How To Increase Social Media Engagement

How To Increase Social Media Engagement

Struggling to create engagement on social media?

Are you wondering what the secret is to gaining engagement on social media – if you’ve tried everything and nothing works, if you’re fed up with going round in circles and not getting the results you desire – it’s time to stop and take stock, re-evaluate, and regain focus. There is no magic formula to get the engagement flowing on social media, but there are things you can do to encourage it and to build your network.


It’s no secret that videos on social media are a good for business, but what happens when you don’t like to put yourself out there in front of a camera?

– Do what feels right for you.


Yes, videos do help build on engagement, but they don’t have to be cheesy. Video marketing is number one for social media marketing, if you’re not already using it, we encourage you to build it into your marketing plan. If you are already using video in your marketing, there are always ways to grow and improve to get a bigger and better impact.

Video marketing will help increase leads, get your audience talking and interacting, give more opportunity for your content to be shared and overall will be a good strategy to use for a small businesses looking to scale.


Our top tips for creating engagement goes way beyond a 60 second dance or lip sync and will keep your professionalism looking good! *Note, you do not have to be a copycat and look silly on TikTok to increase your following (unless you want to of course!) – stay sane with our more manageable strategies!

Plus, these can be engineered to work both on camera and through static graphics – pleasing both worlds and giving you the option of mixing things up and getting a little creative.


Top Tips for increasing engagement on social media

#1️ Be consistent.

Always show up when you’re expected. If you create daily content, create daily content. Don’t try it for a week and give up the next. Always find a balance to what you can do and what works, and stick to it. If you’re starting with video marketing for the first time, create a plan of what you intend to do over the course of a week / a month. Plan the days you’re going to create the videos, as well as the days they will be posted. You can ‘batch’ create if it’s easier and spend a chunk of time producing lots of content, which can be split up and made into individual posts for a period of time. Or you can create one video at a time as you go.

Social media videos do not need to be polished, they just need to be authentic – be you 🙂 Know what you want to say, make notes if you need to, and hit the record button. Choose a filter or sticker which goes well with your image, and be consistent in using those in subsequent videos.

Tip: Don’t go all in too quickly. You can build up to more content, but make a realistic plan of how much content you are able to produce so that it’s not too much pressure to keep up.


#2️ Add value.

This goes without saying. Everything you produce, say or do, should add value to the recipient or the audience. Your followers follow you for a reason, why do they keep coming back? Because they know what they’re going to get and they appreciate what you offer. By going above and beyond their expectations, you give them more reason to show up.

Always give more than expected; under estimate, over produce. You audience will grow and be receptive when they realise the value they get from your content.


#3️ Keep on brand.

Your brand is your identity, it makes you unique and stand out in a crowded room. Create content that is easily recognisable and true to your mission.

How can you showcase your brand?

What can you share that promotes your brand?

How can you incorporate your brand into everyday life without a pushy sales line on every post?

What makes you unique?

What’s your mission and what visions do your have?


boost engagement on social media with video marketing. Top tips for small business owners | KJP Creative

#4 Solve problems.

People are searching and seeking for answers. Here’s your chance to help someone. Understand your audience and give them answers or solutions.

Use video to talk about the pain points people are going through, how you can help them see a solution?

Demonstrate work-arounds, problem solving, ideas and inspiration.

Showcase your wins – how they have happened and what you did to get there.

Be relatable to your audience and let them see that they are not alone.


#5️ Create eye-catching content.

There’s no point in creating content that no one sees. It’s a waste of your valuable time and it benefits no one. So, how do you create content that people notice?

What would you want to see if you were on the other side? What would make you stop and look? This is where you start, step into their shoes and visualise what it is that would make you stop scrolling.

Stickers, filters, music, captions, colour, branding… all these things come together, when done right, to create eye-catching material that is ready for your ideal customer.

Find your style, find what works for your audience, research what other people are doing and make your own version in line with what you do.


