Everything is done for a reason. We go to the shops because we need supplies. We call friends because we need to talk. We spend time with family because they are important to us. And we market our business because we want to tell others about what we do and how we can solve their problems. But what is your WHY when it comes to your business and how can you incorporate that into your marketing strategy?
We go to a networking meeting or jump on an online webinar or group chat. When we introduce ourselves, often the first thing we say is what we do, followed by how we do it. And there is nothing wrong with this approach but how better can your message come across if we start with why we do something and what we hope you achieve by doing it?
These may sound like slight differences but your why can make all the difference when it comes to marketing your business. And the way that people perceive or get to know you will be driven by these introductions and what you are known for.
Why did you start your business?
This is the first question you should ask yourself and really dig deep into the reason that you’ve done what you’ve done and sacrificed what you have to get to where you are today. Were you driven by money or wanting to copy the latest trend or industry fad, or did you see and recognise a need and sought to create a solution to help certain people?
Our passion and drive creates our own unique path of marketing. We have something to say, we have a reason why we want to say it and we have people that we want to hear it. When you launched your business there must have been something inside of you that got you excited and made you see it as more than a just thought but something you could do that had purpose and meaning.
Bring your why into your brand mission
Creating a brand goes way beyond choosing a logo, colour theme and hoping that people will notice you. Your brand forms an energy, an alliance with people who believe in what you’re doing, in the product that you have or the things that you achieve. A brand is bigger than just the name, it creates community and unity.
Your passion and your why should be incorporated into your branding message that feeds through everything you do, everything you say and all material that is produced. Marketing with your mission in mind gives it wings to be able to accomplish so much more, as the more you believe in what you’re doing, the more passion you put into what people can see.
Your why in Social media marketing
Social media is your channel of reaching people online and the face of your business to those you come into contact with. Is it clear what your mission is, what your business is about and why you’re doing what you do? Do you spend too much time showcasing your products, telling people what you do, copying others who are more successful than yourself? Or do you get down to meeting your audience where they are and proving that there’s something deeper and true and real in your business? Do you open up to why you love working with certain people, why you enjoy your business, how you can relate to them and why that’s important?
Your social media and any form of marketing, be that on or offline, is a chance for you shout about the good that you have to offer, the value that you can provide and the reason why you think people should listen. Solve a problem. Find answers. Learn from how people react. Give reason to engage with customers. Interact and be sociable… that’s what social media means! Creating relationships, being a support, offering a alternative and being their ‘sigh of relief’ in their research.
If you’re a business owner, we’d like to think that you enjoy working in and on your business. We’d like to think that in starting a company, you had reason for doing so and you’ve still got that desire to want to see it succeed. Discovering your why an make a whole difference in your mindset and the way that you talk and communicate with people. Spend some time writing down your why values… what can you come up with and makes your why different from the next business that comes along? You need to stand out and be difference, be unique in your approach and have your own why, not someone else’s!
And when you’ve got why’s in place, think about how you can put those into your marketing strategy. What goals do you want to reach in 90 days, 180 day, a year? Ensure that you create marketing targets that will help you achieve your business goals. Speak to the audience that are most likely going to want to hear your message and speak directly into their situations.
Directions are instructions given to explain how. Direction is a vision offered to explain why. Simon Sinek
Everyone has a story to tell, it can just sometimes be hard to know how to tell that story. That’s where we can help.
Here at KJP Creative, we want to help you tell your story and showcase your brand through online marketing. We’re here to relieve the pressure of managing too much, or not having the time to do everything that comes with running a business. As social media specialists we want to help you go above and beyond your marketing goals and to know that your marketing is in good hands. If you’d like to find out more about our online marketing packages, get in touch today and let’s talk.
Download your FREE social media checklist to help you get started with the basics. And if you’d like a copy of our printed 2020 Social Media Planner and Business Goal Setter to help plan your marketing effectively, click here.