New Year, New Goals To Grow Your Business

by Karen Petrauskas | Jan 23, 2019

We’re well into January now, a new year and are you ready to grab it by the horns and get stuck into goals and targets for the year ahead?

There are many things that go through your mind as the year begins but planning and getting organised is key to ensuring that your year goes to plan. What do you need to do to get your business headed in the right direction and geared towards your core values, reaching the audience that have grown to love and adding value every step of the way?

Get started with the basics and make sure that your online presence is how it should be right from the outset. When people see you online, this is often the first impression they get of your business, of your brand, and what they see will have an impact on their first impression of you. Will they like what they see? Will they be able to relate to you? Are you offering value or solutions to their questions? Are you easily contactable or easy to find on social media?

What can you do to ensure that your online presence is ready?

Website content

Make sure that your website content is the very best that it can be. This is your shopfront and the place where people come when they want to purchase your services. If you walked into a shop and found spelling mistakes on signposts or offers that didn’t match what being shouted about, or the branding was wrong, you wouldn’t trust them. The same goes for your website. Everything that is on your site needs to shout ‘your brand’, it needs to speak your voice and portray the message that you speak about on your social channels. Try not to give mixed signals or conflicting advice.

Take a step back from your website and visit it as if you were a customer. Do you like what you see? Does it make sense? Do you have good SEO in there? If you search for your business name in Google, what appears? Would you trust and buy from your site?

Check all your copy, check grammar and spelling. Ask a friend to check also if it gives you peace of mind, a second pair of eyes is always a great idea!

Grow your business in 2019 with our top 7 tips. New year and a new start - easy steps to follow to see success

Social media channels

Social media marketing is here to stay – fact. It’s not going anywhere and it’s only going to grow moving forward. A business needs to be using social media to market their business. By all means use other forms of advertising too if you are confident that the ROI is worth it, but social media needs to be your first choice.

Have you got social channels in place? Are you using them? Do you have a strategy in place to ensure that it’s all reaching towards goals and targets?

Make sure that all your social channels are branded and are linked to your website – make the customer journey as easy as possible to jump from one place to another. Customers are looking for answers and instant fixes – can they get that from your channels?

Also, the message that comes across from your social channels needs to be inviting and informative and consistent with the content on your website. If you’ve got offers coming up on your website – share them on social! Tell a story with your social channels, use them to show behind the scenes of your business and how everything comes together. Understand your customers and what they are looking for – and give them value on your social media.

Blog for business

If you don’t already have a blog on your website, now is the time to start. People are hungry for information. There is an influx of content available online and yes this does cause competition but it’s a way to really engage and reach your audience in a way that’s relevant to their needs. This is a chance to stand out from the crowd and offer more than your competitors. It’s the easiest way to keep fresh content flowing from your website and a way for search engines to know that you’re active and engaging. Be sure to incorporate SEO keywords into your content and posts. Do your own research: If you were searching for a particular topic, what keywords would you search for on Google? Use these keywords in your blog post and add them to titles and tags.

Marketing In Your Car – Listen Now!

You may not be great at writing, and as with anything, writing comes with practice. You may even find you enjoy it after a while! Set time aside on a weekly basis to write. In this new year, schedule time in your calendar specifically for this. It’s often a task that gets put on the back burner but it is so important to raise brand awareness and great for your business.

You can even outsource this task if you think it’s too much for you to commit to, just to ensure that it gets done.

Define goals

As you start the year, you may have in your mind where you want your business to go but putting everything down into a business / marketing plan that you can action and measure results against will benefit you much more. This enables you to set goals that you know you have complete. This helps you when you hit a brick wall and are stuck on where to go next. It helps you stick to schedule and complete tasks that may otherwise be forgotten. Your marketing strategy needs to be a big part of this. Clearly mapping out a strategy and plan on where you want your business to be this time next year and how you’re going to achieve that within your marketing will give you direction and clarity. Plans can be adapted along the journey and goals tweaked or extended but direction is key. Schedule goal updates on a quarterly basis to align all that’s taken place and what’s next. Plan and map out your social media marketing along with any paid advertising or content creation that needs to take place.