#6️ Be passionate.

Absolutely! If you don’t love what you’re doing, why should anyone else? This is your chance to share your passions, your ambitions, your desires, your visions, your goals… and to make a difference. Love your social channels, the followers, the people who interact – and give them a reason to love your brand too.

Be enthusiastic in your videos, smile in your photos, let the happiness bounce off the post. When you love what you’re doing, you give your audience reason to love you too! They’ll want to interact and engage, they’ll want to get to know you and build rapport, and they’ll want to share what you have to say with others who are looking for the same.


When you start to implement a dynamic strategy into your marketing, and follow these basic rules about how to find relevant and interested parties – then you will see results happen. And if you’re not sure where to start or how to do any of these things… ask!

Are you ready to take action?

If you’re still unsure about how to get started, now is the perfect opportunity to schedule a call and talk to us. We’re here to help your business get off the ground, gain exposure and get positive recognition. Let’s go – get in touch today!

Speak soon.

5 Steps To Marketing Strategy Basics

5 Steps To Marketing Strategy Basics

How to create a basic marketing strategy


If you’re looking to grow your small business and see explosive results in the months and years ahead, there’s something you need to focus on right now… goal setting and a marketing strategy.

Often we can be afraid to move forward for fear of going backwards – if you’ve found yourself feeling like nothing works in your online marketing efforts – let us tell you that you are not alone.

Or perhaps you have bursts of great things that work, and then you hit a dry period. You think you’ve found something good, but then it doesn’t work again. Sound familiar?

Let’s look at the definition of a strategy: a plan of action designed to achieve a long-term or overall aim.

This means that when you map out exactly what you want to achieve, inclusive of your overall business aims and goals, you can create a plan that will help you execute and deliver the goods.


marketing strategy planning


There is never a better time than NOW to put plans into place to see an end result. Whether we’re coming into the busiest time of the year, coming to the end of the year, starting a fresh year, or are halfway through – there is always a time to put a strategy in place. Without a plan how do you know where you are going?

It’s the same as if you were on holiday, stick Google Maps on and enter your destination. You don’t know the area or where you should be going, but the device will point you in the right direction and make sure that you get there. You can tweak the route or ‘recalculate’ if you need to, and you will still end up in the right place.

This is a great analogy for online marketing too. The digital world is a busy place, there’s so much constantly going on around us and we can get distracted with just one click. It’s easy to jump on your favourite social platform to check or post something and come away an hour later with nothing to show for your time. We know where we’re supposed to be going but without a clear plan of what to do, we can get lost very easily.

So, how do we get away from this and find the clear path?

5 steps to creating a basic marketing strategy:

1) Identify and Set Goals

2) Understand your audience

3) Communicate your USP

4) Select your tools

5) Execute


How to create a basic and effective marketing strategy for small business owners

#1 – Identify and Set Goals

Your marketing goals should reflect the goals that you’ve laid out in your business goals. If you’ve not done this, take a step back and have a think on your overall business expectations first of all. When you know where your business should be heading, you’ll have an idea of the direction that you expect it to go in.

Using these goals as a foundation, identify how you can make them come to life through marketing. For example, if your business goal is to have £XXX of revenue by the end of the year, your marketing goal may be to increase sales by 10% each month.

Identify the target, create the goal.


#2 – Understand your audience

Are you marketing to the whole world, or to the people that need to hear your message? If you’re not clear on who you are targeting, then you’ll end up with a wishy-washy message that gets lost in translation.

Identify the people who you want to target – create a persona. You may have more than one persona, but each goal can be directed to a particular one. It’s a snapshot of who your ideal customer would be.

Here’s a closer look for example: “A woman between 30-45, who lives in the city, who loves to shop, is looking for an outfit for work”.

This is a clear and definitive picture of who we can target. From this we can get to know her a little, where she hangs out online, what types of people are in her network, where she might like to shop, what types of content works best…

Understand the ideal persona.


