We all know that marketing is important to any business, but when it comes to social media, are you one that forgets about creating regular posts and engaging with your customers online?
Yes it can be easy to forget, we get that – you’re a busy business owner with lots of plates to spin – but it’s also a vital part of your growth strategy which will help you further down the line.
- Putting off posting because you don’t know WHAT to post?
- Putting off posting because you don’t have the TIME to post?
- Putting off posting because you don’t think it’s RELEVANT?
All of these factors are important things to consider – but when you understand them, it’s a lot easier to put them into practice.
What to post on social media:
So many people have absolutely no idea what to post on their social media channels. We hear things like “I want to grow my business, but what on earth do I put on a Facebook page?”. They watch us take over for a month, and they’re like… “yes, we get it now”.
The first thing to do when you hit a brick wall like this is to get your notepad out and start to write everything down about your business. Split it up into sections, for example, if you’re running an e-commerce store:
- What types of stock do you sell
- Who is the stock for / age range / demographics etc
- What are the prices
- What’s your USP? Unique selling proposition. What makes you stand out from the rest. What makes your product better than anything else?
- Who would benefit from your products.
… you get the idea – everything you can think of in relation to what your business is about.
This then can be thought of in terms of a Facebook or Instagram post. Creating a post that’s showcasing a particular beauty product, list it’s benefits, who it’s for and the amazing price. This of course, would be a post that is targeting for selling.
*Tip: Don’t sell, sell, sell across your channels, you’ll need to mix it up with other engaging content as well.
When to post on social media:
Take some time to research when and where your audience is hanging out and what times of day they are most likely going to see your content. If you’re targeting new parents, during the day probably wouldn’t be best, as they’re busy looking after their newborn. But, how about early in the morning when everyone else is still in bed and they’re up feeding the baby at stupid-o-clock? Or later in the evening when they’ve put the baby to bed and have some time to lounge on the sofa and check their Facebook feed?
Get into the mindset of the reader and consider the most likely times they will be around. This might take a few trial and errors, but you’ll soon discover what times of day gets the most engagements. Then all your content can be scheduled ahead of time, ready to reach the reader when they’re ready.
Is your social media content relevant?
Some people think that their content is just not that relevant to others on social media, they have a ‘boring’ niche, or it’s not your average choice of reading material. Hey, everyone’s got to have what they need at some point in time, and why not while they’re scrolling their news feeds?
We’ve worked with quite a few Accountants in the past, and this is pretty similar to how they think – who’s going to want to hear about accountancy when they’re trying to relax!
Well, let’s switch it up a bit. You’ve got your newbie mum, looking after her baby and has lots of amazing ideas for what she could do instead of going back to work. She is etching to get a new business started when she has some free time. She’s worried that she won’t have the right knowledge in order to get started. Should she be a sole trader, start as a Limited Company… she’s lost. One evening she puts the kids to bed, tidies up the toys, and makes room to stop for the last part of the evening for some ‘me’ time and heads over to her Instagram feed. The first post that pops up is an accountancy company giving their top 5 tips for starting a new business – with tips on choosing the right type of company structure. This post instantly appeals to her and she stops to read, gaining confidence in the content she’s just read and giving her more ideas for her new business venture. Where is she likely to go back to when she wants to learn more?
You’ve got to know who your content is relevant for, how to target them and how to hit their sweet spot.
Your content isn’t going to be relevant if you go and post something about home life, when you’re looking for professionalism. It’s not going to be relevant if you want to target older couples and you use images of teenagers… work out who you’re speaking to and create the content to reach them in their safe zones.
At the end of the day, your competition WILL be online and growing their business through social media, and we don’t want you to get left behind. Your social media channels are a lifeline and can create many opportunities to see bigger and better results.
So get the post-it notes out and leave reminders for yourself to post on Social – every day is possible! Create a reminder on your phone to make time to write the content. When you find something that inspires you, write it on a post-it and keep them to one side ready for when you’re able to sit down and post… just get social! ❤️
Need help getting started? Get in touch today 👆
In the meantime, we’d love to give you a copy of our Social Media Awareness Days Calendar to give you some ideas of what to post about – find the ones that are relevant, get the conversation started and jump on the engagement with lots more relevant and timely content. Have fun!