If you need help with social media management, just ask! Learn how to maximise your business to see growth this year. Top tips to growing a small business

Optimise your customer experience

The journey that your customer goes on when they’re interacting with your business needs to be smooth, exciting and helpful for them. They need to feel their worth and know that they’re getting value from you. If they feel they’re just another number, they’ll go elsewhere. Take time to create great customer service plans and procedures should you need them. This year make it about creating outstanding customer service and smart solutions that drive business values. Provide reliability being on hand to customer when they need to, responding to all enquiries in a timely manner. Social media is a great tool for this and gives instant access to any potential customer – make your impression count.

Build a community

When your brand is known, you’ll gain trust and loyalty. You can build an online community with your customers by engaging and encouraging them on a regular basis. Ensure that you’ve got a sign-up list on your website or social channels, so you have an email address to be able to get in touch with them. This is so important for growing your business, providing snippets of value at the simple drop of an email. Email marketing will grow your business – is that what you’re looking in 2019? Great content speaks volumes. It’s not just what they can see from your website or social, it’s about adding a little extra after they’ve experienced that.

Build a Facebook group where you can provide even more content and value than you already offer from your Facebook Page. This can be in the form of a closed group where people can come and ask questions that they may not want to do publicly, it can be a place where you can closer with your customers, engaging with them on a higher level providing expert knowledge and advice – all of which will set you apart from competition. If people like what they see and hear, they will recommend your business, and you’ll experience business growth.

This year, build community into your marketing plan and make it a goal to grow your business through community.

Stay up to date

Trends and marketing tactics develop and grow year on year. It’s important to stay up to date and keep in line with what is happening online. What was working 2 or 3 years ago may not be the best plan of action for 2019. It’s even more important for small businesses to stay up to date so they can stay in line with larger businesses who have more resources. Small businesses can grow too! And 2019 is your year to grow. Make sure you research. Perform social listening. Set yourself up for Google alerts. Listen to podcasts. Watch the trends on Twitter. Read, read, read. There is so much you can do to learn and understand what’s going in the digital world around us. Tap into this and use it with your targets for the year. Adapt your marketing strategies as trends change, social channels appear and tactics shift.

What are you going to this year to make your business grow and stand out from the crowd? Are you going to make 2019 your year for success and business growth? You may have been holding back in years’ past, you may have been focusing on other things, on growing yourself and ensuring that your mindset is right, you may have other commitments that are surrounding you.

Whatever situation you find yourself in, it’s time work out what you want for your business, to set your goals for how to achieve them and to give 100% to your business plan. Only you have the power to make it happen. Only you have the motivation to make the shift and put in the effort. If you’re ready to see results, you’re ready to stand up and been seen.

If you’re looking for help in social media marketing for the new year, we’d love to chat with you. Feel free to get in touch and let’s start a conversation. Grow your business in 2019 with these top 7 tips. New year and a new start - easy tips to follow to see success

You can also download our FREE social media awareness days calendar – to get you organised throughout 2020. Enjoy!

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KJP Creative Launches Their New Website!

by Karen Petrauskas | Jan 18, 2019

At the start of 2019 we are extremely excited to launch our brand new website, ready and enthusiastic in all that is to come over the coming year and beyond. The launch comes with new direction, high expectations and clear focus for KJP Creative as we venture into a new season.

With months in the planning and strategy behind the website and what’s on offer, KJP Creative brings to you an agency that offers expertise, passion and energy in all things social.

Social media marketing is at the heart of what KJP Creative is about – with a mission to see businesses of all sizes grow and flourish with the help of online marketing, specifically social media and content marketing. From start-ups to small or medium sized business, we will create bespoke marketing plans according to your specific business goals and needs, working with you or your marketing department to put together a marketing strategy that gives clear direction and targets to enhance brand awareness and to increase sales and see business growth.

With expert knowledge and experience, KJP Creative can get creative with any type of business, no matter what industry you are in. It’s in our nature to be creative (hence the name!) and that’s what we love to do! We are positive that we can create great results for your business, having received nothing less than 100% positive feedback from all our clients so far, we’re not ready for that to dip anytime soon. Get to know us, let us get to know your business and allow us to become your voice within your online channels.

KJP Creative launches their new website - offering expertise, passion and energy in all things social. Get in touch to find out more! The KJP Creative new website launch also means that we’re stepping out and supporting a few charities that are close to our hearts. Take a look at our ‘Helping Others’ page and find out what’s important to us and if you’d like to get involved. We’re hoping that during the year, we’ll be able to take on sponsored charity events to add even more value – watch this space and get in touch if you’d like to get involved.

