Is your business ready for black Friday and Christmas?
With black Friday just around the corner and Christmas not far behind, it’s time to ask yourself: Is your marketing strategy ready for the busiest season of the year?
For many small businesses, this time of year can feel overwhelming, but whether you realise it or not, it’s an important opportunity. Over the coming months, social media feeds will be flooded with businesses and brands all trying to capture the attention of their ideal customers. The competition is fierce, and the online space will be oversaturated.
So, how can your business stand out during this crowded season? Let’s dive into some strategies to help you get prepared!
#1 Stand out by being different
With so many businesses competing for attention, your marketing needs to stand out. It’s not just about posting more frequently or using flashy graphics; it’s about being unique and authentic. Customers are drawn to businesses that offer real value and connect with their needs. Instead of following every trend, focus on providing solutions to your audience’s pain points.
What makes your business different? Why should a customer choose you over a competitor? Your authenticity and the value you bring to the table will help you cut through the noise. When customers feel they can trust you, they’re much more likely to engage, especially during a season when everyone’s trying to sell them something.
It’s Never Too Early to Promote Christmas with Social Media
#2 Consider taking a step back
For some businesses, the intense competition and rising costs of paid advertising during black Friday and Christmas might not make sense. If your product or service doesn’t have a strong connection to this season, it might be better to sit it out. During the holiday period, paid Ads can get expensive – cost-per-leads (CPL) tends to skyrocket as every business is competing for the same audience.
Instead of spending a lot on ads that may not convert, use this time to prepare for the next important season in your business. Review your marketing strategies, refine your messaging, and get ready to launch strong when the time is right. Sometimes, laying low and preparing behind the scenes can set you up for greater success when the rush has passed.
#3 Go all-in if this is your prime selling season
If this is the season for your business, then it’s time to give it everything you’ve got. Black Friday and the lead-up to Christmas can be a prime opportunity to boost sales and engage new customers. But this requires a solid, well-thought-out marketing strategy.
Not a natural copywriter? Hire a freelancer to craft engaging copy that will resonate with your audience.
Struggling with eye-catching graphics? Consider hiring a contractor for a few months to help create the visuals that will grab attention.
The key here is to identify what may be holding you back from standing out, and find the resources to help you overcome those obstacles.
#4 How can a small business stand out in a big pond?
For small businesses, it can feel daunting to compete with bigger brands that have larger budgets and more resources. But here’s the good news: small businesses can often connect with customers on a personal level in ways that larger companies can’t.
Focus on providing value and delivering on your promises. What pain points are your customers facing, and how can you solve them? Whether it’s offering personalised recommendations, creating helpful content, or just being transparent and trustworthy, this is how you build a loyal customer base. Word-of-mouth marketing is incredibly powerful – encourage your customers to spread the word about your business to their friends and family.
#5 Don’t wait – start now!
If you haven’t yet started your Christmas marketing, don’t panic, but do get moving now. The longer you wait, the harder it will be to get noticed. Rushed marketing leads to weak messages that don’t resonate with your audience. Take the time to plan your approach – create a clear plan of action, set realistic goals, and execute it well.
The key to success during this time is preparation. The more organised and strategic you are, the better your chances of standing out amidst the holiday noise.
When do you start marketing for Christmas campaigns?
Need help with your marketing strategy?
Feeling overwhelmed? Not sure where to start or how to make your marketing stand out? That’s where we come in. The KJP Creative team is here to help you craft a strategy that will get you noticed during the busiest time of year. Whether you need help with social media, copywriting, or graphic design, we’ve got the expertise to guide you.
If you want to make the most of black Friday and Christmas, reach out today, and let’s work together to achieve your marketing goals!
Speak soon!