This past year has given way to what can only be described as an explosion on social media towards people asking the bigger questions about life. And this is the perfect opportunity for the church to meet people in their times of need or providing answers to their big questions – by sharing the gospel.
As Christians we have each been called to spread the word of God and to ‘make disciples‘ across the globe, so how effective can your outreach be if you can reach a much wider and bigger audience or community via the means of social media?
People are looking for answers. In this time of uncertainty and walking the unknown, comfort and peace is what people are seeking. The world is much more open to spiritualness and God at this time and having conversations that can bring light or hope is what’s needed.
The church has a place online to rise up, to bring light into the darkness and to help see lives changed. And by using social media the church can have more effective resources to meet people right where they are, in their homes and in their safe place.
Start with a conversation
That’s all it takes. Social media is as the name suggests, all about getting social. That means it’s about having conversations and engaging and interacting with people in their safe place. Each social channel is different and has its own set of users but choose ones where you think your church will have the most influence or impact. If that’s Facebook for example, set up a Facebook Page (not a profile) for your church, start inviting members or friends to join and post content relevant to what your church’s mission. When people start noticing your page and start engaging with the content, you have an opportunity to reply and to keep the conversation going. From this point on, and especially if anything gets heated, you could take the conversation away from public eyes and use the Messenger service as an alternative. Or even better still, ask for the phone number and arrange for a physical conversation! (And in time, hopefully a coffee and a chat!)
What to post on social media?
You may be stuck for ideas on what content to put on your page and that’s pretty normal when you first get started. You can split this up into different categories – not every post is going to speak to every reader. For example, you have your regular attenders and you have your visitors. You will also get people passing by or stopping by to take a look. Then you’ll have friends of friends who have seen comments that others have made – they might not be Christians but are interested in what’s being talked about. Theses are all very different audiences – so you need to try and cater for them all in some way or another.
What types of content you post can vary depending on which of the categories you are talking to. For example:
Posts that contain scriptures or daily bible verses – these are great for inspiration or encouragement. How great it is to speak directly into a situation, a post that provides confirmation or clarity.
Information or educational
Information posts – what’ on content that mentions the things you have going on in the church. Whether these are online or offline, provide some clarity and information about what’s going on and the groups & meetings you have. If it’s an online meeting, where is it being held, how can people join etc. If you don’t want to publicise Zoom links, ask people to message the page if they require the link. If you’re having in person meetings, are there guidelines that people need to know about, do they need to register, how do they register?
Live streams – videos from people in the church that are ‘live’. It’s great for a Pastor for example while in their study or out for a walk to take five minutes out to talk to the church through their Facebook page. When it’s Live, it gives opportunity for people to engage back with the speaker and for a two-way conversation to be had through the comments. If you’re having in person meetings, have you thought about Live-streaming the service so that people at home can watch and join in too?
It doesn’t have to be a complicated set up, all you need to get started is a mobile phone, tripod and the internet! Obviously, the better quality you want, especially in a live service scenario, the better the technical equipment you’ll need to look into. Here’s a great introduction to digital media for churches.
Videos – not live. You may not be comfortable doing a live video but perhaps you still have things that you’d like people to hear? A thought for the day, a prayer, an interview – why not video the conversation and upload it to your page? Videos get a much higher engagement rate on social media compared to still images – why not give it a go!
Articles from trusted sources are also a great way of communicating to your community. If you’ve read something that you think would benefit someone else, share it to the page.
You could also try some real-life photos or images of people from the church and again, things that are happening in your community. Try to keep it real and true to who you are as a church.
There have been many stories of people becoming Christians during the Covid19 pandemic and much of this has happened through online sources. Social media is such a powerful tool which can be used for a variety of reasons and evangelism is definitely one of them. There are hundreds of resources available to help you outreach online, you only need to Google the phrase online outreach material find an array of material. But bringing this back to your own community and making your church more effective online can only bless and encourage those who need it.
If you’re not yet back to in person church, or if you are but there are still those that cannot for whatever reason come into the building, use your social channels to speak to them and to reach out. Help them feel less isolated and included in what the church is doing. Use your socials to let them know what they can be doing from home.
Encourage your congregation to use your social channels and if you need to have a team of people to help manage the various platforms, seek out those who could do this for you. Got young people in the church? Why not set up an Instagram or TikTok profile and ask one of the young people to help manage it?