“2019 is our year to get serious about helping others. We’ve always been serious, but this year we’re digging deeper into how we can add value to every business or individual that we come into contact with. If we can help, we will. That could mean setting you up with social channels, providing training sessions for you to manage on your own social, or managing your social media marketing for you. We also love to write… and have some buzzing ideas ready to bring to the table. We want to work with local businesses and those from afar, we want to make an impact on all who we meet and get them serious about social too.” – Karen Petrauskas

We’d love for you take a look around our new site, get familiar with what we have to offer and invite you to get in touch if we can help in any way. If you want to grow your business during 2019, you need to be using social media – and using it effectively! Make it fun, start engaging and be creative with all that you do.

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DOWNLOAD our FREE social media planner – get organised in 2019 and be prepared for what is to come!

How To Improve Your Blog Writing Skills – Create Killer Content

by Karen Petrauskas | Dec 15, 2018

It’s not difficult to work out that if you write well, people will want to read what you’ve written. But writing well doesn’t come naturally to some people and some find it hard to put pen to paper (or fingers to keys!) to express what they want to say.

If you’re new to content marketing and are looking to engage more with your audience, you need to concentrate on creating content that speaks directly to your reader. So let’s focus on the writing aspect of content marketing, how can you improve your writing skills?

Create powerful headlines

This is the first thing that your reader will see when your post or article appears, your headline is the most important part of your content. Grab the attention of the reader, and they’re more likely to keep reading the rest of what you have to say.

Within your headline highlight the most important concept of what you want your reader to know. Rather than padding out with ‘waffle’ be blunt and to the point. Many people skim read and when people are using mobile devices whilst on the go, they will only pick out content that hits them hard with something that will give them value. Stating that in your headline will give them curiosity and the desire to read more.

Make your writing easy to read

If you’re using Yoast SEO in your blog posts, it will let you know whether your article is easy to read. This is a great start when you first start blogging or writing.

Next, take time to read through your content and see how easy you find it to read it. As we mentioned, many people skim read so it’s a good idea to lay out your writing in a way that allows the reader to just take out the bits they need. This comes with your headlines, but it also comes with the way that it’s laid out and presented. Big chunks of text with no space for breathing can be hard on the eyes. Neatly titled sections allow eyes to skim through much easier. Adding in images to your content breaks up the text too. Although this isn’t part of ‘writing’ it shows that you are thinking of the reader when you’re putting your content together. Images and visuals can be as powerful as a good title, so use this within your writing to create breaks and demonstrate what you are talking about. Presentation should always be good.

Ensure correct grammar

Editing as you write is not a great idea, you may lose track of what you’re writing about or lose momentum and miss the point. Our advice is to just write, write and write and then afterwards go back and check for spelling and grammar. Take time after you’ve finished to edit and make amendments, even ask for a second pair of eyes if grammar is not your strong point. You could even use an app to check this for you. We can recommend Grammarly which is a great tool to get both spelling and grammar correct.

Proof read

This is part of the above point but always proof read everything you write. This goes for your blogs for sure, but it also goes for all content that you are producing, whether it be a Facebook post, a quick tweet or even the hashtags in your Instagram posts. If you have spelling mistakes within your content, it looks unprofessional and like you haven’t had the time to check correctly.

When it comes to your social media posts, if you have time, create a marketing calendar each month where you can schedule or draft all your posts ready to publish – then you can go back and proof read them all to ensure they are correct. Or you can send them to a friend to check for you.

Get into the habit

Writing is like anything and the more you do it, the better you will get. Practice makes perfect! If you’re blogging or writing a lot of articles it’s a good idea to get into the habit of writing. If you can manage a little every day, it will improve your writing skills. The more you write and the more frequent you get into the habit of writing, the more natural it will become for you.

Benefits of writing daily…

Writing can make you happier
Writing leads to better communication and understanding
Writing gives you an outlet to share expression
Writing leads to better learning
You’ll actually be surprised at how easier it becomes the more you write!

Don’t fill for the sake of it

People are busy and they want to read the necessity, grab what’s valuable and then move on. If you spend ages writing about something that’s not providing value or adding sections that are not relevant to what the article is actually about, you will lose your audience. They are there to read what the title says it’s about – not what you had for lunch! Longer articles are not always better. A short, to the point and valuable blog post is much more effective than a long, drawn-out article that hardly touches on the point in question.

Use your proof-reading time to take out any filler content which will make your article much easier to read and more appealing to your audience.

