Email marketing – are you using email to reach your customers, audience, potential clients and everyone in between and beyond?
- Email is an amazing tool if used correctly.
- Email is a fantastic way to interact with a set of people.
- Email is a great way to communicate with value.
As you’ve probably heard before, “it’s all in the list” – “you grow a business through the email list” – and that’s great if you’ve got a list, but how do you get to that in the first place?
The most important question you need to ask before starting this is who is your email list for? Establishing who you want to be communicating with and how you can relate to them is the foundation of a growing list, and then offering a product or service that will benefit their needs.
Think about how you can attract those exact people to your list. You need to make it easy, you need to make it straight forward and most of all, you need them to want to sign up.
The best place to start is your website. A simple sign up box on your website allows a reader to subscribe to your list – but what would make them want to join?
Can you offer something of value in return? – For example, we particularly like our social media awareness days calendar as it contains 12 months’ worth of usable content, plus a monthly email to remind you about each one nearer to the time. The best thing – it’s all FREE!
Tip: Create a HOOK which will attract your ideal customer to connect with you.
When someone signs up to receive an email, they are giving you valuable information – their email address – which they are trusting you with.
This is not a time to start spamming them with lots of junk messages or selling at every opportunity. They have trusted you with their personal details, so respect them and gain their respect in return. Give them something that will help their pain point or will benefit them in some form.
How else can you get started:
Create Valuable Content
Produce high-quality content, such as blog posts or articles, ebooks, webinars, and offer them as incentives for people to subscribe to your email list. Always ensure that the content is relevant and addresses the interests of your ideal target audience.
Offer Exclusive Discounts or Promotions
Provide special offers, discounts, or early access to subscribers. People are more likely to subscribe if they perceive something to be a benefit.
Run a Contest or Giveaway
Have you thought about hosting contests or giveaways on social media or your website, where a reader enters with their email addresses? Ensure that the prizes are relevant to your niche to attract genuinely interested subscribers – or your email list will be populated with people are not interested in your business at all – they just want the freebie!
Utilise Social Media
Promote your list on all your social media profiles. Share snippets of your content and mention that subscribers get exclusive access to more of they join.
Regularly Email Your List
Keep your existing subscribers engaged and interested by sending them valuable content on a consistent schedule. Engaged subscribers are more likely to refer others and will organically help you to grow your list!
Online marketing can be a minefield and I totally get that, it’s not always easy to navigate what’s essential, what’s necessary and what can wait. But growing an email list will definitely make a difference to the results that you see in terms of business growth. Attract the right audience, gain the right results.
If you’ve not yet started to create an email list, or need help incorporating one into your marketing strategy, why not get in touch and let’s chat – it all starts with a conversation, so simply hit the CONTACT button and let’s arrange a [virtual] coffee!