#3 – Communicate your USP

USP – unique selling proposition, or unique selling point. There is always going to be competition, whether you’re aware of it or not, so learn to love your USP and use this to get over and above the crowd.

What makes you stand out, what makes your product or service the perfect choice? Why should someone buy from you?

Knowing how to position yourself will become part of your secret weapon!

Be unique and authentic.


#4 – Select your marketing tools

Wow, this is a big one, with so many online marketing tools to choose from, you could easily get lost in just this point. So, do some research. It may take time, but it’s better to do it before hand rather than during or after.

How can you measure what you’re doing and how can you create a systemised approach to your marketing?

Do you have the right equipment to see what works and what doesn’t, can you measure each step along the way?

Can you find a marketing tool that makes life easier?

Different areas of the marketing process will require different tools, so think about planning, communication, execution and measuring. Can you combine any of these, do you want to pay for premium platforms or go for free versions?

Find the tools that work for your business.


#5 – Execute

Once you’ve got everything laid out – you’re sure on who your ideal customer is, you know what your goals are, you understand what sets you apart, and you have the correct tools to get started – now it’s time to put the factors together and formulate a plan of action. You should by now know which direction you’re heading in! You need to get SMART!

It’s time to take action, it’s time to put into practise everything you’ve collated together and plan out a way to bring it to life. This needs careful consideration. You could look at all your data and still not use it to create the perfect marketing plan (please don’t do this!) – instead, use all the research you have pulled together to start your marketing journey on the right track.

Take the necessary action steps to move forward


Organisation can be a great asset at times like these – and with our Yearly Social Media Planner you can be sure that you can track all your goals; weekly, monthly, quarterly and yearly, all together. It even includes a calendar to map out your monthly content too. Something this simple can be extremely effective in helping you stay on focus throughout the year across your online marketing channels.

If you’ve read all this, know it’s something that you need for your business but simply don’t have the time, knowledge or skills to put it together, we can help! Schedule a free consultation to introduce yourself and let’s see how we can create a great marketing plan for your business.

In the meantime, feel free to download our FREE social media checklist “Don’t forget the basics” to make sure you’re ticking all the boxes 🙂


social media checklist free download


How To Create An Awesome Content Marketing Plan

How To Create An Awesome Content Marketing Plan

  • Struggling to keep up with your social media marketing?
  • Not sure what to post on your social media channels?
  • Losing productivity by spending too much time on social media?

How do you manage your social media effectively and efficiently?

A (well thought-out, strategically planned, eye-catching) social media content plan is your answer. In short, an awesome content plan.

Having a social media presence is a necessity in today’s digital world, even if you are just on one platform. Managing it well and learning to work with tools that can make you both productive and efficient in your business can make a whole world of difference to the outcome, not to mention your mental health!

Many small business owners don’t realise or understand the need to create a content plan, it’s often done on a day-to-day basis and is based on whatever the person is feeling that day. There’s no strategy or thought behind it, just what comes to mind when they remember they have to post. This can create chaos on your social channels, with no real meaning behind any of it.

We understand that everyone is busy, marketing is not always at the forefront of your mind, but when you get distracted or side-tracked into doing other things within your business, your social media marketing is often the task that gets pushed aside and often forgotten, creating an inconsistent pattern. Not only does this provide inconsistency for your audience but it doesn’t give you direction or help with long-term targeting or strategies for marketing, and in turn, sales.

The most basic tool for your social media planning, is getting to grips with a content plan.

A content plan will be your best friend for life!

Here at KJP Creative, we use a pen and paper for this at the beginning stage, and write everything down so we can see everything clearly and laid out in front of us – usually working to a month’s plan. Here’s our top 5 tips for creating an awesome content marketing plan:

#1 – Map out

Create a blank view of your calendar for the month ahead, and start to fill in the gaps… Tip: use a different colour for each type of content so you can see at a glance. The more you start to fill in, you’ll see gaps of where you need content, or where you’re putting too much of the same thing together etc. Learn to spread things out, or manage a campaign at a glance.

