Struggling with WHAT to POST on your social channels?
How much time do you waste thinking about what to write and create, when you could be spending the time busy in your business or doing something you love?!
This is where planning and preparation comes in.
Planning out your content will really help get you on track with creating awesome eye-catching, inspiring and motivational posts that attract your audience 100% and get them interacting with you and your brand, turning them into loyal and repeat customers.
Do you use a content calendar?
👉🏻 First, get a blank monthly calendar where you have space to fill in (you can message us to get our copy if it helps)
👉🏻 Then use our awesome awareness days calendar (free here) and find the days that you know your audience will resonate. Put them in the calendar and start to think about how you write content around those days ensuring that it is relevant to your followers.
👉🏻 Do you use hashtag days? #MondayMotivation for example.. schedule in a few of these and write a note with each one to get your mind already thinking about what type of post it will be.
👉🏻 The next steps is to fill in intermittent blocks with content that relates to your own business. This could be taken from your blog, your services or the expertise you can share.
👉🏻 Next you want to curate content from other reputable and reliable sources which you know would be beneficial to your audience. What sites do you read? Pass on what you like and plan a few of these posts across the month
You’ll then realise that there’s not many spaces left in your content calendar! And it probably didn’t take you much time in the grand scheme of your week. The next step would be to write the posts and get them scheduled in – but this could always be done another day – plan some time in during the week to do this.
Ongoing social media plan
Each month, if you take time to plan and prepare, it takes away the pressure of finding content on a daily basis. You can mix and match the types of material you use, you can switch up the amount of awareness day that go in, and you can take inspiration from other things that are going on around you.
If you plan time to create your images, you may find that other things come to mind at the same time. When you don’t rush, there’s time to think things through and ensure that they’re completely on brand and following your values. When you rush, there’s more chance that you’ll use content just for the sake of it – that’s never a good plan and can easily result in your brand identity falling down.
What if you don’t enjoy content creation?
That’s ok – we all have the things that we love and the things that we’re good at – if we were all the same the world would be a very boring place! Sometimes you can be better off concentrating on what you’re best at, and finding someone else to do the bits in between. As a small business owner, you can’t do everything! Outsourcing or hiring at Virtual Assistant to fill these gaps can be an efficient way to move forward. Marketing is such an important part of your business and if you haven’t got the time to do a good job, it’s not going to the job it’s supposed to do.
Whatever your situation, social media planning is the best plan to creating a sustainable and growing channel. Plan ahead and get creative! Give it a go and let us know how you get on. And if you have any tips on finding WHAT to post across your social channels, drop a comment below.
Alternatively, if you’re still struggling to come up with content that is engaging and on-brand, or simply don’t have the time or resource to do it to a good standard, or even more – want to see bigger and better results than you’re currently getting – we’d love to chat with you. Hit the contact button and give us a bell and let’s see how we can work together.
