How often do you come to write your content and find yourself hitting a brick wall? You’ve set aside time to put pen to paper but you simply have writer’s block! How do you get around that or how do you make the writing process easier when you’re on a tight schedule?
Find inspiration around you
Start to notice the things going on around you and take note of what other people are doing or share about. Use other people’s experiences to give you ideas and inspiration. All you need is an idea or a seed and you’ve got something to start from.
Take a few moments every week to make a list of relevant topics or titles which you can use another time. Research what is trending, what other people are writing about and most importantly, what your audience will want to read or hear about. Your content should be relevant to the people who are likely to read it so they can gain the value and insight from what you have to say.
Keep a notebook
One of the best ways to never find yourself with writer’s block is to keep a notebook with you all the time and to jot down ideas as you think of them. Someone may ask you a question which you could later turn into a blog post. You may see something on an advertising board that gives you an idea about a series of ‘how to’s’ or tutorials. You may be in a coffee shop and find inspiration from the conversations that you hear. In all these situations, you don’t need to write a load of content there and then but make a note in your pad so that you have something to write about the next time you sit down to put your content together.
When you hit writer’s block, hit the research button! Spend some time looking at other reputable businesses and industry leaders to see what topics are hot at the moment. Use Twitter to see what questions people are asking or what people are searching for – what’s popular and what subjects need to be addressed.
Research is a good process to go through regularly anyway, whether you have writer’s block or not – it keeps you up to date and in touch with those around you.
Ask your audience
What better way to give your audience the content they want to hear by asking them the question.
Ask them: what do they want to know about \ what would they like to learn \ what would inspire them \ what would help them in their business or life situations?
Gain insight directly from the people who the content is for. If you’re asking them what they need and you’re writing content to accommodate, they will come back for more.
When you hit writer’s block if can be an extremely frustrating time however with planning and keeping your eyes open to what is around you, it becomes easier to overcome. Have processes in place that when you get to a time when you are drawing a blank on content, you’ve already got a backup plan to help you through.
Keeping on top of social media content and regularly posting to a blog takes time and effort. If you’re using a multiple of social channels and are committed to providing valuable content to your audience, it can be a lot of content to write! Try to keep your message from going stale, keep relevant to your audience and be sure to be giving them content that helps them. If you’re providing value, you’ll have loyal followers, you’ll grow your audience and (hopefully) grow your business.
Remember that in everything you do, refer back to your initial marketing strategy and keep to your goals – long and short term – in order to measure what works, what you are achieving and the direction you are heading.
If you still find yourself hitting writer’s block and you know that writing is simply not your thing – talk to us about our content marketing packages.
Why not download our FREE 2020 Awareness Days to see if the day you’re stuck, there is something you could write about – at least you’ll be on trend!