In a busy chaotic world there is so much competition with brands trying to be heard, that it’s vital you offer something which is unique and engaging to your audience.
If you provide a service or a product where there is a lot of choice to obtain that particular service, then YOUR brand needs to stand out and be seen. You could have the best product in the world but if you don’t have an audience, you won’t see the sales.
1) Understand
Understanding your audience and truly getting to know them will give you edge in the competition. Find where they hang out, what their interests are, where they engage the most. Speak to people in those areas and ask questions (we would call it research!) and all the time learning more about them.
If you can understand what would make a client purchase from you rather than another brand, then you can work towards achieving that and providing a service that is 100% accurate.
2) Address the needs
What are the needs of your ideal audience? Are you able to fulfill that need? If so, that’s where you need to start. Understand the audience and address their needs. Once you understand what they need, you will be able to provide a better level of service targeting exactly where they need it the most.
3) Be honest
The worst thing that a business can do is promise something that they cannot deliver. Therefore, always ensure honesty and transparency. If you’re clear from the start in what you can provide and how you can provide it, people will know where they stand.
If you’re struggling to meet a deadline date – let the customer know.
So many businesses fail because they are not upfront with their clients. Just be honest and clear in all your practices and your clients and potential clients will thank you for it.
4) Provide excellent customer service
Customer service can make or break a brand. And people remember from experience once they’ve had a bad one! Therefore your customer service is so important to ensure good client retention. Always be on hand to help. Always be on hand to answer questions. Always be ready to get stuck in and solve a problem. Your customers will see what you do for them and whether you care and this will result in them purchasing from you or going elsewhere.
If you provide a memorable and reliable customer service experience, people are more likely to recommend you to others.
5) Be personal
At the end of the day, what’s going to make your brand unique is by being personal. Just be yourself. People learn to trust and like a brand that they can relate to and can engage with on a personal level – a brand that makes them feel special and unique and gives them time and energy to communicate. When you offer a service like that where people can rely on your service, THEN you will see your business grow.
When you get down to the details of what your business is about and what you have to offer, this can really be broken down to a human level. You can use your personality and strengths to provide a 1st class service that people won’t easily forget!
How do you get your brand to be known? Get down to be being personal!
Love your business, love your brand, love what you can be and show it off – and let people learn to trust and respect the real face behind your business. Be true to what you believe, don’t go with the flow because you think it’s the right thing to do, but stand out and be different and follow your dreams and the plans that you have for your brand. Every step you take is a step in your journey. You can make the choice to either make that step count or to get lost in the crowd.
We’d love to help you get noticed in a busy digital world where every post or comment matters. Let us help you get the engagement and reach you need to target your specific audience and don’t waste time doing an ‘ok’ job – do it right and do it GOOD!
Get in touch if you’d like to find out about our social media marketing packages.