Read lots

If you’re wanting to write for other people, it makes sense that you read lots yourself. This gives you an idea of the type of content that you enjoy reading and the type of content that your readers with similar interests will enjoy too. You should be passionate in your writing and have good understanding and knowledge of the topic that you are writing about. Reading and researching provides this back up and resource for your own writing. Always take notes – this is a great habit to have as often you’ll have a whole load of notes that you can put together to create worthwhile reading.

Try subscribing to websites that you enjoy reading from and bloggers that can give you advice on the topics that you love to write about. You’ll gain lots of inspiration and valuable ideas that you can utilise in your own blog posts, help you learn which style of writing you want to aspire to and then help you to create killer content that everyone loves.

At the end of the day we are all unique and have our own style of writing, but keep in mind that when you’re writing for an audience, you are writing for them! Be unique in your style and create your own story telling ways, be inspirational and motivational where you can to give your readers something to take away from your posts. And most importantly, check everything more than once and ensure that it reads well, spelling and grammar are correct and that it tells the truth. A key to good writing is providing value – nail this and you’re well on your way!

Here at KJP Creative we love writing. We write on behalf of a number of clients across a variety of industries. If you’re looking to add good content to your online marketing but simply don’t have the time, ask us about our Content Marketing packages, we’d love to help. Get in touch today!

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How To Revamp Your Marketing Strategy

by Karen Petrauskas | Dec 11, 2018

As we approach the end of the year, it’s a good a time as any to think about what has worked and what hasn’t this year in your business marketing strategy. This can give you an opportunity to revamp your marketing strategy ready for the new year ahead.

Every business wants to see leads coming in, but if those leads aren’t seeking what your business is offering, there is no point to them and your efforts have been wasted.

It’s always good to look at what’s around the corner and what’s coming up as new trends, innovations and competitors all play a part in how well your marketing works with your audience.

Take a look back through all your data this year – what can it tell you? As a small business owner, it can be hard to stay on top of marketing objectives but if you’ve played your cards right this year, you’ll see your results clearly and be able to take from it the things that have worked well to be able to replicate and do even better in the future. On the flip side, you can take out the things that have not worked so well and make changes to those processes.

Don’t get stuck into just looking at the data in a single vision tunnel. Use more than one analytical tool to measure your marketing – and don’t just trust Google Analytics! If you’re using third party social tools, many come with analytics or insights. Check these regularly and record the data, or save the reports so you’ve got comparisons throughout the year.

Tip: It doesn’t matter how successful you’ve been this year, it’s always good to tweak processes to ensure success again next year.

Things change year on year. If you have something in your marketing strategy that was good last year, it may not be applicable next year and this is where a revamp comes in.

Revamp your marketing strategy this year and drive your business forward

Goals: Be specific

Ask questions to realise what is important to you and what is / is not working in your marketing so far.

Are you reaching out to the right audience on the right platform?
Are you meeting the needs of your audience?
Who are you competitors and how can you use their business to benefit yours?
What’s worked best / worst for you this year?

Goals: Put your specifics into targets

Use the specifics in your questions and answers to create goals that you can work towards and are attainable. Setting goals too high can lead to disappointment. Be realistic in your thoughts and plans.

Increase website traffic by X%
Reach X% of customers more than last year
Hit a £XX target by first quarter
Achieve X% higher engagement rate on social media

These goals need to be monitored on a regular basis, set goals for different periods of the year: Q1, Q2, and check if you are reaching those goals each time. If you’re doing well and over achieving, there’s a window to re assess the marketing plan and set your sights even higher. If things are not working as well as you first thought or assumed, you can revamp to more achievable targets.

What can you look out for within your marketing strategy?

Trends

Everyone wants to be on top of what’s to come. This means staying on top new trends. You can achieve this by social listening, connecting manually with businesses and industry leaders on social media and keeping a general watchful eye on the social media channels. They shift very quickly, and all are moving at a pace that can be unexpected in marketing spheres.

Expand your reach with social media

You’ve dabbled in social media marketing this year or in the past and know what it’s capable of which now gives way to you digging deeper into your social media and utilising everything that you’ve learned to reach even further. There is power when it comes to social media marketing and the horizons are bright when it’s used correctly. Create different ways to engage with your audience, that will showcase what you have to offer and what value your business will provide.

Here are some ways to get engagement:

Seasonal or promotional campaigns
Surveys / polls
Ask for topics people would like to read about
Get website feedback
Competitions
Create shareable content
Use quotes and inspiration content

Inbound

Attracting customers from an inbound way may sound hard work but actually it’s not if you have everything in place ready and waiting.

