You’ve got a great business in the making and you’re looking to tell the world about your fantastic product but how do you make an IMPACT using your social media? And more importantly how do you make an impact efficiently?
It all begins with the planning. Having a good marketing strategy will help you be efficient and effective in your social media campaigns and will give you clear direction on where you’re heading and what you need to be doing to get great results.
Having an impact with your social media doesn’t need to be a tricky task and actually it can be quite enjoyable when you get into the swing of how to be effective.
With literally millions of people using social media on a daily basis, the world is more connected today than it ever has been. Information and content is readily available and everything is at the fingertips of the consumer. So how in a world full of competition and no boundaries do we as business owners reach the audience that we are seeking to find?
There is such power in social media and the influence that it has on our everyday lives. Without realising, people are engaging and creating opportunities that we often are not even aware that we have become part of, by either clicking on a Facebook post or watching a video on YouTube, everything is there at the click of a button, content ready whenever we need it.
Also as we’ve said before, once your business raises its brand awareness it will be recognised by more people and the engagement through your social media channels will increase. This will help push your business forward and you’ll see better results when you gain more engagement – whatever medium or channel you are using. The more people who know and hear about your brand, the more people will want to engage with you.
What can you do to make an impact?
Firstly, you need to research your audience and be completely clear on who you are speaking to and reaching out to. There is absolutely no point in creating content for people who are not interested in it. Therefore researching who you’re trying to market to will make your content more appealing to those it reaches.
- Who is your audience?
- What are they seeking?
- When do they like to engage most?
- Where can you find them online?
- Why do they want to engage with you?
Answering these questions in depth will help with your social media strategy and give you guidelines on who and why you are reaching out to your audience.
Make a plan
Once you’re CLEAR on these answers, you can start to plan your strategy. Stay focused on the target market and don’t steer away from these just because it’s nice to do something different. You’ve established who you’re speaking to, so you need to make it as tailored to them as much as possible.
What type of content do they want to see or hear? Which platforms are they most likely to engage on? What do you offer that’s different from other brands? Why should they connect with you?
Within your plan, you need to be clear that you understand your own brand identity and know exactly what it is that is YOUR unique selling point. You’ve seen a need in the market, you’ve gone out there are created a business to fill a gap – so why should people buy from you? Use THAT to connect and engage with people.
Create impacting content
Now you’ve established your who’s and why’s, it’s time to put your content together. In order for you to be noticed and stand out from the crowd, you need to ensure that your content is unique and personal to your brand. Sharing content that a hundred other people are sharing has its place but to really engage and connect with your potential customers, you need to offer something that is authentic to your brand. Something that they know they can only get from you.
Make your content eye-catching and appealing
You may have lots that you want to explain or tell your audience but how can you make that appealing?
Perhaps create a series of images with quotes over a period of time – this could tell a story or share the behind the scenes story of your business.
You could take your product out on the streets and photograph it out and about! Take your product to the school playground, take it to the beach, let people see and touch your products – what images can you make with these scenarios that make it look interesting and attractive? This may sound silly but doing this will make your business unique. It will allow people to see it in different settings and where they would least expect it – making it memorable and eye-catching. People will talk about it, if people like what they see, they will share your content. Creating engagement is key to your marketing campaigns.
Your social media marketing needs to be organised and intentional. Creating a plan that is only half thought out could have a negative impact on your business, which is not the path you want to go down. Whether you are a small business or a large organisation, creating a social media plan that you adhere to and follow will have a positive impact on your marketing. Making sure you do everything with purpose and thought and working with all the data available to you will make your efforts efficient and with impact
Don’t let your social media take over your life though! There is much to be said for taking time away from you mobile device and enjoying the other parts of your business! Attending networking events, speaking to people you meet and sharing business cards is all great ways to market your business. But don’t forget that when you make an impact on someone and they like what they hear, they will look you up online and therefore your branding and social media profiles need to reflect everything you’ve told them about your business. Your social media profiles and any online presence you have needs to reflect what your business offers and the values that it is about. Keeping on top of your online marketing can take a lot of work but ensure that you prioritise and take time for you. Your health and well-being is also important as it will have an impact on how your business looks if you lack time and energy.
If you’re looking for an extra pair of hands to help you with your online marketing strategy or just to ease the workload, we’d love to help! Get in touch today for a friendly, no obligation chat.