Social media should always be part of your marketing strategy as a business owner however with the country on lock down, now, more than ever, is the time to get your message out there and to be giving value to everyone you meet ‘online’.

Employee Advocacy: If you’re a business looking to increase its social media reach and engagement rates, look no further than your own in-house employees.

Find yourself hitting writer’s block? How often do you come to write your social media content or blog and hit a brick wall? Here’s our tips on where to look for that much needed inspiration…

Do you struggle with getting a relevant, interesting and authentic marketing message across? Do you find it difficult to come up with content that doesn’t repeat everything else you say? It’s time to freshen up!

When it comes to marketing a brand, business owners are faced with a wide variety of social media platforms to choose from. But how do you know which ones to use?

What is content marketing? In order to understand how content marketing can impact a business, we need to understand what content marketing is and the benefits it can have for business owners.