Who is the ideal client?
If you’re a startup or small business owner struggling to get clients, this can be a hard question to answer: “Should you work with every new or potential client that comes along?”
It’s hard isn’t it. On one hand you want the clients to be rolling in, on the other, you want to be happy and content in the work that you’re producing, but if you work with someone who’s not a good fit – it could tip the balance.
We’ve got some news for you. 🤩
Not all clients are your ideal client.
- This means that not everyone who enquires has to become a client.
- Not everyone you speak to should become a client.
- That doesn’t mean they’re not great people, or great businesses. They’re just not a good match for you.
One sure way to scale and grow your business is to be working with your IDEAL client – making sure they’re a good fit before you start working is the best way to avoid disappointment, on both sides of the fence.
You might be thinking that as a start up, or someone who struggles with gaining new clientele, you should jump on everyone you’re even close to signing. We’re going to advise you otherwise!
You see, if you’re already working with your ideal clients, and you have established the demographic or type of businesses you’re ‘good’ at working with, jumping onto something new may not work. You might clash, you may upset other clients, you may find yourself less excited about working with them. The dynamic of your business might change and your values and trust points which people know you for may suffer. The last thing you want to is to give less than 100% in anything – especially a new client – it’s not good for business!
Clients are your future, the only way for your business to be sustainable is to have regular or ongoing clients who share your goals and vision. What happens when you don’t have these coming in? You’re back to square one and the drawing board.
Understanding your ideal client is KEY to growth. I can’t emphasise this enough – work only with your ideal client. And how do you know who these are? You create a marketing strategy that digs deep into your business aims and expectations, and you research who it is you want to help. The map begins to grow from here.
If you already are working with your ideal client, and only work with this group of people, you’ll get where we’re coming from.
If you’re not and are praying for success to happen, we urge you to make this a focus in coming months.
All your marketing, your social media, your outwardly facing communication that happens to anyone who sees your content, people should know if you’re speaking to them.
No watered-down, wishy washy promotions that speak to everyone. Direct communication between you and your ideal prospect.
If you’re struggling to nail this and need a nudge in the right direction, We’d love to help. Simply get in touch and let’s talk, We’d love to coach you through this stage in your business and to see the benefits it can bring to you and your brand. It all starts with a conversation.
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Speak soon!
