Twitter X marketing strategy – should you stay or leave the platform?
As we approach the end of the year, it’s a great time to iron out your marketing and business objectives/goals so that as we shift into a new year, you’re getting started on the right foot.
Do you follow a marketing strategy, or are you one for just going with the flow, trying this and that, and hoping for the best?
I completely get it, when you’re just starting a business or you don’t have much time or resources to dedicate to marketing, it’s easy to do what’s quickest and easiest. But let me ask you this – what results have you seen from this and do you fully believe it will give you sustainable long-term results?
A strategy can be adaptable, it doesn’t have to be set in stone, but it is a foundation to build from and to structure what you’re doing in order to stick to the main objectives you have for your business. It’s easy to fall away when following trends, spending too much time online and getting sidetracked – a strategy will help keep you following the right path.
As a business owner or social media manager, you’ve probably noticed the significant shifts happening on Twitter (now rebranded as X). Over the past year, the platform has undergone dramatic changes, from structural updates to user experiences, leaving many wondering if it’s still a viable tool for their marketing and community engagement efforts.
The big question on everyone’s mind is: Should you stay on Twitter/X or jump ship to other platforms?
What are your views on boycotting X (Twitter)?
Personally, I’ve enjoyed Twitter over the years. It’s probably the platform on which I’ve been most consistent throughout my business time. But again, I ask the question, “Should you stay, or should you jump ship to another platform?”
It all comes down to your strategy.
For some businesses, Twitter/X remains a valuable tool for connecting with an audience, building brand awareness, and engaging in real-time conversations. For others, the uncertainty surrounding the platform has prompted them to seek alternatives that better align with their goals.
If you’re contemplating, here are some reasons to consider…
Four reasons to stay on Twitter X
#1 Access to a broad audience
Despite changes, Twitter/X remains a global platform with millions of active users. Staying allows you to tap into conversations, trends, and communities relevant to your business niche.
#2 Networking opportunities
Twitter/X is still a hub for professionals, influencers, and industry leaders. Engaging with these individuals can open doors to collaborations, partnerships, or valuable insights.
#3 Real-time engagement
If your business benefits from fast, real-time updates – like news, live events, or quick customer service, Twitter/X offers tools and a pace that is hard to replicate on other platforms.
# 4 Less competition, more visibility
With many users leaving, there’s less noise in some spaces, offering your content a better chance of standing out and reaching your target audience.
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Four reasons to leave Twitter X
#1 A downhill fall in trust and brand reputation
The platform’s changes may conflict with your brand values or alienate your audience, potentially impacting how your business is perceived.
#2 Declining user base
A significant number of people are leaving the platform, and if your target audience is among them, your efforts might not generate the desired results.
#3 Platform uncertainty
Frequent changes in policies, features, and user experience can disrupt your marketing plans, making it harder to establish a stable presence.
# 4 Better ROI on other platforms
Your audience may be more engaged on other social media platforms, like Instagram, LinkedIn, or TikTok, offering higher returns for your time and resources.
Thoughts…
The decision to stay or leave Twitter/X depends on where your audience is and whether the platform aligns with your goals and values. Carefully assess your analytics and consider experimenting with alternative platforms before making the final call.
I’d say these points above should be monitored and assessed across all your chosen social media platforms. When it comes to growing and scaling a small business, you need to be adaptable to what your audience is looking for and measure the results as you go. You’ll soon see where you get the most impact and what platform you should focus on.
If you’re looking to create a sustainable marketing strategy for 2025 but need a guiding hand on what platform to focus on and how to approach the finer details, simply get in touch or connect on our social media channels to start a conversation.
Speak soon!
Karen
