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52 Motivational Quotes for Business Owners

52 Motivational Quotes for Business Owners

Don’t you just love a motivational quote that gets you geared up and ready to start something new?

Perhaps you lack a little inspiration and find it hard to get create social media content over and over again, where does new inspiration come from?

Here at KJP Creative, we want to inspire business owners to overcome that struggle and to help you in your online marketing efforts. When it comes to creating top quality social media content, you need to be fully immersed in what you believe in.

  • Do your customers know who you are or what your vision is?
  • Can your audience learn from you, gain insight or knowledge and take something away when they visit your social profiles?
  • Are you full of energy and passion for what it is that you are sharing?

If not, it’s time to get motivated, it’s time to relight the fire from within and learn how to become inspired from the things around you.

Every Monday morning we send out our own #MondayMotivational quotes across our social media channels. These are not only to inspire those who read them, but we’re talking from where we’re at as well, creating a buzz of motivation across our team and beyond.

So, if you’re looking for a motivational or inspirational quote to lift your spirits today, here’s 52 to keep you going. One for every week of the year… enjoy!

52 motivational and inspirational quotes

new year new goals

New year, new start, new goals, new challenges. A new chance to succeed. – Karen J. Petrauskas

 

Create a strategy that guarantees results. – Karen J. Petrauskas

 

Mindset and passion enables success and happiness. – Karen J. Petrauskas

 

Love yourself, love your business, love what you stand for. Then, you will see great results. – Karen J. Petrauskas

 

Joy is much deeper than happiness. Seek the joy to see you through the year. – Karen J. Petrauskas

 

A positive attitude will steer you; an ambitious mindset will contribute to success. – Karen J. Petrauskas

 

It doesn’t matter how many times you get knocked down, as long as you get back up again. – Karen J. Petrauskas

 

Search deep within your soul for the passion and dreams you have for your business. Find that you’ll have motivation to go all the way. – Karen J. Petrauskas

 

Be persistent, keep pushing the doors and strive for the dreams you want to achieve. – Karen J. Petrauskas

 

Goals are set to be worked on, to overcome challenges and to enable you to achieve bigger things. – Karen J. Petrauskas

 

Let your personality shine through everything you create, say and do. Be the voice behind your brand. – Karen J. Petrauskas

 

Be kind on yourself, if you don’t success, try and try again. We learn from every experience. – Karen J. Petrauskas

 

When you truly find something you love doing, everyone will know about it as you won’t stop talking about it! – Karen J. Petrauskas

 

Passion, pride and persistence – give everything you have through your marketing. – Karen J. Petrauskas

 

Create a plan that will sustain your business and help with your future self. – Karen J. Petrauskas

 

Success and happiness are the not always the same thing. Live out your dreams. – Karen J. Petrauskas

 

Don’t strive to be the best – strive to be the best you. – Karen J. Petrauskas

 

Finding joy in what you do gives motivation to keep on going. – Karen J. Petrauskas

 

Practice what you preach – be the example to your audience. – Karen J. Petrauskas

 

Be the support and help your audience needs. Utilise your social media channels for good. – Karen J. Petrauskas

Peace, patience and smiles – be the positive influence for those you come into contact with. – Karen J. Petrauskas

Understand your audience in order to make a lasting impact on those you’re trying to reach. – Karen J. Petrauskas

Your voice, your tone, your passion make up your brand persona – how does that look to those around you? – Karen J. Petrauskas

Enthusiasm, happiness and authenticity – how creative can you get in the image you want to portray? – Karen J. Petrauskas

Embrace the now, jump on the trends that are going to help your business be visible. – Karen J. Petrauskas

Build momentum, keep going, don’t give up. When something works, run with it! – Karen J. Petrauskas

Be bold in your approach. Impact those around you. Add value at every opportunity. – Karen J. Petrauskas

Create a path where your dreams can grow and your visions will become reality. – Karen J. Petrauskas

Love doesn’t stop when you’ve found a passion. It grows and develops into something beautiful. – Karen J. Petrauskas