#2 – Get thinking & start writing

Write in certain things that you know you want to share that month, these could be things that tie in with overall goals, things that work towards wider targets. Next comes some of your own content, blog posts, or articles that you’ve written. Then think about telling people about what you do, detailing different aspects of your business.

Utilise evergreen content from your website for your social media content plan

#3 – Use curated content

You can then start to drop in articles that you’ve enjoyed reading, or content that would be beneficial to your readers – it doesn’t have to be all your own content, it’s good to get an all-round view on topics. There might also be people or accounts who you can reshare content from, make notes of dates that this might be applicable.

#4 – Utilise awareness days

How about some awareness days to get your audience talking? We wouldn’t advise jumping on every awareness day that happens, but choose ones that are relevant to your readers and get them thinking and talking about real issues they face and ones they can resonate with. These are great to keep up with trends, things that happening around you, world events etc.

Awareness days for social media can help build relationships, and give people something in common to talk about.

#5 – Tap into emotions

The key to your content plan is to create content that is going to be engaging for your readers, and is going to tap into an emotion. Emotions are so important, and there are so many out there to trigger, but hitting a nerve can be the difference between someone stopping to take notice of you, to scrolling right past and not. Find the balance, find what works well with your audience. Do they enjoy a joke, or would they prefer a motivational post?

What’s next with the content plan?

Once you’ve got your content plan together, it’s about writing the content to go with the plan, creating the images/ graphics, and scheduling. Everyone works differently, so find a pattern that works for you. And find a scheduling tool that you can get on with. Some are easier than others, some have analytics, some integrate with other platforms, some are easy for a mobile device… the choice is really down to personal preference – the key is to actually find time to doing it!

Don’t have the time? Block out sections in your diary for each part of the plan:

  • Content planning
  • Research
  • Writing
  • Graphics
  • Scheduling

If you’ve only got an hour one day and half hour the next, block these times out and stick to them. Make this a regular part of your to-do list. Once you get into the habit, it’ll become easier and quicker – promise!

However, if you’re still reading and wonder how you’d ever get time to create a proper strategic content plan, or it’s simply not your forte, or what you want to be focussed on right now, we can help! That’s what we love to do, and it’s our speciality. Just contact us, and we’ll be in touch to talk further.

But for those who are ready to see your social media take off to new heights – we challenge you to take content planning seriously and give it a go. And we’d love to hear back from you once you have!

In the meantime, why not checkout our FREE Awareness Days calendar to get you started…

free Awareness Days Calendar / KJP Creative




Here’s Why You Should Measure All Marketing Results

Here’s Why You Should Measure All Marketing Results

Do you test and measure marketing results?

What a question. For small business owners on a pretty busy schedule, the thought of going back through everything to see what results actually happened, can not only be a time-consuming task, but a dreaded one.

You’ve put in all the hard work, it’s out there, social media posts have been put across all channels and if it works, great! Does this sound familiar?

So many people we talk to do not actually look at the results of their social media marketing and therefore have no idea of whether it’s beneficial or not. And realistically, if it’s not working, it’s costing you a lot of time.

Gain clear judgement and understanding by regularly measuring your social media efforts.

Don’t stand by and HOPE that something will work – test it!


When you have a clear understanding of what impact your marketing is having, whether it’s hitting the right audience and above all – achieving your goals – then you’ll know which direction to go in next. A marketing strategy will help map all this out, giving a foundation to work from and a base to be able to grow and improve. Take action on the strategy and create a working plan that you can follow in each and every piece of marketing you do going forward.

  • Sound time-consuming?
  • Sound difficult?
  • Sound not important for your small business?

… well, the truth is, that if you don’t measure and test, you could be doing it all for nothing. Therefore you are already wasting time, making marketing difficult and not helping your small business grow!

Use the metrics and performance measurements as a way to prove value and demonstrate the contribution of marketing to your business.


