–> Frustrated on social media not working for your business?
–> Seeing everyone else share success story after success story?
–> Spending hours on social media but seeing little return?
You’re not alone.
Many small business owners feel like they must be everywhere online: posting daily, showing up on every platform, and keeping up with trends. But here’s the thing: More time online doesn’t always mean more results.
Let’s fix that.
Why Being Everywhere Isn’t the Answer
It’s tempting to think that the more social media platforms you are on, the better. But spreading yourself too thin means:
- Inconsistent posting
- Rushed, low-quality content
- No time to engage with your audience
- Feeling overwhelmed (and exhausted!)
The solution? Less but better.
Focus on one or two platforms where your audience is most active and commit to showing up there with purpose.
Identify Your Highest-Impact Platforms
Not sure where to focus your efforts? Start here:
1) Check your analytics
Where are your website visitors coming from?
Which platforms are driving engagement?
2) Know your audience
Who are you trying to reach?
Professionals? Instagram might not be for you.
Visual shoppers? LinkedIn might not be the best fit.
3) Look at competitors
Where are businesses like yours showing up?
What’s working for them?
4) Think about your strengths
Love writing?
LinkedIn or a blog might be best.
Prefer video? Focus on Instagram Reels or TikTok.
Your ideal platform is where your audience spends time AND where you can create content that feels natural to you.
A Simple Test & Measure Strategy to Stay on Track
Once you’ve chosen your platforms, the key is tracking results and adjusting. Here’s how:
1) Post consistently for 4-6 weeks
No need for daily posting, just regular, high-quality content.
2) Track engagement
Which posts are getting the most likes, comments, and shares?
3) Measure conversions
Are people clicking through to your website, booking calls, or making purchases?
4) Tweak & refine
Drop what’s not working, double down on what is. Social media should work for your business, not just look good.
Building a Marketing Strategy for Success
A strong social media presence starts with a well-thought-out marketing strategy. Here’s how to create a strategy that drives results:
1) Set Clear Goals
What do you want to achieve? More brand awareness, leads, or sales? Be specific.
2) Know Your Audience
Who are they? What do they need? What type of content resonates with them?
3) Create a Content Plan
Decide on key themes and formats (videos, blogs, graphics) that align with your brand and audience.
4) Track & Analyse
Use insights from each platform to understand what’s working and refine your approach over time.
5) Stay Flexible
Trends change, algorithms shift. Be ready to adjust your strategy and try new approaches.
A successful strategy isn’t about doing more, it’s about doing the right things, consistently.
The Power of Focused Marketing
When you focus your efforts, social media becomes less of a chore and more of a strategic tool. Instead of burning out trying to do it all, you will:
- Save time and energy
- Build a stronger connection with your audience
- See better engagement and business results
Your time is valuable. Use it wisely.
If you’re looking for a guiding hand in creating a marketing strategy that is built on your business goals and objective, we’d love to chat. Get in touch and let’s have a conversation.