Who you are on the inside will show on the outside when you’re true to yourself. – Karen J. Petrauskas

Showcase your passions through every act, word and deed. – Karen J. Petrauskas

Business success when you’re on the correct path. Follow your heart, soul and dreams. – Karen J. Petrauskas

Don’t worry about what people think, be confident in what you believe in. – Karen J. Petrauskas

Take risks once in a while, it’s good for business! – Karen J. Petrauskas

Be the example, show leadership; be the help when people need you. – Karen J. Petrauskas

Take every day as it comes and seize every opportunity as it appears. – Karen J. Petrauskas

You don’t need to be perfect, just confident that you’ve done your best. – Karen J. Petrauskas

Pursue dreams. Joy comes from doing something you truly love. – Karen J. Petrauskas

Revisit your goals often and align where you’re heading to where you want to be. – Karen J. Petrauskas

Success doesn’t happen overnight – 100% dedication and hard work mixed with passion and motivation creates results. – Karen J. Petrauskas

Creative inspiration produces creative results… allow your mind to get creative. – Karen J. Petrauskas

Happiness helps your business flourish – are you happy in what you’re doing? – Karen J. Petrauskas

Are you an achiever or a dreamer? Take action to see your dreams come to fruition. – Karen J. Petrauskas

Spark a flame to ignite the passion you once had. What makes you passionate? Use that motivation to further in business. – Karen J. Petrauskas

Love. Dream. Create. Inspire. There’s always room to discover bigger results. – Karen J. Petrauskas

Goals give you something to aim for, something to hold on to, and something to achieve. Otherwise, where are you heading? – Karen J. Petrauskas

Pursue joy in everything. Your radiance will shine through your business, bringing sunshine to all those you meet. – Karen J. Petrauskas

Are you ready to take bigger steps to achieve bigger dreams? Reach for the stars and don’t look down. – Karen J. Petrauskas

We create our own happiness, we may not know it but our actions are reactions play a part in where we end up. – Karen J. Petrauskas

Take risks, keep going and step out of your comfort zone – how much more will you achieve! – Karen J. Petrauskas

Trust your instincts to take you down the right path, and then keep going. – Karen J. Petrauskas

Follow your heart in all that you set your mind to. Passion produces results.

We hope that you find comfort, discover more of yourself and are motivated within your own social media marketing efforts while reading these posts. Please use them within your own channels if you think they will help and inspire more people. Here’s your chance to make a difference, here’s your chance to find inspiration to make shifts or alignments within yourself to feel more confident or capable in what you’re striving to achieve. We’d love to hear about what you’re doing and the inspiration that you have.

And keep following our social media channels for weekly motivational content.

Enjoy!

PS if you’d like help creating inspiring content for your audience, we’d love to sit down over a (virtual) coffee and talk you through what’s possible for your social media. Get in touch today.

How To Find Inspiration As A Social Media Manager

How To Find Inspiration As A Social Media Manager

It’s a new year with much to get excited about and when we think about a social media strategy and plan for a new year, or a new campaign, or whatever it may be – there is so much enthusiasm you can bring into the mix. Whether you are working on your own business marketing, or you’re helping a client reach their goals, always bring the excitement with you to the table. If it’s not there, come back when it is!

For content marketing and social media managers, coming up with fresh and new content for clients can become difficult and stagnant, especially if the client doesn’t have anything new to give. But there are ways to work around this and producing content that brings their social channels to life is part of the job… you are the creative one and it’s your job to make the magic happen!

But where do you start?

–       Have you lost your enthusiasm?

–       Are you having trouble sticking to, or creating a plan that works?

–       Are you skipping the planning stages, hoping for the best?

The best advice we can give as an agency, is to understand your client’s (or your own) business right down to the nitty gritty detail. What customers are they trying to attract, what makes them special, what can they offer, what do they give that’s of value, and what is unique about them that will stand out from the competition?

Then it’s about putting everything into a process.