Here’s WHY you should test and measure your marketing:


Enhance your existing marketing content – improve or tweak

When you can see what is working, or not, you are able to make adjustments to give better results. Just a small tweak in the copy or a change of background in a Paid Facebook Ad could make all the difference to having just one sale, or to having one hundred sales.


Understand tangible metrics that help in costing and performance

When you deep dive into the ins and outs of the performance in each part of your marketing, you can help bring down costs and gain a better return on investment (ROI). You may find that advertising is expensive, or you’re spending too much time creating social media content, but if you can understand exactly what works and focus on this, you’ll spend less time and money in failed attempts.


Map out a customer journey and see what a customer actually wants, rather than what you think they want

Your business wouldn’t survive without customers, they are what keeps your business going. The more customers, the better the revenue and the greater the success. Knowing what makes your customers happy, having an understanding of what they are seeking, will help you create the right marketing content that resonates and has impact.


Hit goals and targets, allowing yourself to reach bigger achievements

Do you know what your targets are? Do you have big goals and ambitions? Your marketing is a tool to help you achieve. Within your strategy, create goals; small goals and big goals, short-term and long, and then map out steps to help you reach each step – targets. With each accomplished marker you’re closer to getting to the end goal.


Customer retention – vital in business growth.

Yes, you want customers to stay with you! It’s much easier to keep customers than to find new ones, right? Think about that for a moment, how much time do you spend acquiring a new customer? Once you’ve got them, you want to keep them. Customer service is a vital part of your marketing, ensuring customers – and potential customers – are happy.


Marketing works, when you know what works. Testing and measuring marketing results is so important in order to grow a business, and putting in the time and effort to structure this so that it works for you, rather than against you, will have a big impact in the future. Get it right now, and save time and money.


What are you waiting for? Are you measuring your results?

If not, we absolutely suggest that you start today. And if you’re not sure where to start, ask us, we’re happy to help.


In the meantime, start off with our FREE downloadable ‘Social media check – don’t forget the basics’, which will help you get an understanding of what you should be doing on a regular basis on your social media channels.

Speak soon!


social media checklist free download



How To Find Inspiration As A Social Media Manager

How To Find Inspiration As A Social Media Manager

It’s a new year with much to get excited about and when we think about a social media strategy and plan for a new year, or a new campaign, or whatever it may be – there is so much enthusiasm you can bring into the mix. Whether you are working on your own business marketing, or you’re helping a client reach their goals, always bring the excitement with you to the table. If it’s not there, come back when it is!

For content marketing and social media managers, coming up with fresh and new content for clients can become difficult and stagnant, especially if the client doesn’t have anything new to give. But there are ways to work around this and producing content that brings their social channels to life is part of the job… you are the creative one and it’s your job to make the magic happen!

But where do you start?

–       Have you lost your enthusiasm?

–       Are you having trouble sticking to, or creating a plan that works?

–       Are you skipping the planning stages, hoping for the best?

The best advice we can give as an agency, is to understand your client’s (or your own) business right down to the nitty gritty detail. What customers are they trying to attract, what makes them special, what can they offer, what do they give that’s of value, and what is unique about them that will stand out from the competition?

Then it’s about putting everything into a process.

  • Find inspiration

  • Create a strategy

  • Make an action plan

  • Implement

  • = Results… success

Find inspiration

I heard an interview this morning with Lola Lennox, Annie Lennox’s daughter, who was sharing about her new song that she had released, written and recorded at home during the Covid-19 lockdown. She was asked if she was a daydreamer and the answer she gave was that all songwriters are daydreamers as they have to pluck content from deep within in order to produce a song.

This struck me that we, as social media marketers, are also in that same boat. We write content for many clients at a time, often in completely different industries, but providing a (daily) flow of content for all. Where does that inspiration come from?!


