your audience, research your competitors. What works for them? What type of content do they produce? What are they saying, who are they reaching, what are they giving or providing? What works for them may work for you too, so take note and use what you can.
How do you create great social media content?
Not everyone is artistic or creative, we get that, so how can you produce great content if (you think) you’re not good at it?
There are a few ways to look at this question. First off, you can learn! There are plenty of free tools out there to help and that are great resources to help you get started. We absolutely love Canva and wouldn’t be without it. There’s a free version so you don’t need to pay out to get started and you can experiment and play with the variations in order to create some images and content that goes with your branding.
The most important tip we can give you in this is stay true to what your brand is about and use the inspirations inside of you to think of ideas.
What is your brand about? What’s your story? What are your beliefs or values?
These are the types of things you can be thinking of when you want to put a (for example) Facebook post together. Find an image that says what you’re thinking of, something that says exactly what you’d like to say if you didn’t have words. Then think about the wording that would go with your post, for the text on your chosen social platform. Your image and text should go hand in hand, not contradict each other and be inspirational or educational to your audience.
Even if you think you don’t have a creative bone in your body, you know what you like, you know your business better than anyone and you can use this to create content that is unique to you and your brand.
The second answer to this question is that you can outsource. We all have our strong and weak points and you may find after a few attempts of creating content that it really isn’t for you – that’s ok! You don’t have to be good at everything. And this is something that as a small business owner you can get het up about and struggle with. Stick to what you’re good at and let an expert take over this section of your business for you. You’ll see a much better return of investment by doing so, and you’ll be less stressed and relieved at the whole process.
Example: Talking to a hairdresser who was in a similar situation, who really wanted to be online and creating a fantastic social media presence – but she simply didn’t have the time or the energy to do it well and make it successful. She worked out that if she did one extra set of highlights (or whatever service it was!) a week – and for her it was doing what she loved and using her own skills – she could outsource her online marketing for the month. Result.
How much better is your business going to be if you’re filling the holes with the right sized pegs?
How do you manage it all?
This is a good question and social media or online marketing needs to have a strategy and a plan of action. This is fundamental to making it successful and doing your best to make it work well. Many people post content for the sake of it, or rush it at the end of the day when they realise that nothing has been posted that day. But what good is that to your audience if you’re not a) consistent or b) putting thought or value into what you’re providing?
Planning is key. Organisation is key. And that’s why we love our Social Media Planner and Business Goalsetter – it’s a wonderful resource to ensure you’re heading in the right direction, you’re making notes and building up a plan of action and you can see ahead to what’s coming and what needs to be done. Yes it takes time and dedication but as with anything, if you’re going to do something, you should do it well.
There are scheduling tools that you can use to manage your posts and to make it easier to create content ahead of time, the last think you want to do is be on your social media channels all day every day, you’d never get anything else done! That’s where a planner comes in which works with your business plan and marketing strategy. Everything comes together to form a smooth social media presence that will help your business be noticed, become loved and trusted and in turn, successful.
So why should you bother with social media marketing?
We hope that you want your business to grow, to flourish and to be loved. If you’re a small independent business, do you want people in your local community to hear about you and to use your products or services?
Did you start your business with the mindset that you’d like to see it bigger than just the little startup that you began with, or do you see it stagnate and fizzle out and die? Probably not!
You have a passion to see results. You have drive to be successful in your ventures. You want a successful business, something that you can be proud of, something that will pay the bills (and more) and something that you will get you known within your industry / sector and allow you to become an expert in your field – right?
Your social media presence will help you get there and achieve these things. Raising brand awareness is not always an easy task but with the help of social media, it’s lot easier than it used to be!
We hope that you have that passion and desire to want to succeed and realise that online marketing should be part of your business growth strategy in order to make that a possibility. If you’d like to find out more or talk to us about strategy and planning, we’d love to help. Get in touch and let’s have a conversation. Speak soon!
In the meantime why not download our “Social Media Checklist – don’t forget the basics” which hopefully will help you think about the basics of what social media entails and provide you with a checklist of what you can do. If you want to talk through anything, feel free to contact us, we’re here to help at the click of a button.
