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How To Get Followers On Pinterest

How To Get Followers On Pinterest

Looking for more followers on Pinterest? Are you wanting to get discovered by the many thousands of people are using Pinterest every day to search for their next product buy?

Yes? Read on.

What are the benefits of Pinterest?

Pinterest can:

  • Rapidly grow your website traffic
  • Increase email subscribers, through increased traffic
  • Provide free marketing for your business
  • Build credibility and authority
  • Influence potential buyers

The more followers you have on Pinterest, the more repins, likes and engagement you will get, boosting your brand awareness which will help drive traffic to your website.

Gaining likes, comments and impressions builds engagement rates, which gives you opportunity to build relationships and provide great customer service. A win win situation!

In a recent post we looked at how to use Pinterest for business, now you’re using Pinterst, it’s time to get more followers. Here’s our top 9 tips to get you started… 

Looking for more followers on Pinterest? Are you wanting to get discovered by the many thousands of people are using Pinterest every day to search for their next product buy? KJP Creative can help!

Add Pinterest to your website

An important first step is to add the Pinterest button to your website as this will divert website visitors to your Pinterest page, which attracts followers. If you have a high volume of traffic on your website, this can be extremely effective.

You can add the button throughout your website, it doesn’t have to just be in one place. You can achieve this easily by using the Pinterest widget builder function. These widgets can be weaved throughout your site to make it easy for visitors to get to your Pinterest page.

Post original content

Did you realise that 80% of posts on Pinterest are repins? This means that posting eye-catching original content is a great way to stand out. Create your own branded posts that are attractive to your audience and will gain engagement due to the fact that they are exactly what the users are looking for. Infographics are a great way to create this, they stand out and are unique to your brand.

If you don’t think you’d be able to create an infographic for Pinterest, Canva is a great place to start, they have some great templates ready for you to use.

Follow other people

Another way to get noticed is to follow other people. This is a simple fact, the more people you follow, the more people will follow you back. Just a small number of followers can make a huge different to the engagement on your posts – try it, it works!

As we mentioned in a previous post, you can look at your domain on Pinterest to find people who might be interested in following you. And then you can r

eplace the URL with competitors’ and follow users who are following their boards!

https://www.pinterest.co.uk/source/YOURDOMAIN.com/

When you discover a pin that fits with your brand and is a popular / viral pin, look to see who has already posted it and the followers associated with them.

Share – a lot!

The more you share, the more your posts have a chance of being seen. If you post one post, it may gain attraction. If you post thirty posts, they stand a much better chance of being seen. Those pins will bring people back to your page where they can see your business details below the pin.

Share other people’s posts. When you s

hare a lot of pins, Pinterest will suggest people for you to follow who share similar posts to you. This is your chance to find high-engaging posts. Share these posts as they are already gaining engagement, by adding your name to the list, you gain a chance for people to be drawn back to your page or your boards, and often then will follow you if they like what they see.

Use hashtags

You’re aware of keywords in your pin and board description but are you using hashtags as well? The use of hashtags is important as it will help you reach out to a bigger audience. The hashtags you use will appear in searches, allowing your content to get in front of your ideal audience.

Comment on pins

When you find posts that have high engagement, a great tip is to comment on them. Don’t just go for two word comments like “great post”, offer something that is of value which will make people want to click your profile to see more about you.

Tip: Don’t over comment, as you may get classed as a spammer, so worth doing this a couple of times a day; little but regular.

How can you get more followers on Pinterest. Follow these top tips to see our followers increase and your business grow!Join collaborative boards

You can collaborate with other people and popular audiences by getting involved with group boards that have a large number of following. This will allow other members of the boards to view your pins too. You will need to be invited to join a group board, so use your social skills to build a little rapport with the owner of the groups and once that has been established, ask to join.

Revive older pins

Often we get so focused on creating new pins that our old content gets forgotten. It’s vital to keep content alive and recycled on Pinterest.

How can you revive older pins?

Try re-pinning them to group boards or even your own boards. Especially if you have a lot of content on your boards, re-pinning them will bring that back to the forefront.

Another way is to create many pin for the same post.

Always keep putting your best content in front of people, you never know when your pins are going to go viral – so the more you put out there, the more chance you have of getting noticed and increasing your followers. 