To start with, you need to be creative in the first place. If you’re a business owner reading this and you’re struggling with implementing a good social media presence, don’t waste your time, find someone that can do it without struggle and that has the capacity to do a good job. It’s far better to have something done well, than half an effort that’s poor. If you are creative but are stuck for ideas, keep reading…


So, what comes first in the process of creating an awesome content calendar, and how do you come up with great both copy and graphics for each and every client, that is different and unique for each?


You need inspiration. This doesn’t come all at once or at a specific time – especially when you want it to – but often comes when you’re out and about or going about your everyday normality of life. When you’re out, always have a notebook or a phone to hand to keep a journal of the things that inspire you, otherwise by the time you get home, you’ll have forgotten everything!

Take a walk, read a book, have a chat on the phone with a friend, look out the window – all these different things can provide you with snippets of inspiration. Take photos or screenshots while you’re busy, doodle or draw pictures – whatever it is that brings out your creative streak.

Also, a great way to be inspired by the industry is to look at what content that industry is producing. Search for keywords in Instagram or Twitter to find the types of content which is gaining good engagement. Take a look at the profiles who are following these high engaging posts and see the types of posts they are enjoying too. If you can see what content works, it can inspire you to create things along the same line.


Your ideas don’t have to come all at once but collate all your material in a central place that when you come to your dedicated time to write content, you’ve got a bank of details to use.


Make a plan

A good content calendar is built on a strategy and an action plan, filled with much research and knowledge of the business and with their goals and targets at hand.


With an in depth understanding of the goals in mind, the content can be built around everything you have learned and gathered along the way. But don’t think sell, sell, sell at every opportunity – think of the bigger picture and the audience you’re speaking to. What do they want to hear or gain from having communication from the business?

Marketing strategy ideas:

  • Create and understand the various personas you’ll be working with
  • Research the business in depth
  • Ensure branding throughout, in both copy, style and graphics
  • Decide how many times to post during a week
  • What type of content will match the brand
  • What style of graphics will work



Pull all your plans together and work out how to fit everything in best with what’s happening within the business and the campaigns / goals that you want to meet, and you’ll have a content calendar that will run for ages, that you can come back to, adapt, amend, and recycle to keep recreating content.


Tip: Create content that is ‘evergreen’, that can be used again and again. For example, with one blog post, you could create a selection of posts to go with it and have them on a rolling cycle.


This process can be rolled out through all the various channels that you run as a social media manager. Different businesses will have different goals and focusses, but the thought basis behind it all is the same process for each.


Have you tried using a check list to help you stay on top of your social media marketing? You can download a FREE copy of our Social Media Checklist here.

social media checklist free download


See the results – discover success!

The outcome of seeing everything fall into place and working as you hoped is satisfying to say the least. Everything that you’ve done and worked hard to put together has paid off. Keep the momentum going by engaging with everyone that interacts with your social channels. Engagement is key to building the brand and growing your followers. Of course, growing the likes and followers is great, but what is the ultimate goal – to bring in leads and eventually sales? Don’t forget to build relationships with your followers, they are human! A good brand is built on trust and loyalty, create those bonds by creating a good customer experience and you’ll be set.

Also, be sure to check your analytics on each social channels to see what has worked best, what type of content is gaining the best interaction and what times of day your audience is online. Understanding what your audience is enjoying from your content is a basis to grow, put this knowledge into your strategy and keep going.


When you go through the process above, you’ll find how easy it is to access the creativity in the back of your mind. Keeping a journal of things that inspire you, and photos along the way, is the best way to keep the bank of content flowing. You’ll soon find it all becomes routine and you’ll establish a system where awesome social media content comes naturally.


What top tips do you have to ensure you’re running a smooth social media management service for your clients? We’d love to hear your feedback in the comments below.


And if you’re a business looking for help in their social media, get in touch, we’d love to talk!


Written by Karen Petrauskas, owner of KJP Creative


Grab yourself a copy of KJP Creative’s 2021 Social Media Planner and get yourself organised through this year:

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