With social media being the most popular way for people to communicate with a business, it is a given that businesses need to be responsive and interact on social media to keep their customers and audience engaged. A place where consumers can discover more about a brand, learn more about a product or service and get to know and trust a business before making a purchase.
The growing popularity of social media makes it an essential place for businesses to be and to reach their audience right where they are. It provides a faster and more personal touch to any conversation and allows the follower to feel cared for and part of a community. However, there are some rules and things that you can adhere to, to ensure that you’re covering the right basis and interacting in a positive way.
Post valuable content
Whatever social media content you produce needs to (and should always) produce value. Personal profiles are the place where other non-business things can be shared and talked about, but when it comes to your business profile, your customers want to see that they can rely on you giving value and being supportive when they need it. Whether you’re giving an inspirational quote or sharing a tip or advice, make sure that your followers can benefit from it.
It doesn’t always have to be something that you have written, this is called curated content. If another business or industry expert has written a relevant and valuable blog post, why not share this to your audience? Tip: You can use other people’s content to grow your own brand awareness!
Show some personality with your voice
You are your brand, yes, but the voice that you portray across social media content should reflect the right tone for your business. People will see through split personalities and conflicts of interests – be true to your brand, the core values that you believe in and the way you want your business to be seen and heard.
Create a voice across social media where you can be yourself and give a good impression of every aspect of your business. Your unique voice is your authenticity and is essential in speaking to the right people, engaging with the right people and reaching the people that are going to want to grow with you and the brand.
Creating your unique voice will make you stand out in a crowded digital space, make you stand apart from the other businesses and competition, and increase your chances of being heard and appreciated, trusted and loved. Become known in a digital world that is fighting for attention by being authentic.
Keep your social media simple
There’s nothing worse than trying to jump on every social channel, keep up with the large organisations and compete with everyone out there – it’s not going to work! Keep your social media marketing simple, make it as easy as possible with the best possible results. Learning to be effective and efficient in your online marketing will make life a lot easier and will help control stress levels which can increase when someone tries to everything all at once.
If you establish that you need to be doing more and keeping up with bigger competition, or even that you’re not the right person to be doing the marketing (everyone has their strengths and weaknesses) then why not think about outsourcing your social media to a VA (virtual assistant) or a digital agency that has the resources and expertise to be productive and reach your business objectives.
When it comes to simply, start with sticking to the point in everything that you post – captions, images, text & copy – keep it simple and easy to manage. Once you start making it complicated and adding in extras, your audience will expect that every time and it is obviously harder to keep up with. Start small and increase as you have the time and skills to do so.
Monitor your social channels
There’s one thing to create a great social media plan and schedule every post for a month in advance, but it’s something else to monitor the reactions and engagements that come from those posts. Be reactive and responsive on the content; when someone comments, respond. When someone shares, thank them. When someone recommends, engage. At all times monitor your social media profiles along with other people’s content that mentions you – this is called social listening and is a very valuable tool.
Make the most of User Generated Content
Your followers and consumers are the people who drive your business forward, who are an influence to others seeking out your business and are the people that will help you build trust and confidence with new customers.
UGC not something that is essential in your social media strategy but always an action that will help.
When someone shouts out about your business – engage with them and share their posts on your social channels. Their reviews, experiences, journey with your business can be shown to other people looking in – utilise User Generated Content wherever possible. Not only will it help with finding a variation in your content, but it will provide insight and reassurance to others.
Above all when it comes to your online marketing efforts, be consistent and on the ball with everything. Diffuse controversy, especially when it’s something that effects your business or nature. When you say you’re going to post, post. When you get into a routine, be sure to keep it up – people expect what they are used to and can get despondent or bored if they feel let down. Be true to your brand and let your personality shine through in your content. Organise, plan and prepare everything – there’s always room to add in extras, but ensure you have your basis covered first.
How do you manage your interaction and engagement on social media? Are you finding that you’re not effective or productive? Do you love social media and have some success stories to share with your audience? Are you looking to outsource your online marketing so you can focus on other parts of your business? Do you need a marketing strategy to work towards? Whatever your situation, we’d love to listen or help you engage and interact with your online audience, feel free to get in touch and let’s talk!
In the meantime, our Social Media Checklist can help, you’re welcome to download our FREE resource to give you the first step up. Click the link below.