  • Find inspiration

  • Create a strategy

  • Make an action plan

  • Implement

  • = Results… success

Find inspiration

I heard an interview this morning with Lola Lennox, Annie Lennox’s daughter, who was sharing about her new song that she had released, written and recorded at home during the Covid-19 lockdown. She was asked if she was a daydreamer and the answer she gave was that all songwriters are daydreamers as they have to pluck content from deep within in order to produce a song.

This struck me that we, as social media marketers, are also in that same boat. We write content for many clients at a time, often in completely different industries, but providing a (daily) flow of content for all. Where does that inspiration come from?!

 

To start with, you need to be creative in the first place. If you’re a business owner reading this and you’re struggling with implementing a good social media presence, don’t waste your time, find someone that can do it without struggle and that has the capacity to do a good job. It’s far better to have something done well, than half an effort that’s poor. If you are creative but are stuck for ideas, keep reading…

 

So, what comes first in the process of creating an awesome content calendar, and how do you come up with great both copy and graphics for each and every client, that is different and unique for each?

 

You need inspiration. This doesn’t come all at once or at a specific time – especially when you want it to – but often comes when you’re out and about or going about your everyday normality of life. When you’re out, always have a notebook or a phone to hand to keep a journal of the things that inspire you, otherwise by the time you get home, you’ll have forgotten everything!

Take a walk, read a book, have a chat on the phone with a friend, look out the window – all these different things can provide you with snippets of inspiration. Take photos or screenshots while you’re busy, doodle or draw pictures – whatever it is that brings out your creative streak.

Also, a great way to be inspired by the industry is to look at what content that industry is producing. Search for keywords in Instagram or Twitter to find the types of content which is gaining good engagement. Take a look at the profiles who are following these high engaging posts and see the types of posts they are enjoying too. If you can see what content works, it can inspire you to create things along the same line.

 

Your ideas don’t have to come all at once but collate all your material in a central place that when you come to your dedicated time to write content, you’ve got a bank of details to use.

 

Make a plan

A good content calendar is built on a strategy and an action plan, filled with much research and knowledge of the business and with their goals and targets at hand.

 

With an in depth understanding of the goals in mind, the content can be built around everything you have learned and gathered along the way. But don’t think sell, sell, sell at every opportunity – think of the bigger picture and the audience you’re speaking to. What do they want to hear or gain from having communication from the business?

Marketing strategy ideas:

  • Create and understand the various personas you’ll be working with
  • Research the business in depth
  • Ensure branding throughout, in both copy, style and graphics
  • Decide how many times to post during a week
  • What type of content will match the brand
  • What style of graphics will work

 

Implement

Pull all your plans together and work out how to fit everything in best with what’s happening within the business and the campaigns / goals that you want to meet, and you’ll have a content calendar that will run for ages, that you can come back to, adapt, amend, and recycle to keep recreating content.

 

Tip: Create content that is ‘evergreen’, that can be used again and again. For example, with one blog post, you could create a selection of posts to go with it and have them on a rolling cycle.

 

This process can be rolled out through all the various channels that you run as a social media manager. Different businesses will have different goals and focusses, but the thought basis behind it all is the same process for each.

 

Have you tried using a check list to help you stay on top of your social media marketing? You can download a FREE copy of our Social Media Checklist here.

social media checklist free download

 

See the results – discover success!

The outcome of seeing everything fall into place and working as you hoped is satisfying to say the least. Everything that you’ve done and worked hard to put together has paid off. Keep the momentum going by engaging with everyone that interacts with your social channels. Engagement is key to building the brand and growing your followers. Of course, growing the likes and followers is great, but what is the ultimate goal – to bring in leads and eventually sales? Don’t forget to build relationships with your followers, they are human! A good brand is built on trust and loyalty, create those bonds by creating a good customer experience and you’ll be set.

Also, be sure to check your analytics on each social channels to see what has worked best, what type of content is gaining the best interaction and what times of day your audience is online. Understanding what your audience is enjoying from your content is a basis to grow, put this knowledge into your strategy and keep going.

