Struggling to create engagement on social media?
Are you wondering what the secret is to gaining engagement on social media – if you’ve tried everything and nothing works, if you’re fed up with going round in circles and not getting the results you desire – it’s time to stop and take stock, re-evaluate, and regain focus. There is no magic formula to get the engagement flowing on social media, but there are things you can do to encourage it and to build your network.
It’s no secret that videos on social media are a good for business, but what happens when you don’t like to put yourself out there in front of a camera?
– Do what feels right for you.
Yes, videos do help build on engagement, but they don’t have to be cheesy. Video marketing is number one for social media marketing, if you’re not already using it, we encourage you to build it into your marketing plan. If you are already using video in your marketing, there are always ways to grow and improve to get a bigger and better impact.
Video marketing will help increase leads, get your audience talking and interacting, give more opportunity for your content to be shared and overall will be a good strategy to use for a small businesses looking to scale.
Our top tips for creating engagement goes way beyond a 60 second dance or lip sync and will keep your professionalism looking good! *Note, you do not have to be a copycat and look silly on TikTok to increase your following (unless you want to of course!) – stay sane with our more manageable strategies!
Plus, these can be engineered to work both on camera and through static graphics – pleasing both worlds and giving you the option of mixing things up and getting a little creative.
Top Tips for increasing engagement on social media
#1️ Be consistent.
Always show up when you’re expected. If you create daily content, create daily content. Don’t try it for a week and give up the next. Always find a balance to what you can do and what works, and stick to it. If you’re starting with video marketing for the first time, create a plan of what you intend to do over the course of a week / a month. Plan the days you’re going to create the videos, as well as the days they will be posted. You can ‘batch’ create if it’s easier and spend a chunk of time producing lots of content, which can be split up and made into individual posts for a period of time. Or you can create one video at a time as you go.
Social media videos do not need to be polished, they just need to be authentic – be you 🙂 Know what you want to say, make notes if you need to, and hit the record button. Choose a filter or sticker which goes well with your image, and be consistent in using those in subsequent videos.
Tip: Don’t go all in too quickly. You can build up to more content, but make a realistic plan of how much content you are able to produce so that it’s not too much pressure to keep up.
#2️ Add value.
This goes without saying. Everything you produce, say or do, should add value to the recipient or the audience. Your followers follow you for a reason, why do they keep coming back? Because they know what they’re going to get and they appreciate what you offer. By going above and beyond their expectations, you give them more reason to show up.
Always give more than expected; under estimate, over produce. You audience will grow and be receptive when they realise the value they get from your content.
#3️ Keep on brand.
Your brand is your identity, it makes you unique and stand out in a crowded room. Create content that is easily recognisable and true to your mission.
How can you showcase your brand?
What can you share that promotes your brand?
How can you incorporate your brand into everyday life without a pushy sales line on every post?
What makes you unique?
What’s your mission and what visions do your have?
#4 Solve problems.
People are searching and seeking for answers. Here’s your chance to help someone. Understand your audience and give them answers or solutions.
Use video to talk about the pain points people are going through, how you can help them see a solution?
Demonstrate work-arounds, problem solving, ideas and inspiration.
Showcase your wins – how they have happened and what you did to get there.
Be relatable to your audience and let them see that they are not alone.
#5️ Create eye-catching content.
There’s no point in creating content that no one sees. It’s a waste of your valuable time and it benefits no one. So, how do you create content that people notice?
What would you want to see if you were on the other side? What would make you stop and look? This is where you start, step into their shoes and visualise what it is that would make you stop scrolling.
Stickers, filters, music, captions, colour, branding… all these things come together, when done right, to create eye-catching material that is ready for your ideal customer.
Find your style, find what works for your audience, research what other people are doing and make your own version in line with what you do.
#6️ Be passionate.
Absolutely! If you don’t love what you’re doing, why should anyone else? This is your chance to share your passions, your ambitions, your desires, your visions, your goals… and to make a difference. Love your social channels, the followers, the people who interact – and give them a reason to love your brand too.
Be enthusiastic in your videos, smile in your photos, let the happiness bounce off the post. When you love what you’re doing, you give your audience reason to love you too! They’ll want to interact and engage, they’ll want to get to know you and build rapport, and they’ll want to share what you have to say with others who are looking for the same.
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When you start to implement a dynamic strategy into your marketing, and follow these basic rules about how to find relevant and interested parties – then you will see results happen. And if you’re not sure where to start or how to do any of these things… ask!
Are you ready to take action?
If you’re still unsure about how to get started, now is the perfect opportunity to schedule a call and talk to us. We’re here to help your business get off the ground, gain exposure and get positive recognition. Let’s go – get in touch today!
Speak soon.