Say for example a business is looking for a company to provide delivered lunches to the office, they discuss it within their management meeting and give the task of finding a provider to the office administrator. The first thing they will probably do is Google “delivered lunches to offices in XX town”. If you’ve done everything correctly within your marketing strategy, you should hopefully appear somewhere near the top of that search list.

The website that looks the most attractive with good and detailed information, that are easily contactable, perhaps have a good social media following and can show customer testimonials etc. will probably be the one that will contacted first. All these components together portray a good online image and with no extra effort from yourselves, you have attracted an inbound client.

Therefore, everything needs to be within your marketing strategy from start to finish, not leaving any options out. Website / social media / SEO / content marketing – the whole lot comes together to form your business.

SEO

This means ‘search engine optimisation’ and is the optimising of your content so that it appears higher in search engine results. So, if someone is searching for ‘social media agency’, for example, you’d hope that your company lists high up in Google for your business to appeal to those searching. Therefore, your SEO strategy plays a part in your overall marketing plan. Take some time to ensure that all the keywords that people would be searching for when it comes to your business industry or service area, are within your content. This is important on your website, but it’s also important in your social media content too. All content is searchable, and you want to aim for the highest search results possible. This can be maximised by your content marketing.

Content marketing

Content is key! Recent surveys show that businesses who invest in their content marketing have a conversion rate of six times higher of those that don’t. Content marketing relates to blogs, articles, podcasts, video and social media as a vehicle for driving traffic and raising brand awareness.

The Content Marketing Institutes states this: Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.

The key word in this definition is ‘valuable’. This is what attracts and retains a reader and is what turns them into a customer and a long-term client that is sustained. Anyone can post content but is that content worth reading and is it worth looking at the business behind the content? If you can grab the attention of the audience by using key words that trigger emotions, you will create a hook for that person to keep reading.

Give a call to action with your content, once a person has read the value you have, they need somewhere to go next. Can you give that to them or will they hop onto something else?

Conclusion

There is much that can be done to revamp your marketing strategy but it needs to start with good brainstorming and research and come from a passion to really want something to happen. If you do not give your marketing plan 100% focus, you’ll not stay on the right track and will be distracted easily. Take time to perform as much research as you can and to watch competitors as they handle their marketing. What gaps can you see that your competitors are missing that you can use and provide value in? Where do you see your business heading and what do you want to achieve by this time next year?

Need a little help in putting a marketing plan together? Do not fear, you’ve come to the right place! We’d love to help you get organised and with a plan ready to implement. Download our social media marketing calendar first off and then get in touch for an initial chat… start the year as you mean to go on! Are you looking to see better results in your marketing? Perhaps it's time to revamp your marketing strategy

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If you’re looking to get a clear business focus in 2020 and to put together a social media strategy to lead your business forward, ask us about our WORKSHOPS.

How To Create Great Social Media Content That Converts

by Karen Petrauskas | Nov 30, 2018

Are you wondering how to write social media content that creates conversions? Do you want to create copy that people can’t wait to share? There is a knack to writing sales copy but to achieve that you’ll need to follow some basic steps. Your efforts in social media want to maximise the ROI for your posts and create content that speaks directly to your readers in order to see results.

Be your brand

You are the voice behind your brand. Every business has their own tone of voice and their own way of communicating with their audiences. When users scroll through their social media feeds, they should be able to recognise your brand immediately.

When you understand and know your audience, you can write your copy tailored to them. Know what tone of voice they like and respond to, grasp the words and call to actions that they engage with, and run with this throughout your content.

Ad copy length is important

Whilst writing a blog can be hundreds of words, a Twitter post cannot. Each post needs to reflect the platform that it is being posted on and content tweaked to reflect the audience that will be seeing the posts.

Sometimes 5-10 words can say much more than a string of sentences that may make people switch off.

There are different trains of thoughts on whether short copy or long copy is best but at the end of the day, if you test both, your audience will help you decide what works best for your business. Split test your posts and ads to try different methods.

The most important thing is that you want your audience to respond and engage with your copy, so listening to them will give you the upper hand.

Split testing can be expensive if you’re a smaller business with a small budget (and competing against larger organisation), but it’s still worth trying a few examples to see what works best – every business is different.

Mix content

No one can argue that great visuals convert but having great copy to go with visuals pushes you to another level.