Pin for your target audience

This goes with any social media channel and is no different for Pinterest. Create your pins with your audience in mind. Try not to go off on a tangent, you can create a personal account for that! Or you could create secret boards, which is a great way to keep hold of all the pins you like or want to take note of, but your followers will not see them. All your pins need to be relevant to your audience.

To split your content up, create different boards, all of course with great keyword descriptions, and allow the colours of your creativity to flow through each of those boards.

Fill the boards up with a mixture of your content and other people’s content too. That way, if you’ve re-pinned a popular pin to your board, other people will discover your pins too – with your content on.

Remember that everything you produce needs to be in line with your brand, so that goes for your pins, boards, board description and your profile bio. Keywords are important if you want to be discovered.

Do you want to take your Pinterest marketing to the next level? Follow these simple tips to get started and make an impact on your Pinterest community. If you’re looking for a little help or guidance on getting started, we’d love to help.

WORK WITH KJP CREATIVE

How To Use Pinterest For Business

How To Use Pinterest For Business

Pinterest may not be the largest of social media platforms, but it definitely is not one to be laughed at! With over 200 million monthly users it has some important uses and the demographics are valuable so if you’re not already using Pinterest in your marketing strategy, you might be missing out on potential clients.

Looking deeper into the demographics, it’s not just young people that use the platform as some may think. In the UK, 55% of users are between the ages of 18-24, with the other half being over that age.

Facebook and Twitter may be your best friend at the moment but if you haven’t opened up the floodgates to Pinterest, you’re in for a great surprise!

Facts

  • Pinterest pins are 100 times more spreadable than a tweet.
  • There are over 175 billion Pinterest pins
  • Over 3 billion Pinterest boards
  • 14 million articles are pinned every day
  • 90% of Pinterest users say that the network helps then decide what to purchase
  • 39% of pinners are likely to be active retail shoppers
  • 50% of users have made a purchase after seeing a promoted pin

With over 200 million active users on Pinterest, 93% of active pinners say that they use the platform to plan for purchases – that is something that needs to be incorporated in any marketing plan! What’s more, 50% of users have an annual income of over $50k and are ready to spend.

It’s not hard to use Pinterest for your business and when you do, you will be among the other 500,000 businesses that are already using Pinterest for Business, which gives you added marketing features to promote your brand along with the important analytics to help you improve as you go.

First off, if you’ve already got a personal Pinterest account, you can change it to a business account – and a must to get the best experience from the platform. Be sure to check out their terms and conditions before you switch.

How can you create good pins?

Where to start

If you’re not sure what you should be pinning, a great place to start is your blog. Your different articles can provide a range of inspirations for you to create different images. One Pinterest pin doesn’t have to suffice – you can create as many pins as you can for one blog post. So, start with you one post, use the header or a question from the post – something that will make someone click on the pin, and either make that into a quote (branded of course with your colours and style) or give it a background image that corresponds with the quote.

Pinterest isn’t like Instagram, it doesn’t have to be beautiful photos that you’ve personally taken (although that would be good as it shows authenticity) but get creative with images that you’ve already used or can manipulate to look good on a Pinterest pin with wording on top.

Once you’ve created a load of pins for your blog posts, get pinning them to your boards.

Optimise your pins

When you create your pin, use a keyword in the file name. For example, if you’re pinning an image relating to topic “why use a virtual assistant”, you could name your file, why-use-virtual-assistant.jpg

This applies to all your images on your blog. If you’re setting up Pinterest for business, you want Pinterest to pick out all your images correctly. Naming your files 123.png does not give good SEO to your images, however Make-Your-Business-Standout-On-Pinterest gives it a better chance.

Pinterest is really another search engine, just like Google. It’s a place where users can search for almost anything and find a result. Therefore, if your images are SEO friendly, they will appear in search results.

When you add an image to your blog for it to be used on Pinterest, ensure that the Alt Text is filled in. This is what will become your pin description. If you set this correctly, it will be the default description every time someone pins your images. The images on your blog are also tracked by Google, which is another reason why it’s a good idea to optimise. Ever wondered why Google results often show Pinterest images in their search results. That’s why!

