So, you’re a business owner looking to make an impact on social media, but just can’t seem to generate the results you imagined. Sound familiar?

That’s ok, you are not alone in this and there are many small business owners who simply can’t get past that first hurdle. Let’s face it, the bigger the impact on social media, the more traffic driven to your website, the better chance of seeing an increase of sales and business expansion. We all want it, but it seems so out of reach for many, especially when you’re just starting out.

With this in mind, we’ve put together 3 top tips to optimise your social media channels to get results.

Optimise your social profiles

The first thing to make your brand stand out online is to optimise your social media profiles. It’s easy enough to get started and set up a social channel, but to have real impact and to reach the audience you’re looking to attract, your profile has to be unique – and click-worthy.

Consider the basics and what would attract you to a certain brand profile:

  • It is branded? Brand colours, logos, theme?
  • Does it have relevant information in the bio / about sections?
  • Is there a working link to direct people to your website?
  • Are you utilising keywords or hashtags for search purposes?


Have a content plan of action

The second thing to consider is the actual content that you’re posting.
Are you posting for a reason, is there meaning behind what you’re saying and are you actually speaking to an audience?
Or, are you just posting for the sake of it, writing about what you want to say rather than what your audience wants to hear?

  • Are you following a content plan?
  • Do you have a thought process behind the flow of content and does it flow together between the various posts and channels?
  • Is the content engaging, interactive, give call to actions?
  • Are you telling people what you want them to do once they’ve read your content?


Integrate Paid Ads

And lastly, consider using paid ads as part of your marketing strategy. Once you’ve built up a good base of content, once you’ve established some good foundations, now could be a good time to test out paid advertising. They can be highly effective in reaching a much wider and targeted audience, giving you the right following for your brand.

Paid ads harmonise with your organic content and former a bigger aspect of your marketing strategy. Wider reach, more impressions, bigger chance to be seen, more targeted efforts.


Note: Paid ads do not have to be expensive. You work with the budget you have. Work out how much you can afford to put aside each month, not money that you hope to not have to use and could do with getting back, get away from that mindset and think about a set amount of money that you can do without. It could be £100 per month, it could be £1000 per month depending on your business. Create a budget and stick to it.

By working on these top 3 tips, you can set your brand apart from the many who simply do not put the effort into the detail. Your brand is your identity and you want that first impression to be the best it possibly can. The better the optimisation, the better the impression, the better the outcome.

All these points together will help maximise your social media presence and give you a better chance to increase leads, become visible and to grow your brand.

If you’ve any tips to add to the list, feel free to let us know in the comments!

And if you’re ready to take your brand to the next level, KJP Creative can give you the boost you need to see visible growth in 2022. Don’t sit on the fence, take the steps necessary to succeed. Get in touch today, and let’s get the conversation started 🙂



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