If your visuals are great but your grammar or spelling is awful, your business will look unprofessional and shoppers will pass you by. If you’re not great at the written word, ask someone to check over your copy. There’s absolutely no harm in doing this, in fact, we encourage it to ensure that ad copy is professional and correct. You wouldn’t send off a job application without checking for mistakes, so why send out social media content that is incorrect?

If you create a social media calendar and schedule all posts in that calendar, another pair of eyes can look over that calendar prior to posts being created. A simple Excel spreadsheet is a cheap and easy way to achieve it.

Also, an image shows what you’re talking about, but the copy or text will give the call to action and tells the user what to do next. This is an important part of the sales funnel. Create great content but don’t give a call to action and users will find somewhere else to go after they’ve finished with your content.

Sell but don’t sell

You don’t want to come across too pushy in your content or posts. You’re there to offer value to your readers by giving them something they can take away and utilise. You can incorporate your sales into the way you speak. Remember to keep this within your tone of voice and branding, so that your readers who already know and love your style will listen.

If you’ve already built up a relationship with your audience, they will be used to the way that you write, the way that you approach subjects, and the way that you come across when you have something to offer. They’re loyal customers because they like your style. Stick to that in all your copy, allow your personality to come through with whatever it is you are promoting.

Be mindful of ‘how’ you speak

If your content is full of lots of CAPITAL letters and exclamation marks, you sound and look like you are shouting. Does this way of speaking portray your brand correctly? Is this how you would speak to someone you were talking to face to face?

Be mindful of how you come across in your social media content, whether that be sales copy or everyday posts, your manner is important to your audience.

Be mindful of ‘who’ you’re speaking to

Understand your audience. We say this in so many of our posts but that’s because it is so important. You wouldn’t speak to your family in a way they didn’t like or relate to. So why do it with your audience? And each audience is different. If you’re creating content for your Facebook followers, the tone of voice and relationships are going to be different to those you connect with on SnapChat for example. Just bear in mind who you’re trying to reach and create beautiful content that they will love.

Trigger emotions to get an effect

Research has shown that posts and content that trigger emotions have a higher reaction rate. Use headlines that outline positive outcomes or create curiosity and you will gain more traction than other posts. Being able to make a reader say WOW after they’ve read a post is a great achievement and will usually result in reactions or shares. Our emotions drive us to share with others, we want our friends to experience the same feelings as we do and by sharing content that heightens these emotions, we feel a sense of satisfaction and clarity and is a dominating factor when it comes to sharing social content.

Make your headlines count

If you’ve not got a great headline, you won’t get the interaction you desire. People read a headline before they see the content below, so if your headline does not grab the attention of your reader at first glance, there will find more opportunity further down their news feed for something that will.

Headlines are a vital part of your sales copy. You need to make an impression, you need to add value, you need to offer something they are interested in. Does your headline tell the reader why they should continue reading? Are they compelled to take action or to engage? Ask questions that will get their attention. If you’re not happy with the headline that you’ve come up with, try again, and again. It doesn’t matter how long it takes you to create the perfect headline, it matters what the headline says when it’s published and how it’s going to impact a reader.

Cut out what you don’t need

People are busy and the increasing use of mobile devices and wifi spots at every corner facilitate society being able to grab snippets of information and then move on. Waffle within your content will not sell. Truth and fact, to the point, will. Therefore, within your headline and content, you need to be precise and deliver what your audience wants to hear, not everything that surrounds it and engaging them in a journey that will allow them to learn more about you and your business and to discover what they can get from you or your content.

Tell a great story

Readers love a great story and will engage better with a story that is worth something than a post that’s created just to fill a gap for that day’s content. But stories don’t have to be long and boring, they can be mixed up with video and images, they can be portrayed by keywords rather than sentences. Remember you are trying to dig into emotions and your story doesn’t have to be a stand-alone piece of content, you can make stories into so much more by creating regular content, content blocks and using your imagination to interact with your audience.

There are many ways to create the perfect social media content for your business and the above are just a few to consider. Always use your analytics tools to steer you in the right direction and to know your audience better. Understanding your audience is key to engagement and conversions on social media. By utilising analytical tools, you can see what works and what doesn’t, saving time, money and resource.

Get your copy correct and you’re flying!

Great content and social media is our thing here at KJP Creative – if you’d like help putting together content that will convert for your business, get in touch and let’s see your social media energised.