There’s no denying that the current climate has encouraged business owners to use online marketing more and jump on the social media channels in order to stay up to date with customers. And if you’ve been one for holding back and not wanting to be online, are you able to keep up with the other businesses who are online?
The way forward is digital. The way for brands to reach out is through digital and online marketing. Social media has been and is going to continue to play a big part in business growth, providing stability to consumers and giving value at every opportunity. How can you embrace online marketing as a business owner?
Why is it important to have an online presence now?
What’s the first thing you do when you need to buy something, seek advice, research a product? You go online. You jump onto Google (or your favourite search engine) and type in the relevant words you’re looking for and results appear. Bingo!
Your customers and potential customers are doing the exact same thing when it comes to looking for your product or service. They are looking for “xxx near me” or “xyz in my area”. If you’re not online, you do not even stand a chance of being in line for that customer.
You need to be in it to win it!
Your competition is online, even if you are not.
This is the same for anything, for something to happen, you need to put yourself in the right place to start with. Give your business a head start and place it somewhere where it can be seen.
Build reputation and trust online
A key reason for being online, is to build trust, loyalty and showcase expertise where it’s needed. You can be there to help solve problems, give insight or advice, sharing your knowledge with people around you and in return building a great reputation for being a business that cares about others.
Being able to offer an outstanding customer service is also part of the package. How much quicker can you respond to a query or concern online. Giving people a place to find you, contact you and speak to you at the touch of a button.
Word of mouth marketing
We’ve spoken to a few business owners recently who still do not have an online presence (hence the reason for this post!), or they have ‘something’ out there but are not sure on how to use it effectively. Word of mouth is great and we’re not denying the power that it can have as a marketing tool but there is so much more potential out there when you make your business available. How big if your word of mouth circle? There are limits to word of mouth. How much more impact could be gained from your word of mouth customers to give you a review online and to recommend you via social media channels that can be seen by hundreds, if not thousands of other potential customers!
Where to start with online marketing
This can be a good question and very valid for anyone not used to being exposed to the open doors of all things digital.
For small business owners, you may have an email contact for your current clients. Why not ask them if they mind being put onto a mailing list? Your first point of call could be to send out a regular newsletter of either things that have been happening / recent projects etc, or to provide offers and latest information. You email list is extremely valuable. The bigger list you can build, the more people you can potentially speak to. It’s far quicker to send out a weekly or monthly newsletter, than to ring round a whole client base asking if they need anything. (be sure to follow GDPR protocols and get the permission of the email holder first)
Google My Business
For the people who are searching for local businesses or services, Google My Business is a great free resource that any business owner can utilise very easily. Simply search Google My Business in your search engine and follow the steps to get set up.
When you search for a business online, you will often be presented with a right hand column of information about that business. It will include website and contact details, opening hours, business information and much more. This can include client reviews or photos too. A perfect opportunity to give an insight into a business, and it’s free!
Facebook Business Page
Depending on what type of business you have, the next step could be setting up a Facebook Business page. This is also very simple to do, just make sure you have a personal profile set up first in order to get started.
Again, depending on your business, how many people are surfing Facebook and could potentially come across your business or service? How many of your current customers are on Facebook and would give you a recommendation or review? Facebook is still the most used social media platform worldwide and gives massive potential to reaching out to a wider audience. If you do not have a website, a Facebook Page could be the first impression a person gets of your business. Creating content around recent projects, live or up to date information, posting behind the scenes images and telling the story behind the brand… all these things make up positive influences towards building a business and growing your audience.
Facebook might not be the place for you, other social media channels might be relevant to your audience – how do you know which channel to choose? Research your audience, find out where they are spending their time, where they are most likely to be interested in seeing your presence and engage with you, and build a presence on that platform. Check out our post on What’s the difference between the social media platforms for more information.
Brand awareness is important however you decide create it, in order to keep a business alive, relevant and up to date.
Having an online presence in this digital age offers cheap and affordable marketing, an easy way to stay in tune and in touch with customers and raise a brand profile in the process.
With careful planning, goal setting and strategy, online marketing is a necessity to keep up with the competition and to create a growing and thriving business.