 

When you go through the process above, you’ll find how easy it is to access the creativity in the back of your mind. Keeping a journal of things that inspire you, and photos along the way, is the best way to keep the bank of content flowing. You’ll soon find it all becomes routine and you’ll establish a system where awesome social media content comes naturally.

 

What top tips do you have to ensure you’re running a smooth social media management service for your clients? We’d love to hear your feedback in the comments below.

 

And if you’re a business looking for help in their social media, get in touch, we’d love to talk!

***

Written by Karen Petrauskas, owner of KJP Creative

 

Grab yourself a copy of KJP Creative’s 2021 Social Media Planner and get yourself organised through this year:

Get Creative With Instagram Grids

Get Creative With Instagram Grids

*This post contains affiliate links and we will be compensated if you make a purchase after clicking on the links.

Not getting the results you hoped for on Instagram? Perhaps the answer could lie in the look of your grid.

One of the first things we do when we view a profile on Instagram, is to read their bio, check out the number of followers and then see what the grid looks like. Not everyone has a creative eye, but the look and feel of your posts should create a good first impression to any reader. This process takes about 5 seconds – and can be the difference between someone following your account, to them disregarding you completely.

Not everyone follows an account because of the way it ‘looks overall’ and it won’t necessarily get people to discover your page but it does go a long way in establishing people who are going to become loyal followers and potential customers – people who like what they see, stay interested for longer.

With an Instagram grid that is pleasing to the eye, with eye-catchy content and interesting posts, you are more likely to grow your following. The slight increase over time will or can results in hundreds, if not thousands, of new followers – which is great for business if it means more people are seeing your content.

 

 

The grid layout

You may spend most of your time swiping through your phone’s Instagram feed without actually visiting other profiles, and in that case you’d not be overly familiar with the layout of Instagram. But if you take a few moments to visit some profiles, you’ll see how they are laid out. This is called a grid.

Posts are displayed in rows of three, stacked on top of each other, each time pushing the previous post down the grid.

As it is always posted this way, it’s easy to create patterns or repeatable orders of three to keep the grid moving and to emphasise the things you want to highlight the most.

This could be represented by a brand colour, a quote, or something relevant to your profile.

When you’re deciding which looks best, it’s great to have a tool which can help you see the visual before you post. And also to have a scheduling tool that can help you plan ahead – we personally love Tailwind (actually for both Instagram and Pinterest!) as it takes the hard work out of posting. Have you tried it?

So, thinking about the different ideas of layouts, these could vary between:

  • Random
  • Diagonal
  • Tiled
  • Rows
  • Line down the middle / on the side
  • With boarders
  • Mixed

Let’s look at these a little further – which grab your attention the most and how could you think to use these ideas in your own Instagram profile?

Random

We love this example of a random Instagram grid, it’s pleasing to the eye, fun-loving and inviting. It makes you feel happy and best of all, you want to keep scrolling. Depending on what your business is about, it can work for you too and is especially desired if you want Instagram to be easy. Try to still stay on brand though, keeping the same filters and colours, and making it eye-catchy to your trusted followers.

Instagram grid styles - random

Diagonal

This is a popular choice for Instagrammers. It gives it an instant theme, easily branded by the choice of colours or filters and is a fairly easy grid to keep. To keep this going, you’ll need to post your chosen ‘diagonal’ every 4th post.

Instagram grid layouts - diagonal

 

Tiled

This again is easy to follow, remembering to keep things alternate. This is good if you want to use a strong colour, or have lots to say, enjoy using quotes etc. It’s consistent and clean and your followers will know what to expect next for each post! Here at KJP Creative, we like the idea of both the diagonal and tiled look, so we’ve mixed them up a bit – here’s what ours looks like:

Instagram grid layouts - tiled and diagonal

Rows

This layout is when you have images that you really want to show off – Instagram is the perfect place to highlight good photography and / or branded content. You could keep it to every row or three is one block, or you could mix it up a little and keep every third row as a block. Each row usually would tell a story or share a message

Instagram grid layout - rows

 

Vertical lines

This is just the opposite of the rows except you’re going in a vertical direction instead of horizontal. They look pretty, thought out and entices a reader to keep scrolling!

