Keeping a blog up to date and keeping on top of it takes time and effort but is extremely valuable when it comes to your business.
Putting measures in place for your brand to become noticed and for your sales to increase, is a good step in growing and expanding your business. Everyone wants their business to expand and to be successful but not everyone manages to achieve this or has the knowledge in how to drive it forward to achieve results.
There are several reasons why it’s important to keep a blog for your business and to keep it updated regularly so let’s take a look at them …
- Increase brand awareness
- Be seen as a thought leader
- Adds value to your business
The more you write and the more you share your blog posts online, the more people are going to hear about your business. Your ultimate goal is to see your business grow and therefore you want people to hear about you and your brand.
When you write a blog post, you have an instant piece of information to share on social media, to share with your network and for people to hear about you.
Shout about it! Share it across all the platforms that your business uses, share it on you personal profiles, if you have employees, encourage them to share the company posts… The more it gets shared, the more your business will get seen.
Expertise and recognition
The more you write about topics that your business deals with and you share your knowledge about a certain topic, the more you will become and been seen by others, as an expert in your field, in your industry.
Write blog posts about topics that you know your audience will want to hear about and try to answer solutions to what they might be less knowledgeable about.
The best way to grow a business is to solve a problem. People want answers and they want them instantly. Research about what your ideal audience are trying to achieve or what they are looking for and write about it!
The further you go with keeping your blog updated and are able to provide solutions in order to help others, or to provide valuable tips and advice, the more you will be seen as a thought leader. This will result in more people visiting your site and in turn, if you’re marketing correctly, more sales.
Search engine optimisation is a very important step in a successful website and for your business to be found on Google or any another search engine, it needs to have good SEO. According to HubSpot, 80% of a websites traffic comes from a search query, so your SEO is extremely important and not to be overlooked.
You may have a great looking website and everyone looks fantastic within that, but what is the point of it if it doesn’t gain any traffic? If no one visits your website then you are putting a lot of effort in for no reason.
Writing a blog post or keeping your website updated on a regular basis shows the search engines that you are maintaining your site, that you are looking after it by updating it and that adding valuable information for people to search for and read.
Google scans through websites and will determine which websites will be shown at the top of searches. Simply filling a web page with lots of images does not give Google information to be able to use in their listings… Valuable and meaningful information will please Google. Obviously there is a lot more that goes into SEO that we can go into another time but having good structure and updated content within your website is a good start.
Adding a blog to your website enables a researcher to see what you as a company can offer.
If there are two websites offering the same product or service but one showed knowledge and offers advice and the other website was a static one-page information sheet, you could probably make an assumption that the buyer would choose the first option.
Add value to your business, show your potential clients (and also your current clients) that you value your business and you are proving what you have to offer.
As we mentioned in the beginning, we understand that keeping a blog is time consuming and takes a lot of time to do properly and correctly. If a blog is started, it’s a good idea to keep it going rather than letting it fizzle out, to keep the above points valid.
Here at KJP Creative we offer content creation packages so you don’t have to worry about finding the time to write yourself. Get in touch if you’d like to find out more!