Use the right images

You need to create beautiful images that will catch the attention of pinners. Eye catching material has better chance of being repinned and noticed by others. You can create beautiful images with the help of Canva which will also provide you with the correct template size for Pinterest. Images should be at least 735px wide by however long… the longer the better!

use eye catching and creative images on your pinterest boards

Create good descriptions

The information you add to your pins will enable a user to find your pin easier and give better opportunity for it to be repined. The popular your pin is, the more times it will be shared. People are searching Pinterest for products and items they want to buy, so giving a good description will provide better search functionality.

Ensure that your titles are descriptive, along with the boards that they are pinned on and include keywords on both. You want your pins to show up in relevant smart feeds or in a search when someone is actively looking for your product.

Make the images easy to read

Users will notice an image at the blink of an eye, as with any social media platform, things move quickly and therefore your images need to be clear. This goes without saying for the text that’s within your image. If the text is un-readable, it will not have as much impact on a user, and therefore may miss out on repins.

As tempting as it may be to try fancy fonts, bear in mind that some may be difficult to read.

Did you know that not only does Pinterest use the description for search results, but it actually skims the text on your images? Therefore it is vital that you text is keyword ready and clear to read.

Ensure branding

All your social media marketing material should be branded, this does not stop at Pinterest. All your images should uniquely identify your brand and your business. Your brand and values should be felt across your whole channel, each board designed with something else in mind but that all relate back to who you are what you represent. Think colours, thing style, thing the tone of voice – all your pins and board should be branded to ensure consistency.

Create value

For someone to want to repin your Pinterest pins, they need to add value. There is no point to a pin if it doesn’t give a clear message or does not add value to someone. Know who your audience are and what they are looking for and tailor your content to them. Provide value in search results and give a reason for someone to want to buy from you, or work with you. What’s the reason you’ve spent time creating a pin? Because you have something to offer, something to share, make that known and provide a service with every pin you create.

Create Rich Pins

By using rich Pins on Pinterest, you’re giving your business even more of a chance to be noticed. They provide more context and information directly on your pin, making them stand out more. There are four types of rich Pins; app, product, recipe, article.

You’ll need to set up rich pins on your website in a few simple steps.

Firstly, you’ll need to add certain meta tags to your site. If you’re already using Yoast SEO, then you’re good to go! If not, you may need a bit of help inserting the code (feel free to ask us!).

Secondly, you’ll need to validate your URL. Using this link you can add your website URL, note – do not use your homepage, it needs to be a blog post but it doesn’t matter which one.

Thirdly, apply! You should shortly see a message saying that your URL has been validated.

Fourthly, that’s it, you’re done! You’ll need to wait a few days for Pinterest to approve your application but once it’s done, all your pins will display your website and logo. From here, users will find it easier to click back through to your website and to see where the pin originated from.

10 steps to using Pinterest for business in your social media strategy

Use a call to action

Don’t assume people will take action from your Pinterest boards, you need to tell them where to go next, or what to do – give them a call to action.

If you want a user to click through to your website, or to follow your boards, make that clear in your descriptions. Try not to use too much wording as people get bored very quickly! But make it clear in what you want them to do…

Looking to free up more time in your business? Look no further than a Virtual Assistant, we’re here to help >> www.kjpcreative.com

If you’re wondering what images have been saved from your domain, you can simply type the following into you URL bar (changing the name to your blog)

https://pinterest.com/source/YourURL.com/

This will list all the images that have been used on Pinterest from your website, pretty smart!

Get sharing

Now it’s time to get sharing. The most important thing is to remember to pin your own posts! Pin them to all the relevant boards you have but ensure that you have one board that is dedicated to your blog posts.

Be sure to pin posts from other people too. It’s not all about self, self, self – it’s about creating value and helping or guiding others.

You can promote your Pinterest channel on other social media platforms, add your profile to your email signature or simply share some posts with friends. The more you pin, the more you’ll be noticed.

Don’t forget to use Pinterest Analytics to see what’s working and where your most valued pins are coming from. Use the information to engage more with your audience and to provide value in what they are wanting to see the most.

If you’d like help putting your social media marketing strategy together, or advice on how to make Pinterest to work for your business, get in touchand let’s help your business drive forward with the power of social media.

Work With KJP Creative 

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