If your church is new to social media or doesn’t yet have a presence online, we’d love to chat this through further with you. Social media is definitely a tool that can be used to enhance evangelism and outreach if used correctly and can bring a community closer together too. Here at KJP Creative, we offer 20% discount to church social media packages – so if you’re considering getting started, get in touch and let’s have an initial conversation.
Malvern Hills Church was a prime example of utilising Facebook to keep their church engaged during the first lockdown. Not having much of an online presence, when lockdown hit, the leadership team were unsure how they were going to reach their community and beyond. But KJP Creative worked with them for 3 months to build their Facebook community and to help them ‘do church ‘online’ and promoting their first online Alpha. Now they have a vibrant Facebook page with great interaction from both their church members and their wider community. Read their full review here.
Don’t you just love a motivational quote that gets you geared up and ready to start something new?
Perhaps you lack a little inspiration and find it hard to get create social media content over and over again, where does new inspiration come from?
Here at KJP Creative, we want to inspire business owners to overcome that struggle and to help you in your online marketing efforts. When it comes to creating top quality social media content, you need to be fully immersed in what you believe in.
- Do your customers know who you are or what your vision is?
- Can your audience learn from you, gain insight or knowledge and take something away when they visit your social profiles?
- Are you full of energy and passion for what it is that you are sharing?
If not, it’s time to get motivated, it’s time to relight the fire from within and learn how to become inspired from the things around you.
Every Monday morning we send out our own #MondayMotivational quotes across our social media channels. These are not only to inspire those who read them, but we’re talking from where we’re at as well, creating a buzz of motivation across our team and beyond.
So, if you’re looking for a motivational or inspirational quote to lift your spirits today, here’s 52 to keep you going. One for every week of the year… enjoy!
52 motivational and inspirational quotes
New year, new start, new goals, new challenges. A new chance to succeed. – Karen J. Petrauskas
Create a strategy that guarantees results. – Karen J. Petrauskas
Mindset and passion enables success and happiness. – Karen J. Petrauskas
Love yourself, love your business, love what you stand for. Then, you will see great results. – Karen J. Petrauskas
Joy is much deeper than happiness. Seek the joy to see you through the year. – Karen J. Petrauskas
A positive attitude will steer you; an ambitious mindset will contribute to success. – Karen J. Petrauskas
It doesn’t matter how many times you get knocked down, as long as you get back up again. – Karen J. Petrauskas
Search deep within your soul for the passion and dreams you have for your business. Find that you’ll have motivation to go all the way. – Karen J. Petrauskas
Be persistent, keep pushing the doors and strive for the dreams you want to achieve. – Karen J. Petrauskas
Goals are set to be worked on, to overcome challenges and to enable you to achieve bigger things. – Karen J. Petrauskas
Let your personality shine through everything you create, say and do. Be the voice behind your brand. – Karen J. Petrauskas
Be kind on yourself, if you don’t success, try and try again. We learn from every experience. – Karen J. Petrauskas
When you truly find something you love doing, everyone will know about it as you won’t stop talking about it! – Karen J. Petrauskas
Passion, pride and persistence – give everything you have through your marketing. – Karen J. Petrauskas
Create a plan that will sustain your business and help with your future self. – Karen J. Petrauskas
Success and happiness are the not always the same thing. Live out your dreams. – Karen J. Petrauskas
Don’t strive to be the best – strive to be the best you. – Karen J. Petrauskas
Finding joy in what you do gives motivation to keep on going. – Karen J. Petrauskas
Practice what you preach – be the example to your audience. – Karen J. Petrauskas
Be the support and help your audience needs. Utilise your social media channels for good. – Karen J. Petrauskas
Peace, patience and smiles – be the positive influence for those you come into contact with. – Karen J. Petrauskas
Understand your audience in order to make a lasting impact on those you’re trying to reach. – Karen J. Petrauskas
Your voice, your tone, your passion make up your brand persona – how does that look to those around you? – Karen J. Petrauskas
Enthusiasm, happiness and authenticity – how creative can you get in the image you want to portray? – Karen J. Petrauskas
Embrace the now, jump on the trends that are going to help your business be visible. – Karen J. Petrauskas
Build momentum, keep going, don’t give up. When something works, run with it! – Karen J. Petrauskas
Be bold in your approach. Impact those around you. Add value at every opportunity. – Karen J. Petrauskas
