Do you have a blog on your website?
- Why should you have a blog?
- Not enough time to blog?
- What’s the point of blogging?
- I can’t write blog posts
Which question are you asking right now?
Some small business owners struggle with keeping up with a blog on top of everything else they have to [usually] solely manage.
And larger organisations don’t always use the resources they have to create a blog as their teams are busy doing other things.
BUT having a blog on your website is extremely beneficial for these reasons…
- A blog drives traffic to your website
- Traffic turns into leads
- Provide knowledge and expertise and create authority
- Help solve problems, whilst building trust
- Build relationships with fellow readers
- Boost social media efforts
- Blogging is an amazing way to drive traffic to your website and increase your SEO
Here at KJP Creative we use our blog to help answer questions that people are asking, in order to give them value and help them in their online marketing journey. It ticks more than one box when it comes to engaging with an audience, answering the common questions that customers have, and providing content that can help other business owners in topics that they may be contemplating within their business.
Blogging also helps us to keep up to date with relevant news and trends, and keeps us on our toes in terms on knowledge and expertise. We also love to be able to share how-to’s, advice and tips with our audience, which is a great way to engage with people who are searching for solutions.
Blogging is a must for SEO
Absolutely, search engine optimisation helps to create fresh and exciting new content on a regular basis and will do wonders for Google! It will help to raise your profile, get you appearing in more search results, and help to improve that search listing. Want to be on page 1 of Google… get blogging!
Create fresh blogs / content
When we say ‘fresh’ content, that’s what we mean, not just updating a few lines on a page or swapping out an image, we mean creating regular new pages with lots of juicy content that the search engines can use when people are searching online for your products or services.
Use keywords in your blog posts
Ensure that you’re using keywords within your content and that it is all relevant to what you are writing about, however, the last thing you want to do is create top heavy keywords throughout the whole post, without relevance to the specific content. It will not work! Research your topic, understand the audience and what they might be looking for and typing into Google when they’re searching for a topic. Use free keyword tools to generate ideas to help you incorporate these into your posts.
Always use good blog titles and headlines
Again, a must when it comes to blogs and articles on your website. You want the post to be found and by creating a title that is directly what someone maybe searching for, gives you more of a chance to be found. This is also said for the meta data that goes with title. What people see and read on their search feed will determine whether or not they will click through.
What will entice them, what will make them click, what urgency or interest can you serve them in order for them to choose your post over another?
Having a blog on your website and utilising specific keywords gives so much more opportunity for your business to be discovered and also when it is, providing information-rich content will go a long way in establishing trust and reputation for your brand.
Not sure what to blog about?
If you’d like to blog but not sure where to start, why not make a list of all the questions that people ask you within your business. These questions can be turned into full blown answers, which can be written, structured to incorporate other links and helpful advice, and put onto your website.
If you’ve not got the time to blog, that’s ok. Many businesses don’t create the content themselves but instead they use people have. This is a perfectly normal practice for business owners of all sizes. Content creators are experienced in researching a given topic and finding the best way of putting this down in writing for others to read and act upon. Perhaps you’ve got lots of topic ideas but simply don’t have the time to put it into action – outsourcing your blog is definitely a solution.
There’s always a way if you want to make blogging happen and to give your business the extra credibility it deserves -, and with the added bonus that blogging is such a great way to boost SEO and search result listing, you’d be mad not to take advantage 😆
Get in touch if you’d like to find out more out blog and content marketing services.
In the meantime, why not download our free social media checklist to help ensure you’re ticking all the boxes when it comes to your social media marketing… enjoy!