In today’s society it is a must for any brand to be using social media to grow their business. With literally billions of people worldwide that currently have an active social media account, it is a means of marketing that cannot be missed if you’re looking to truly expand your business and add value where it counts.
Harnessing the power of social media is a necessity to see business growth, if you’re not currently using social media for your business, you can be assured that your competitors are and you will miss out on many opportunities to reach your customers.
There is no end to the opportunities that are available to you as a business owner when it comes to social media and managing it properly with marketing campaigns. If you are not yet in a place where your business is using social media, it’s time to start working on your first campaign and embracing the online marketing world.
You may have a fantastic product or offer excellent services – but how are you reaching new clients to be able to increase your sales? Social media is an extension of word of mouth advertising and an avenue that is essential to any business and marketing plan.
So how can you be consistent and get the best out of your social media marketing?
Discover your best networks
There are many channels for social media available, but we believe that to market your business well, you need to focus on the channels that best fit your customer. Spreading yourself thin and trying to post and keep up to date with every platform going will not only be bad for your health (time and pressure wise), it could reflect badly on your business and professionalism may slip.
Take time to research the different social media networks and see where your ideal audience is present the most. Follow conversations and trends that relate to your industry and then where you find the majority of your audience, that’s where you need to be! From there you can put real focus in directly targeting the people you want to reach and provide value to them in their comfort zones.
Create mind blowing and creative content
We all know that social media can be pool of never ending posts and images, and many of these will pass people by without thought. Therefore, you need to create content that is eye catching and meaningful, showing your audience that you care and are passionate about your values. What do you want to showcase? What does your business believe in? Use the answers to these questions to create posts that people will aspire to and will want to engage with.
It’s fine to share other people’s posts and to get on board with other causes but remember that you too have something to offer that is of value and worth sharing. Always have in mind that with every post that you create – it needs to add value to someone, somewhere. You are trying to reach a potential customer in a busy chaotic world, so speak loudly and with authority and be seen and heard above the rest.
Just remember that there is no such thing as social media marketing without content!
We have seen it so often that people start a business social media account, keep it going for a few weeks with some great content, but then everything stops. A few months later there may be a few more sporadic posts, and then it stops again.
When it comes to social media, you need to be consistent. Yes it can be time consuming and yes it does take effort to manage effectively – but when performed correctly, it will have massive benefits to your business. If you’re struggling for time to manage social media, consider hiring a social media manager to lighten the load. The cost of hiring a social media manager will be balanced out and then cancelled out by the brand awareness and business growth that you will see going forward.
Plan and schedule and create a marketing plan that reflects your business. Post regularly to your networks and be interactive with your audience. This is a great way to provide an outstanding customer service experience that may at times be lost when a business is not consistent on social media.
Engage with your audience
Social media is all about engagement. It’s about understanding what you clients are looking for and giving them solutions. Social media is not a place to sit back and watch the world go by! People want to know that there is a human behind the business and by engaging and interacting with individuals and providing a great user experience, people are more likely to buy from you or to recommend your services. Networking and building relationships builds trust and loyalty. Understanding your audience will enable to you reach them and to target their specific needs. That’s when they will see your value and know that you really do want to help them.
Just like any part of a business, marketing is an important aspect and for it be effective, it needs to be done correctly. Online marketing is often over looked or pushed to the back burner but if you consider what power social media has to drive your business forward and to increase your bottom line, there is absolutely no reason why any business should not be using it!
If you’d like assistance in getting started or putting together a marketing strategy that fits your business model, get in touch, we’d love to chat with you.