Instagram grid layout - vertical lines

 

Without boarders

The majority of posts on Instagram are square, and they fill as much of the post as possible within the allocated space. But what if you could create a different effect but not using all the square space? Check out this example – it’s different and unique and extremely eye-catching.

Instagram grid layout - no boarders

 

Coloured blocks

This really is something that stands out if you get your colours right. Always stay true to your brand and identify with your audience through your colours. You can create some pretty eye-catching and inspirational content with the right choice of colours. And the same goes for a black and white theme, you can’t go wrong with that, especially if you’ve got some great photography behind it.

Instagram grid layout - coloured blocks

 

Instagram grid layout - black and white

 

Puzzle theme

Have you ever thought that your posts don’t have to be stand alone? By getting creative, you can come up with very inspirational content. Not everyone will notice or realise the impact of these posts when looking at them individually, but take a look at the bigger picture and you discover a masterpiece!

Instagram grid layout - puzzle theme

 

Mixed

And at the end of this list, you couldn’t miss off the mixed up Instagram feeds! They are both creative and eye-catching and definitely worth exploring. Images roll into each other, two or three posts can become one gorgeous design. You don’t have be limited to the traditional border either – think outside the box!

Instagram grid layout - mixed up

Whatever style you decide to go with and whichever theme you settle on, remember to keep it branded, with your business tone of voice and ensure that you’ve got some great copy behind each post. Utilise hashtags, inspiring text and always giving value to your readers on every post.

If you’d like to chat about your social media marketing plan, and especially Instagram, we’d love to talk. Strategy and planning are key to an engaging and inspirational social profile. Raise your brand profile, grow your business and see results – all with the use of strategy.

 

5 Top Tips To Successful Facebook Ads

5 Top Tips To Successful Facebook Ads

Are you struggling to see good results with your Facebook Ads, not understanding why your efforts and money is failing? Let’s be honest, it can get a little confusing so understanding the basics behind Facebook advertising is both beneficial and crucial to the outcome and results.

  • Many people give Facebook ads a go without really understanding the make up of how they work.
  • A quick £5 or £10 here and there and they assume that they’re going to reach the world and are disappointed when they don’t

So, what makes a successful ad campaign?

What is going to make your Facebook ad stand out and produce results?

It all comes down to strategy.

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Know your product

Do you have a clear understanding of what your product is and what problem it is going to fix?

Do you have a solution to a problem?

Is someone going to benefit from purchasing your product or service? How? Why?

These are the types of questions that form the basis of your ad campaign and all things that need to be thought about in detail in order to understand what you are selling or promoting and who you are reaching. Could you talk about your product with a friend? Do you know what it does, what benefits it has, why it’s important and what it has to offer? Get to know your product inside out, so thoroughly that when you’re writing copy to go on your advert, you know without a doubt what you’re talking about.

Research other similar products or competition, have a look at what other companies are doing and the angle that they are coming from. What problems are they trying to help through their advertising?

Struggling to create a Facebook Ad campaign that produces results? Check out our top tips for business owners

Know your audience

You may have a broad understanding of the type of people you want to reach or target, but how well do you know them? Can you stand in their shoes and say that you ‘get it’; you can feel their pain points, their problems, hear what they’re looking for, resonate with the outcomes that they want to receive?

Break down your audience (persona) so when you’re creating your target audience within a campaign, you know exactly who to target. And there may be more than one type of persona – this will require a different ad set with its own set of targets. You may not be able to bundle everyone into the same bucket for one advert – that’s ok, split them up and create separate ad sets.

Know your budget

Right from the outset, work out and set your budget – and stick to it! Know the limits that you can go to and work your campaign to that price. You should always have a buffer for give and take but ensure that you set that buffer to your highest price and make sure that your ads do not go over it.