Create a path where your dreams can grow and your visions will become reality. – Karen J. Petrauskas
Love doesn’t stop when you’ve found a passion. It grows and develops into something beautiful. – Karen J. Petrauskas
Who you are on the inside will show on the outside when you’re true to yourself. – Karen J. Petrauskas
Showcase your passions through every act, word and deed. – Karen J. Petrauskas
Business success when you’re on the correct path. Follow your heart, soul and dreams. – Karen J. Petrauskas
Don’t worry about what people think, be confident in what you believe in. – Karen J. Petrauskas
Take risks once in a while, it’s good for business! – Karen J. Petrauskas
Be the example, show leadership; be the help when people need you. – Karen J. Petrauskas
Take every day as it comes and seize every opportunity as it appears. – Karen J. Petrauskas
You don’t need to be perfect, just confident that you’ve done your best. – Karen J. Petrauskas
Pursue dreams. Joy comes from doing something you truly love. – Karen J. Petrauskas
Revisit your goals often and align where you’re heading to where you want to be. – Karen J. Petrauskas
Success doesn’t happen overnight – 100% dedication and hard work mixed with passion and motivation creates results. – Karen J. Petrauskas
Creative inspiration produces creative results… allow your mind to get creative. – Karen J. Petrauskas
Happiness helps your business flourish – are you happy in what you’re doing? – Karen J. Petrauskas
Are you an achiever or a dreamer? Take action to see your dreams come to fruition. – Karen J. Petrauskas
Spark a flame to ignite the passion you once had. What makes you passionate? Use that motivation to further in business. – Karen J. Petrauskas
Love. Dream. Create. Inspire. There’s always room to discover bigger results. – Karen J. Petrauskas
Goals give you something to aim for, something to hold on to, and something to achieve. Otherwise, where are you heading? – Karen J. Petrauskas
Pursue joy in everything. Your radiance will shine through your business, bringing sunshine to all those you meet. – Karen J. Petrauskas
Are you ready to take bigger steps to achieve bigger dreams? Reach for the stars and don’t look down. – Karen J. Petrauskas
We create our own happiness, we may not know it but our actions are reactions play a part in where we end up. – Karen J. Petrauskas
Take risks, keep going and step out of your comfort zone – how much more will you achieve! – Karen J. Petrauskas
Trust your instincts to take you down the right path, and then keep going. – Karen J. Petrauskas
Follow your heart in all that you set your mind to. Passion produces results.
We hope that you find comfort, discover more of yourself and are motivated within your own social media marketing efforts while reading these posts. Please use them within your own channels if you think they will help and inspire more people. Here’s your chance to make a difference, here’s your chance to find inspiration to make shifts or alignments within yourself to feel more confident or capable in what you’re striving to achieve. We’d love to hear about what you’re doing and the inspiration that you have.
And keep following our social media channels for weekly motivational content.
PS if you’d like help creating inspiring content for your audience, we’d love to sit down over a (virtual) coffee and talk you through what’s possible for your social media. Get in touch today.
It’s a new year with much to get excited about and when we think about a social media strategy and plan for a new year, or a new campaign, or whatever it may be – there is so much enthusiasm you can bring into the mix. Whether you are working on your own business marketing, or you’re helping a client reach their goals, always bring the excitement with you to the table. If it’s not there, come back when it is!
For content marketing and social media managers, coming up with fresh and new content for clients can become difficult and stagnant, especially if the client doesn’t have anything new to give. But there are ways to work around this and producing content that brings their social channels to life is part of the job… you are the creative one and it’s your job to make the magic happen!
But where do you start?
– Have you lost your enthusiasm?
– Are you having trouble sticking to, or creating a plan that works?
– Are you skipping the planning stages, hoping for the best?
The best advice we can give as an agency, is to understand your client’s (or your own) business right down to the nitty gritty detail. What customers are they trying to attract, what makes them special, what can they offer, what do they give that’s of value, and what is unique about them that will stand out from the competition?
Then it’s about putting everything into a process.
Create a strategy
Make an action plan
= Results… success
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I heard an interview this morning with Lola Lennox, Annie Lennox’s daughter, who was sharing about her new song that she had released, written and recorded at home during the Covid-19 lockdown. She was asked if she was a daydreamer and the answer she gave was that all songwriters are daydreamers as they have to pluck content from deep within in order to produce a song.
