Does your marketing have PURPOSE? 🏆
What drives you in your business, what impact do you want to achieve, what results do you want to see come to fruition? Is your business PURPOSE-DRIVEN?
There needs to be some passion behind the face of your social media channels – you’ve got a chance to make a difference and to get your business in front of a such a wide potential of customers, the impact you can achieve (when done right) is never-ending, but you’ve got to have the drive and ambition to get there and to make STUFF happen.
Have you got the passion?
If you’re not enthusiastic about your brand, who will be? Your marketing is the face of your business and your passion needs to be visible. Think of creative ways to showcase your passion – video, vlogs, behind the scenes stories – try to do something that’s different from the normal pattern you’d use in order for it to stand out.
SHOUT about what you’re doing, what makes you do what you do and why you love it so much. Get people to be passionate with you, embracing your values and pushing the awareness of your brand.
Back to basics
Let’s go back to the basics from when you first put a marketing strategy together, and also considering that we are coming through a pandemic and everything is looking a lot different than it was two years ago… think about your business plan and goals; can you answer these questions:
- Where do you see your business at the end of this year?
- Where do you see your business in 5 years from now?
- What people do you want to influence or affect?
- Who can benefit the most from what you have to offer?
- What makes you unique?
Now, using each of these points, map out what marketing methods would be best to get these points in front of your audience, and how you can create engaging content that reiterates the message you want to get across.
- Can you stick to organic posting?
- Could you be doing more?
- Can you use stories or another channel to reach a different type of audience?
- How about paid advertising?
Your purpose is what keeps the business going – it gives it a mission and direction to reach the people you want to help.
Make sure you have a clear goal in marketing, that way you can measure if it happens or not. If one of your aims is to see an increase of 5% to your website traffic, for example, you would need to put in place steps to drive the extra traffic. What can you do to send more people there? Would this include more call to actions on your organic posts? Could you implement some paid advertising to target specific interested parties?
If you want to increase your engagement by 20% on your social channels, you could look at content that encourages engagement, i.e., polls, asking questions, asking for feedback etc.
If you look at the bigger picture, when you increase social media activity, this will build trust and authenticity. When followers start to trust and like your content, they are more likely to head over to your website when you direct them. Once they’re on your site, what can you do to keep them there? Have a goal in mind for when they are browsing your website and ensure that navigation is easy. With this approach, and taking one step at a time, you are aiming to hit both your targets with one sweep.
From here, it’s a case of measuring the activity on your channels and determining if you are gaining an increase. If not, can you do more?
Be a risk taker in marketing
Don’t be afraid to try new things – risk takers are more likely to get results because they’re not afraid to try something that ‘may not’ work – but if it does… winner!
“The biggest risk is not taking any risk… In a world that is changing really quickly, the only strategy that is guaranteed to fail is not taking risks.” – Mark Zuckerberg
What’s your purpose and how can you use social media marketing to get there?
We love working with purpose-driven organisations who have a clear mission and goal – and we love helping these people achieve their goals through social media. So, if you’re looking to get ahead and make your mission fly, let’s talk about a strategy and action plan. Get in touch today 🤙
While you’re here, checkout our FREE gift to you: our Social Media Checklist – don’t forget the basics! 👇🏻