It’s always best to scale an ad campaign through its lifetime if possible, start small and increase the budget in small increments of around 20%-30% at a time. Pushing too high too quickly will not help, your ad may go into ‘limited learning’ or fail to reach the results you need. Always increase gradually or create a duplicate campaign (be careful of your cross over audiences if you are going down this route).

Know the right offer

What offer or hook are you using for your ad campaign? This will be the entrance to people getting into your sales funnel. What incentive are you offering them to purchase from you? What are they going to get in return if they go with you? Having the right offer, or hook, is important. Just as knowing your product, know what hook will reel them in. Is it adding value, is it solving a problem, is it something that your audience actually needs?

Know your funnel

Your funnel is the process of your customer journey.

Top of funnel (TOF): People who are completely new to you and your product, a cold audience and who you’ve not had any contact with before. This is the awareness stage, where someone is in the first stages of looking, perhaps not even knowingly in search of a service or product

Middle of funnel (MOF): Consideration stage, where people have started to research and are considering different products available. A warm audience may consider an offer if it was going to help or meet their needs.

Bottom of funnel (BOF): Your hot audience, they are ready to purchase, actively looking for a result.

Work out your ad campaigns depending on where you want to hit your audience, not everyone is in the same part of the funnel and they need to be targeted correctly depending on what stage they are in.

Working with Facebook ads is a great way to boost your audience, sales and see business growth all round, but it’s important that you do your research and understand your audience and products well in order to see the results that you desire. It can become quite expensive throwing money at ‘boosted’ Facebook posts that are not targeted correctly. We always suggest using your Ad Manager to set up your adverts correctly and by using the targeting options available.

If you’re struggling to see the results you need, we’d love to sit down and talk with you, creating a strategy and plan to make Facebook Ads work for you. Want to know more? Get in touch and let’s talk.

Building a Community on Social Media – Facebook Groups

Building a Community on Social Media – Facebook Groups

The art of growing a business is getting your audience to know, love and trust your brand – communicating with them on all levels and ensuring they feel valuable.

Creating a marketing strategy that aligns with your business goals is essential in ensuring that you’re on the right path and gives you the guidance in which to stay on track with the direction that your business wants to head.

We always say that “a strategy is where a business is heading, a plan is how to get there”. And that’s exactly true, we map out and do the research of what we want the business to look like, incorporating the different aspects like competition, trends and marketing targets. But it’s how we put that into practice which matters. We need to take action to see results.

Facebook is a great platform for building a community for your audience – using Facebook groups.

Have you noticed that your Facebook page engagement is declining, or at least not as good as it used to be? Are you finding it hard to get the interaction that you desire and are forever trying to think of new ways to get the buzz going?

Facebook groups is your answer!

Facebook groups is a place where similar minds, shared interests and common goals can come together.

The flip of the coin in a Facebook group is that you’re not there to promote your business, but to create an environment where people can feel safe and comfortable. This is a place you can invite people to come and share, be inspired, learn, engage, and so much more.

 

Setting up a Facebook Group

The first step is to setup your group. You can check out these easy to follow steps to get started. One thing to consider is whether you want it to be a public, closed or secret group:

  • Public: Anyone can join the group. Everyone can see the posts
  • Closed: Anyone can see and request to join the group. Only members can see the posts
  • Secret: The group cannot be found in a search, it is by invite only. Only members can see the posts.

Depending on what your business needs are, will depend on what type of group you want to focus on.

For example: If you offer a paid-for coaching programme, you may have a secret group where members can pay to join.

Once your group is set up, you’ll need to customise it. Set your banner / header, write a pleasing description of the group and who it is for, and then start to put a few ideas for posts together so that when people do join, they’ll have some content to get started with.

We definitely recommend that you create a welcome message and let your group members know who you are and a little about you or the purpose of the group. This is a great thing to see when people first join.

 

if you're looking to grow your business and build a community on social media, try creating a Facebook Group

Content Strategy

It’s all well and good having lots of members come over to your new Facebook Group, however you want them to be attracted to what they see and hear from it. Think about meaningful, inspirational, educational content that will keep them engaged and give them reason to want to invite their friends.