This struck me that we, as social media marketers, are also in that same boat. We write content for many clients at a time, often in completely different industries, but providing a (daily) flow of content for all. Where does that inspiration come from?!
To start with, you need to be creative in the first place. If you’re a business owner reading this and you’re struggling with implementing a good social media presence, don’t waste your time, find someone that can do it without struggle and that has the capacity to do a good job. It’s far better to have something done well, than half an effort that’s poor. If you are creative but are stuck for ideas, keep reading…
So, what comes first in the process of creating an awesome content calendar, and how do you come up with great both copy and graphics for each and every client, that is different and unique for each?
You need inspiration. This doesn’t come all at once or at a specific time – especially when you want it to – but often comes when you’re out and about or going about your everyday normality of life. When you’re out, always have a notebook or a phone to hand to keep a journal of the things that inspire you, otherwise by the time you get home, you’ll have forgotten everything!
Take a walk, read a book, have a chat on the phone with a friend, look out the window – all these different things can provide you with snippets of inspiration. Take photos or screenshots while you’re busy, doodle or draw pictures – whatever it is that brings out your creative streak.
Also, a great way to be inspired by the industry is to look at what content that industry is producing. Search for keywords in Instagram or Twitter to find the types of content which is gaining good engagement. Take a look at the profiles who are following these high engaging posts and see the types of posts they are enjoying too. If you can see what content works, it can inspire you to create things along the same line.
Your ideas don’t have to come all at once but collate all your material in a central place that when you come to your dedicated time to write content, you’ve got a bank of details to use.
Make a plan
A good content calendar is built on a strategy and an action plan, filled with much research and knowledge of the business and with their goals and targets at hand.
With an in depth understanding of the goals in mind, the content can be built around everything you have learned and gathered along the way. But don’t think sell, sell, sell at every opportunity – think of the bigger picture and the audience you’re speaking to. What do they want to hear or gain from having communication from the business?
Marketing strategy ideas:
- Create and understand the various personas you’ll be working with
- Research the business in depth
- Ensure branding throughout, in both copy, style and graphics
- Decide how many times to post during a week
- What type of content will match the brand
- What style of graphics will work
Pull all your plans together and work out how to fit everything in best with what’s happening within the business and the campaigns / goals that you want to meet, and you’ll have a content calendar that will run for ages, that you can come back to, adapt, amend, and recycle to keep recreating content.
Tip: Create content that is ‘evergreen’, that can be used again and again. For example, with one blog post, you could create a selection of posts to go with it and have them on a rolling cycle.
This process can be rolled out through all the various channels that you run as a social media manager. Different businesses will have different goals and focusses, but the thought basis behind it all is the same process for each.
Have you tried using a check list to help you stay on top of your social media marketing? You can download a FREE copy of our Social Media Checklist here.
See the results – discover success!
The outcome of seeing everything fall into place and working as you hoped is satisfying to say the least. Everything that you’ve done and worked hard to put together has paid off. Keep the momentum going by engaging with everyone that interacts with your social channels. Engagement is key to building the brand and growing your followers. Of course, growing the likes and followers is great, but what is the ultimate goal – to bring in leads and eventually sales? Don’t forget to build relationships with your followers, they are human! A good brand is built on trust and loyalty, create those bonds by creating a good customer experience and you’ll be set.
Also, be sure to check your analytics on each social channels to see what has worked best, what type of content is gaining the best interaction and what times of day your audience is online. Understanding what your audience is enjoying from your content is a basis to grow, put this knowledge into your strategy and keep going.
When you go through the process above, you’ll find how easy it is to access the creativity in the back of your mind. Keeping a journal of things that inspire you, and photos along the way, is the best way to keep the bank of content flowing. You’ll soon find it all becomes routine and you’ll establish a system where awesome social media content comes naturally.
What top tips do you have to ensure you’re running a smooth social media management service for your clients? We’d love to hear your feedback in the comments below.
And if you’re a business looking for help in their social media, get in touch, we’d love to talk!
Written by Karen Petrauskas, owner of KJP Creative
Grab yourself a copy of KJP Creative’s 2021 Social Media Planner and get yourself organised through this year:
*This post contains affiliate links and we will be compensated if you make a purchase after clicking on the links.
Not getting the results you hoped for on Instagram? Perhaps the answer could lie in the look of your grid.
