New year, new goals. Kickstarting your success
Happy new year! We hope you’ve enjoyed a wonderful Christmas and had fun bringing in the new year…. But now it’s time to get serious and start creating a strategy to enable results throughout the coming year.
– Are you ready?
– Are you committed?
Let’s begin.
>> Be clear on your goals
This is so important.
You wouldn’t jump in a car and drive for 2 hours without knowing what direction you were going in or without a destination in mind. The same goes for your marketing.
Write down 4 goals you want to achieve this year, no matter how big or small, and have these as targets to attain to.
If these goals are big ambitions (which is great), split them up. You could focus on one a quarter.
> Make a marketing plan
In order to reach your goals, there needs to be a plan. Just like the driving – you’d fill up with fuel, get the car ready and have your sat nav ready to direct.
Look at your goals and create steps and stages to be able to meet each one of them.
They don’t have to be fulfilled in one go, each step is a step closer to achievement.
> Know your audience
Not everyone is your ‘ideal’ target. How much time could you waste creating content and having conversations with the wrong people?
Make sure that your content and social media posts have your audience in mind.
Step in their shoes and speak their language. Understanding them gives insight into the types of things they want to see.
>> Take action
Planning and preparation are all essential stages, but when this is ready, it’s time to execute. It can be daunting if you’re unsure or just starting out, it can feel overwhelming or out of your comfort zone – but without taking action, you’ll not be taking the steps needed to see the results laid out in your plans.
If you’re overwhelmed, take it slowly. Consistency is more important that quantity. If you can only manage one post a week, stick to that, but make sure that you’re giving everything to make that one post stand out.
Finding a way that works for you is important. As we start a new year, it’s always a great time to reassess and try something new. Get yourself a planner, or a notepad, or an app on your laptop – whatever it takes to be able to plan and execute.
One of the most important steps to the puzzle is measurement.
Once you’ve started on all the above, ensure that you measure what’s working – and what’s not – in order to move closer to your goals. A strategy can be adapted, it’s a working document that helps steer you, but you can never plan for the unknown, so if something isn’t quite right, shift and adapt and keep going. Measure all that you do and make changes where necessary.
This year is going to be a great year. It’s a year where you can start with a clear and fresh perspective and a year where you can be confident that you’re going to see results. With the right tools, mindset and support network, anything is reachable.
Believe and achieve!
If you want to get ahead in your marketing or social media strategy, book a call to see if we’d be a good fit to help. Speak soon!