Having the right content is the key to keeping your members engaged. This is where a strategy comes in. Please, please do not waste time posting content that they can just get from anywhere else… make it meaningful for the type of people you want to be in your group.

Goals

  • What is the goal of your group?
  • What do you want people to do in your group?
  • Are you selling?
  • Are you a support group?

Answering these questions can help you put your strategy and plan of action together. Think long term, not just for now, and work out a plan of what you want to do for your members on a long-term basis.

 

Curating content

Once you’ve got your plan, it’s time to create or curate the content. It’s always good to have original and authentic content that your members know comes from you. It’s also absolutely fine to use other people’s content to make a point or to help boost education, for example (just don’t try to pass it off as your own!).

Where do you find content for your Facebook group: there are many sources but how about starting with Google (or your favourite search engine). You can easily set up Google Alerts and have the latest article and news coming straight into your inbox. This can save you the time of having to trawl through articles trying to find suitable content – you can simply sieve through the smaller amount of relevant articles emailed to you on a daily or weekly basis.

You can use your favourite websites to gather articles or quotes. And you can use a programme like Feedly to gather all your favourite sources together in one place (we personally love Feedlly!).

How about keeping a notebook to hand and writing down anything that inspires you. You’ll be surprised at the amount of content you can create just by the little things that inspire you! Use a programme like Canva and put your inspirations into images share them in your group.

 

Get personal with video

There’s nothing better than using video to engage even further with your group members. This could be a video of visual content, or you could decide to go LIVE and post a video of yourself. Whatever you feel comfortable with, you do! We can guarantee that if you decide to do personal videos, whether LIVE or pre-recorded, if you’re not confident in doing so, the more you do it, the better and more confident you’ll get.

If you’re looking to put videos together of various content, why not try a programme like Animoto which allows you to put images and text together to tell a story – a very easy and effective way to reach out to your audience.

 

 

Invite your members!

Once you’ve got some content running on your Facebook group and you’re ready to invite some people, now’s the time to send the invites out.

Depending on what your group is about, you might want to start off with close friends who can help you start the engagement at the beginning and from there, invite a wider circle of people relevant to the purpose of the group. You can utilise your other social media channels to invite people, you can share on your personal channels, why not do a video to invite people on your own Facebook page?

Facebook groups are not always about the number of people, but it does help to have a good number in there to push the engagement and to be able to get people talking. Ensure that you stay on topic to your group. There are so many Facebook and social media groups available that if someone gets bored or hears a repeated message too many times across other groups, they will leave. What’s different about your group that will make them stay?

You need to keep the engagement going within the group – talk to them, ask them what they want to hear or talk about. What inspires them? What can they learn from you? Have you gained industry thought leaders that can also share and give value to the group – utilise them!

Give value in every post you create, this is where your content strategy comes in. What type of content did you plan to use and how can you use it to engage your members?

Conclusion

Facebook groups are a great way to get your community engaged and more focused on the finer details that you have to offer. They are a way of showcasing your expertise, your products or services, your own personality and whatever else you have to give to those who join. Grow your business through your Facebook group, bring people to a higher level in what your business can do for them. Make it personal and make it relevant and most of it, keep them engaged and coming back for more!

Are you a women in business? If so, join our Facebook Group and be supported by like-minded women who are looking to grow their business online and receive regular motivational and inspirational encouragement.

If you’ve got any tips on using Facebook groups for business, we’d love to hear them. And if you’re a woman business owner looking to meet other like-minded ladies in order to build your brand in an inspirational way – we’d love to invite you to our online community! Join here or head over to Facebook.

Also, feel free to get in touch if you’d like help in putting a marketing strategy together to grow your business. Whether you’ve been going for years and are struggling to make an impact or you’re new to business and need to headstart, we’d love to chat with you. We specialise in social media marketing, strategy and Facebook Ads. Speak soon!

 

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