One of the first things we do when we view a profile on Instagram, is to read their bio, check out the number of followers and then see what the grid looks like. Not everyone has a creative eye, but the look and feel of your posts should create a good first impression to any reader. This process takes about 5 seconds – and can be the difference between someone following your account, to them disregarding you completely.
Not everyone follows an account because of the way it ‘looks overall’ and it won’t necessarily get people to discover your page but it does go a long way in establishing people who are going to become loyal followers and potential customers – people who like what they see, stay interested for longer.
With an Instagram grid that is pleasing to the eye, with eye-catchy content and interesting posts, you are more likely to grow your following. The slight increase over time will or can results in hundreds, if not thousands, of new followers – which is great for business if it means more people are seeing your content.
The grid layout
You may spend most of your time swiping through your phone’s Instagram feed without actually visiting other profiles, and in that case you’d not be overly familiar with the layout of Instagram. But if you take a few moments to visit some profiles, you’ll see how they are laid out. This is called a grid.
Posts are displayed in rows of three, stacked on top of each other, each time pushing the previous post down the grid.
As it is always posted this way, it’s easy to create patterns or repeatable orders of three to keep the grid moving and to emphasise the things you want to highlight the most.
This could be represented by a brand colour, a quote, or something relevant to your profile.
When you’re deciding which looks best, it’s great to have a tool which can help you see the visual before you post. And also to have a scheduling tool that can help you plan ahead – we personally love Tailwind (actually for both Instagram and Pinterest!) as it takes the hard work out of posting. Have you tried it?
So, thinking about the different ideas of layouts, these could vary between:
- Line down the middle / on the side
- With boarders
Let’s look at these a little further – which grab your attention the most and how could you think to use these ideas in your own Instagram profile?
We love this example of a random Instagram grid, it’s pleasing to the eye, fun-loving and inviting. It makes you feel happy and best of all, you want to keep scrolling. Depending on what your business is about, it can work for you too and is especially desired if you want Instagram to be easy. Try to still stay on brand though, keeping the same filters and colours, and making it eye-catchy to your trusted followers.
This is a popular choice for Instagrammers. It gives it an instant theme, easily branded by the choice of colours or filters and is a fairly easy grid to keep. To keep this going, you’ll need to post your chosen ‘diagonal’ every 4th post.
This again is easy to follow, remembering to keep things alternate. This is good if you want to use a strong colour, or have lots to say, enjoy using quotes etc. It’s consistent and clean and your followers will know what to expect next for each post! Here at KJP Creative, we like the idea of both the diagonal and tiled look, so we’ve mixed them up a bit – here’s what ours looks like:
This layout is when you have images that you really want to show off – Instagram is the perfect place to highlight good photography and / or branded content. You could keep it to every row or three is one block, or you could mix it up a little and keep every third row as a block. Each row usually would tell a story or share a message
This is just the opposite of the rows except you’re going in a vertical direction instead of horizontal. They look pretty, thought out and entices a reader to keep scrolling!
The majority of posts on Instagram are square, and they fill as much of the post as possible within the allocated space. But what if you could create a different effect but not using all the square space? Check out this example – it’s different and unique and extremely eye-catching.
This really is something that stands out if you get your colours right. Always stay true to your brand and identify with your audience through your colours. You can create some pretty eye-catching and inspirational content with the right choice of colours. And the same goes for a black and white theme, you can’t go wrong with that, especially if you’ve got some great photography behind it.
Have you ever thought that your posts don’t have to be stand alone? By getting creative, you can come up with very inspirational content. Not everyone will notice or realise the impact of these posts when looking at them individually, but take a look at the bigger picture and you discover a masterpiece!
And at the end of this list, you couldn’t miss off the mixed up Instagram feeds! They are both creative and eye-catching and definitely worth exploring. Images roll into each other, two or three posts can become one gorgeous design. You don’t have be limited to the traditional border either – think outside the box!
Whatever style you decide to go with and whichever theme you settle on, remember to keep it branded, with your business tone of voice and ensure that you’ve got some great copy behind each post. Utilise hashtags, inspiring text and always giving value to your readers on every post.
If you’d like to chat about your social media marketing plan, and especially Instagram, we’d love to talk. Strategy and planning are key to an engaging and inspirational social profile. Raise your brand profile, grow your business and see results – all with the use of strategy.