If you’re just starting out online or with social media marketing, always create a plan of action and know what you’re looking to achieve through being online. If you’d like to talk through strategy and marketing plans, we’d love to chat with you. Get in touch today and let’s start a conversation.
In the meantime, if you’d like to go it alone and would like a check list to ensure that you don’t miss the basics, why not download our FREE social media checklist to get started. Embrace social media, embrace the digital space and allow your business to have an impact!
There was a time when online marketing was seen as an extra and something to do if your business had the resource, however now, more than ever, your online presence is an important and essential part of your business strategy.
Even before the global lock down, businesses large and small were recognising the need for communicating online. The move between traditional and digital advertising is forever increasing and with the amount of people accessing the internet on a daily basis growing as well, it’s a sure sign that this is where your business should be showing up.
However what areas of digital and online marketing should you focus on in order to gain the best results and see the best possible outcomes of your efforts? You don’t need to be completely tech savvy but there are some things that will helps you along the way.
First off, what is online marketing?
Online marketing is a subset of the bigger picture of digital marketing and refers to any type of marketing that takes place online. This could relate to social media, blogs, email newsletters, websites etc. It’s main purpose or focus is to attract customers and to help build an online presence.
Why use online marketing?
Your customers and prospects are looking for you online! The people you are trying to reach are spending much of their time online, they’re already searching for your services / products or what you have to offer – and here’s your chance to be there for them.
The benefits of marketing online?
As a small business or start up company, the main focus is going to be getting the first set of customers through the door. In the past, people would send leaflets through letterboxes or leave business cards in shop windows but now there is a much easier and more effective way to achieve results. The benefits of using online marketing include:
- Being able to interact and engage with your audience in real-time, 24 hours a day, being there at their time of need and providing a flow of communication when they want to hear from you.
- The ability to reach a wider audience, a global market-place, targeting specific groups or demographics where necessary.
- The ability to get to know and understand your audience, understanding their pain points and what they are looking for the most and building a relationship and trust between you.
- A cheaper and more cost-effective way of advertising.
Your competition is online
If your competition is online and you’re not, you’ll be missing out on opportunities that could have come your way. Learn from your competitors and see what they are doing – and what is working – and formulate your own version of this into your strategy. How are your competitors communicating with your audience, what platforms and content are they using?
Give your customers a choice on who they go to, if you’re not online, they don’t know you’re there!
Improve your credibility
We know that customers buy through someone they trust, and that bond and credibility is just as important when thinking about businesses online. So, using online marketing to build up that trust and to show your knowledge and expertise is the perfect place to get your message across. You can use network groups to provide indepth advise and expertise.
You can write articles and blogs to provide solutions to your audience which can be shared across your channels. You can begin to build an engaged audience through your email list and provide regular meaningful and insightful information.
The more visible you can make yourself and be available for people when they need you, the better.
Drive more traffic to your website or services
One of the main hurdles small businesses find is the ability to find quality leads and getting people to discover them in order to make sales. That’s the beauty of online marketing and using it correctly to drive traffic to your website, where people can find you and learn more about what you have to offer. Through the different types of content you produce, you have the ability to drive traffic to your site, whether that be through a Facebook post, an email newsletter or a guest blog post, when you write or create a piece of work, it’s the ideal chance to highlight your business .
One point to remember is not to oversell your services as people will get bored or annoyed with being directed to the same point from every piece of content you produce. However, that doesn’t mean you can’t produce content – just mix up what you create and one of the best things you can do is provide inspirational content for your audience.
Measure analytics real-time
Another great reason to use online marketing is that you can measure and visit your analytics at any time, ready to be see what’s working and what not be. It is so much easier to be able to make adaptations and amendments at the click of a button in order to see better results. You don’t need to wait for results to roll in or for a third party to produce analytics for you – they are ready there for you. Make the use of every piece of information you can and analyse the data in order to build your business, engaging with every person that comes into contact with your business.
Marketing trends to implement in 2020
- Influencer marketing
- Content marketing
- Social media marketing
- Video marketing
- Email marketing
If you’d like to know more about any of these, we’re happy to talk through each option – just give us a bell and let’s talk.
In the meantime, why not download our FREE social media checklist – don’t forget the basics, it’s our gift to you.