If you’re looking for a stress-free Christmas, here’s a simple guide to scheduling your social media content well.
The festive season is just around the corner, and for many business owners, that means a well-deserved break. But before you hang up your laptop and reach for the mince pies, there’s one task that will make your holiday so much smoother: scheduling your social media content in advance.
If you want your business to stay visible and engaged, without you being glued to your phone on Christmas Day, now’s the perfect time to get organised. Here’s your step-by-step guide to getting your social media scheduled before the Christmas break, so you can truly relax and enjoy the festivities.
Why Schedule Your Social Media Before the Holidays?
1. Stay Visible While You’re Away
Your audience doesn’t stop scrolling just because you’re taking a break. Scheduling content in advance keeps your brand top of mind, even when you’re offline. Consistent posting shows reliability and keeps your business present in your followers’ feeds.
2. Reduce Last-Minute Stress
The run-up to Christmas is always busy, both personally and professionally. By batching and scheduling your posts now, you avoid frantic, last-minute content creation. No more logging in from family gatherings or worrying about what to post next.
3. Keep Engagement High
Consistent, timely posts encourage ongoing engagement. A mix of festive posts, helpful tips, and light-hearted content keeps your community interacting and your brand approachable.
How to Get Ahead: Your Action Plan
Step 1: Plan Your Content Calendar
Map out key dates: Christmas, Boxing Day, New Year’s, and any business-specific events.
Decide what you want to share: festive greetings, year-in-review highlights, special offers, or behind-the-scenes moments.
Use a spreadsheet, digital calendar, or project management tool to visualise your plan.
Step 2: Batch Create Your Content
Block out a few focused hours to write, design, and prep all your posts for the holiday period.
Create a variety of content: images, videos, stories, and carousels.
Write captions and gather hashtags in advance.
Step 3: Use Scheduling Tools
Platforms like Buffer, Hootsuite, Later, or Facebook’s native scheduler make it easy to queue up your posts.
Schedule posts for optimal times (check your analytics for when your audience is most active).
Double-check that all links, images, and tags are working.
Step 4: Prep Your Stories & Reels
Stories and Reels are great for quick, authentic updates.
Schedule reminders for yourself to post spontaneous content, like a festive team selfie or a thank you message.
Use templates to speed up creation and keep your branding consistent.
Step 5: Set Up Auto-Replies
Update your inboxes with festive auto-replies. Let customers know when you’ll be back and how they can reach you in an emergency.
Include a warm Christmas message and a link to helpful resources or FAQs.
Book a Social Media strategy power hour. Gain clarity and insight to grow and scale your business.
Festive Content Ideas to Keep Your Feed Fresh
- Festive Polls: Ask your audience fun, seasonal questions to boost interaction.
- Year-in-Review Highlights: Share your business wins, milestones, or favourite moments from the year.
- Thank You Posts: Show gratitude to your clients, followers, and team.
- Holiday Tips: Offer advice relevant to your industry, think survival tips, end-of-year checklists, or planning for the new year.
- Behind-the-Scenes: Give a peek at how your team is celebrating or winding down for the year.
Pro Tips for Stress-Free Holiday Posting
- Reuse and Repurpose: Don’t reinvent the wheel. Repurpose your top-performing content from earlier in the year with a festive twist.
- Keep It Light: The holidays are a time for joy. Mix in fun, light-hearted content alongside your usual value-driven posts.
- Monitor and Engage (lightly): If you can, set aside a few minutes every couple of days to check notifications and respond to comments. This keeps your engagement up without taking over your break.
SEO Tips to Boost Your Christmas Social Media Posts
- Use relevant and helpful keywords that your audience will be searching for
- Add hashtags relevant to the season and your industry.
- Include a call to action in every post (e.g., “Comment your favourite Christmas tradition!” or “Book a January strategy call now!”).
- Link back to your website or blog for more tips and resources.
Your Holiday Social Media Checklist
- Plan your content calendar
- Batch create posts and visuals
- Schedule posts with a reliable tool
- Prep stories and reels
- Set up festive auto-replies
- Prepare a few minutes for light engagement
Enjoy Your Break, You’ve Earned It!
By scheduling your social media before the Christmas break, you’re giving yourself the gift of peace of mind. Your business stays visible, your audience stays engaged, and you get to enjoy a stress-free holiday knowing everything is taken care of.
If you need help planning or scheduling your social media, KJP Creative is here to support you. Let’s finish the year strong and set your business up for a successful new year!
Wishing you a relaxing, joy-filled Christmas break, your business will be shining online while you recharge offline!
For more strategies to grow your business on social, don’t miss our post on how to boost your social media performance.
